{"id":1008,"date":"2026-02-09T23:06:21","date_gmt":"2026-02-09T20:06:21","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=1008"},"modified":"2026-02-09T23:06:22","modified_gmt":"2026-02-09T20:06:22","slug":"%f0%9f%94%b4%f0%9f%87%b9%f0%9f%87%b7-marti-marti-otel-isletmeleri-2025-12-bilanco-analizi","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/1008","title":{"rendered":"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #MARTI | Mart\u0131 Otel \u0130\u015fletmeleri 2025\/12 Bilan\u00e7o Analizi"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/creators.spotify.com\/pod\/profile\/market-risk-tr\/embed\/episodes\/MARTI--Mart-Otel-letmeleri-202512-Bilano-Analizi---Mart-Otel-Neden-Otellerini-Bankaya-Satt-e3es0ja\/a-acfc1m1\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h1>T\u00fcrkiye\u2019nin Tatil Anlay\u0131\u015f\u0131n\u0131 De\u011fi\u015ftiren 5 Stratejik Hamle: Mart\u0131 Otel\u2019in 56 Y\u0131ll\u0131k Ser\u00fcveni<\/h1>\n<h3>1. Giri\u015f: Bir &#8220;Motel&#8221;den Turizm Devine Uzanan Yolculuk<\/h3>\n<p>Takvimler 1960\u2019lar\u0131n sonunu g\u00f6sterdi\u011finde, T\u00fcrkiye\u2019nin g\u00fcney k\u0131y\u0131lar\u0131 hen\u00fcz kitlesel turizmin g\u00fcr\u00fclt\u00fcs\u00fcyle tan\u0131\u015fmam\u0131\u015f, ke\u015ffedilmeyi bekleyen birer sakl\u0131 cennet h\u00fckm\u00fcndeydi. 1967 y\u0131l\u0131nda temelleri at\u0131lan ve 1969\u2019da Marmaris \u0130\u00e7meler\u2019in bakir do\u011fas\u0131nda kap\u0131lar\u0131n\u0131 a\u00e7an 33 yatakl\u0131 &#8220;Mart\u0131 Motel&#8221;, asl\u0131nda bug\u00fcn milyarlarca dolarl\u0131k bir hacme ula\u015fan T\u00fcrk turizm standartlar\u0131n\u0131n prototipiydi. T\u00fcrkiye&#8217;nin ilk &#8220;resort&#8221; oteli s\u0131fat\u0131yla yola \u00e7\u0131kan bu m\u00fctevaz\u0131 giri\u015fim, 56 y\u0131ll\u0131k ser\u00fcveninde sadece bir konaklama markas\u0131 de\u011fil, sekt\u00f6re y\u00f6n veren stratejik bir ak\u0131l oldu\u011funu kan\u0131tlad\u0131. Bug\u00fcn geriye d\u00f6n\u00fcp bakt\u0131\u011f\u0131m\u0131zda, Mart\u0131\u2019n\u0131n hikayesi asl\u0131nda T\u00fcrkiye\u2019nin modern turizm tarihinin de k\u0131sa bir \u00f6zeti niteli\u011findedir.<\/p>\n<h3>2. T\u00fcrkiye&#8217;nin \u0130lk Resort Oteli: Standartlar\u0131n Do\u011fu\u015fu<\/h3>\n<p>Mart\u0131 Resort Otel, 1969 y\u0131l\u0131ndaki a\u00e7\u0131l\u0131\u015f\u0131yla T\u00fcrk turizminde &#8220;resort&#8221; kavram\u0131n\u0131 literat\u00fcre sokan \u00f6nc\u00fc tesis oldu. Bug\u00fcn 31.134 m\u00b2&#8217;lik devasa bir alan \u00fczerinde, b\u00f6lgenin en b\u00fcy\u00fck a\u00e7\u0131k havuzlar\u0131ndan birine (1.398 m\u00b2) sahip olan bu tesis, 285 odas\u0131 ve 594 yatak kapasitesiyle \u0130\u00e7meler koyunun liderli\u011fini s\u00fcrd\u00fcr\u00fcyor. Ancak Mart\u0131\u2019n\u0131n &#8220;ilkleri ger\u00e7ekle\u015ftirme&#8221; vizyonu sadece mimari ve operasyonel alanla s\u0131n\u0131rl\u0131 kalmad\u0131. 1990 y\u0131l\u0131nda Mart\u0131 Otel \u0130\u015fletmeleri A.\u015e., hisseleri o g\u00fcnk\u00fc ad\u0131yla \u0130MKB (bug\u00fcnk\u00fc B\u0130ST) b\u00fcnyesinde i\u015flem g\u00f6ren ilk T\u00fcrk turizm \u015firketi olarak finansal piyasalarda tarih yazd\u0131. Bu hamle, aile \u015firketlerinin kurumsalla\u015fmas\u0131 ve sermayenin tabana yay\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan sekt\u00f6rde bir milat olarak kabul edilir.<\/p>\n<p>Grubun bu k\u00f6kl\u00fc ge\u00e7mi\u015fini ve gelecek perspektifini \u015fu vizyon c\u00fcmlesi en net \u015fekilde ortaya koymaktad\u0131r:<\/p>\n<p>&#8220;\u015eirketin vizyonu; 56 y\u0131ll\u0131k deneyimimiz ve ger\u00e7ekle\u015ftirdi\u011fimiz \u00f6nc\u00fc at\u0131l\u0131mlarla hizmet verdi\u011fimiz sekt\u00f6rlerde T\u00fcrkiye\u2019nin tercih edilen ilk markalar\u0131 aras\u0131nda yer almak.&#8221;<\/p>\n<h3>3. &#8220;5 Alt\u0131n \u00c7\u0131pa&#8221; ve Deniz \u00dcst\u00fcnde Ekolojik M\u00fchendislik<\/h3>\n<p>1996 y\u0131l\u0131nda Marmaris Hisar\u00f6n\u00fc Koyu\u2019nda hayata ge\u00e7irilen Mart\u0131 Marina &amp; Yacht Club, l\u00fcks\u00fcn do\u011faya teslimiyetini de\u011fil, do\u011fayla uyumunu simgeler. Sekt\u00f6r analizlerinde s\u0131kl\u0131kla &#8220;ekolojik m\u00fchendislik&#8221; ba\u015far\u0131s\u0131 olarak nitelendirilen bu tesis, kaz\u0131klar ve y\u00fczer iskeleler \u00fczerine in\u015fa edilmi\u015ftir. Bu teknik se\u00e7im, su sirk\u00fclasyonunu engellemeyerek Hisar\u00f6n\u00fc\u2019n\u00fcn hassas ekosistemini ve berrakl\u0131\u011f\u0131n\u0131 korumas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r.<\/p>\n<p>Bu \u00e7evreci yakla\u015f\u0131m, her y\u0131l istikrarl\u0131 bir \u015fekilde yenilenen Mavi Bayrak sertifikas\u0131yla ta\u00e7land\u0131r\u0131lmaktad\u0131r. The Yacht Harbour Association (TYHA) taraf\u0131ndan verilen ve marinalar\u0131n en prestijli tescili olan &#8220;5 Alt\u0131n \u00c7\u0131pa&#8221; sertifikas\u0131na sahip olan marina, denizde 380, karada ise 100 tekne kapasitesiyle s\u00fcrd\u00fcr\u00fclebilir l\u00fcks\u00fcn T\u00fcrkiye&#8217;deki en g\u00fc\u00e7l\u00fc kalelerinden biri olmaya devam ediyor.<\/p>\n<h3>4. Stratejik Bir Ni\u015f: Mart\u0131 La Perla ve &#8220;Adult Only&#8221; Konsepti<\/h3>\n<p>1988\u2019den bu yana hizmet veren Mart\u0131 La Perla, 2012 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi radikal konsept de\u011fi\u015fikli\u011fiyle sekt\u00f6rde do\u011fru segmentasyonun nas\u0131l bir de\u011fer yaratt\u0131\u011f\u0131n\u0131 g\u00f6sterdi. Marmaris\u2019in yerel ta\u015f mimarisini yans\u0131tan \u00f6zg\u00fcn dokusuyla (&#8220;Mu\u011fla y\u00f6resine \u00f6zg\u00fc \u00f6zel ta\u015f mimarisi&#8221;), 16 ya\u015f ve \u00fczeri misafirleri hedefleyen &#8220;Adult Only&#8221; modeline ge\u00e7i\u015f, markan\u0131n pazar pay\u0131n\u0131 optimize eden bir hamle oldu. Tesisin kazand\u0131\u011f\u0131 uluslararas\u0131 \u00f6d\u00fcller, bu stratejik ba\u015far\u0131n\u0131n global arenadaki yans\u0131malar\u0131d\u0131r:<\/p>\n<ul>\n<li><b>Travelife Gold:<\/b> Turizmde s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131ndaki en y\u00fcksek tescil.<\/li>\n<li><b>Zoover &amp; HolidayCheck:<\/b> M\u00fc\u015fteri memnuniyeti ve kalite odakl\u0131 prestijli Avrupa \u00f6d\u00fclleri.<\/li>\n<li><b>TripAdvisor M\u00fckemmeliyet Sertifikas\u0131:<\/b> D\u00fcnya \u00e7ap\u0131nda en iyi %10&#8217;luk dilime giren i\u015fletmelere verilen tescil.<\/li>\n<\/ul>\n<h3>5. Otelcilikten Gayrimenkul Geli\u015ftirmeye: Narin Park Stratejisi<\/h3>\n<p>Bir sekt\u00f6r analisti g\u00f6z\u00fcyle Mart\u0131\u2019n\u0131n en keskin manevralar\u0131ndan biri, Mart\u0131 GYO arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilen &#8220;Narin Park&#8221; projesidir. Turizm d\u0131\u015f\u0131 bir alan olan gayrimenkul geli\u015ftirmeye y\u00f6nelik bu hamle, portf\u00f6y \u00e7e\u015fitlendirmesi ve risk y\u00f6netimi a\u00e7\u0131s\u0131ndan ders niteli\u011findedir. \u00c7erkezk\u00f6y\u2019\u00fcn sanayi potansiyelini analiz eden grup, b\u00f6lge n\u00fcfusunun %74\u2019\u00fcn\u00fcn 40 ya\u015f\u0131n alt\u0131nda oldu\u011fu ger\u00e7e\u011finden yola \u00e7\u0131karak bu gen\u00e7 ve dinamik n\u00fcfusun konut ihtiyac\u0131na odaklanm\u0131\u015ft\u0131r. \u00c7evre yoluna sadece 500 metre mesafedeki lokasyon avantaj\u0131, projenin yat\u0131r\u0131mc\u0131lar i\u00e7in cazibesini art\u0131r\u0131rken, Mart\u0131\u2019n\u0131n turizmdeki &#8220;ya\u015fam alan\u0131 yaratma&#8221; deneyimini kentsel d\u00f6n\u00fc\u015f\u00fcme nas\u0131l entegre etti\u011fini g\u00f6stermektedir.<\/p>\n<h3>6. Gelece\u011fin Projesi: Antik Kentte L\u00fcks Bir Mola (Mart\u0131 Aphrodisias)<\/h3>\n<p>Mart\u0131\u2019n\u0131n gelecek vizyonu, Ayd\u0131n Karacasu\u2019daki &#8220;Mart\u0131 Aphrodisias&#8221; projesiyle tarih ve l\u00fcks\u00fc bir araya getiriyor. 38.280 m\u00b2\u2019lik bir alanda planlanan bu butik otel, y\u0131lda yakla\u015f\u0131k 300.000 turist a\u011f\u0131rlayan d\u00fcnya \u00e7ap\u0131ndaki arkeolojik b\u00f6lgenin &#8220;ilk oteli&#8221; olma \u00f6zelli\u011fini ta\u015f\u0131yacak. 5,5 milyon ABD Dolar\u0131 yat\u0131r\u0131m maliyetiyle planlanan tesisin beklenen y\u0131ll\u0131k cirosunun 2,5 milyon ABD Dolar\u0131 olmas\u0131, projenin ekonomik rasyonalitesini de ortaya koymaktad\u0131r. Bu yat\u0131r\u0131m, k\u00fclt\u00fcrel miras\u0131 koruyarak nitelikli turist \u00e7ekme vizyonunun en taze \u00f6rne\u011fidir.<\/p>\n<h3>7. Sonu\u00e7: Ge\u00e7mi\u015fin Miras\u0131, Gelece\u011fin Vizyonu<\/h3>\n<p>Mart\u0131 Otel \u0130\u015fletmeleri, Tekirova\u2019da tam 1601 adet \u00e7am a\u011fac\u0131n\u0131n g\u00f6lgesinde do\u011fayla b\u00fct\u00fcnle\u015fen Mart\u0131 Myra\u2019dan, American Academy of Hospitality Sciences taraf\u0131ndan verilen &#8220;International Five Star Diamond&#8221; \u00f6d\u00fcll\u00fc l\u00fcks butik Mart\u0131 Hemithea\u2019ya kadar her yat\u0131r\u0131m\u0131nda bir &#8220;ya\u015fam stili mimar\u0131&#8221; oldu\u011funu tescillemi\u015ftir. 1969\u2019un 33 yatakl\u0131 motelinden bug\u00fcn B\u0130ST\u2019te i\u015flem g\u00f6ren dev bir yap\u0131ya d\u00f6n\u00fc\u015fen bu ser\u00fcven, T\u00fcrk turizminin profesyonelle\u015fme hikayesidir.<\/p>\n<p>Peki, modern turizm yat\u0131r\u0131mlar\u0131, do\u011fal ve tarihi miras\u0131 koruyarak b\u00fcy\u00fcmenin form\u00fcl\u00fcn\u00fc Mart\u0131&#8217;n\u0131n 56 y\u0131ll\u0131k tecr\u00fcbesinde mi sakl\u0131yor?<\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #0000ff;\">Mart\u0131 Otel \u0130\u015fletmeleri A.\u015e. 2025 Y\u0131l\u0131 Faaliyet ve Strateji Brifingi<\/span><\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>Bu brifing belgesi, Mart\u0131 Otel \u0130\u015fletmeleri A.\u015e.\u2019nin 01.04.2025 \u2013 31.12.2025 \u00f6zel hesap d\u00f6nemine ait faaliyet raporu verilerini sentezlemektedir. 56 y\u0131ll\u0131k bir ge\u00e7mi\u015fe sahip olan grup, T\u00fcrkiye\u2019nin ilk resort oteli ve Borsa \u0130stanbul&#8217;da (B\u0130ST) i\u015flem g\u00f6ren ilk turizm \u015firketi olma unvanlar\u0131n\u0131 ta\u015f\u0131maktad\u0131r. \u015eirket; tatil otelcili\u011fi ve marina i\u015fletmecili\u011fi alanlar\u0131nda Marmaris, Kemer ve Orhaniye b\u00f6lgelerinde toplam be\u015f ana tesis ile faaliyet g\u00f6stermektedir. 2025 y\u0131l\u0131 sonu itibar\u0131yla \u015firket, hem mevcut tesislerinin renovasyonu hem de Narin Park (konut), Mart\u0131 Aphrodisias ve Mart\u0131 Giova gibi yeni yat\u0131r\u0131mlarla stratejik b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmektedir. Finansal a\u00e7\u0131dan, 31.12.2025 tarihi itibar\u0131yla tesislerin gayrimenkul de\u011ferlemelerinde belirgin bir art\u0131\u015f g\u00f6zlemlenmektedir.<\/p>\n<h2>1. Kurumsal Profil ve Tarihsel Geli\u015fim<\/h2>\n<p>Mart\u0131 Otel \u0130\u015fletmeleri A.\u015e., T\u00fcrkiye turizm sekt\u00f6r\u00fcnde &#8220;ilklerin \u00f6nc\u00fcs\u00fc&#8221; olarak tan\u0131mlanmaktad\u0131r. \u015eirketin tarihsel geli\u015fimi \u015fu temel kilometre ta\u015flar\u0131na dayanmaktad\u0131r:<\/p>\n<ul>\n<li><b>1967:<\/b> \u015eirketin temelleri at\u0131ld\u0131.<\/li>\n<li><b>1969:<\/b> T\u00fcrkiye&#8217;nin ilk resort oteli olan Mart\u0131 Resort (33 yatak ile) hizmete a\u00e7\u0131ld\u0131.<\/li>\n<li><b>1988:<\/b> Mart\u0131 La Perla Oteli faaliyete ba\u015flad\u0131.<\/li>\n<li><b>1990:<\/b> \u015eirket halka a\u00e7\u0131larak B\u0130ST&#8217;te i\u015flem g\u00f6ren ilk T\u00fcrk turizm \u015firketi oldu.<\/li>\n<li><b>1995:<\/b> Mart\u0131 Myra Otel grup b\u00fcnyesine kat\u0131ld\u0131.<\/li>\n<li><b>1996:<\/b> Hisar\u00f6n\u00fc Koyu\u2019nda Mart\u0131 Marina i\u015fletilmeye ba\u015fland\u0131.<\/li>\n<li><b>2010:<\/b> Ba\u011fl\u0131 ortakl\u0131k Mart\u0131 GYO A.\u015e. halka arz edildi.<\/li>\n<li><b>2012:<\/b> Butik otel Mart\u0131 Hemithea hizmete girdi.<\/li>\n<\/ul>\n<h2>2. Operasyonel Tesis Analizi<\/h2>\n<p>Grup, farkl\u0131 m\u00fc\u015fteri segmentlerine hitap eden geni\u015f bir portf\u00f6y\u00fc y\u00f6netmektedir. Tesislerin detaylar\u0131 a\u015fa\u011f\u0131da sunulmu\u015ftur:<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Tesis Ad\u0131<\/td>\n<td>Konum<\/td>\n<td>S\u0131n\u0131f \/ Kapasite<\/td>\n<td>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/td>\n<\/tr>\n<tr>\n<td><b>Mart\u0131 Resort<\/b><\/td>\n<td>\u0130\u00e7meler, Marmaris<\/td>\n<td>5 Y\u0131ld\u0131z \/ 594 Yatak<\/td>\n<td>Grubun ilk tesisi, 2014&#8217;te yenilendi, Mavi Bayrak ve Ye\u015fil Y\u0131ld\u0131z sahibi.<\/td>\n<\/tr>\n<tr>\n<td><b>Mart\u0131 La Perla<\/b><\/td>\n<td>\u0130\u00e7meler, Marmaris<\/td>\n<td>4 Y\u0131ld\u0131z \/ 394 Yatak<\/td>\n<td>16+ &#8220;Adult Only&#8221; (Sadece Yeti\u015fkin) konsepti, Mu\u011fla ta\u015f mimarisi.<\/td>\n<\/tr>\n<tr>\n<td><b>Mart\u0131 Myra<\/b><\/td>\n<td>Tekirova, Kemer<\/td>\n<td>5 Y\u0131ld\u0131z \/ 1209 Yatak<\/td>\n<td>1601 \u00e7am a\u011fac\u0131 alt\u0131nda aile oteli konsepti, A(+) Beyaz Y\u0131ld\u0131z sertifikas\u0131.<\/td>\n<\/tr>\n<tr>\n<td><b>Mart\u0131 Marina<\/b><\/td>\n<td>Orhaniye, Marmaris<\/td>\n<td>5 Alt\u0131n \u00c7\u0131pa \/ 480 Tekne<\/td>\n<td>Denizin temizli\u011fi i\u00e7in kaz\u0131kl\u0131 in\u015fa, TYHA onayl\u0131 y\u00fcksek standartlar.<\/td>\n<\/tr>\n<tr>\n<td><b>Mart\u0131 Hemithea<\/b><\/td>\n<td>Orhaniye, Marmaris<\/td>\n<td>Butik \/ 62 Yatak<\/td>\n<td>L\u00fcks butik segment, &#8220;International Five Star Diamond&#8221; \u00f6d\u00fcll\u00fc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>3. Stratejik Yat\u0131r\u0131mlar ve Gelecek Projeleri<\/h2>\n<p>\u015eirket, turizm oda\u011f\u0131n\u0131 korurken gayrimenkul ve butik otelcilik alanlar\u0131nda portf\u00f6y\u00fcn\u00fc \u00e7e\u015fitlendirmektedir:<\/p>\n<ul>\n<li><b>Narin Park (\u00c7erkezk\u00f6y):<\/b> \u0130stanbul hinterland\u0131nda, Organize Sanayi B\u00f6lgesi yak\u0131n\u0131nda geli\u015ftirilen karma konut projesidir. Projenin III. faz\u0131 i\u00e7in \u00e7al\u0131\u015fmalar s\u00fcrmektedir.<\/li>\n<li><b>Mart\u0131 Aphrodisias (Ayd\u0131n):<\/b> Karacasu&#8217;da arkeolojik b\u00f6lgenin ilk oteli olmas\u0131 planlanan 50 odal\u0131 butik otel projesidir. Yat\u0131r\u0131m maliyeti 5,5 milyon ABD Dolar\u0131 olarak \u00f6ng\u00f6r\u00fclmektedir.<\/li>\n<li><b>Mart\u0131 Giova (Marmaris):<\/b> Okluk Koyu kom\u015fulu\u011funda, 70 yatak kapasiteli 5 bloktan olu\u015fan butik otel ve restoran projesidir. Renovasyon sonras\u0131 hizmete a\u00e7\u0131lmas\u0131 planlanmaktad\u0131r.<\/li>\n<li><b>Misafir Odakl\u0131 D\u00f6n\u00fc\u015f\u00fcm Projesi:<\/b> Toplam kalite prensipleri \u00e7er\u00e7evesinde s\u00fcre\u00e7lerin iyile\u015ftirilmesini ama\u00e7layan 3 y\u0131ll\u0131k bir kalite projesi y\u00fcr\u00fct\u00fclmektedir.<\/li>\n<\/ul>\n<h2>4. Kurumsal Y\u00f6netim ve Ortakl\u0131k Yap\u0131s\u0131<\/h2>\n<h3>Sermaye Yap\u0131s\u0131<\/h3>\n<p>\u015eirketin kay\u0131tl\u0131 sermaye tavan\u0131 3.000.000.000 TL&#8217;ye y\u00fckseltilmi\u015f olup, \u00e7\u0131kar\u0131lm\u0131\u015f sermayesi 600.000.000 TL&#8217;dir. 31.12.2025 itibar\u0131yla ortakl\u0131k yap\u0131s\u0131 \u015f\u00f6yledir:<\/p>\n<ul>\n<li><b>Pakize Oya Narin:<\/b> %12,61<\/li>\n<li><b>Nurullah Emre Narin:<\/b> %11,61<\/li>\n<li><b>Pardus Portf\u00f6y B\u0130ST 30 D\u0131\u015f\u0131 Fon:<\/b> %5,07<\/li>\n<li><b>Di\u011fer (Halka A\u00e7\u0131k):<\/b> %70,71<\/li>\n<\/ul>\n<h3>Y\u00f6netim ve Komiteler<\/h3>\n<p>Y\u00f6netim Kurulu yedi \u00fcyeden olu\u015fmaktad\u0131r (Ba\u015fkan: Pakize Oya Narin). Y\u00f6netim b\u00fcnyesinde Denetimden Sorumlu Komite, Kurumsal Y\u00f6netim Komitesi ve Riskin Erken Saptanmas\u0131 Komitesi aktif olarak faaliyet g\u00f6stermektedir. 11.06.2025&#8217;te vefat eden ba\u011f\u0131ms\u0131z \u00fcye U\u011fur G\u00f6khan Sar\u0131 yerine Ayd\u0131n Orhan se\u00e7ilmi\u015ftir.<\/p>\n<h2>5. Finansal Durum ve Gayrimenkul De\u011ferlemeleri<\/h2>\n<p>\u015eirketin yat\u0131r\u0131m ama\u00e7l\u0131 gayrimenkullerinin rayi\u00e7 de\u011ferleri Etkin Gayrimenkul De\u011ferleme ve Dan\u0131\u015fmanl\u0131k A.\u015e. taraf\u0131ndan tespit edilmi\u015ftir. Baz\u0131 \u00f6nemli varl\u0131klar\u0131n de\u011fer art\u0131\u015flar\u0131 dikkat \u00e7ekicidir:<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Varl\u0131k<\/td>\n<td>31.12.2025 Ekspertiz De\u011feri (TL)<\/td>\n<td>31.03.2025 Ekspertiz De\u011feri (TL)<\/td>\n<\/tr>\n<tr>\n<td><b>Mart\u0131 Myra Otel<\/b><\/td>\n<td>9.021.999.972<\/td>\n<td>7.434.111.427<\/td>\n<\/tr>\n<tr>\n<td><b>Mart\u0131 Marina<\/b><\/td>\n<td>3.690.000.000<\/td>\n<td>2.947.703.381<\/td>\n<\/tr>\n<tr>\n<td><b>Mart\u0131 Giova (Ay\u0131n Koyu)<\/b><\/td>\n<td>785.100.000<\/td>\n<td>709.059.982<\/td>\n<\/tr>\n<tr>\n<td><b>Mart\u0131 Hemithea Otel<\/b><\/td>\n<td>650.000.000<\/td>\n<td>523.351.828<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>(Not: Rapor d\u00f6nemi i\u00e7erisinde tesis ve demirba\u015f al\u0131mlar\u0131 ile yenileme \u00e7al\u0131\u015fmalar\u0131 i\u00e7in toplam 89.370.813 TL yat\u0131r\u0131m harcamas\u0131 yap\u0131lm\u0131\u015ft\u0131r.)<\/i><\/p>\n<h2>6. S\u00fcrd\u00fcr\u00fclebilirlik ve Sosyal Sorumluluk<\/h2>\n<p>Grup, &#8220;T\u00fcrkiye\u2019nin do\u011fal, tarihi ve k\u00fclt\u00fcrel miraslar\u0131n\u0131 koruma&#8221; misyonuyla hareket etmektedir:<\/p>\n<ul>\n<li><b>\u00c7evre:<\/b> Gemi at\u0131klar\u0131n\u0131n temizlenmesi, tarihi b\u00f6lge tabelalar\u0131n\u0131n yap\u0131lmas\u0131 ve Travelife Gold gibi \u00e7evre \u00f6d\u00fclleri.<\/li>\n<li><b>Toplum:<\/b> Turizm meslek liseleri ve yerel kalk\u0131nma projelerine destek.<\/li>\n<li><b>\u0130stihdam:<\/b> Kad\u0131na y\u00f6nelik pozitif ayr\u0131mc\u0131l\u0131k ve yerel halka i\u015f olana\u011f\u0131 sa\u011flama \u00f6nceli\u011fi.<\/li>\n<li><b>Etik:<\/b> K\u00fcresel \u0130lkeler S\u00f6zle\u015fmesi imzac\u0131s\u0131 olunmas\u0131 ve ticari ahlak\u0131n en \u00fcst de\u011fer olarak benimsenmesi.<\/li>\n<\/ul>\n<button class=\"simplefavorite-button\" data-postid=\"1008\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye turizminin k\u00f6kl\u00fc markas\u0131 Mart\u0131 Otel \u0130\u015fletmeleri A.\u015e., 2025 y\u0131l\u0131 dokuz ayl\u0131k faaliyet sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Sat\u0131\u015f gelirlerini 1,5 milyar TL&#8217;nin \u00fczerine \u00e7\u0131karan ve toplam varl\u0131k de\u011ferini 23,7 milyar TL&#8217;ye ula\u015ft\u0131ran Mart\u0131 Grubu, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedefleri do\u011frultusunda emin ad\u0131mlarla ilerliyor. Modernizasyon yat\u0131r\u0131mlar\u0131ndan g\u00fcne\u015f enerjisi projelerine, sermaye art\u0131r\u0131m\u0131 hamlelerinden m\u00fc\u015fteri odakl\u0131 d\u00f6n\u00fc\u015f\u00fcm projelerine kadar pek \u00e7ok stratejik ad\u0131m\u0131 hayata ge\u00e7iren grup, hem Marmaris hem de Antalya b\u00f6lgelerindeki liderli\u011fini peki\u015ftirmeye devam ediyor. Do\u011fal ve tarihi miras\u0131 koruma misyonuyla hareket eden Mart\u0131 Hotels &#038; Marinas, 56 y\u0131ll\u0131k deneyimiyle sekt\u00f6rdeki \u00f6nc\u00fc rol\u00fcn\u00fc s\u00fcrd\u00fcr\u00fcyor.<\/p>\n<p>Mart\u0131 Hotels &#038; Marinas Steps into the Future with Record Growth and Strategic Breakthroughs in 2025!<br \/>\nMart\u0131 Otel \u0130\u015fletmeleri A.\u015e., a long-standing brand in Turkish tourism, has announced its nine-month operational results for 2025. With sales revenues exceeding 1.5 billion TL and a total asset value reaching 23.7 billion TL, the Mart\u0131 Group is moving forward confidently toward its sustainable growth targets. By implementing numerous strategic steps\u2014ranging from modernization investments and solar energy projects to capital increase initiatives and guest-oriented transformation programs\u2014the group continues to consolidate its leadership in both the Marmaris and Antalya regions. Guided by its mission to protect natural and historical heritage, Mart\u0131 Hotels &#038; Marinas maintains its pioneering role in the sector with 56 years of experience.<\/p>\n","protected":false},"author":1,"featured_media":971,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[227],"class_list":["post-1008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilancoanalizi","tag-marti"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=1008"}],"version-history":[{"count":1,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1008\/revisions"}],"predecessor-version":[{"id":1009,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1008\/revisions\/1009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/971"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=1008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=1008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=1008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}