{"id":1479,"date":"2026-02-27T21:15:14","date_gmt":"2026-02-27T18:15:14","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=1479"},"modified":"2026-03-13T20:27:15","modified_gmt":"2026-03-13T17:27:15","slug":"%f0%9f%94%b4%f0%9f%87%b9%f0%9f%87%b7-doas-bilanco-analizi-2025-12-dogus-otomotiv-servis-ve-ticaret-a-s-2","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/1479","title":{"rendered":"\ud83c\uddf9\ud83c\uddf7 DOAS Faaliyet Raporu Analizi 2025\/12 | Do\u011fu\u015f Otomotiv Servis ve Ticaret A.\u015e."},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/kz-X9yWlwOU?si=wQnN4Ks3GL_G0meU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1>Otomotivin \u00d6tesinde Bir Vizyon: Do\u011fu\u015f Otomotiv\u2019in 2025 Raporundan Gelece\u011fi \u015eekillendiren 5 Kritik Ders<\/h1>\n<p><b>1. Giri\u015f: De\u011fi\u015fimin H\u0131z\u0131n\u0131 Yakalamak<\/b><\/p>\n<p>D\u00fcnya otomotiv end\u00fcstrisi, son y\u00fczy\u0131l\u0131n en k\u00f6kl\u00fc paradigmal de\u011fi\u015fiminden ge\u00e7iyor. Ara\u00e7lar\u0131n sadece metal y\u0131\u011f\u0131nlar\u0131 olmaktan \u00e7\u0131k\u0131p yaz\u0131l\u0131m tabanl\u0131, ba\u011flant\u0131l\u0131 birer teknoloji platformuna d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc bu yeni \u00e7a\u011fda, Do\u011fu\u015f Otomotiv 30. y\u0131l\u0131n\u0131 stratejik bir kabuk de\u011fi\u015fimiyle ta\u00e7land\u0131r\u0131yor. 2,6 milyonu a\u015fan devasa ara\u00e7 park\u0131 ve 10,9 milyonluk m\u00fc\u015fteri taban\u0131yla \u015firket, art\u0131k kendisini &#8220;ara\u00e7 ithal eden bir distrib\u00fct\u00f6r&#8221; yerine, gelece\u011fin mobilite d\u00fcnyas\u0131n\u0131 y\u00f6neten bir &#8220;ekosistem orkestrat\u00f6r\u00fc&#8221; olarak tan\u0131ml\u0131yor. 2025 faaliyet raporu, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn sadece bir niyet beyan\u0131 de\u011fil, finansal verimlilik ve teknolojik derinlikle \u00f6r\u00fclm\u00fc\u015f kapsaml\u0131 bir yol haritas\u0131 oldu\u011funu kan\u0131tl\u0131yor.<\/p>\n<p><b>2. Ders 1: Geleneksel Distrib\u00fct\u00f6rl\u00fckten &#8220;Ekosistem Orkestrasyonuna&#8221; Evrilmek<\/b><\/p>\n<p>Do\u011fu\u015f Otomotiv\u2019in stratejik d\u00f6n\u00fc\u015f\u00fcm\u00fc, sadece bir isim de\u011fi\u015fikli\u011fi de\u011fil; gelir modellerinin \u00e7e\u015fitlendirilmesine dayal\u0131 bir i\u015f modeli devrimidir. \u015eirket, m\u00fclkiyet odakl\u0131 klasik yap\u0131dan, ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131nda var olan hizmet odakl\u0131 bir yap\u0131ya ge\u00e7erek operasyonel esneklik kazan\u0131yor. Bu yeni vizyon, denizcilikten mikro mobiliteye kadar geni\u015fleyen bir portf\u00f6y ile riskleri da\u011f\u0131t\u0131rken, m\u00fc\u015fteriye b\u00fct\u00fcnsel bir mobilite deneyimi sunuyor.<\/p>\n<p>\u0130cra Kurulu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Emir Ali Bilalo\u011flu, bu tarihsel k\u0131r\u0131lmay\u0131 \u015fu s\u00f6zlerle ifade ediyor:<\/p>\n<p>\u201cDo\u011fu\u015f Otomotiv olarak, \u015firketimizin geleneksel ara\u00e7 distrib\u00fct\u00f6rl\u00fc\u011f\u00fcnden kapsaml\u0131 bir mobilite servis sa\u011flay\u0131c\u0131l\u0131\u011f\u0131na evrildi\u011fi tarihi bir s\u00fcreci gururla geride b\u0131rakm\u0131\u015f bulunuyoruz.\u201d<\/p>\n<p><b>3. Ders 2: Elektrifikasyon Sadece Ara\u00e7 Satmak De\u011fil, Bir Altyap\u0131 Mimarisidir<\/b><\/p>\n<p>2025 y\u0131l\u0131 verileri, T\u00fcrkiye pazar\u0131nda elektrifikasyonun &#8220;ni\u015f&#8221; bir tercih olmaktan \u00e7\u0131k\u0131p &#8220;ana ak\u0131m&#8221; bir ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc tescilliyor. Hibrit ara\u00e7lar\u0131n pazar pay\u0131 %27,2\u2019ye, elektrikli ara\u00e7lar\u0131n pay\u0131 ise %17,7 seviyesine y\u00fckselmi\u015f durumda. Do\u011fu\u015f Otomotiv, bu d\u00f6n\u00fc\u015f\u00fcm\u00fc sadece \u00fcr\u00fcn bazl\u0131 de\u011fil, tescilli bir &#8220;hizmet kalkan\u0131&#8221; kurarak y\u00f6netiyor:<\/p>\n<ul>\n<li><b>Porsche EV Penetrasyonu:<\/b> Markan\u0131n 1.207 adetlik rekor sat\u0131\u015f\u0131n\u0131n %74\u2019\u00fcn\u00fc (894 adet) tamamen elektrikli modeller olu\u015fturdu. Bu ba\u015far\u0131n\u0131n arkas\u0131ndaki as\u0131l itici g\u00fc\u00e7, yeni <b>Macan<\/b> ve yenilenen <b>Taycan<\/b> modellerinin pazardaki g\u00fc\u00e7l\u00fc kabul\u00fc oldu.<\/li>\n<li><b>D-Charge Rekabeti:<\/b> T\u00fcrkiye genelinde 45 ilde 621 sokete ula\u015fan D-Charge, 182 \u015farj istasyonu operat\u00f6r\u00fc aras\u0131nda <b>11. s\u0131raya<\/b> y\u00fckselerek pazar\u0131n en iddial\u0131 oyuncular\u0131ndan biri haline geldi.<\/li>\n<li><b>B\u00fct\u00fcnsel Servis A\u011f\u0131:<\/b> Batarya teknolojilerindeki uzmanl\u0131k, 7 farkl\u0131 merkezdeki &#8220;Y\u00fcksek Voltajl\u0131 Batarya Onar\u0131m Merkezleri&#8221; ve say\u0131lar\u0131 %100 art\u0131r\u0131larak 36\u2019ya \u00e7\u0131kar\u0131lan y\u00fcksek voltaj uzmanlar\u0131yla destekleniyor.<\/li>\n<\/ul>\n<p><b>4. Ders 3: Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc &#8220;Finansal Kald\u0131ra\u00e7&#8221; ve &#8220;Teknolojik Hendek&#8221; Olarak Kullanmak<\/b><\/p>\n<p>Do\u011fu\u015f Otomotiv\u2019in bir teknoloji \u015firketi gibi d\u00fc\u015f\u00fcnme vizyonu, finansal tablolara do\u011frudan &#8220;operasyonel kald\u0131ra\u00e7&#8221; olarak yans\u0131yor. \u015eirketin dijitalle\u015fme stratejisi, sadece maliyet k\u0131smak de\u011fil, verimlilik \u00fczerinden yeni bir de\u011fer yaratma sanat\u0131d\u0131r.<\/p>\n<ul>\n<li><b>Stratejik ROI:<\/b> 2025 y\u0131l\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcme yap\u0131lan <b>116 milyon TL\u2019lik yat\u0131r\u0131m<\/b>, operasyonel verimlilik projeleri sayesinde <b>170 milyon TL\u2019lik bir tasarrufa<\/b> d\u00f6n\u00fc\u015ft\u00fc. Bu oran, teknolojik yat\u0131r\u0131mlar\u0131n ne kadar y\u00fcksek bir geri d\u00f6n\u00fc\u015f (ROI) sa\u011flad\u0131\u011f\u0131n\u0131n somut bir kan\u0131t\u0131d\u0131r.<\/li>\n<li><b>Proprietary Digital Moat (Tescilli Dijital Hendek):<\/b> Y\u0131l sonu itibar\u0131yla tamamlanan <b>133 dijital proje<\/b>, \u015firketin etraf\u0131nda a\u015f\u0131lmas\u0131 zor bir verimlilik kalkan\u0131 olu\u015fturdu.<\/li>\n<li><b>Yapay Zek\u00e2 Ara\u00e7lar\u0131:<\/b> Yetkili sat\u0131c\u0131lara 7\/24 destek veren GenAI ajan\u0131 <b>LogiMate<\/b>, stok y\u00f6netiminde hatay\u0131 s\u0131f\u0131rlayan <b>RFID teknolojileri<\/b> ve g\u00f6r\u00fcnt\u00fc i\u015fleme ile i\u015f kazalar\u0131n\u0131 \u00f6nleyen <b>Yapay Zek\u00e2 Destekli \u0130SG Takip Sistemi<\/b>, dijital olgunlu\u011fun sahadaki yans\u0131malar\u0131d\u0131r.<\/li>\n<\/ul>\n<p><b>5. Ders 4: Portf\u00f6y \u00c7e\u015fitlendirmesi ile Gelece\u011fin Mobilite Katmanlar\u0131n\u0131 Y\u00f6netmek<\/b><\/p>\n<p>\u015eirket, mobiliteyi sadece karayolu ile s\u0131n\u0131rl\u0131 tutmayarak, ula\u015f\u0131m\u0131n her modunda stratejik mevziler kazan\u0131yor. Bu \u00e7e\u015fitlendirme, ekonomik dalgalanmalara kar\u015f\u0131 do\u011fal bir hedge (korunma) mekanizmas\u0131 sa\u011fl\u0131yor:<\/p>\n<ul>\n<li><b>Mikro Mobilite:<\/b> MATE. elektrikli bisikletleri, ilk y\u0131l\u0131nda 190 adetlik sat\u0131\u015f hacmiyle kentsel mobilitenin gelece\u011fine dair g\u00fc\u00e7l\u00fc bir sinyal verdi.<\/li>\n<li><b>Deniz Mobilitesi:<\/b> Do\u011fu\u015f Marine \u00e7at\u0131s\u0131 alt\u0131nda <b>Riviera<\/b> l\u00fcks motoryatlar\u0131 ve yenilik\u00e7i e-foil markas\u0131 <b>Aerofoils<\/b> ile vizyon denizlere ta\u015f\u0131nd\u0131.<\/li>\n<li><b>Gelece\u011fe Yat\u0131r\u0131m:<\/b> D-Venture Giri\u015fim Sermayesi Yat\u0131r\u0131m Fonu; ak\u0131ll\u0131 lojistik, ba\u011flant\u0131l\u0131 ara\u00e7lar ve yapay zek\u00e2 odakl\u0131 giri\u015fimlere odaklanarak \u015firketi bir &#8220;risk sermayedar\u0131n\u0131n&#8221; \u00e7evikli\u011fiyle gelece\u011fe haz\u0131rl\u0131yor.<\/li>\n<\/ul>\n<p><b>6. Ders 5: S\u00fcrd\u00fcr\u00fclebilirli\u011fi Bir Raporlama De\u011fil, Bir &#8220;\u0130\u015f Modeli&#8221; Olarak Konumland\u0131rmak<\/b><\/p>\n<p>S\u00fcrd\u00fcr\u00fclebilirlik, Do\u011fu\u015f Otomotiv i\u00e7in bir PR \u00e7al\u0131\u015fmas\u0131 de\u011fil, operasyonel bir standartt\u0131r. 2025 y\u0131l\u0131 bu alanda uluslararas\u0131 validasyonlar\u0131n y\u0131l\u0131 oldu:<\/p>\n<ul>\n<li><b>Uluslararas\u0131 Onay:<\/b> Do\u011fu\u015f Oto, Volkswagen Grubu\u2019nun <b>&#8220;GoToZero Retail Program&#8221;<\/b> kapsam\u0131nda <b>Alt\u0131n Sertifika<\/b> alarak s\u00fcrd\u00fcr\u00fclebilirlik performans\u0131n\u0131 global standartlarda tescilledi.<\/li>\n<li><b>Ye\u015fil Enerji:<\/b> \u015eekerp\u0131nar\u2019da enerji ihtiyac\u0131n\u0131n %77\u2019si g\u00fcne\u015ften kar\u015f\u0131lan\u0131rken, tedarik\u00e7ilerin %68\u2019inin s\u00fcrd\u00fcr\u00fclebilirlik kriterlerine uyum sa\u011flamas\u0131, d\u00f6n\u00fc\u015f\u00fcm\u00fcn t\u00fcm de\u011fer zincirine yay\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/li>\n<li><b>Toplumsal Etki:<\/b> 21. y\u0131l\u0131n\u0131 kutlayan <b>&#8220;Trafik Hayatt\u0131r!&#8221;<\/b> platformu, kurumsal sosyal sorumlulu\u011fun ge\u00e7ici bir heves de\u011fil, bir gelenek oldu\u011funu kan\u0131tl\u0131yor. Kad\u0131n \u00e7al\u0131\u015fan oran\u0131n\u0131n %33,3\u2019e, y\u00f6netici oran\u0131n\u0131n ise %35,8\u2019e \u00e7\u0131kmas\u0131, modern ve kapsay\u0131c\u0131 kurumsal yap\u0131n\u0131n en g\u00fc\u00e7l\u00fc s\u00fctunlar\u0131ndan biri.<\/li>\n<\/ul>\n<p><b>7. Sonu\u00e7: Yar\u0131n\u0131n Yollar\u0131nda Kim Var?<\/b><\/p>\n<p>Do\u011fu\u015f Otomotiv\u2019in 2025 raporu, 208 bin adedi a\u015fan sat\u0131\u015f\u0131 ve %15\u2019in \u00fczerindeki pazar pay\u0131yla bir liderlik \u00f6yk\u00fcs\u00fc anlat\u0131yor. Ancak as\u0131l heyecan verici olan, 2026 y\u0131l\u0131 i\u00e7in ilan edilen <b>&#8220;Model Ata\u011f\u0131 Y\u0131l\u0131&#8221;<\/b> vizyonudur. \u015eirket, 2026\u2019y\u0131 sadece yeni modellerin lansman\u0131 olarak de\u011fil, &#8220;entegre mobilite abonelikleri&#8221; ve derinle\u015fen dijital servislerin y\u0131l\u0131 olarak g\u00f6r\u00fcyor.<\/p>\n<p>Bug\u00fcn kendimize sormam\u0131z gereken soru \u015fu: <b>&#8220;Gelecekte bir ara\u00e7 sahibi mi olaca\u011f\u0131z, yoksa kapsaml\u0131 bir mobilite ekosisteminin abonesi mi?&#8221;<\/b> Do\u011fu\u015f Otomotiv\u2019in 2025 y\u0131l\u0131ndaki hamleleri, ikinci se\u00e7ene\u011fin \u00e7ok daha yak\u0131n oldu\u011funu ve bu ekosistemin mimar\u0131 olduklar\u0131n\u0131 net bir \u015fekilde g\u00f6steriyor.<\/p>\n<h1>DO\u011eU\u015e OTOMOT\u0130V 2025 FAAL\u0130YET RAPORU B\u0130LG\u0130LEND\u0130RME DOK\u00dcMANI<\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>Do\u011fu\u015f Otomotiv i\u00e7in 2025 y\u0131l\u0131, &#8220;geleneksel ara\u00e7 distrib\u00fct\u00f6rl\u00fc\u011f\u00fcnden kapsaml\u0131 bir mobilite servis sa\u011flay\u0131c\u0131l\u0131\u011f\u0131na&#8221; ge\u00e7i\u015fin somutla\u015ft\u0131\u011f\u0131 tarihi bir d\u00f6n\u00fcm noktas\u0131 olarak kaydedilmi\u015ftir. \u015eirket, T\u00fcrkiye otomotiv pazar\u0131n\u0131n 1,4 milyon adetle rekor k\u0131rd\u0131\u011f\u0131 bir ortamda, toplam sat\u0131\u015flar\u0131n\u0131 \u00f6nceki y\u0131la g\u00f6re %10 art\u0131rarak 208 bin adedin \u00fczerine ta\u015f\u0131m\u0131\u015ft\u0131r. Perakende pazar pay\u0131n\u0131 %15&#8217;in \u00fczerine \u00e7\u0131karan Do\u011fu\u015f Otomotiv; elektrifikasyon, dijital d\u00f6n\u00fc\u015f\u00fcm ve s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 stratejileriyle pazar liderli\u011fini peki\u015ftirmi\u015ftir.<\/p>\n<p><b>Kritik Ba\u015far\u0131 G\u00f6stergeleri:<\/b><\/p>\n<ul>\n<li><b>Sat\u0131\u015f Hacmi:<\/b> 208.170 adet toplam sat\u0131\u015f (Toptan).<\/li>\n<li><b>Pazar Pay\u0131:<\/b> %15,1 perakende pazar pay\u0131.<\/li>\n<li><b>Elektrifikasyon:<\/b> D-Charge markas\u0131yla 45 ilde 621 soket say\u0131s\u0131na ula\u015f\u0131lmas\u0131.<\/li>\n<li><b>Dijital Yat\u0131r\u0131m:<\/b> 119 farkl\u0131 dijital projeye 116 milyon TL yat\u0131r\u0131m; 170 milyon TL operasyonel tasarruf.<\/li>\n<li><b>M\u00fc\u015fteri Deneyimi:<\/b> 10,9 milyon toplam m\u00fc\u015fteri portf\u00f6y\u00fc ve 1.000\u2019den fazla hizmet noktas\u0131.<\/li>\n<\/ul>\n<h2>Makroekonomik G\u00f6r\u00fcn\u00fcm ve Sekt\u00f6rel Analiz<\/h2>\n<p>2025 y\u0131l\u0131, k\u00fcresel \u00f6l\u00e7ekte %3,3 b\u00fcy\u00fcme kaydedilen, ancak jeopolitik gerilimlerin ve enflasyonist bask\u0131lar\u0131n hissedildi\u011fi bir y\u0131l olmu\u015ftur. T\u00fcrkiye ekonomisi ise s\u0131k\u0131 finansal ko\u015fullara ra\u011fmen y\u0131l\u0131n ilk \u00fc\u00e7 \u00e7eyre\u011finde %3,7 b\u00fcy\u00fcme sergilemi\u015f; y\u0131ll\u0131k enflasyon Aral\u0131k 2025 itibar\u0131yla %30,89\u2019a gerilemi\u015ftir.<\/p>\n<h3>Otomotiv Pazar\u0131 Verileri (Toptan)<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Segment<\/td>\n<td>2025 Adet<\/td>\n<td>2024 Adet<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td>Binek Ara\u00e7<\/td>\n<td>1.057.578<\/td>\n<td>925.256<\/td>\n<td>+14%<\/td>\n<\/tr>\n<tr>\n<td>Hafif Ticari<\/td>\n<td>286.179<\/td>\n<td>258.106<\/td>\n<td>+11%<\/td>\n<\/tr>\n<tr>\n<td>A\u011f\u0131r Ticari<\/td>\n<td>32.171<\/td>\n<td>33.247<\/td>\n<td>-3%<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam Pazar<\/b><\/td>\n<td><b>1.375.928<\/b><\/td>\n<td><b>1.216.609<\/b><\/td>\n<td><b>+13%<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Sekt\u00f6rel D\u00f6n\u00fc\u015f\u00fcm Dinamikleri:<\/b><\/p>\n<ul>\n<li><b>SUV Hakimiyeti:<\/b> Binek ara\u00e7 pazar\u0131nda SUV pay\u0131 %61,9\u2019a y\u00fckselmi\u015ftir.<\/li>\n<li><b>Elektrifikasyon:<\/b> Hibrit ara\u00e7lar\u0131n pay\u0131 %27,2\u2019ye, elektrikli ara\u00e7lar\u0131n pay\u0131 ise %17,7\u2019ye ula\u015farak elektrifikasyonun &#8220;ana ak\u0131m&#8221; haline geldi\u011fini kan\u0131tlam\u0131\u015ft\u0131r.<\/li>\n<li><b>\u0130kinci El Pazar\u0131:<\/b> 11,2 milyon adetle (toplam vas\u0131ta) yeni bir hacim rekoru k\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<h2>Operasyonel Performans ve Marka Analizleri<\/h2>\n<p>Do\u011fu\u015f Otomotiv b\u00fcnyesindeki markalar, 2025 y\u0131l\u0131nda bir\u00e7ok segmentte rekor sat\u0131\u015f rakamlar\u0131na ula\u015fm\u0131\u015ft\u0131r.<\/p>\n<h3>Marka Bazl\u0131 Sat\u0131\u015f Performans\u0131 (Toptan)<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Marka<\/td>\n<td>2025 Sat\u0131\u015f (Adet)<\/td>\n<td>\u00d6ne \u00c7\u0131kan Geli\u015fme<\/td>\n<\/tr>\n<tr>\n<td><b>Volkswagen Binek<\/b><\/td>\n<td>87.055<\/td>\n<td>%8,2 pazar pay\u0131, %82,9 SUV sat\u0131\u015f oran\u0131.<\/td>\n<\/tr>\n<tr>\n<td><b>Audi<\/b><\/td>\n<td>24.864<\/td>\n<td>Marka tarihinin T\u00fcrkiye\u2019deki en y\u00fcksek sat\u0131\u015f rakam\u0131.<\/td>\n<\/tr>\n<tr>\n<td><b>Skoda<\/b><\/td>\n<td>45.352<\/td>\n<td>%4,2 pazar pay\u0131; Elroq ve Enyaq modelleriyle EV ata\u011f\u0131.<\/td>\n<\/tr>\n<tr>\n<td><b>CUPRA<\/b><\/td>\n<td>13.084<\/td>\n<td>%26 art\u0131\u015f; City Garage \u0130stanbul d\u00fcnya birincisi oldu.<\/td>\n<\/tr>\n<tr>\n<td><b>Porsche<\/b><\/td>\n<td>1.364<\/td>\n<td>Tarihinin en y\u00fcksek performans\u0131; %74&#8217;\u00fc elektrikli (Macan &amp; Taycan).<\/td>\n<\/tr>\n<tr>\n<td><b>Scania<\/b><\/td>\n<td>2.614<\/td>\n<td>%8,1 pazar pay\u0131 ile ithal \u00e7ekici pazar liderli\u011fi.<\/td>\n<\/tr>\n<tr>\n<td><b>DOD<\/b><\/td>\n<td>20.453<\/td>\n<td>Kurumsal ikinci el pazar\u0131nda etkin b\u00fcy\u00fcme.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Sat\u0131\u015f Sonras\u0131 Hizmetler<\/h3>\n<p>\u015eirket, &#8220;ko\u015fulsuz m\u00fc\u015fteri memnuniyeti&#8221; vizyonuyla servis a\u011f\u0131n\u0131 geni\u015fletmi\u015ftir:<\/p>\n<ul>\n<li><b>Audi:<\/b> 194.836 ara\u00e7 giri\u015fi ile servis rekoru k\u0131r\u0131lm\u0131\u015f, aksesuar sat\u0131\u015flar\u0131 %68 artm\u0131\u015ft\u0131r.<\/li>\n<li><b>Volkswagen:<\/b> 81 yetkili servis noktas\u0131nda y\u0131ll\u0131k 541.970 ara\u00e7 giri\u015fi sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<li><b>Porsche:<\/b> Batarya onar\u0131m merkezi say\u0131s\u0131 7\u2019ye \u00e7\u0131kar\u0131larak elektrikli ara\u00e7 altyap\u0131s\u0131 g\u00fc\u00e7lendirilmi\u015ftir.<\/li>\n<\/ul>\n<h2>Stratejik D\u00f6n\u00fc\u015f\u00fcm Alanlar\u0131<\/h2>\n<h3>1. Mobilite ve Yeni \u0130\u015f Modelleri<\/h3>\n<p>Do\u011fu\u015f Otomotiv, faaliyet alanlar\u0131n\u0131 ara\u00e7 distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fcn \u00f6tesine ta\u015f\u0131m\u0131\u015ft\u0131r:<\/p>\n<ul>\n<li><b>D-Charge:<\/b> 45 ilde 621 sokete ula\u015farak \u015farj operat\u00f6rleri aras\u0131nda 11. s\u0131raya y\u00fckselmi\u015ftir.<\/li>\n<li><b>Do\u011fu\u015f Marine:<\/b> Riviera distrib\u00fct\u00f6rl\u00fc\u011f\u00fc ile denizcilik alan\u0131ndaki portf\u00f6y geni\u015fletilmi\u015ftir.<\/li>\n<li><b>MATE.:<\/b> May\u0131s 2025\u2019te pazara girerek 190 adet elektrikli bisiklet sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirilmi\u015ftir.<\/li>\n<li><b>D-Venture:<\/b> Yapay zek\u00e2, ak\u0131ll\u0131 lojistik ve ba\u011flant\u0131l\u0131 ara\u00e7lara odaklanan giri\u015fim sermayesi fonu kurulmu\u015ftur.<\/li>\n<\/ul>\n<h3>2. Dijitalle\u015fme ve Yapay Zek\u00e2<\/h3>\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcm, operasyonel verimlili\u011fin ana kald\u0131rac\u0131 olarak konumland\u0131r\u0131lm\u0131\u015ft\u0131r:<\/p>\n<ul>\n<li><b>AI M\u00fckemmeliyet Merkezi (AI CoE):<\/b> \u00dcretken yapay zek\u00e2 (GenAI) \u00e7\u00f6z\u00fcmlerini standartla\u015ft\u0131rmak i\u00e7in kurulmu\u015ftur.<\/li>\n<li><b>Lojistik Teknolojileri:<\/b> RFID takibi, g\u00f6r\u00fcnt\u00fc i\u015flemeli \u0130SG sistemleri ve &#8220;LogiMate&#8221; yapay zek\u00e2 asistan\u0131 devreye al\u0131nm\u0131\u015ft\u0131r.<\/li>\n<li><b>Finansal Etki:<\/b> 2024-2025 y\u0131llar\u0131nda dijitalle\u015fme sayesinde 170 milyon TL tasarruf elde edilmi\u015ftir.<\/li>\n<\/ul>\n<h3>3. Finansal Performans \u00d6zeti (Konsolide)<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Kalem (Bin TL)<\/td>\n<td>2025<\/td>\n<td>2024<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td>Net Sat\u0131\u015flar<\/td>\n<td>255.780.842<\/td>\n<td>246.567.798<\/td>\n<td>+4%<\/td>\n<\/tr>\n<tr>\n<td>Br\u00fct K\u00e2r<\/td>\n<td>31.924.555<\/td>\n<td>39.572.017<\/td>\n<td>-19%<\/td>\n<\/tr>\n<tr>\n<td>EBITDA<\/td>\n<td>14.864.838<\/td>\n<td>24.146.968<\/td>\n<td>-38%<\/td>\n<\/tr>\n<tr>\n<td>Net D\u00f6nem K\u00e2r\u0131<\/td>\n<td>3.078.425<\/td>\n<td>10.004.088<\/td>\n<td>-69%<\/td>\n<\/tr>\n<tr>\n<td>Toplam Varl\u0131klar<\/td>\n<td>130.369.139<\/td>\n<td>120.694.891<\/td>\n<td>+8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>Not: K\u00e2rl\u0131l\u0131ktaki de\u011fi\u015fimlerde artan finansman maliyetleri ve parasal pozisyon kay\u0131plar\u0131 etkili olmu\u015ftur.<\/i><\/p>\n<h2>Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik ve Toplumsal Katk\u0131<\/h2>\n<p>\u015eirket, ESG (\u00c7evresel, Sosyal ve Y\u00f6neti\u015fim) kriterlerini i\u015f modelinin merkezine alm\u0131\u015ft\u0131r:<\/p>\n<ul>\n<li><b>\u00c7evresel Hedefler:<\/b> 2030 y\u0131l\u0131na kadar karbon ayak izini %30 azaltma ve %100 yenilenebilir enerjiye ge\u00e7i\u015f taahh\u00fcd\u00fc. \u015eekerp\u0131nar Lojistik Merkezi&#8217;nde elektri\u011fin %77\u2019si g\u00fcne\u015ften kar\u015f\u0131lanmaktad\u0131r.<\/li>\n<li><b>\u0130nsan Kayna\u011f\u0131:<\/b> Kad\u0131n \u00e7al\u0131\u015fan oran\u0131 %33,3, kad\u0131n y\u00f6netici oran\u0131 %35,8\u2019e y\u00fckseltilmi\u015ftir. \u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 skoru %84\u2019t\u00fcr.<\/li>\n<li><b>Sosyal Projeler:<\/b>\n<ul>\n<li><i>Trafik Hayatt\u0131r!:<\/i> 21. y\u0131l\u0131nda otizmli bireyler i\u00e7in &#8220;G\u00fcvenli Trafik Becerileri&#8221; projesini ba\u015flatm\u0131\u015ft\u0131r.<\/li>\n<li><i>Do\u011faya Kanat A\u00e7t\u0131k:<\/i> T\u00fcrkiye genelinde 395 ku\u015f ve 30 memeli t\u00fcr\u00fcn\u00fcn g\u00f6zlemlenmesine katk\u0131 sunulmu\u015ftur.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>2026 Y\u0131l\u0131 Beklentileri ve Vizyon<\/h2>\n<p>Do\u011fu\u015f Otomotiv, 2026 y\u0131l\u0131n\u0131 tam bir <b>&#8220;Model Ata\u011f\u0131 Y\u0131l\u0131&#8221;<\/b> olarak tan\u0131mlamaktad\u0131r. \u015eirketin gelecek stratejisi \u015fu temel unsurlar \u00fczerine in\u015fa edilmi\u015ftir:<\/p>\n<ul>\n<li><b>B\u00fcy\u00fck Ol:<\/b> De\u011fer zincirinde verimli ve k\u00e2rl\u0131 geni\u015fleme.<\/li>\n<li><b>Yak\u0131n Ol:<\/b> Payda\u015f beklentilerini a\u015fan &#8220;taraftar m\u00fc\u015fteri&#8221; deneyimi.<\/li>\n<li><b>Yarat\u0131c\u0131 Ol:<\/b> \u00dcr\u00fcn ve hizmetlerde teknoloji odakl\u0131 fark yaratma.<\/li>\n<\/ul>\n<p>2026 y\u0131l\u0131nda finansal ko\u015fullar\u0131n normalle\u015fmesi ve elektrikli ara\u00e7 d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn h\u0131zlanmas\u0131yla birlikte, mobilite servislerindeki liderli\u011fin peki\u015ftirilmesi hedeflenmektedir. \u015eirket, 1 Ocak &#8211; 27 \u015eubat 2026 tarihleri aras\u0131nda Linssen Yachts ile distrib\u00fct\u00f6rl\u00fck ve \u0160koda ile Suriye pazar\u0131 i\u00e7in niyet mektubu imzalayarak b\u00f6lgesel ve sekt\u00f6rel geni\u015fleme sinyallerini vermi\u015ftir.<\/p>\n<button class=\"simplefavorite-button\" data-postid=\"1479\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>Do\u011fu\u015f Otomotiv 2025: Rekor Sat\u0131\u015flar ve Gelece\u011fin Mobilitesiyle \u015eekillenen Bir Y\u0131l<br \/>\nDo\u011fu\u015f Otomotiv, 2025 y\u0131l\u0131 finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klayarak otomotiv sekt\u00f6r\u00fcndeki \u00f6nc\u00fc konumunu bir kez daha tescilledi. Toplam sat\u0131\u015flar\u0131n\u0131 208 bin adedin \u00fczerine ta\u015f\u0131yan \u015firket; Audi, \u0160koda, CUPRA ve Porsche markalar\u0131yla T\u00fcrkiye pazar\u0131nda t\u00fcm zamanlar\u0131n sat\u0131\u015f rekorlar\u0131n\u0131 k\u0131rd\u0131.<br \/>\n&#8220;Geleneksel distrib\u00fct\u00f6rl\u00fckten mobilite servis sa\u011flay\u0131c\u0131l\u0131\u011f\u0131na&#8221; d\u00f6n\u00fc\u015f\u00fcm vizyonuyla hareket eden Do\u011fu\u015f Otomotiv, sadece ara\u00e7 sat\u0131\u015f\u0131yla de\u011fil, D-Charge \u015farj a\u011f\u0131 yat\u0131r\u0131mlar\u0131, MATE. elektrikli bisikletleri ve denizcilik sekt\u00f6r\u00fcndeki hamleleriyle de dikkat \u00e7ekiyor. Dijitalle\u015fmeyi i\u015f modelinin merkezine koyan \u015firket, 133 yeni dijital projeyi hayata ge\u00e7irirken, kurdu\u011fu Yapay Zek\u00e2 M\u00fckemmeliyet Merkezi ile gelece\u011fin teknolojilerini bug\u00fcnden y\u00f6netmeye ba\u015flad\u0131.<br \/>\nS\u00fcrd\u00fcr\u00fclebilirlik alan\u0131nda da sekt\u00f6re \u00f6rnek olan Do\u011fu\u015f Otomotiv, enerji ihtiyac\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 g\u00fcne\u015ften kar\u015f\u0131larken, yat\u0131r\u0131mc\u0131lar\u0131na 6,6 milyar TL nakit temett\u00fc da\u011f\u0131tmay\u0131 planlayarak s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme s\u00f6z\u00fcn\u00fc tutmaya devam ediyor.<br \/>\nGelece\u011fin mobilitesini Do\u011fu\u015f Otomotiv ile ke\u015ffetmeye devam edin!<\/p>\n","protected":false},"author":8,"featured_media":1297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251],"tags":[276],"class_list":["post-1479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetraporuanalizi","tag-doas"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=1479"}],"version-history":[{"count":5,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1479\/revisions"}],"predecessor-version":[{"id":1883,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1479\/revisions\/1883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/1297"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=1479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=1479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=1479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}