{"id":1317,"date":"2026-02-20T14:40:24","date_gmt":"2026-02-20T11:40:24","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=1317"},"modified":"2026-02-20T23:05:30","modified_gmt":"2026-02-20T20:05:30","slug":"%f0%9f%87%b9%f0%9f%87%b7-macko-mackolik-internet-hizmetleri-2025-12-faaliyet-raporu-analizi-mackolik-canli-skordan-yapay-zeka-devine-donusuyor","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/1317","title":{"rendered":"\ud83c\uddf9\ud83c\uddf7 MACKO | Mackolik \u0130nternet Hizmetleri 2025\/12 Faaliyet Raporu Analizi &#8211; Mackolik Canl\u0131 Skordan Yapay Zeka Devine D\u00f6n\u00fc\u015f\u00fcyor"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/creators.spotify.com\/pod\/profile\/market-risk-tr\/embed\/episodes\/MACKO--Mackolik-nternet-Hizmetleri-202512-Faaliyet-Raporu-Analizi---Mackolik-Canl-Skordan-Yapay-Zeka-Devine-Dnyor-e3fbslc\/a-acg19ph\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h1>Skor Tabelas\u0131n\u0131n \u00d6tesinde: Mackolik\u2019in 2025 Y\u0131ll\u0131k Raporundan \u015ea\u015f\u0131rt\u0131c\u0131 5 \u00c7\u0131kar\u0131m<\/h1>\n<p><b>1. Giri\u015f: Sadece Bir Skor Uygulamas\u0131 m\u0131, Yoksa Bir Teknoloji Devrimi mi?<\/b><\/p>\n<p>Dijital medya d\u00fcnyas\u0131nda bir &#8220;platform ekonomisi&#8221; akt\u00f6r\u00fc haline gelmek, sadece i\u00e7erik sunmay\u0131 de\u011fil, o i\u00e7eri\u011fi milyonlarca insana ayn\u0131 anda, milisaniyelik gecikmelerle ula\u015ft\u0131rabilecek bir ekosistem kurmay\u0131 gerektirir. Y\u0131llard\u0131r cebimizde ta\u015f\u0131d\u0131\u011f\u0131m\u0131z ve o me\u015fhur bildirim sesiyle \u00f6zde\u015fle\u015fen Mackolik, yay\u0131nlanan 2025 y\u0131l\u0131 faaliyet raporuyla bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en somut kan\u0131tlar\u0131n\u0131 sunuyor. Art\u0131k kar\u015f\u0131m\u0131zda sadece ma\u00e7 sonu\u00e7lar\u0131na bak\u0131lan bir uygulama de\u011fil; finansal disiplini teknolojik kaslar\u0131yla birle\u015ftiren, veri monetizasyonu (paraya d\u00f6n\u00fc\u015ft\u00fcrme) stratejileriyle dijital yay\u0131nc\u0131l\u0131\u011f\u0131n kurallar\u0131n\u0131 yeniden yazan bir teknoloji grubu var. Peki, 2025 raporunun sat\u0131r aralar\u0131 bize bu devasa ekosistem hakk\u0131nda neler anlat\u0131yor?<\/p>\n<p><b>2. \u00c7\u0131kar\u0131m 1: Dayan\u0131kl\u0131l\u0131k Testi \u2014 &#8220;Anl\u0131k&#8221; 3 Milyon Talep ve Kusursuz Mimari<\/b><\/p>\n<p>2025 y\u0131l\u0131, T\u00fcrk sporu i\u00e7in uluslararas\u0131 arenada ba\u015far\u0131lar\u0131n pe\u015f pe\u015fe geldi\u011fi bir &#8220;stres testi&#8221; y\u0131l\u0131 oldu. A Milli Erkek Basketbol Tak\u0131m\u0131\u2019n\u0131n EuroBasket ikincili\u011fi, Kad\u0131n Voleybol Tak\u0131m\u0131\u2019n\u0131n d\u00fcnya ikincili\u011fi ve futbol milli tak\u0131m\u0131m\u0131z\u0131n UEFA Uluslar Ligi\u2019nde A Ligi\u2019ne y\u00fckselmesi, Mackolik platformlar\u0131 \u00fczerinde e\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir trafik y\u00fck\u00fc (high-concurrency) yaratt\u0131.<\/p>\n<p>Analitik bir bak\u0131\u015fla, platformun ayn\u0131 anda tam <b>3 milyon anl\u0131k talebi (simultaneous requests)<\/b> kar\u015f\u0131layabilmesi, k\u00fcresel \u00f6l\u00e7ekte bir m\u00fchendislik ba\u015far\u0131s\u0131d\u0131r. Bu \u00f6l\u00e7eklenebilir mimari, verinin milisaniyeler i\u00e7inde i\u015flenip son kullan\u0131c\u0131ya ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flayarak kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 (user retention) zirveye ta\u015f\u0131d\u0131.<\/p>\n<p>&#8220;Sporun nabz\u0131n\u0131n b\u00f6ylesine y\u00fcksek att\u0131\u011f\u0131 bir y\u0131lda, platformlar\u0131m\u0131zda olu\u015fan yo\u011fun trafik ve anl\u0131k veri ak\u0131\u015f\u0131, teknolojik altyap\u0131m\u0131z\u0131n ve ekip koordinasyonumuzun ger\u00e7ek bir dayan\u0131kl\u0131l\u0131k testinden ge\u00e7mesini sa\u011flad\u0131.&#8221; \u2014 <b>Engin Kehale, Genel M\u00fcd\u00fcr<\/b><\/p>\n<p><b>3. \u00c7\u0131kar\u0131m 2: Finansal Kaslar \u2014 %300 Sermaye Art\u0131r\u0131m\u0131 ve Temett\u00fc Sadakati<\/b><\/p>\n<p>Mackolik\u2019in 2025 raporunda en dikkat \u00e7eken finansal ba\u015far\u0131, dijital medya sekt\u00f6r\u00fcnde nadir g\u00f6r\u00fclen k\u00e2rl\u0131l\u0131k verimlili\u011fi. \u015eirketin mali tablosu, b\u00fcy\u00fcme ile k\u00e2rl\u0131l\u0131\u011f\u0131n el ele gidebilece\u011fini kan\u0131tl\u0131yor:<\/p>\n<ul>\n<li><b>Gelir ve K\u00e2rl\u0131l\u0131k:<\/b> Cirosunu bir \u00f6nceki y\u0131la g\u00f6re %20 art\u0131ran \u015firket, <b>%55 seviyesindeki FAV\u00d6K (EBITDA) marj\u0131<\/b> ile operasyonel verimlilikte \u00e7\u0131tay\u0131 \u00e7ok y\u00fckse\u011fe koydu.<\/li>\n<li><b>Sermaye G\u00fcc\u00fc:<\/b> May\u0131s 2025&#8217;te tamamlanan <b>%300 oran\u0131ndaki bedelsiz sermaye art\u0131r\u0131m\u0131<\/b>, \u015firketin \u00e7\u0131kar\u0131lm\u0131\u015f sermayesini 25 milyon TL&#8217;den 100 milyon TL&#8217;ye y\u00fckselterek bilan\u00e7oyu daha da sa\u011flamla\u015ft\u0131rd\u0131.<\/li>\n<li><b>Yat\u0131r\u0131mc\u0131 G\u00fcveni:<\/b> 2024 y\u0131l\u0131 k\u00e2r\u0131ndan da\u011f\u0131t\u0131lan toplam <b>155 milyon TL\u2019lik temett\u00fc<\/b>, \u015firketin halka a\u00e7\u0131k bir yap\u0131 olarak payda\u015flar\u0131na duydu\u011fu sadakati peki\u015ftirdi.<\/li>\n<\/ul>\n<p><b>4. \u00c7\u0131kar\u0131m 3: Kendi Teknolojisini \u00dcreten Bir Yap\u0131 \u2014 Mackolik Teknoloji A.\u015e.<\/b><\/p>\n<p>2025 y\u0131l\u0131n\u0131n en stratejik hamlesi, Temmuz ay\u0131nda tescil edilen <b>Mackolik Teknoloji A.\u015e.<\/b> oldu. 500.000 TL ba\u015flang\u0131\u00e7 sermayesi ve %100 ana ortakl\u0131k pay\u0131yla kurulan bu i\u015ftirak, \u015firketin &#8220;Ad-Tech&#8221; (reklam teknolojileri) vizyonunu temsil ediyor.<\/p>\n<p>Bu hamle, Mackolik\u2019in \u00fc\u00e7\u00fcnc\u00fc taraf yaz\u0131l\u0131m sa\u011flay\u0131c\u0131lara olan ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 azaltarak, <b>reklam optimizasyonuna y\u00f6nelik yapay zeka \u00e7\u00f6z\u00fcmleri<\/b> ve veri analiti\u011fi yaz\u0131l\u0131mlar\u0131 geli\u015ftirmesini sa\u011flayacak. \u015eirket, art\u0131k sadece veriyi sunan de\u011fil, o veriyi i\u015fleyen algoritmay\u0131 da m\u00fclkiyetine alan bir yaz\u0131l\u0131m devine d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n<p><b>5. \u00c7\u0131kar\u0131m 4: Global Ayak \u0130zi \u2014 Fransa\u2019dan Hollanda\u2019ya Stratejik Yay\u0131l\u0131m<\/b><\/p>\n<p>Mackolik, T\u00fcrkiye\u2019de edindi\u011fi dijital tecr\u00fcbeyi k\u00fcresel pazarlara ihra\u00e7 eden bir &#8220;hub&#8221; modeliyle \u00e7al\u0131\u015f\u0131yor. \u015eirketin b\u00f6lgesel faaliyetleri, operasyonel g\u00fcc\u00fcn s\u0131n\u0131rlar\u0131 a\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor:<\/p>\n<ul>\n<li><b>Fransa Operasyonu:<\/b> 18 y\u0131ld\u0131r Fransa pazar\u0131nda varl\u0131k g\u00f6steren &#8220;Match en Direct&#8221;, markan\u0131n Avrupa&#8217;daki en g\u00fc\u00e7l\u00fc kalesi olmaya devam ediyor.<\/li>\n<li><b>Global Marka M Scores:<\/b> 175 \u00fclkede, 15 farkl\u0131 dilde yay\u0131n yapan bu global uygulama, haftal\u0131k ortalama 2.500 canl\u0131 ma\u00e7 yay\u0131n\u0131yla d\u00fcnyan\u0131n %84\u2019\u00fcn\u00fc kapsama alan\u0131na al\u0131yor.<\/li>\n<li><b>Stratejik Merkezler:<\/b> T\u00fcrkiye AR-GE merkezi olarak konumlan\u0131rken, Hollanda merkezli <b>M Sports B.V.<\/b>, k\u00fcresel b\u00fcy\u00fcmenin h\u0131zland\u0131r\u0131laca\u011f\u0131 stratejik bir y\u00f6netim merkezi olarak kurgulanm\u0131\u015f durumda.<\/li>\n<\/ul>\n<p><b>6. \u00c7\u0131kar\u0131m 5: Kurumsal Olgunluk \u2014 \u015eeffaf Kriz Y\u00f6netimi ve Bayrak Yar\u0131\u015f\u0131<\/b><\/p>\n<p>Halka a\u00e7\u0131k bir \u015firketin g\u00fcc\u00fc, kriz anlar\u0131ndaki \u015feffafl\u0131\u011f\u0131yla \u00f6l\u00e7\u00fcl\u00fcr. 2025 raporu, iki kritik s\u00fcreci b\u00fcy\u00fck bir kurumsal olgunlukla aktar\u0131yor. \u0130lki, 13 y\u0131ll\u0131k efsanevi lider Emre U\u011furlu\u2019nun g\u00f6revini Engin Kehale\u2019ye devretti\u011fi ba\u015far\u0131l\u0131 y\u00f6netimsel ge\u00e7i\u015f s\u00fcreci.<\/p>\n<p>\u0130kincisi ise Rekabet Kurulu taraf\u0131ndan kesilen 12.990.246,80 TL tutar\u0131ndaki idari para cezas\u0131. \u015eirket, bu yasal s\u00fcreci gizlemek yerine, %25 indirim hakk\u0131ndan yararlanarak <b>9.742.685,10 TL<\/b> tutar\u0131ndaki \u00f6demeyi \u015feffaf bir \u015fekilde yaparak bilan\u00e7osunu belirsizliklerden temizledi. Bu yakla\u015f\u0131m, yat\u0131r\u0131mc\u0131 nezdinde &#8220;g\u00fcvenli liman&#8221; alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendiren stratejik bir hamledir.<\/p>\n<p><b>7. Sonu\u00e7: Gelece\u011fin Skor Tablosunda Ne Var?<\/b><\/p>\n<p>2025 raporu bize g\u00f6steriyor ki; Mackolik art\u0131k sadece bir medya \u015firketi de\u011fil, y\u00fcksek trafik alt\u0131nda ezilmeyen, kendi yapay zeka algoritmalar\u0131n\u0131 geli\u015ftiren ve global bir a\u011f y\u00f6neten teknoloji odakl\u0131 bir ekosistemdir. %55\u2019lik FAV\u00d6K marj\u0131 ve %300\u2019l\u00fck sermaye art\u0131r\u0131m\u0131, bu teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn finansal yak\u0131t\u0131n\u0131n haz\u0131r oldu\u011funu teyit ediyor.<\/p>\n<p>Spor art\u0131k sadece bir oyun de\u011fil, veriyle y\u00f6netilen devasa bir teknoloji sekt\u00f6r\u00fc. Peki, <b>Mackolik\u2019in bu teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fc, gelecekte ma\u00e7 izleme deneyimimizi tamamen yapay zeka odakl\u0131 bir hale getirebilir mi?<\/b><\/p>\n<h1><span style=\"color: #3366ff;\">Mackolik \u0130nternet Hizmetleri Ticaret A.\u015e. 2025 D\u00f6nemi Faaliyet ve Strateji Analizi<\/span><\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>Mackolik \u0130nternet Hizmetleri Ticaret A.\u015e. (&#8220;Grup&#8221;), 2025 mali y\u0131l\u0131n\u0131 teknolojik d\u00f6n\u00fc\u015f\u00fcm, operasyonel dayan\u0131kl\u0131l\u0131k ve stratejik b\u00fcy\u00fcme odakl\u0131 bir performansla tamamlam\u0131\u015ft\u0131r. 25 y\u0131ld\u0131r T\u00fcrkiye\u2019de, 18 y\u0131ld\u0131r ise Fransa\u2019da faaliyet g\u00f6steren Grup; dijital medya dinamiklerini, veri analiti\u011fi ve spor teknolojileriyle birle\u015ftiren s\u00fcrd\u00fcr\u00fclebilir bir i\u015f modeli sergilemektedir.<\/p>\n<p>2025 y\u0131l\u0131ndaki temel finansal ve operasyonel ba\u015far\u0131lar \u015fu \u015fekildedir:<\/p>\n<ul>\n<li><b>Mali Performans:<\/b> Cirolarda bir \u00f6nceki y\u0131la g\u00f6re %20 art\u0131\u015f kaydedilmi\u015f, FAV\u00d6K marj\u0131 %55 seviyesinde ger\u00e7ekle\u015fmi\u015ftir. Toplam 155.000.000 TL tutar\u0131nda temett\u00fc da\u011f\u0131t\u0131m\u0131 tamamlanm\u0131\u015ft\u0131r.<\/li>\n<li><b>Sermaye Yap\u0131s\u0131:<\/b> \u015eirket sermayesi %300 oran\u0131nda bedelsiz art\u0131r\u0131larak 25.000.000 TL\u2019den 100.000.000 TL\u2019ye \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Teknolojik Odak:<\/b> Yapay zek\u00e2 ve Ar-Ge faaliyetlerine odaklanmak \u00fczere Mackolik Teknoloji A.\u015e. kurulmu\u015f, altyap\u0131 anl\u0131k 3 milyon talebi kar\u015f\u0131layabilecek seviyeye ula\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Denetim G\u00f6r\u00fc\u015f\u00fc:<\/b> Ba\u011f\u0131ms\u0131z denetim raporu, finansal tablolar\u0131n ger\u00e7e\u011fi yans\u0131tt\u0131\u011f\u0131na dair &#8220;olumlu g\u00f6r\u00fc\u015f&#8221; bildirmi\u015ftir.<\/li>\n<\/ul>\n<h2>Kurumsal Profil ve Stratejik Yap\u0131lanma<\/h2>\n<h3>Faaliyet Alan\u0131 ve Markalar<\/h3>\n<p>Mackolik, gelir modelini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde dijital reklam ve reklam optimizasyonu yaz\u0131l\u0131mlar\u0131 \u00fczerine kurmu\u015f bir spor teknolojileri \u015firketidir. Grup, b\u00f6lgesel ve global d\u00fczeyde \u00fc\u00e7 ana marka ile faaliyet g\u00f6stermektedir:<\/p>\n<ol>\n<li><b>Mackolik:<\/b> T\u00fcrkiye operasyonlar\u0131.<\/li>\n<li><b>Match en Direct:<\/b> Fransa operasyonlar\u0131 (Activaweb SAS arac\u0131l\u0131\u011f\u0131yla).<\/li>\n<li><b>M Scores:<\/b> 15 dilde ve 175 \u00fclkede yay\u0131n yapan global uygulama.<\/li>\n<\/ol>\n<h3>Organizasyonel Geli\u015fim ve Ba\u011fl\u0131 Ortakl\u0131klar<\/h3>\n<p>Grup, 2025 y\u0131l\u0131nda teknoloji odakl\u0131 b\u00fcy\u00fcme vizyonunu desteklemek ad\u0131na organizasyonel kapasitesini geni\u015fletmi\u015ftir:<\/p>\n<ul>\n<li><b>Mackolik Teknoloji A.\u015e. (Temmuz 2025):<\/b> %100 hissesi Mackolik&#8217;e ait olan \u015firket; yapay zek\u00e2, yaz\u0131l\u0131m geli\u015ftirme ve Ar-Ge faaliyetlerine odaklanmak \u00fczere kurulmu\u015ftur.<\/li>\n<li><b>M Sports B.V. (Hollanda):<\/b> Yurtd\u0131\u015f\u0131 operasyonlar\u0131n\u0131 b\u00fcy\u00fctmek amac\u0131yla %100 i\u015ftirak olarak yap\u0131land\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Momentum Dijital Yay\u0131nc\u0131l\u0131k A.\u015e.:<\/b> \u0130nternet \u00fczerinden yay\u0131nc\u0131l\u0131k faaliyetlerini y\u00fcr\u00fctmektedir.<\/li>\n<li><b>Fantazzie Oyun Teknolojileri A.\u015e.:<\/b> %5,66 pay oran\u0131yla finansal duran varl\u0131k olarak portf\u00f6yde yer almaktad\u0131r.<\/li>\n<\/ul>\n<h2>Finansal Performans ve Sermaye Piyasas\u0131 \u0130\u015flemleri<\/h2>\n<h3>Temel Finansal G\u00f6stergeler<\/h3>\n<p>Grup, spor takviminin yo\u011fun oldu\u011fu 2025 y\u0131l\u0131nda finansal disiplini koruyarak hedefleriyle uyumlu bir performans sergilemi\u015ftir. Genel M\u00fcd\u00fcr Engin Kehale, finansal sonu\u00e7lar\u0131n &#8220;dayan\u0131kl\u0131l\u0131\u011f\u0131 teyit eder nitelikte&#8221; oldu\u011funu belirtmi\u015ftir.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>G\u00f6sterge<\/td>\n<td>Durum \/ De\u011fer<\/td>\n<\/tr>\n<tr>\n<td>Ciro Art\u0131\u015f\u0131<\/td>\n<td>%20 (Ge\u00e7en y\u0131la g\u00f6re)<\/td>\n<\/tr>\n<tr>\n<td>FAV\u00d6K Marj\u0131<\/td>\n<td>%55<\/td>\n<\/tr>\n<tr>\n<td>Toplam Da\u011f\u0131t\u0131lan Temett\u00fc<\/td>\n<td>155.000.000 TL (2024 k\u00e2r\u0131ndan)<\/td>\n<\/tr>\n<tr>\n<td>Kredi Derecelendirme Notu<\/td>\n<td>AA+ (tr) \/ Stabil G\u00f6r\u00fcn\u00fcm<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Sermaye Hareketleri ve Pay Geri Al\u0131m\u0131<\/h3>\n<ul>\n<li><b>Bedelsiz Sermaye Art\u0131r\u0131m\u0131:<\/b> 26 May\u0131s 2025 tarihinde tescil edilen i\u015flemle sermaye 100 milyon TL&#8217;ye y\u00fckseltilmi\u015ftir.<\/li>\n<li><b>Pay Geri Al\u0131m Program\u0131:<\/b> 31 Aral\u0131k 2025 itibar\u0131yla 2.750.000 TL nominal de\u011ferli pay, 108.074.936 TL kar\u015f\u0131l\u0131\u011f\u0131nda geri al\u0131nm\u0131\u015ft\u0131r.<\/li>\n<li><b>GSYF Yat\u0131r\u0131m\u0131:<\/b> Vergi Usul Kanunu (VUK) kapsam\u0131nda hesaplanan k\u00e2rdan 51.000.000 TL, \u0130stanbul Portf\u00f6y Y\u00f6netimi A.\u015e. Dijital Spor ve Medya Yat\u0131r\u0131mlar\u0131 Giri\u015fim Sermayesi Yat\u0131r\u0131m Fonu\u2019na ayr\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<h3>Ortakl\u0131k Yap\u0131s\u0131 (19.02.2026 itibar\u0131yla)<\/h3>\n<ul>\n<li><b>Mediazz Yeni Medya ve Teknoloji Yat\u0131r\u0131mlar\u0131 A.\u015e.:<\/b> %51,00<\/li>\n<li><b>Abdulkadir Emre U\u011furlu:<\/b> %10,59<\/li>\n<li><b>Matchzone Teknoloji A.\u015e.:<\/b> %6,10<\/li>\n<li><b>Di\u011fer (Halka A\u00e7\u0131k K\u0131s\u0131m dahil):<\/b> %32,31<\/li>\n<\/ul>\n<h2>Operasyonel Veriler ve Teknoloji Kapasitesi<\/h2>\n<h3>Kullan\u0131c\u0131 Etkile\u015fimi ve Trafik<\/h3>\n<p>Grup, haftal\u0131k ortalama 2.500 canl\u0131 ma\u00e7 yay\u0131n\u0131 ve d\u00fcnyan\u0131n %84&#8217;\u00fcn\u00fc kapsayan veri a\u011f\u0131yla (1.500 lig, 1.200 futbol, 300 basketbol bran\u015f\u0131) dijital medyada lider konumunu s\u00fcrd\u00fcrmektedir.<\/p>\n<p><b>Ayl\u0131k Ortalama Uygulama Kullan\u0131c\u0131 Verileri:<\/b><\/p>\n<ul>\n<li><b>Mackolik:<\/b> 7,68 Milyon Kullan\u0131c\u0131 \/ 6,40 Milyar Ekran G\u00f6r\u00fcnt\u00fcleme<\/li>\n<li><b>Match en Direct:<\/b> 1,70 Milyon Kullan\u0131c\u0131 \/ 411 Milyon Ekran G\u00f6r\u00fcnt\u00fcleme<\/li>\n<\/ul>\n<p><b>Sosyal Medya Eri\u015fimi (Mackolik):<\/b><\/p>\n<ul>\n<li><b>Instagram:<\/b> 3 Milyon<\/li>\n<li><b>WhatsApp:<\/b> 1,9 Milyon<\/li>\n<li><b>TikTok:<\/b> 1,5 Milyon<\/li>\n<li><b>X (Twitter):<\/b> 1,4 Milyon<\/li>\n<\/ul>\n<h3>Teknolojik Yenilikler<\/h3>\n<p>2025 y\u0131l\u0131nda kullan\u0131c\u0131 deneyimini art\u0131rmaya y\u00f6nelik &#8220;Ana Sayfada Futbol &amp; Basketbol Ortak Favori G\u00f6sterimi&#8221; gibi geli\u015ftirmeler devreye al\u0131nm\u0131\u015ft\u0131r. \u015eirketin \u00f6l\u00e7eklenebilir mimarisi, anl\u0131k olarak 3 milyon talebi kar\u015f\u0131layabilecek kapasitededir.<\/p>\n<h2>Hukuki S\u00fcre\u00e7ler ve Risk Y\u00f6netimi<\/h2>\n<h3>Rekabet Kurulu Soru\u015fturmas\u0131<\/h3>\n<p>Rekabet Kurumu taraf\u0131ndan ba\u015flat\u0131lan soru\u015fturma neticesinde, 21.02.2025 tarihinde Mackolik\u2019e 12.990.246,80 TL tutar\u0131nda idari para cezas\u0131 verilmi\u015ftir. \u015eirket, %25 indirim hakk\u0131ndan yararlanarak s\u00f6z konusu cezay\u0131 9.742.685,10 TL olarak \u00f6demi\u015ftir.<\/p>\n<h3>Denetim ve \u015eeffafl\u0131k<\/h3>\n<p>Ba\u011f\u0131ms\u0131z denetim raporu, Ram Ba\u011f\u0131ms\u0131z Denetim ve Dan\u0131\u015fmanl\u0131k A.\u015e. (Member firm of SW International) taraf\u0131ndan haz\u0131rlanm\u0131\u015f ve Sorumlu Denet\u00e7i \u00d6mer \u00c7eki\u00e7 taraf\u0131ndan imzalanm\u0131\u015ft\u0131r. Raporda, Y\u00f6netim Kurulu\u2019nun faaliyet raporundaki finansal verilerin denetlenmi\u015f konsolide tablolarla tutarl\u0131 oldu\u011fu ve ger\u00e7e\u011fi yans\u0131tt\u0131\u011f\u0131 teyit edilmi\u015ftir.<\/p>\n<h2>\u00dcst Y\u00f6netim ve \u0130nsan Kaynaklar\u0131<\/h2>\n<ul>\n<li><b>Y\u00f6netim De\u011fi\u015fimi:<\/b> 13 y\u0131l boyunca liderlik eden Emre U\u011furlu, g\u00f6revini Engin Kehale\u2019ye devretmi\u015ftir.<\/li>\n<li><b>Personel Durumu:<\/b> 31 Aral\u0131k 2025 itibar\u0131yla ortalama personel say\u0131s\u0131 134&#8217;e y\u00fckselmi\u015ftir (2024: 112). 19 \u015eubat 2026 itibar\u0131yla toplam \u00e7al\u0131\u015fan say\u0131s\u0131 140&#8217;t\u0131r.<\/li>\n<li><b>Mali Haklar:<\/b> \u00dcst d\u00fczey y\u00f6neticilere 2025 d\u00f6nemi i\u00e7erisinde sa\u011flanan toplam br\u00fct menfaat tutar\u0131 39.383.720 TL\u2019dir.<\/li>\n<\/ul>\n<h2>Sonu\u00e7 ve Gelecek Vizyonu<\/h2>\n<p>Grup, 2025 y\u0131l\u0131n\u0131 halka a\u00e7\u0131k bir \u015firket olman\u0131n getirdi\u011fi \u015feffafl\u0131k ve finansal disiplinle y\u00f6netmi\u015ftir. Yeni d\u00f6nemde odak noktas\u0131; teknoloji yat\u0131r\u0131mlar\u0131n\u0131n derinle\u015ftirilmesi, yapay zek\u00e2 entegrasyonu ve gelir kaynaklar\u0131n\u0131n \u00e7e\u015fitlendirilerek uluslararas\u0131 pazarlardaki konumun g\u00fc\u00e7lendirilmesi olarak belirlenmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mackolik 2025 Y\u0131l\u0131nda Rekor Has\u0131lat ve Teknoloji Hamlesiyle B\u00fcy\u00fcmeye Devam Ediyor!<br \/>\n\u00d6zet: Mackolik, 2025 finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131: 1,1 milyar TL\u2019ye yakla\u015fan has\u0131lat\u0131 ve %55 FAV\u00d6K marj\u0131 ile finansal dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 kan\u0131tlayan \u015firket, y\u0131l\u0131 321,6 milyon TL net k\u00e2rla kapatt\u0131. Bu d\u00f6nemde sermayesini %300 bedelsiz art\u0131rarak 100 milyon TL\u2019ye \u00e7\u0131karan Mackolik, yeni kurulan Mackolik Teknoloji A.\u015e. ile yapay zek\u00e2 ve Ar-Ge odakl\u0131 b\u00fcy\u00fcme vizyonunu bir \u00fcst seviyeye ta\u015f\u0131yor. Ayl\u0131k 7,6 milyondan fazla aktif uygulama kullan\u0131c\u0131s\u0131na sahip olan platform, sporun dijital d\u00fcnyas\u0131ndaki liderli\u011fini peki\u015ftirirken yat\u0131r\u0131mc\u0131lar\u0131na da 155 milyon TL temett\u00fc da\u011f\u0131tarak katma de\u011fer yaratmay\u0131 s\u00fcrd\u00fcrd\u00fc. Finansal ba\u015far\u0131lar\u0131n ve teknolojik yeniliklerin detaylar\u0131 blog yaz\u0131m\u0131zda!<\/p>\n","protected":false},"author":8,"featured_media":1297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251],"tags":[263],"class_list":["post-1317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetraporuanalizi","tag-macko"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":4,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1317\/revisions"}],"predecessor-version":[{"id":1378,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1317\/revisions\/1378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/1297"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}