{"id":1400,"date":"2026-02-22T19:02:11","date_gmt":"2026-02-22T16:02:11","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=1400"},"modified":"2026-02-22T19:25:39","modified_gmt":"2026-02-22T16:25:39","slug":"%f0%9f%87%b9%f0%9f%87%b7-pinsu-pinar-su-ve-icecek-2025-12-faaliyet-raporu-analizi-pinar-suyun-dijital-ve-surdurulebilir-donusum-stratejisi","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/1400","title":{"rendered":"\ud83c\uddf9\ud83c\uddf7 PINSU | P\u0131nar Su Ve \u0130\u00e7ecek 2025\/12 Faaliyet Raporu Analizi &#8211; P\u0131nar Su&#8217;yun Dijital ve S\u00fcrd\u00fcr\u00fclebilir D\u00f6n\u00fc\u015f\u00fcm Stratejisi"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/creators.spotify.com\/pod\/profile\/market-risk-tr\/embed\/episodes\/PINSU--Pnar-Su-Ve-ecek-202512-Faaliyet-Raporu-Analizi---Pnar-Suyun-Dijital-ve-Srdrlebilir-Dnm-Stratejisi-e3fela6\/a-acg4v5o\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h1>Gelece\u011fi Yudumlamak: P\u0131nar Su ve \u0130\u00e7ecek\u2019in 2025 Faaliyet Raporundan \u015ea\u015f\u0131rt\u0131c\u0131 5 \u00c7\u0131kar\u0131m<\/h1>\n<h2>1. Giri\u015f: Bir \u015ei\u015fe Sudan Daha Fazlas\u0131, Teknolojiyle Tasarlanan Bir Ekosistem<\/h2>\n<p>Su, art\u0131k sadece bir temel ihtiya\u00e7 maddesi de\u011fil; iklim krizinin, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn ve stratejik kaynak y\u00f6netiminin tam merkezinde yer alan sofistike bir teknoloji \u00fcr\u00fcn\u00fcd\u00fcr. 1984 y\u0131l\u0131nda T\u00fcrkiye\u2019nin ilk ambalajl\u0131 su markas\u0131 olarak yola \u00e7\u0131kan P\u0131nar Su ve \u0130\u00e7ecek\u2019in 2025 Faaliyet Raporu, buzda\u011f\u0131n\u0131n g\u00f6r\u00fcnmeyen k\u0131sm\u0131n\u0131 net bir \u015fekilde ortaya koyuyor: 41 y\u0131ll\u0131k bir devin, %4,9\u2019luk istikrarl\u0131 bir b\u00fcy\u00fcme oran\u0131yla nas\u0131l &#8220;teknoloji odakl\u0131 bir i\u00e7ecek ekosistemine&#8221; evrildi\u011fi. Bu rapor, sadece finansal verileri de\u011fil, geleneksel bir sekt\u00f6r\u00fcn yapay zek\u00e2 ve ESG (\u00c7evresel, Sosyal ve Y\u00f6neti\u015fim) entegrasyonuyla nas\u0131l yeniden tan\u0131mland\u0131\u011f\u0131n\u0131 f\u0131s\u0131ld\u0131yor.<\/p>\n<h2>2. Bir \u0130simden Fazlas\u0131: Stratejik Portf\u00f6y Optimizasyonu ve Ya\u015fam \u0130\u00e7ece\u011fi Vizyonu<\/h2>\n<p>\u015eirketin 2019\u2019da ger\u00e7ekle\u015fen unvan de\u011fi\u015fikli\u011fi, 2025 y\u0131l\u0131na gelindi\u011finde meyvelerini yaln\u0131zca \u00fcr\u00fcn \u00e7e\u015fitlili\u011fiyle de\u011fil, \u00e7evik bir portf\u00f6y y\u00f6netimiyle verdi. P\u0131nar Su ve \u0130\u00e7ecek, i\u00e7ecek d\u00fcnyas\u0131ndaki &#8220;sa\u011fl\u0131k, lezzet ve yenilik dalgas\u0131n\u0131&#8221; sadece yeni \u00fcr\u00fcnler ekleyerek de\u011fil, veriye dayal\u0131 stratejik kararlar alarak y\u00f6netiyor. Bu y\u0131l Frii ailesine Ananas, K\u0131rm\u0131z\u0131 Orman Meyveleri ve Ye\u015fil Elma aromalar\u0131 dahil edilirken; t\u00fcketici i\u00e7g\u00f6r\u00fcleri do\u011frultusunda K\u0131rm\u0131z\u0131 \u00dcz\u00fcm ve Kavun aromal\u0131 \u00e7e\u015fitlerin portf\u00f6yden \u00e7\u0131kar\u0131lmas\u0131, markan\u0131n pazar dinamiklerine ne kadar h\u0131zl\u0131 uyum sa\u011flad\u0131\u011f\u0131n\u0131n bir kan\u0131t\u0131. 250 ml cam \u015fi\u015fede sunulan Limonata ve Cool Lime gibi inovasyonlar, sa\u011fl\u0131kl\u0131 ya\u015fam trendini estetikle bulu\u015fturuyor.<\/p>\n<p>&#8220;Su yaln\u0131zca bir \u00fcr\u00fcn de\u011fil; ya\u015fam\u0131n, sa\u011fl\u0131\u011f\u0131n ve s\u00fcrd\u00fcr\u00fclebilir gelece\u011fin temeli. \u0130klim krizinin, kaynak bask\u0131s\u0131n\u0131n ve de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n kesi\u015fim noktas\u0131nda&#8230; Su ve i\u00e7ecek sekt\u00f6r\u00fc \u00fcretimle; g\u00fcvenle, eri\u015filebilirlik ve sorumlu kaynak y\u00f6netimiyle de\u011fer yarat\u0131yor.&#8221;<\/p>\n<p>\u2014 <b>E. Feyhan Ya\u015far, Y\u00f6netim Kurulu Ba\u015fkan\u0131<\/b><\/p>\n<h2>3. G\u00f6r\u00fcnmeyen Algoritma: Yapay Zek\u00e2 ve Omnichannel Sinerjisi<\/h2>\n<p>Dijitalle\u015fme, P\u0131nar Su ve \u0130\u00e7ecek i\u00e7in bir yan kanal de\u011fil, i\u015fin kalbindeki &#8220;g\u00f6r\u00fcnmeyen algoritmad\u0131r&#8221;. \u015eirketin &#8220;Ya\u015fam P\u0131nar\u0131m&#8221; mobil uygulamas\u0131, 2025\u2019te sadece bir sipari\u015f arac\u0131 olmaktan \u00e7\u0131k\u0131p %73\u2019l\u00fck &#8220;kay\u0131p m\u00fc\u015fteri geri kazan\u0131m&#8221; oran\u0131yla bir veri merkezine d\u00f6n\u00fc\u015ft\u00fc. Yeni m\u00fc\u015fteri ediniminin %40\u2019\u0131n\u0131n bu platform \u00fczerinden ger\u00e7ekle\u015fmesi, dijital pazarlamadaki ba\u015far\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor.<\/p>\n<p>\u00d6zellikle Ramazan d\u00f6neminde Limonata \u00f6zelinde kurgulanan yapay zek\u00e2 destekli video reklamlar\u0131n\u0131n 7,6 milyon g\u00f6sterime ula\u015fmas\u0131, geleneksel t\u00fcketim anlar\u0131n\u0131n teknolojiyle nas\u0131l harmanland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ancak dijital ba\u015far\u0131 sadece reklamla s\u0131n\u0131rl\u0131 de\u011fil; <b>Pavo Sanal POS<\/b> entegrasyonu ile saha tahsilatlar\u0131n\u0131n tek merkezden y\u00f6netilmesi ve <b>Puan Projesi<\/b> ile kurgulanan sadakat program\u0131, \u015firketin <i>omnichannel<\/i> (\u00e7ok kanall\u0131) sinerjisini zirveye ta\u015f\u0131yor. WhatsApp sipari\u015f hatt\u0131 ise bu dijital ekosistemi her an eri\u015filebilir k\u0131lan son halkay\u0131 olu\u015fturuyor.<\/p>\n<h2>4. &#8220;Gram&#8221; Hassasiyeti ve &#8220;Ba\u011fl\u0131 Kapak&#8221;: Bilimsel S\u00fcrd\u00fcr\u00fclebilirlik<\/h2>\n<p>S\u00fcrd\u00fcr\u00fclebilirlik, P\u0131nar Su ve \u0130\u00e7ecek i\u00e7in ye\u015fil bir slogandan ibaret de\u011fil; her gram plasti\u011fin ve her damla at\u0131k suyun hesapland\u0131\u011f\u0131 teknik bir optimizasyon s\u00fcrecidir. 2050 Karbon N\u00f6tr hedefine giden yolda \u015firket, <b>2030 y\u0131l\u0131na kadar toplam karbon sal\u0131m\u0131n\u0131 2024\u2019e k\u0131yasla %22,5 azaltma<\/b> ara hedefini koyarak ger\u00e7ek\u00e7i bir yol haritas\u0131 \u00e7izdi.<\/p>\n<p>PET ambalajlardaki plastik kullan\u0131m\u0131n\u0131 azaltma hamlesi (400 ml\u2019de %6,25, 1 L\u2019de %7,69 oran\u0131nda azalt\u0131m) sadece bir verimlilik de\u011fil, \u00e7evre eti\u011fi meselesidir. \u00d6zellikle 0,33 L \u015fi\u015felerde Avrupa Birli\u011fi standartlar\u0131yla uyumlu <b>&#8220;Connected Cap&#8221; (\u015fi\u015feye ba\u011fl\u0131 kapak)<\/b> uygulamas\u0131na ge\u00e7ilmesi, plastik kirlili\u011fini kayna\u011f\u0131nda \u00f6nleme vizyonunun bir par\u00e7as\u0131d\u0131r. Su ayak izini k\u00fc\u00e7\u00fcltme stratejisi ise meyvelerini vermeye devam ediyor: Ayd\u0131n tesisindeki %13,94\u2019l\u00fck at\u0131k su azalt\u0131m ba\u015far\u0131s\u0131, Bursa (%6,49) ve Sakarya (%2,48) tesisleriyle destekleniyor.<\/p>\n<p>\u015eirket, BM S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Ama\u00e7lar\u0131 do\u011frultusunda &#8220;herkes i\u00e7in g\u00fcvenilir ve kar\u015f\u0131lanabilir i\u00e7me suyuna, evrensel ve adil eri\u015fim&#8221; sa\u011flama vizyonunu t\u00fcm operasyonlar\u0131n\u0131n merkezine koyuyor.<\/p>\n<h2>5. Yerelden K\u00fcresele: 28 \u00dclkede Bir T\u00fcrk \u0130mzas\u0131 ve Finansal G\u00fc\u00e7<\/h2>\n<p>P\u0131nar Su ve \u0130\u00e7ecek, 2025 y\u0131l\u0131n\u0131 2.686,21 Milyon TL (yakla\u015f\u0131k 2,7 milyar TL) net sat\u0131\u015fla kapatarak finansal kaslar\u0131n\u0131 sergiledi. Ancak bu ba\u015far\u0131n\u0131n as\u0131l hik\u00e2yesi, b\u00fcy\u00fcmenin niteli\u011finde sakl\u0131d\u0131r. T\u00fcrkiye\u2019nin toplam su ihracat\u0131n\u0131n %16,11\u2019ini tek ba\u015f\u0131na ger\u00e7ekle\u015ftiren \u015firket, 28 \u00fclkeye uzanan devasa bir a\u011f y\u00f6netiyor.<\/p>\n<p>Yerel kalk\u0131nmaya verilen \u00f6nem, sat\u0131n alma i\u015flemlerinin <b>%99,3 gibi radikal bir oranla yerel tedarik\u00e7ilerden<\/b> yap\u0131lmas\u0131yla somutla\u015f\u0131yor. 2025 y\u0131l\u0131 boyunca ger\u00e7ekle\u015ftirilen <b>112 Milyon TL\u2019lik yat\u0131r\u0131m<\/b>, \u015firketin sadece bug\u00fcn\u00fc de\u011fil, yar\u0131n\u0131n \u00fcretim teknolojilerini de sat\u0131n ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu yat\u0131r\u0131m stratejisi, operasyonel disiplini ve k\u00fcresel rekabet g\u00fcc\u00fcn\u00fc bir araya getirerek 8,9 milyon dolarl\u0131k bir ihracat geliri olu\u015fturmu\u015ftur.<\/p>\n<h2>Sonu\u00e7: Yar\u0131n\u0131n Kayna\u011f\u0131n\u0131 Korumak<\/h2>\n<p>P\u0131nar Su ve \u0130\u00e7ecek\u2019in 41 y\u0131ll\u0131k birikimi, bug\u00fcn Uluda\u011f tesisindeki <b>End\u00fcstri 4.0<\/b> uygulamalar\u0131yla birle\u015ferek gelenekle gelece\u011fi harmanl\u0131yor. Veri odakl\u0131 pazarlama, gramaj hassasiyeti ve dijital sadakat programlar\u0131yla in\u015fa edilen bu devasa ekosistem, bir \u015fi\u015fe suyun \u00e7ok \u00f6tesinde bir sorumluluk ta\u015f\u0131yor.<\/p>\n<p>T\u00fcketti\u011fimiz bir \u015fi\u015fe suyun arkas\u0131ndaki bu devasa dijital ve \u00e7evresel ekosistem, sizin t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131z\u0131 nas\u0131l de\u011fi\u015ftirirdi?<\/p>\n<h1><span style=\"color: #3366ff;\">P\u0131nar Su ve \u0130\u00e7ecek 2025 Y\u0131l\u0131 Faaliyet Raporu Bilgilendirme Belgesi<\/span><\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>P\u0131nar Su ve \u0130\u00e7ecek A.\u015e., 2025 faaliyet d\u00f6nemini operasyonel disiplin, dijital d\u00f6n\u00fc\u015f\u00fcm ve s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 b\u00fcy\u00fcme ile ba\u015far\u0131yla tamamlam\u0131\u015ft\u0131r. 41 y\u0131ll\u0131k k\u00f6kl\u00fc bir ge\u00e7mi\u015fe sahip olan \u015firket, &#8220;T\u00fcrkiye\u2019nin ilk ambalajl\u0131 su markas\u0131&#8221; unvan\u0131n\u0131 korurken, i\u00e7ecek portf\u00f6y\u00fcn\u00fc t\u00fcketici trendleri do\u011frultusunda geni\u015fletmeyi s\u00fcrd\u00fcrm\u00fc\u015ft\u00fcr. 2025 y\u0131l\u0131nda 2,69 milyar TL net sat\u0131\u015f geliri elde eden \u015firket, toplam 402 bin ton sat\u0131\u015f hacmine ula\u015fm\u0131\u015ft\u0131r. \u015eirketin stratejik \u00f6ncelikleri aras\u0131nda k\u00fcresel pazarlardaki etkinli\u011fin art\u0131r\u0131lmas\u0131, 2050 karbon n\u00f6tr hedefi do\u011frultusunda \u00e7evresel etkinin azalt\u0131lmas\u0131 ve dijital sat\u0131\u015f kanallar\u0131n\u0131n derinle\u015ftirilmesi yer almaktad\u0131r. T\u00fcrkiye&#8217;nin toplam su ihracat\u0131n\u0131n %16,11&#8217;ini tek ba\u015f\u0131na ger\u00e7ekle\u015ftiren P\u0131nar Su ve \u0130\u00e7ecek, 28 \u00fclkeye yapt\u0131\u011f\u0131 ihracatla uluslararas\u0131 arenadaki g\u00fc\u00e7l\u00fc konumunu peki\u015ftirmi\u015ftir.<\/p>\n<h2>Finansal Performans ve Operasyonel Verimlilik<\/h2>\n<p>\u015eirket, 2025 y\u0131l\u0131nda zorlu k\u00fcresel maliyet bask\u0131lar\u0131na ra\u011fmen istikrarl\u0131 bir finansal tablo sergilemi\u015ftir.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Finansal G\u00f6sterge (Milyon TL)<\/td>\n<td>2025 Y\u0131l\u0131<\/td>\n<td>2024 Y\u0131l\u0131<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td>Net Sat\u0131\u015flar<\/td>\n<td>2.686,2<\/td>\n<td>2.561,4<\/td>\n<td>%4,9<\/td>\n<\/tr>\n<tr>\n<td>Br\u00fct K\u00e2r Tutar\u0131<\/td>\n<td>1.332,6<\/td>\n<td>1.251,4<\/td>\n<td>%6,5<\/td>\n<\/tr>\n<tr>\n<td>Br\u00fct K\u00e2r Marj\u0131<\/td>\n<td>%49,6<\/td>\n<td>%48,9<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Aktifler<\/td>\n<td>4.040,2<\/td>\n<td>2.904,0<\/td>\n<td>%39,1<\/td>\n<\/tr>\n<tr>\n<td>Toplam Yat\u0131r\u0131m Tutar\u0131<\/td>\n<td>112<\/td>\n<td>&#8211;<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Net D\u00f6nem K\u00e2r\u0131<\/td>\n<td>4,3<\/td>\n<td>&#8211;<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>\u00d6nemli Operasyonel Detaylar:<\/b><\/p>\n<ul>\n<li><b>\u0130hracat Ba\u015far\u0131s\u0131:<\/b> 28 \u00fclkeye yap\u0131lan ihracattan 8,9 milyon dolar gelir elde edilmi\u015f; ihracat\u0131n ciro i\u00e7indeki pay\u0131 %14,5 olarak ger\u00e7ekle\u015fmi\u015ftir.<\/li>\n<li><b>Kapasite ve \u00dcretim:<\/b> Y\u0131ll\u0131k 2 milyon ton \u00fcretim kapasitesi ile faaliyet g\u00f6steren \u015firket, End\u00fcstri 4.0 uygulamalar\u0131n\u0131 \u00f6zellikle Uluda\u011f tesisinde en \u00fcst seviyeye ta\u015f\u0131m\u0131\u015ft\u0131r.<\/li>\n<li><b>Kanal Performans\u0131:<\/b> Ev d\u0131\u015f\u0131 t\u00fcketim (EDT) kanallar\u0131nda bir \u00f6nceki y\u0131la g\u00f6re %38&#8217;lik bir ciro art\u0131\u015f\u0131 sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<h2>Stratejik Temalar ve Yenilik\u00e7i Yakla\u015f\u0131mlar<\/h2>\n<h3>1. Dijitalle\u015fme ve M\u00fc\u015fteri Deneyimi<\/h3>\n<p>P\u0131nar Su ve \u0130\u00e7ecek, dijitalle\u015fmeyi sadece bir sat\u0131\u015f kanal\u0131 de\u011fil, veri temelli bir ileti\u015fim ekosistemi olarak konumland\u0131rmaktad\u0131r.<\/p>\n<ul>\n<li><b>Ya\u015fam P\u0131nar\u0131m Uygulamas\u0131:<\/b> M\u00fc\u015fteri sadakat programlar\u0131 ve &#8220;Sadakat Puan Sistemi&#8221; devreye al\u0131nm\u0131\u015ft\u0131r. Uygulama \u00fczerinden edinilen m\u00fc\u015fterilerin %40&#8217;\u0131 yeni kampanyalar arac\u0131l\u0131\u011f\u0131yla kazan\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Sipari\u015f Kanallar\u0131:<\/b> WhatsApp Sipari\u015f ve Destek Hatt\u0131 \u00fczerinden do\u011frudan ileti\u015fim g\u00fc\u00e7lendirilmi\u015ftir. Yemeksepeti entegrasyonu ile dijital sat\u0131\u015f hacmi bir \u00f6nceki y\u0131la g\u00f6re iki kat\u0131na \u00e7\u0131km\u0131\u015ft\u0131r.<\/li>\n<li><b>Yapay Zeka:<\/b> Ramazan d\u00f6neminde limonata \u00fcr\u00fcn\u00fc i\u00e7in yapay zeka destekli video \u00e7al\u0131\u015fmalar\u0131 yap\u0131larak 7,6 milyon g\u00f6sterime ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<h3>2. \u00dcr\u00fcn \u0130novasyonu ve T\u00fcketici Trendleri<\/h3>\n<p>Sa\u011fl\u0131kl\u0131 ya\u015fam bilincinin artmas\u0131yla birlikte \u00fcr\u00fcn portf\u00f6y\u00fc &#8220;do\u011fall\u0131k ve ferahl\u0131k&#8221; oda\u011f\u0131nda g\u00fcncellenmi\u015ftir.<\/p>\n<ul>\n<li><b>P\u0131nar Frii:<\/b> K\u0131rm\u0131z\u0131 \u00dcz\u00fcml\u00fc ve Kavunlu \u00e7e\u015fitler yerine Ananas, K\u0131rm\u0131z\u0131 Orman Meyveleri ve Ye\u015fil Elma aromalar\u0131 eklenmi\u015ftir.<\/li>\n<li><b>Ambalaj Yenilikleri:<\/b> Limonata ve Cool Lime \u00fcr\u00fcnleri 250 ml cam \u015fi\u015fe se\u00e7enekleriyle sunulmaya ba\u015flanm\u0131\u015ft\u0131r. Su kategorisinde \u015feffaf tasar\u0131ml\u0131 yeni etiket uygulamas\u0131na ge\u00e7ilmi\u015ftir.<\/li>\n<li><b>S\u00fcrd\u00fcr\u00fclebilir Ambalaj:<\/b> 0,33 L pet \u015fi\u015felerde, kapak a\u00e7\u0131ld\u0131ktan sonra \u015fi\u015feye ba\u011fl\u0131 kalan tasar\u0131m (AB direktifleri ile uyumlu) hayata ge\u00e7irilmi\u015ftir.<\/li>\n<\/ul>\n<h3>3. S\u00fcrd\u00fcr\u00fclebilirlik ve \u00c7evresel Sorumluluk<\/h3>\n<p>\u015eirket, Ya\u015far Toplulu\u011fu&#8217;nun &#8220;daha iyi bir ya\u015fam&#8221; vizyonu do\u011frultusunda 2050 y\u0131l\u0131na kadar karbon n\u00f6tr olma hedefine kilitlenmi\u015ftir.<\/p>\n<ul>\n<li><b>Enerji Verimlili\u011fi:<\/b> Bursa tesisinde damacana hatt\u0131 enerji t\u00fcketimi %14,97, Sakarya tesisinde \u00fcr\u00fcn ba\u015f\u0131na elektrik t\u00fcketimi %7,08 azalt\u0131lm\u0131\u015ft\u0131r. Birim \u00fcr\u00fcn ba\u015f\u0131na LNG t\u00fcketiminde %31,22 d\u00fc\u015f\u00fc\u015f sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<li><b>Su Y\u00f6netimi:<\/b> Birim \u00fcretim ba\u015f\u0131na at\u0131k su miktar\u0131 Ayd\u0131n tesisinde %13,94, Bursa&#8217;da %6,49 ve Sakarya&#8217;da %2,48 oran\u0131nda d\u00fc\u015f\u00fcr\u00fclm\u00fc\u015ft\u00fcr.<\/li>\n<li><b>Plastik Azalt\u0131m\u0131:<\/b> Ar-Ge \u00e7al\u0131\u015fmalar\u0131yla 400 ml \u00fcr\u00fcn grubunda %6,25, 1 L \u00fcr\u00fcn grubunda ise %7,69 daha az plastik kullan\u0131m\u0131 ba\u015far\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<h2>Kurumsal Y\u00f6netim ve \u0130nsan Kaynaklar\u0131<\/h2>\n<p>\u015eirketin kurumsal y\u00f6netim derecelendirme notu 10 \u00fczerinden <b>9,56<\/b> olarak teyit edilmi\u015ftir. Bu, \u015feffafl\u0131k ve hesap verebilirlik ilkelerine olan ba\u011fl\u0131l\u0131\u011f\u0131n bir g\u00f6stergesidir.<\/p>\n<ul>\n<li><b>\u0130stihdam Yap\u0131s\u0131:<\/b> Ortalama 431 \u00e7al\u0131\u015fan bulunmaktad\u0131r. \u00c7al\u0131\u015fanlar\u0131n %27&#8217;si, y\u00f6netim kadrosunun ise %30&#8217;u kad\u0131nlardan olu\u015fmaktad\u0131r.<\/li>\n<li><b>E\u011fitim:<\/b> 2025 y\u0131l\u0131nda toplam 6.419,69 saat e\u011fitim verilmi\u015f; \u00e7al\u0131\u015fan ba\u015f\u0131na d\u00fc\u015fen e\u011fitim s\u00fcresi 14,89 saat olmu\u015ftur.<\/li>\n<li><b>Tedarik Zinciri:<\/b> Sat\u0131n alma i\u015flemlerinin %99,3&#8217;\u00fc yerel tedarik\u00e7ilerden ger\u00e7ekle\u015ftirilerek hem yerel ekonomi desteklenmi\u015f hem de lojistik kaynakl\u0131 karbon emisyonu azalt\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<h2>Kurumsal Sosyal Sorumluluk<\/h2>\n<p>P\u0131nar Su ve \u0130\u00e7ecek, toplumsal geli\u015fimi sanat, e\u011fitim ve spor arac\u0131l\u0131\u011f\u0131yla desteklemektedir.<\/p>\n<ul>\n<li><b>Uluslararas\u0131 P\u0131nar \u00c7ocuk Resim Yar\u0131\u015fmas\u0131:<\/b> 44. y\u0131l\u0131nda &#8220;\u00c7evre Dostu Ya\u015fam&#8221; temas\u0131yla d\u00fczenlenmi\u015f, kazanan \u00f6\u011frencilere teknolojik ekipmanlar ve burs imkan\u0131 sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<li><b>P\u0131nar \u00c7ocuk Tiyatrosu:<\/b> 38 y\u0131ll\u0131k ge\u00e7mi\u015fiyle bug\u00fcne kadar 4 milyondan fazla \u00e7ocu\u011fa \u00fccretsiz ula\u015fm\u0131\u015ft\u0131r.<\/li>\n<li><b>L\u00d6SEV \u0130\u015f Birli\u011fi:<\/b> Kanser fark\u0131ndal\u0131k seminerleri ve &#8220;\u0130yilikler \u00c7ar\u015f\u0131s\u0131&#8221; etkinli\u011fine \u00fcr\u00fcn deste\u011fi ile katk\u0131 sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<li><b>Spora Destek:<\/b> Basketbol ba\u015fta olmak \u00fczere farkl\u0131 spor bran\u015flar\u0131na katk\u0131 sunulmaya devam edilmektedir.<\/li>\n<\/ul>\n<h2>2026 Projeksiyonu ve Hedefler<\/h2>\n<p>Y\u00f6netim Kurulu Ba\u015fkan\u0131 E. Feyhan Ya\u015far&#8217;\u0131n mesaj\u0131nda belirtildi\u011fi \u00fczere, 2026 y\u0131l\u0131 hedefleri \u015fu \u015fekilde \u00f6zetlenmektedir:<\/p>\n<ol>\n<li>S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi istikrarla devam ettirmek.<\/li>\n<li>Dijitalle\u015fme yat\u0131r\u0131mlar\u0131n\u0131 derinle\u015ftirerek m\u00fc\u015fteri sadakatini art\u0131rmak.<\/li>\n<li>K\u00fcresel pazarlardaki etkinli\u011fi ve &#8220;T\u00fcrk Markas\u0131&#8221; alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmek.<\/li>\n<li>2030 y\u0131l\u0131na kadar toplam karbon sal\u0131m\u0131n\u0131 2024 y\u0131l\u0131na k\u0131yasla %22,5 oran\u0131nda azaltmak.<\/li>\n<li>Sorumlu kaynak y\u00f6netimi ile suyun temizli\u011fini ve eri\u015filebilirli\u011fini g\u00fcvence alt\u0131na almak.<\/li>\n<\/ol>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><i>Bu belge, 31 Aral\u0131k 2025 tarihli P\u0131nar Su ve \u0130\u00e7ecek A.\u015e. Faaliyet Raporu verileri temel al\u0131narak haz\u0131rlanm\u0131\u015ft\u0131r.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0131nar Su ve \u0130\u00e7ecek\u2019ten 2025\u2019te S\u00fcrd\u00fcr\u00fclebilir Ba\u015far\u0131: 2,7 Milyar TL Ciro ve Dijital D\u00f6n\u00fc\u015f\u00fcm Hamlesi<br \/>\nP\u0131nar Su ve \u0130\u00e7ecek, 41 y\u0131ll\u0131k k\u00f6kl\u00fc deneyimiyle 2025 y\u0131l\u0131n\u0131 istikrarl\u0131 bir b\u00fcy\u00fcme ve stratejik yat\u0131r\u0131mlarla geride b\u0131rakt\u0131. Y\u0131l\u0131 2,69 milyar TL net sat\u0131\u015f ve 402 bin tonluk sat\u0131\u015f hacmiyle tamamlayan \u015firket, T\u00fcrkiye\u2019nin su ihracat\u0131ndaki %16,11\u2019lik pay\u0131 ile k\u00fcresel bir oyuncu oldu\u011funu bir kez daha kan\u0131tlad\u0131. 112 milyon TL\u2019lik dev yat\u0131r\u0131m\u0131yla operasyonel g\u00fcc\u00fcn\u00fc art\u0131ran P\u0131nar Su ve \u0130\u00e7ecek, dijital kanallarda yakalad\u0131\u011f\u0131 2 katl\u0131k sat\u0131\u015f art\u0131\u015f\u0131 ve 2050 karbon n\u00f6tr vizyonuyla gelece\u011fe emin ad\u0131mlarla ilerliyor. Sa\u011fl\u0131k, do\u011fall\u0131k ve yenilik\u00e7ilikten \u00f6d\u00fcn vermeyen markan\u0131n 2025 y\u0131l\u0131 ba\u015far\u0131 hikayesinin detaylar\u0131 ve yeni \u00fcr\u00fcn inovasyonlar\u0131 blog yaz\u0131m\u0131zda!<\/p>\n","protected":false},"author":4,"featured_media":1297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251],"tags":[269],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetraporuanalizi","tag-pinsu"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=1400"}],"version-history":[{"count":6,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1400\/revisions"}],"predecessor-version":[{"id":1411,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1400\/revisions\/1411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/1297"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=1400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=1400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=1400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}