{"id":1582,"date":"2026-03-05T00:02:44","date_gmt":"2026-03-04T21:02:44","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=1582"},"modified":"2026-03-05T00:05:07","modified_gmt":"2026-03-04T21:05:07","slug":"%f0%9f%87%b9%f0%9f%87%b7-pgsus-faaliyet-raporu-analizi-2025-12-pegasus-hava-tasimaciligi-a-s","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/1582","title":{"rendered":"\ud83c\uddf9\ud83c\uddf7 PGSUS Faaliyet Raporu Analizi 2025\/12 | Pegasus Hava Ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 A.\u015e."},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6va2SnhwEb6cH72D7e7DGJ?utm_source=generator&amp;t=0\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><\/p>\n<h1>G\u00f6ky\u00fcz\u00fcnde Sadece U\u00e7muyor, Gelece\u011fi Kodluyorlar: Pegasus\u2019un 2025 Raporundan \u015ea\u015f\u0131rt\u0131c\u0131 5 \u00c7\u0131kar\u0131m<\/h1>\n<h2>1. Giri\u015f: Havac\u0131l\u0131kta Ezber Bozan Bir Y\u0131l<\/h2>\n<p>Havac\u0131l\u0131k sekt\u00f6r\u00fcne d\u0131\u015far\u0131dan bakt\u0131\u011f\u0131n\u0131zda sadece A noktas\u0131ndan B noktas\u0131na koltuk satan devasa metal y\u0131\u011f\u0131nlar\u0131 g\u00f6rebilirsiniz. Ancak Pegasus\u2019un taze yay\u0131mlanan 2025 Faaliyet Raporu\u2019nu bir analist g\u00f6z\u00fcyle inceledi\u011finizde, kar\u015f\u0131n\u0131za bir ula\u015f\u0131m \u015firketinden ziyade &#8220;kanatlar\u0131 olan bir yaz\u0131l\u0131m evi&#8221; \u00e7\u0131k\u0131yor. 2025 y\u0131l\u0131nda <b>43,26 milyon yolcu<\/b> ile tarihi bir rekora imza atan Pegasus, sadece g\u00f6ky\u00fcz\u00fcn\u00fc de\u011fil, finansal tablolar\u0131 da domine etmi\u015f durumda. <b>154 milyar TL has\u0131lat<\/b> ve <b>13,7 milyar TL net k\u00e2r<\/b> gibi devasa rakamlar\u0131n arkas\u0131nda ise koltuk kapasitesinden \u00e7ok daha derin bir strateji yat\u0131yor: Veri, h\u0131z ve verimlilik.<\/p>\n<h2>2. Bir Havayolu \u015eirketi mi, Yoksa Silikon Vadisi Start-up\u2019\u0131 m\u0131? (Yapay Zeka Devrimi)<\/h2>\n<p>Pegasus art\u0131k Silikon Vadisi\u2019nde kurdu\u011fu <b>Pegasus Innovation Lab<\/b> ile teknoloji ihra\u00e7 eden bir yap\u0131ya b\u00fcr\u00fcnm\u00fc\u015f durumda. Raporun &#8220;sat\u0131r aralar\u0131nda&#8221; en heyecan verici k\u0131s\u0131m, sadece yapay zeka kullanmalar\u0131 de\u011fil, <b>&#8220;Agentic AI&#8221; (Temsilci Yapay Zeka)<\/b> vizyonuna ge\u00e7mi\u015f olmalar\u0131. Bu, yapay zekan\u0131n sadece soru cevaplamas\u0131 de\u011fil, kendi ba\u015f\u0131na karar verebilen &#8220;dijital \u00e7al\u0131\u015fanlara&#8221; d\u00f6n\u00fc\u015fmesi demek.<\/p>\n<p>\u015eirketin teknoloji vizyonunu \u015fu g\u00fc\u00e7l\u00fc c\u00fcmle \u00f6zetliyor:<\/p>\n<p>&#8220;Teknolojiyi yaln\u0131zca kullan\u0131c\u0131 deneyimini geli\u015ftiren bir unsur olmaktan \u00e7\u0131kar\u0131p gelir, maliyet, operasyon ve emniyet alanlar\u0131nda somut ve \u00f6l\u00e7\u00fclebilir de\u011fer \u00fcreten stratejik bir kald\u0131ra\u00e7 haline getirdik.&#8221;<\/p>\n<p>Bu vizyonun operasyonel kar\u015f\u0131l\u0131\u011f\u0131 olan dijital ordu ise \u015f\u00f6yle \u015fekilleniyor:<\/p>\n<ul>\n<li>\ud83e\udd16 <b>I Accountant:<\/b> Gelen t\u00fcm faturalar\u0131 insan m\u00fcdahalesine ihtiya\u00e7 duymadan ayr\u0131\u015ft\u0131r\u0131yor, do\u011fruluyor ve muhasebe sistemine y\u00f6nlendiriyor. Adeta koca bir muhasebe departman\u0131n\u0131n y\u00fck\u00fcn\u00fc tek ba\u015f\u0131na omuzluyor.<\/li>\n<li>\ud83d\udcc9 <b>Collection AI:<\/b> Acentelerden gelen binlerce e-postay\u0131 ve dekontu saniyeler i\u00e7inde anlamland\u0131r\u0131p en do\u011fru yan\u0131t\u0131 otomatik \u00fcretiyor. Sonu\u00e7 mu? Finansal s\u00fcre\u00e7lerdeki &#8220;friksiyon&#8221; (s\u00fcrt\u00fcnme) oran\u0131nda <b>%40 d\u00fc\u015f\u00fc\u015f.<\/b><\/li>\n<li>\ud83d\udcac <b>Peggy:<\/b> Sat\u0131\u015fta inovasyon \u00f6d\u00fcll\u00fc, misafirlerin her t\u00fcrl\u00fc derdine ko\u015fan yapay zeka chatbot.<\/li>\n<li>\ud83d\udcc2 <b>DocFinder:<\/b> Hukuk ve filo birimleri i\u00e7in devasa dok\u00fcman trafi\u011finde saniyeler i\u00e7inde versiyon kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapan bot.<\/li>\n<\/ul>\n<h2>3. &#8220;En Gen\u00e7 Filo&#8221; Sadece Bir Pazarlama Slogan\u0131 De\u011fil, Bir Verimlilik Makinesi<\/h2>\n<p>Pegasus\u2019un filo ya\u015f ortalamas\u0131 sadece <b>5,13.<\/b> Bu rakam genel okuyucu i\u00e7in &#8220;yeni u\u00e7ak, temiz koltuk&#8221; demek olsa da, bir analist i\u00e7in <b>d\u00fc\u015f\u00fck CASK<\/b> yani &#8220;Arz Edilen Koltuk Kilometre Ba\u015f\u0131na Maliyet&#8221; demektir. Pegasus, bir koltu\u011fu bir kilometre u\u00e7urman\u0131n maliyetini <b>2,68 \u20acc<\/b> seviyesinde tutarak k\u00fcresel \u00f6l\u00e7ekte d\u00fc\u015f\u00fck maliyetli ta\u015f\u0131y\u0131c\u0131 (LCC) liderli\u011fini per\u00e7inliyor.<\/p>\n<p>Ancak as\u0131l b\u00fcy\u00fck hamle gelecekte gizli. Raporda belirtilen <b>Boeing 737-10<\/b> sipari\u015fi, \u015firketin 10 y\u0131ll\u0131k vizyonunu \u00f6zetliyor: <b>100 kesin ve 100 opsiyonla toplam 200 u\u00e7akl\u0131k<\/b> bu devasa anla\u015fma, teslimatlar\u0131n ba\u015flayaca\u011f\u0131 2028-2034 d\u00f6neminde Pegasus\u2019u bamba\u015fka bir lige ta\u015f\u0131yacak. Airbus A321neo ve Boeing 737-10 ikilisi, yak\u0131t t\u00fcketimini %15 a\u015fa\u011f\u0131 \u00e7ekerken EBITDA (faiz, amortisman ve vergi \u00f6ncesi k\u00e2r) marj\u0131n\u0131 koruyan en b\u00fcy\u00fck motor olacak.<\/p>\n<h2>4. Gelirin %37\u2019si Bilet D\u0131\u015f\u0131: Yan Gelirlerin Sessiz Y\u00fckseli\u015fi<\/h2>\n<p>Pegasus\u2019un finansal kalesi asl\u0131nda bilet fiyatlar\u0131nda de\u011fil, &#8220;yan gelirlerde&#8221; gizli. Toplam has\u0131lat\u0131n tam <b>%37\u2019si<\/b> bagaj, yemek ve ek hizmetlerden geliyor. Bu neden mi \u00f6nemli? \u00c7\u00fcnk\u00fc bu %37\u2019lik pay, &#8220;u\u00e7mak herkesin hakk\u0131&#8221; mottosunu finanse eden gizli bir s\u00fcbvansiyon arac\u0131.<\/p>\n<p>Geleneksel havayollar\u0131 sadece koltuk satma derdindeyken, Pegasus devasa bir perakende ekosistemi gibi \u00e7al\u0131\u015f\u0131yor. Bu strateji, bilet fiyatlar\u0131n\u0131 rekabet\u00e7i seviyede tutarken, \u015firketin 154 milyar TL\u2019lik toplam has\u0131lat\u0131na giden yolda en diren\u00e7li finansal savunma hatt\u0131n\u0131 olu\u015fturuyor.<\/p>\n<h2>5. 2030 Hedefine Ad\u0131m Ad\u0131m: S\u00fcrd\u00fcr\u00fclebilirlikte %99,74 Ba\u015far\u0131s\u0131<\/h2>\n<p>Havac\u0131l\u0131kta s\u00fcrd\u00fcr\u00fclebilirlik genelde sadece karbon emisyonuyla \u00f6l\u00e7\u00fcl\u00fcr ancak Pegasus burada da ezber bozuyor. \u015eirketin yer hizmetleri ve teknik faaliyetlerinde at\u0131k geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131 <b>%99,74<\/b> gibi inan\u0131lmaz bir seviyeye ula\u015fm\u0131\u015f durumda. Bu, operasyonel disiplinin en u\u00e7 noktas\u0131d\u0131r.<\/p>\n<p>Karbon taraf\u0131nda ise <b>&#8220;Fly Net Zero&#8221;<\/b> taahh\u00fcd\u00fc lafta kalm\u0131yor:<\/p>\n<ul>\n<li><b>Emisyon \u0130yile\u015fmesi:<\/b> 2019 baz y\u0131l\u0131na g\u00f6re birim karbon emisyon yo\u011funlu\u011funda (grCO2\/RPK &#8211; \u00dccretli yolcu kilometre ba\u015f\u0131na emisyon) <b>%12\u2019nin \u00fczerinde<\/b> iyile\u015fme sa\u011flanarak 56,9 seviyesine inildi.<\/li>\n<li><b>SAF Haz\u0131rl\u0131\u011f\u0131:<\/b> 2026\u2019da zorunlu hale gelecek S\u00fcrd\u00fcr\u00fclebilir Havac\u0131l\u0131k Yak\u0131t\u0131 (SAF) i\u00e7in t\u00fcm altyap\u0131 ve tedarik planlar\u0131 \u015fimdiden haz\u0131r.<\/li>\n<\/ul>\n<h2>6. S\u0131n\u0131rlar\u0131n \u00d6tesinde: Smartwings ve Avrupa Operasyonu<\/h2>\n<p>Pegasus\u2019un 2025 hamleleri aras\u0131nda en stratejik olan\u0131, Hollanda\u2019da kurulan <b>Pegasus Europe<\/b> ve <b>Smartwings Grubu<\/b> pay al\u0131m\u0131. Bu sadece bir &#8220;yurt d\u0131\u015f\u0131 yat\u0131r\u0131m\u0131&#8221; de\u011fil; Pegasus\u2019un art\u0131k sadece T\u00fcrkiye\u2019den Avrupa\u2019ya u\u00e7an de\u011fil, Avrupa\u2019n\u0131n kendi i\u00e7 pazar\u0131nda da aktif bir oyuncu olma niyetini g\u00f6steren bir &#8220;satran\u00e7 hamlesi.&#8221; D\u0131\u015f hat pazar pay\u0131n\u0131n <b>%18,5<\/b> seviyesine \u00e7\u0131kmas\u0131, bu uluslararas\u0131la\u015fma stratejisinin sadece ba\u015flang\u0131c\u0131.<\/p>\n<h2>7. Sonu\u00e7: Yar\u0131n\u0131n G\u00f6ky\u00fcz\u00fcnde Bizi Ne Bekliyor?<\/h2>\n<p>Pegasus\u2019un 2025 raporu bize \u015funu f\u0131s\u0131ld\u0131yor: Gelece\u011fin ba\u015far\u0131l\u0131 havayolu \u015firketi, en \u00e7ok u\u00e7a\u011f\u0131 olan de\u011fil; veriyi en iyi i\u015fleyen, maliyeti en iyi y\u00f6neten ve teknolojiyi operasyonun her h\u00fccresine enjekte edendir. Gen\u00e7 filo verimlili\u011fi, yapay zeka destekli y\u00f6netim ve Avrupa merkezli b\u00fcy\u00fcme i\u015ftah\u0131, Pegasus\u2019u geleneksel rakiplerinden ay\u0131r\u0131yor.<\/p>\n<p>Peki, sizce <b>gelece\u011fin havayolu \u015firketi sadece bir ula\u015f\u0131m arac\u0131 m\u0131 olacak, yoksa g\u00f6ky\u00fcz\u00fcnde s\u00fcz\u00fclen devasa bir veri ve teknoloji ekosistemi mi?<\/b> Pegasus\u2019un 2025 rotas\u0131, ikinci se\u00e7ene\u011fin \u00e7oktan se\u00e7ildi\u011fini kan\u0131tl\u0131yor.<\/p>\n<h1>Bilgilendirme Raporu: Pegasus Hava Ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 A.\u015e. 2025 Y\u0131l\u0131 Faaliyetleri ve Stratejik G\u00f6r\u00fcn\u00fcm\u00fc<\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>Bu bilgilendirme raporu, Pegasus Hava Ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 A.\u015e.&#8217;nin (&#8220;Pegasus&#8221;) 1 Ocak \u2013 31 Aral\u0131k 2025 d\u00f6nemini kapsayan y\u0131ll\u0131k faaliyet raporunun derinlemesine bir analizini sunmaktad\u0131r. 2025 y\u0131l\u0131, Pegasus i\u00e7in operasyonel hacmin rekor seviyelere ula\u015ft\u0131\u011f\u0131, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn yapay zeka entegrasyonuyla derinle\u015fti\u011fi ve s\u00fcrd\u00fcr\u00fclebilirlik hedefleri do\u011frultusunda somut ilerlemelerin kaydedildi\u011fi bir y\u0131l olmu\u015ftur.<\/p>\n<p><b>Kritik \u00c7\u0131kar\u0131mlar:<\/b><\/p>\n<ul>\n<li><b>Rekor Yolcu Say\u0131s\u0131:<\/b> \u015eirket, tarihinin en y\u00fcksek seviyesine ula\u015farak 43,26 milyon misafir ta\u015f\u0131m\u0131\u015f ve bir \u00f6nceki y\u0131la g\u00f6re %15,4&#8217;l\u00fck bir b\u00fcy\u00fcme kaydetmi\u015ftir.<\/li>\n<li><b>Finansal B\u00fcy\u00fcme:<\/b> Has\u0131lat %38 art\u0131\u015fla 154,1 milyar TL&#8217;ye y\u00fckselmi\u015f, d\u00f6nem net k\u00e2r\u0131 ise 13,75 milyar TL olarak ger\u00e7ekle\u015fmi\u015ftir.<\/li>\n<li><b>Filo Geni\u015flemesi ve Modernizasyon:<\/b> 31 Aral\u0131k 2025 itibar\u0131yla filo, ya\u015f ortalamas\u0131 5,13 olan 127 u\u00e7a\u011fa ula\u015fm\u0131\u015ft\u0131r. Airbus ve Boeing ile yap\u0131lan dev sipari\u015fler, 2034 y\u0131l\u0131na kadar olan b\u00fcy\u00fcme stratejisinin temelini olu\u015fturmaktad\u0131r.<\/li>\n<li><b>Dijital ve Yapay Zeka Liderli\u011fi:<\/b> Silikon Vadisi merkezli &#8220;Pegasus Innovation Lab&#8221; arac\u0131l\u0131\u011f\u0131yla yapay zeka destekli operasyonel verimlilik ve misafir deneyimi projeleri hayata ge\u00e7irilmi\u015ftir.<\/li>\n<li><b>S\u00fcrd\u00fcr\u00fclebilirlik Taahh\u00fcd\u00fc:<\/b> 2050 &#8220;Net S\u0131f\u0131r&#8221; hedefi do\u011frultusunda, birim karbon emisyon yo\u011funlu\u011fu 2019 baz y\u0131l\u0131na g\u00f6re %12&#8217;den fazla iyile\u015ftirilerek 56,9 grCO2\/RPK seviyesine indirilmi\u015ftir.<\/li>\n<li><b>Y\u00fcksek Y\u00f6neti\u015fim Standartlar\u0131:<\/b> BIST Kurumsal Y\u00f6netim Endeksi&#8217;nde %98,2 ile en y\u00fcksek derecelendirme notuna sahip \u015firket konumuna gelinmi\u015ftir.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>1. Kurumsal Profil ve Stratejik Odak<\/h2>\n<p>Pegasus, &#8220;U\u00e7mak Herkesin Hakk\u0131&#8221; slogan\u0131yla, uygun \u00fccretli, emniyetli ve kolay seyahat deneyimi sunan lider bir d\u00fc\u015f\u00fck maliyetli ta\u015f\u0131y\u0131c\u0131 (LCC) olma vizyonuyla faaliyet g\u00f6stermektedir.<\/p>\n<h3>\u0130\u015f Modeli ve Strateji<\/h3>\n<p>\u015eirket, &#8220;d\u00fc\u015f\u00fck maliyetli a\u011f ta\u015f\u0131y\u0131c\u0131s\u0131&#8221; (low-cost network carrier) modelini uygulamaktad\u0131r. Bu modelin temel bile\u015fenleri \u015funlard\u0131r:<\/p>\n<ul>\n<li><b>Noktadan Noktaya ve Transit U\u00e7u\u015flar:<\/b> \u0130stanbul Sabiha G\u00f6k\u00e7en merkezli, y\u00fcksek frekansl\u0131 u\u00e7u\u015f a\u011f\u0131.<\/li>\n<li><b>Maliyet Kontrol\u00fc:<\/b> Verimli operasyonlar ve etkin maliyet y\u00f6netimi.<\/li>\n<li><b>Yan Gelir Odakl\u0131l\u0131k:<\/b> Toplam gelirlerin %37&#8217;si yan \u00fcr\u00fcn ve hizmetlerden elde edilmektedir.<\/li>\n<li><b>Gen\u00e7 Filo:<\/b> Operasyonel verimlilik ve d\u00fc\u015f\u00fck emisyon i\u00e7in modern u\u00e7ak kullan\u0131m\u0131.<\/li>\n<\/ul>\n<h3>Ortakl\u0131k Yap\u0131s\u0131<\/h3>\n<p>31 Aral\u0131k 2025 itibar\u0131yla sermaye yap\u0131s\u0131 sabittir:<\/p>\n<ul>\n<li><b>Esas Holding:<\/b> %52,81 (H\u00e2kim ortak)<\/li>\n<li><b>Halka A\u00e7\u0131k Paylar:<\/b> %45,37<\/li>\n<li><b>Di\u011fer (Sabanc\u0131 ve K\u00f6seo\u011flu Ailesi \u00dcyeleri):<\/b> %1,82<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>2. Operasyonel Performans Analizi<\/h2>\n<p>2025 y\u0131l\u0131nda Pegasus, T\u00fcrkiye pazar\u0131ndaki b\u00fcy\u00fcme oranlar\u0131n\u0131 geride b\u0131rakarak pazar pay\u0131n\u0131 art\u0131rm\u0131\u015ft\u0131r.<\/p>\n<h3>Trafik Verileri Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>G\u00f6sterge<\/td>\n<td>2025<\/td>\n<td>2024<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td>Toplam Misafir Say\u0131s\u0131 (Milyon)<\/td>\n<td>43,26<\/td>\n<td>37,48<\/td>\n<td>%15,4<\/td>\n<\/tr>\n<tr>\n<td>Doluluk Oran\u0131 (%)<\/td>\n<td>%87,7<\/td>\n<td>%87,7<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Arz Edilen Koltuk Km (ASK &#8211; Milyon)<\/td>\n<td>78.336<\/td>\n<td>66.808<\/td>\n<td>%17,3<\/td>\n<\/tr>\n<tr>\n<td>Konma Say\u0131s\u0131<\/td>\n<td>234.270<\/td>\n<td>206.048<\/td>\n<td>%13,7<\/td>\n<\/tr>\n<tr>\n<td>G\u00fcnl\u00fck U\u00e7ak Kullan\u0131m\u0131 (Blok Saat)<\/td>\n<td>13,2<\/td>\n<td>12,9<\/td>\n<td>%2,3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Pazar Pay\u0131 Geli\u015fimi<\/h3>\n<p>Pegasus, \u00f6zellikle d\u0131\u015f hatlarda agresif bir b\u00fcy\u00fcme sergilemi\u015ftir:<\/p>\n<ul>\n<li><b>Yurt \u0130\u00e7i Pazar Pay\u0131:<\/b> %29,9 (2024: %28,8)<\/li>\n<li><b>Yurt D\u0131\u015f\u0131 Pazar Pay\u0131:<\/b> %18,5 (2024: %16,8)<\/li>\n<li><b>U\u00e7u\u015f A\u011f\u0131:<\/b> 55 \u00fclkede 158 nokta (39 yurt i\u00e7i, 119 yurt d\u0131\u015f\u0131).<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>3. Finansal Durum ve K\u00e2rl\u0131l\u0131k<\/h2>\n<p>Artan operasyonel hacim, maliyetlerdeki enflasyonist bask\u0131lara ra\u011fmen finansal sonu\u00e7lara pozitif yans\u0131m\u0131\u015ft\u0131r.<\/p>\n<h3>\u00d6zet Finansal G\u00f6stergeler (Bin TL)<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Kalem<\/td>\n<td>31.12.2025<\/td>\n<td>31.12.2024<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td>Has\u0131lat<\/td>\n<td>154.127.554<\/td>\n<td>111.822.522<\/td>\n<td>%38<\/td>\n<\/tr>\n<tr>\n<td>Br\u00fct K\u00e2r<\/td>\n<td>26.195.749<\/td>\n<td>24.935.480<\/td>\n<td>%5<\/td>\n<\/tr>\n<tr>\n<td>D\u00f6nem Net K\u00e2r\u0131<\/td>\n<td>13.750.219<\/td>\n<td>13.285.438<\/td>\n<td>%3<\/td>\n<\/tr>\n<tr>\n<td>Toplam Varl\u0131klar<\/td>\n<td>410.168.211<\/td>\n<td>283.577.896<\/td>\n<td>%45<\/td>\n<\/tr>\n<tr>\n<td>\u00d6zkaynaklar<\/td>\n<td>116.853.871<\/td>\n<td>74.919.093<\/td>\n<td>%56<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Bor\u00e7luluk ve Finansman<\/h3>\n<ul>\n<li><b>Net Bor\u00e7 Pozisyonu:<\/b> 154,4 milyar TL (Yeni u\u00e7ak teslimatlar\u0131na ba\u011fl\u0131 olarak %48 art\u0131\u015f).<\/li>\n<li><b>Eurobond \u0130hrac\u0131:<\/b> Nisan 2021 vadeli 375 milyon USD tutar\u0131ndaki tahvillerin geri \u00f6demesi tamamlanm\u0131\u015f; Eyl\u00fcl 2024&#8217;te ihra\u00e7 edilen 500 milyon USD tutar\u0131ndaki 2031 vadeli tahviller finansman yap\u0131s\u0131nda yerini alm\u0131\u015ft\u0131r.<\/li>\n<li><b>Birim Maliyet (CASK):<\/b> Yak\u0131t hari\u00e7 birim maliyet 2,68 \u20acc olarak ger\u00e7ekle\u015fmi\u015ftir.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>4. Filo Stratejisi ve Yat\u0131r\u0131mlar<\/h2>\n<p>Pegasus, d\u00fcnyan\u0131n en gen\u00e7 filolar\u0131ndan birine sahip olma stratejisini s\u00fcrd\u00fcrmektedir.<\/p>\n<h3>Mevcut Filo Yap\u0131s\u0131 (31 Aral\u0131k 2025)<\/h3>\n<ul>\n<li><b>Toplam U\u00e7ak Say\u0131s\u0131:<\/b> 127<\/li>\n<li><b>Filo Ya\u015f Ortalamas\u0131:<\/b> 5,13<\/li>\n<li><b>U\u00e7ak Tipleri:<\/b> 9 adet B737-800, 6 adet A320ceo, 46 adet A320neo, 66 adet A321neo.<\/li>\n<\/ul>\n<h3>Gelecek Sipari\u015fler ve Teslimat Plan\u0131<\/h3>\n<p>\u015eirketin Airbus ve Boeing ile kapsaml\u0131 anla\u015fmalar\u0131 bulunmaktad\u0131r:<\/p>\n<ul>\n<li><b>Airbus:<\/b> Toplam 150 u\u00e7akl\u0131k (42 A320neo, 108 A321neo) sipari\u015fin teslimatlar\u0131 s\u00fcrmektedir.<\/li>\n<li><b>Boeing:<\/b> 2028-2034 d\u00f6nemi i\u00e7in 100 adedi kesin, 100 adedi opsiyonlu olmak \u00fczere toplam 200 adet B737-10 u\u00e7a\u011f\u0131 i\u00e7in sipari\u015f verilmi\u015ftir.<\/li>\n<li><b>Smartwings \u0130\u015ftiraki:<\/b> Smartwings Grubu pay al\u0131m\u0131 i\u00e7in Hollanda merkezli %100 i\u015ftirak &#8220;Pegasus Europe&#8221; kurulmu\u015ftur.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>5. Teknoloji, \u0130novasyon ve Yapay Zeka<\/h2>\n<p>2025 y\u0131l\u0131, teknolojinin sadece bir destek birimi de\u011fil, gelir ve verimlilik yaratan bir &#8220;stratejik kald\u0131ra\u00e7&#8221; olarak konumland\u0131r\u0131ld\u0131\u011f\u0131 bir d\u00f6nem olmu\u015ftur.<\/p>\n<h3>\u00d6nemli Teknoloji Projeleri<\/h3>\n<ul>\n<li><b>Pegasus Innovation Lab:<\/b> Silikon Vadisi&#8217;nde 620&#8217;den fazla giri\u015fimle temas kurularak 30&#8217;un \u00fczerinde Proje Kan\u0131t\u0131 (PoC) tamamlanm\u0131\u015ft\u0131r.<\/li>\n<li><b>Agentic AI Uygulamalar\u0131:<\/b>\n<ul>\n<li><i>I Accountant:<\/i> Faturalar\u0131n yapay zeka ile otomatik ayr\u0131\u015ft\u0131r\u0131lmas\u0131 ve muhasebele\u015ftirilmesi.<\/li>\n<li><i>Collection AI:<\/i> Acente \u00f6deme bildirimlerinin insan m\u00fcdahalesi olmadan y\u00f6netilmesi.<\/li>\n<\/ul>\n<\/li>\n<li><b>Operasyonel Dijitalle\u015fme:<\/b> Elektronik U\u00e7u\u015f \u00c7antas\u0131 (EFB) geli\u015ftirmeleri ile yak\u0131t y\u00f6netimi ve u\u00e7u\u015f emniyetinde veri odakl\u0131 optimizasyon sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<li><b>Misafir Deneyimi:<\/b> Android &#8220;Live Activity&#8221; \u00f6zelli\u011fi, yapay zeka destekli &#8220;Peggy&#8221; chatbot ve finansal segmentasyon modelleri ile ki\u015fiselle\u015ftirilmi\u015f hizmetler sunulmu\u015ftur.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>6. S\u00fcrd\u00fcr\u00fclebilirlik ve \u00c7SY (\u00c7evresel, Sosyal, Y\u00f6neti\u015fim)<\/h2>\n<p>Pegasus, \u00e7evresel etkisini azaltma ve toplumsal de\u011fer yaratma konular\u0131nda sekt\u00f6r\u00fcnde \u00f6nc\u00fc bir performans sergilemektedir.<\/p>\n<h3>\u00c7evresel G\u00f6stergeler<\/h3>\n<ul>\n<li><b>Karbon Emisyonu:<\/b> 2030 y\u0131l\u0131na kadar birim emisyonu %20 azaltma hedefi yolunda 56,9 grCO2\/RPK seviyesine ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>SAF (S\u00fcrd\u00fcr\u00fclebilir Havac\u0131l\u0131k Yak\u0131t\u0131):<\/b> Zorunlu SAF kullan\u0131m oranlar\u0131na uyum \u00e7al\u0131\u015fmalar\u0131 ba\u015flat\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>At\u0131k Y\u00f6netimi:<\/b> Kabin i\u00e7i ambalaj at\u0131klar\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131 %99,74&#8217;e ula\u015fm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<h3>Sosyal ve Y\u00f6neti\u015fim Ba\u015far\u0131lar\u0131<\/h3>\n<ul>\n<li><b>Toplumsal Cinsiyet E\u015fitli\u011fi:<\/b> &#8220;Harmoni&#8221; inisiyatifi ile kad\u0131n \u00e7al\u0131\u015fan oran\u0131 %34,4 seviyesinde korunmu\u015f ve IATA &#8220;25by2025&#8221; hedeflerine ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Kurumsal Y\u00f6neti\u015fim:<\/b> %98,2&#8217;lik uyum notu ile BIST Kurumsal Y\u00f6netim Endeksi&#8217;nde liderlik s\u00fcrd\u00fcr\u00fclmektedir.<\/li>\n<li><b>\u00d6d\u00fcller:<\/b> 2025 y\u0131l\u0131nda Airline Economics &#8220;Y\u0131l\u0131n S\u00fcrd\u00fcr\u00fclebilirlik Ekibi&#8221;, Brandon Hall &#8220;M\u00fckemmeliyet \u00d6d\u00fclleri&#8221; ve \u00e7e\u015fitli Stevie \u00f6d\u00fclleri kazan\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>7. Gelecek Riskler ve \u00d6nemli Geli\u015fmeler<\/h2>\n<p>Rapor, \u015firketin kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu potansiyel riskleri ve d\u00f6nem sonu sonras\u0131 geli\u015fmeleri de \u00f6zetlemektedir.<\/p>\n<ul>\n<li><b>Orta Do\u011fu K\u0131s\u0131tlamalar\u0131:<\/b> 2026 ba\u015f\u0131 itibar\u0131yla b\u00f6lgedeki hava sahas\u0131 k\u0131s\u0131tlamalar\u0131 nedeniyle \u0130ran, Irak, \u00dcrd\u00fcn ve L\u00fcbnan dahil bir\u00e7ok noktaya sefer iptalleri ya\u015fanm\u0131\u015ft\u0131r. Bu durum yak\u0131ndan takip edilmektedir.<\/li>\n<li><b>Yasal Mevzuat:<\/b> 2025&#8217;te y\u00fcr\u00fcrl\u00fc\u011fe giren Siber G\u00fcvenlik Kanunu, \u0130klim Kanunu ve SHT-SAF Talimat\u0131 gibi d\u00fczenlemelere tam uyum sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<li><b>Ekonomik Bask\u0131lar:<\/b> Akaryak\u0131t fiyatlar\u0131 ve enflasyonun birim maliyetler (CASK) \u00fczerindeki yukar\u0131 y\u00f6nl\u00fc etkisi risk unsuru olarak de\u011ferlendirilmektedir.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><i>Bu dok\u00fcman, Pegasus Hava Ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 A.\u015e. 2025 Y\u0131l\u0131 Faaliyet Raporu verileri temel al\u0131narak haz\u0131rlanm\u0131\u015ft\u0131r.<\/i><\/p>\n<button class=\"simplefavorite-button\" data-postid=\"1582\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>Pegasus 2025&#8217;te Rekorlarla U\u00e7tu: 43 Milyon Yolcu ve G\u00fc\u00e7l\u00fc B\u00fcy\u00fcme!<br \/>\nPegasus Hava Yollar\u0131, 2025 y\u0131l\u0131 finansal ve operasyonel sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. &#8220;U\u00e7mak Herkesin Hakk\u0131&#8221; vizyonuyla hareket eden \u015firket, 43,26 milyon yolcu ile tarihinin en y\u00fcksek misafir say\u0131s\u0131na ula\u015f\u0131rken, has\u0131lat\u0131n\u0131 bir \u00f6nceki y\u0131la g\u00f6re %38 art\u0131rarak 154,1 milyar TL&#8217;ye ta\u015f\u0131d\u0131. 127 u\u00e7akl\u0131k gen\u00e7 filosu, dijitalle\u015fme vizyonu ve yapay zeka destekli operasyonlar\u0131yla verimlili\u011fini art\u0131ran Pegasus, ayn\u0131 zamanda s\u00fcrd\u00fcr\u00fclebilirlik hedefleri do\u011frultusunda karbon emisyon yo\u011funlu\u011funu %12&#8217;den fazla azaltmay\u0131 ba\u015fard\u0131.<br \/>\n2025 y\u0131l\u0131ndaki bu g\u00fc\u00e7l\u00fc performans; d\u00fc\u015f\u00fck maliyetli a\u011f ta\u015f\u0131y\u0131c\u0131s\u0131 modelinin ba\u015far\u0131s\u0131n\u0131, teknolojiye yap\u0131lan yat\u0131r\u0131mlar\u0131 ve \u00e7evreye duyarl\u0131 b\u00fcy\u00fcme stratejisini bir kez daha kan\u0131tlad\u0131. Finansal tablolar\u0131n detaylar\u0131, filo geni\u015fleme planlar\u0131 ve gelecek hedefleri hakk\u0131nda daha fazlas\u0131n\u0131 ke\u015ffetmek i\u00e7in yaz\u0131m\u0131z\u0131n devam\u0131na g\u00f6z at\u0131n.<br \/>\n[Devam\u0131n\u0131 Oku&#8230;]<\/p>\n","protected":false},"author":11,"featured_media":1297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251],"tags":[78],"class_list":["post-1582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetraporuanalizi","tag-pgsus"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=1582"}],"version-history":[{"count":2,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1582\/revisions"}],"predecessor-version":[{"id":1584,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1582\/revisions\/1584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/1297"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=1582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=1582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}