{"id":1618,"date":"2026-03-05T03:20:12","date_gmt":"2026-03-05T00:20:12","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=1618"},"modified":"2026-03-05T03:22:05","modified_gmt":"2026-03-05T00:22:05","slug":"httbt-faaliyet-raporu-analizi-202512-hitit-bilgisayar-hizmetleri-a","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/1618","title":{"rendered":"\ud83c\uddf9\ud83c\uddf7 HTTBT Faaliyet Raporu Analizi 2025\/12 | Hitit Bilgisayar Hizmetleri A.\u015e."},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4zaoZVw6JJaeYs5zneKZ4C?utm_source=generator&amp;t=0\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><\/p>\n<h1>Havac\u0131l\u0131\u011f\u0131n G\u00f6r\u00fcnmez Devinden Gelecek Dersleri: Hitit\u2019in 2025 Yolculu\u011fundan En \u00c7arp\u0131c\u0131 5 \u00c7\u0131kar\u0131m<\/h1>\n<p>U\u00e7a\u011fa bindi\u011finizde, telefonunuzdan biletinizi check-in yapt\u0131\u011f\u0131n\u0131zda veya pasaportunuzu o terminalin cam y\u00fczeyine okuttu\u011funuzda, arka planda devasa bir dijital evrenin hatas\u0131zca d\u00f6nd\u00fc\u011f\u00fcn\u00fc pek fark etmezsiniz. Ancak bug\u00fcn 6 k\u0131tada, 160 \u00fclkedeki yakla\u015f\u0131k <b>900 havaliman\u0131nda<\/b> bu ekosistemin mimarl\u0131\u011f\u0131n\u0131 T\u00fcrkiye\u2019den do\u011fan bir vizyon \u00fcstleniyor. 1994 y\u0131l\u0131nda, T\u00fcrkiye\u2019nin teknoloji alan\u0131nda tamamen d\u0131\u015fa ba\u011f\u0131ml\u0131 oldu\u011fu bir d\u00f6nemde iki kad\u0131n\u0131n, Nur G\u00f6kman ve Dilek Ovac\u0131k\u2019\u0131n &#8220;d\u0131\u015fa ba\u011f\u0131ml\u0131l\u0131\u011fa kafa tutan&#8221; cesur hayaliyle ba\u015flayan Hitit, bug\u00fcn k\u00fcresel havac\u0131l\u0131k teknolojileri pazar\u0131nda r\u00fczg\u00e2r\u0131 bizzat estiren bir dev haline geldi.<\/p>\n<p>Hitit\u2019in 2025 faaliyet raporu, sadece finansal bir ba\u015far\u0131 \u00f6yk\u00fcs\u00fc de\u011fil; kod sat\u0131rlar\u0131n\u0131n insan hayat\u0131na, toplumsal e\u015fitli\u011fe ve k\u00fcresel ticarete nas\u0131l dokundu\u011funun bir manifestosu. \u0130\u015fte bu &#8220;g\u00f6r\u00fcnmez devin&#8221; 2025 yolculu\u011fundan modern teknoloji d\u00fcnyas\u0131na y\u00f6n verecek 5 stratejik \u00e7\u0131kar\u0131m:<\/p>\n<h3>1. Y\u00f6netim Kat\u0131nda Cam Tavanlar Yok: %50 Kad\u0131n Temsiliyeti<\/h3>\n<p>Teknoloji d\u00fcnyas\u0131 k\u00fcresel \u00f6l\u00e7ekte h\u00e2l\u00e2 &#8220;erkek egemen&#8221; bir yap\u0131dan kurtulmaya \u00e7al\u0131\u015f\u0131rken, Hitit bu engelleri \u00e7oktan a\u015fm\u0131\u015f durumda. \u015eirketin hem Y\u00f6netim Kurulu hem de \u00dcst Y\u00f6netim kademesindeki <b>%50 kad\u0131n oran\u0131<\/b>, basit bir \u0130K istatisti\u011fi de\u011fil; \u015firketin genetik kodlar\u0131na i\u015flenmi\u015f &#8220;Hitit K\u00fclt\u00fcr\u00fc&#8221;n\u00fcn bir sonucu. Bu e\u015fitlik\u00e7i yakla\u015f\u0131m, kurumsal \u00e7evikli\u011fin ve \u00e7ok sesli stratejik akl\u0131n en b\u00fcy\u00fck yak\u0131t\u0131.<\/p>\n<p>Y\u00f6netim Kurulu Ba\u015fkan\u0131 Nur G\u00f6kman, bu k\u00f6kl\u00fc vizyonun havac\u0131l\u0131\u011f\u0131n gelece\u011fiyle nas\u0131l birle\u015fti\u011fini \u015fu s\u00f6zlerle ifade ediyor:<\/p>\n<p>&#8220;Havac\u0131l\u0131k alan\u0131nda T\u00fcrkiye\u2019den \u00e7\u0131kan bir d\u00fcnya markas\u0131 olan Hitit, nesilden nesile aktar\u0131lacak deneyimlerden ald\u0131\u011f\u0131 g\u00fcc\u00fc teknoloji ve sa\u011fduyu ile birle\u015ftiriyor; k\u00fcresel \u00f6l\u00e7ekte sekt\u00f6r\u00fcm\u00fcze ve \u00fclkemize kal\u0131c\u0131 katma de\u011fer \u00fcretiyor.&#8221;<\/p>\n<h3>2. Havac\u0131l\u0131\u011f\u0131n &#8220;Amazonla\u015fma&#8221; S\u00fcreci: Hitit Oxygen ile Modern Perakendecilik<\/h3>\n<p>Havac\u0131l\u0131k sekt\u00f6r\u00fc art\u0131k sadece koltuk satm\u0131yor; &#8220;ki\u015fiselle\u015ftirilmi\u015f bir deneyim&#8221; pazarl\u0131yor. Hitit, geli\u015ftirdi\u011fi <b>Hitit Oxygen<\/b> \u00e7\u00f6z\u00fcm\u00fcyle IATA Havayolu Perakendecili\u011fi Olgunluk Endeksi\u2019nde <b>53 farkl\u0131 kabiliyetle d\u00fcnya birincisi<\/b> olarak dev rakiplerini geride b\u0131rakt\u0131.<\/p>\n<p>Peki, bu teknik zafer ger\u00e7ek d\u00fcnyada ne anlama geliyor? Hitit, havayolu sat\u0131\u015flar\u0131n\u0131 bir nevi &#8220;Amazon deneyimine&#8221; d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n<ul>\n<li><b>Devasa \u00d6l\u00e7ek:<\/b> Hitit Oxygen \u00fczerinden y\u0131ll\u0131k tam <b>2 trilyon adet teklif sorgusu<\/b> ger\u00e7ekle\u015ftiriliyor.<\/li>\n<li><b>S\u0131n\u0131rs\u0131z Entegrasyon:<\/b> Geleneksel GDS devlerinden farkl\u0131 olarak, d\u00fcnyadaki her t\u00fcrl\u00fc havayolu yaz\u0131l\u0131m platformuyla &#8220;tak-\u00e7al\u0131\u015ft\u0131r&#8221; mant\u0131\u011f\u0131nda entegre olabilen mod\u00fcler bir yap\u0131 sunuyor.<\/li>\n<li><b>Gelecek Hedefi:<\/b> 2026 sonuna kadar bu platform \u00fczerinden y\u0131lda <b>12 milyondan fazla yolcunun<\/b> i\u015flenmesi planlan\u0131yor.<\/li>\n<\/ul>\n<h3>3. Yapay Zekada Paradigma \u015eifresi: Statik Veriden &#8220;Agentic AI&#8221; \u00c7a\u011f\u0131na<\/h3>\n<p>Hitit i\u00e7in yapay zeka art\u0131k ge\u00e7mi\u015f veriye bak\u0131p tahmin y\u00fcr\u00fcten pasif bir ara\u00e7 de\u011fil. \u015eirket, &#8220;Geleneksel AI&#8221; modellerini, operasyonun &#8220;beyni&#8221; gibi \u00e7al\u0131\u015fan <b>&#8220;Agentic AI&#8221; (Temsili Yapay Zeka)<\/b> seviyesine ta\u015f\u0131d\u0131.<\/p>\n<p>Bu teknolojik s\u0131\u00e7raman\u0131n kalbinde, kaynaklarda vurgulanan <b>&#8220;Ger\u00e7ek Zamanl\u0131 Hibrit Model&#8221;<\/b> yat\u0131yor. U\u00e7u\u015f kalk\u0131\u015f an\u0131ndaki doluluk oranlar\u0131n\u0131 ve dinamik fiyatland\u0131rma modellerini <b>%95\u2019in \u00fczerinde bir isabetle<\/b> y\u00f6neten bu sistem, havayollar\u0131n\u0131n gelir optimizasyonunu otonom bir s\u00fcrece d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Yapay zeka art\u0131k sadece analiz etmiyor; anl\u0131k kararlar vererek gelece\u011fi tasarl\u0131yor.<\/p>\n<h3>4. 30 Y\u0131ll\u0131k Birikimin \u00dcr\u00fcne D\u00f6n\u00fc\u015f\u00fcm\u00fc: FinTech ve Da\u011f\u0131t\u0131m Devrimi<\/h3>\n<p>Hitit, 2025\u2019te sadece bir yaz\u0131l\u0131m evi olmad\u0131\u011f\u0131n\u0131, k\u00fcresel bir finansal teknoloji (FinTech) ve da\u011f\u0131t\u0131m orkestrat\u00f6r\u00fc oldu\u011funu kan\u0131tlad\u0131. \u015eirket, 30 y\u0131ld\u0131r biriktirdi\u011fi devasa tecr\u00fcbeyi &#8220;unbundling&#8221; (ayr\u0131\u015ft\u0131rma) y\u00f6ntemiyle ba\u011f\u0131ms\u0131z \u00fcr\u00fcnlere d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n<p>Bunun en somut \u00f6rne\u011fi, <b>Hitit \u00d6deme Hizmetleri Platformu (HPO)<\/b>. Hitit, 45 \u00fclkedeki \u00f6deme entegrasyonu tecr\u00fcbesini tek bir \u00e7at\u0131 alt\u0131nda toplayarak ba\u011f\u0131ms\u0131z bir FinTech devine d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n<ul>\n<li><b>Ekonomik Hacim:<\/b> Sistem altyap\u0131s\u0131 \u00fczerinden ge\u00e7en sat\u0131\u015f hacmi <b>11,5 milyar dolara<\/b> ula\u015ft\u0131.<\/li>\n<li><b>Global Eri\u015fim:<\/b> 120\u2019den fazla havayolunu birbirine ba\u011flayan ve <b>30.000\u2019i a\u015fk\u0131n sat\u0131\u015f acentesine<\/b> do\u011frudan ula\u015fan devasa bir ekosistem y\u00f6netiliyor. Bu d\u00f6n\u00fc\u015f\u00fcm, Hitit i\u00e7in sadece bir hizmet de\u011fil, ayn\u0131 zamanda tekrarlayan ve s\u00fcrd\u00fcr\u00fclebilir yeni bir gelir kanal\u0131 anlam\u0131na geliyor.<\/li>\n<\/ul>\n<h3>5. Sosyal Sermaye: 160.000 \u00c7ocu\u011fa Dokunan &#8220;U\u00e7an Raketler&#8221;<\/h3>\n<p>Bir teknoloji \u015firketinin ba\u015far\u0131s\u0131 sadece FAV\u00d6K marj\u0131yla de\u011fil, yaratt\u0131\u011f\u0131 sosyal etkiyle \u00f6l\u00e7\u00fcl\u00fcr. Hitit, yedi y\u0131ld\u0131r aral\u0131ks\u0131z s\u00fcrd\u00fcrd\u00fc\u011f\u00fc <b>&#8220;U\u00e7an Raketler&#8221;<\/b> projesiyle bug\u00fcne kadar <b>160.000\u2019den fazla \u00f6\u011frenciyi<\/b> masa tenisiyle bulu\u015fturdu.<\/p>\n<p>Bu yat\u0131r\u0131m, bir halkla ili\u015fkiler \u00e7al\u0131\u015fmas\u0131 de\u011fil; Hitit\u2019in s\u00fcrd\u00fcr\u00fclebilirlik (\u00c7SY) perspektifinin en somut \u00e7\u0131kt\u0131s\u0131d\u0131r. \u015eirket, sosyal sermayeyi (\u00e7ocuklar\u0131n geli\u015fimi ve spor) g\u00fc\u00e7lendirmenin, uzun vadede ekonomik sermayeyi (finansal b\u00fcy\u00fcme) besleyen en temel unsur oldu\u011funa inan\u0131yor. Nitelikli beyin g\u00fcc\u00fcn\u00fc korumak ve toplumsal refah\u0131 art\u0131rmak, Hitit\u2019in &#8220;insan odakl\u0131 teknoloji&#8221; felsefesinin kalbinde yer al\u0131yor.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p><b>Sonu\u00e7: R\u00fczg\u00e2r\u0131 Do\u011fru Okuyanlar\u0131n Gelece\u011fi<\/b><\/p>\n<p>2025 y\u0131l\u0131n\u0131 <b>%47 gelir art\u0131\u015f\u0131<\/b> ve <b>%57 FAV\u00d6K art\u0131\u015f\u0131<\/b> gibi \u00e7arp\u0131c\u0131 mali verilerle kapatan Hitit, 2026 yol haritas\u0131nda bulut ge\u00e7i\u015fini tamamlamay\u0131 ve Agentic AI uygulamalar\u0131n\u0131 t\u00fcm d\u00fcnyaya yaymay\u0131 hedefliyor.<\/p>\n<p>Rakamlar\u0131n ve karma\u015f\u0131k kodlar\u0131n \u00f6tesine ge\u00e7ti\u011fimizde, Hitit\u2019in hikayesi bizlere ilham verici bir ders b\u0131rak\u0131yor: S\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 i\u00e7in sadece g\u00fc\u00e7l\u00fc bir teknolojiye sahip olmak yetmez; ayn\u0131 zamanda r\u00fczg\u00e2r\u0131 do\u011fru okuyan vizyoner bir akla, e\u015fitlik\u00e7i bir k\u00fclt\u00fcre ve toplumsal bir vicdana sahip olman\u0131z gerekir.<\/p>\n<p>Peki, sizce teknoloji d\u00fcnyas\u0131nda s\u0131n\u0131rlar\u0131 co\u011frafi haritalar m\u0131, yoksa r\u00fczg\u00e2r\u0131n y\u00f6n\u00fcn\u00fc de\u011fi\u015ftirecek kadar g\u00fc\u00e7l\u00fc bir &#8220;yerli ve evrensel&#8221; vizyon mu belirler?<\/p>\n<p>&nbsp;<\/p>\n<h1>H\u0130T\u0130T B\u0130LG\u0130SAYAR H\u0130ZMETLER\u0130 A.\u015e. 2025 FAAL\u0130YET RAPORU \u00d6ZET B\u0130LG\u0130LEND\u0130RME DOK\u00dcMANI<\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>2025 y\u0131l\u0131, Hitit Bilgisayar Hizmetleri A.\u015e. (Hitit) i\u00e7in halka arz sonras\u0131 yat\u0131r\u0131m taahh\u00fctlerinin tamamland\u0131\u011f\u0131, teknolojik kapasitenin &#8220;agentic&#8221; yapay zek\u00e2 ve bulut mimarisiyle en \u00fcst seviyeye ta\u015f\u0131nd\u0131\u011f\u0131 bir d\u00f6n\u00fcm noktas\u0131 olmu\u015ftur. \u015eirket, 2025 y\u0131l\u0131nda finansal olarak %47 gelir art\u0131\u015f\u0131 ve %57 FAV\u00d6K b\u00fcy\u00fcmesi kaydederek g\u00fc\u00e7l\u00fc bir performans sergilemi\u015ftir. Alt\u0131 k\u0131tada 48 \u00fclkede 68 partnerle faaliyet g\u00f6steren Hitit, IATA Havayolu Perakendecili\u011fi Olgunluk Endeksi&#8217;nde d\u00fcnya liderli\u011fini korumu\u015f ve havayolu teknolojileri alan\u0131nda &#8220;tek noktadan hizmet&#8221; sa\u011flayan k\u00fcresel bir marka konumunu peki\u015ftirmi\u015ftir.<\/p>\n<h2>Finansal Performans Analizi<\/h2>\n<p>Hitit, 2025 mali y\u0131l\u0131nda operasyonel verimlili\u011fini rakamlara yans\u0131tm\u0131\u015f ve t\u00fcm ana finansal g\u00f6stergelerde \u00e7ift haneli b\u00fcy\u00fcme elde etmi\u015ftir.<\/p>\n<h3>Temel Finansal G\u00f6stergeler (Bin TL)<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>G\u00f6sterge<\/td>\n<td>31 Aral\u0131k 2024<\/td>\n<td>31 Aral\u0131k 2025<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam Gelirler (Has\u0131lat)<\/b><\/td>\n<td>1.122.417<\/td>\n<td>1.652.786<\/td>\n<td>%47<\/td>\n<\/tr>\n<tr>\n<td><b>Br\u00fct K\u00e2r<\/b><\/td>\n<td>541.545<\/td>\n<td>810.740<\/td>\n<td>%50<\/td>\n<\/tr>\n<tr>\n<td><b>FAV\u00d6K (EBITDA)<\/b><\/td>\n<td>449.649<\/td>\n<td>707.248<\/td>\n<td>%57<\/td>\n<\/tr>\n<tr>\n<td><b>Net K\u00e2r<\/b><\/td>\n<td>276.881<\/td>\n<td>388.879<\/td>\n<td>%40<\/td>\n<\/tr>\n<tr>\n<td><b>\u00d6zkaynaklar<\/b><\/td>\n<td>2.094.766<\/td>\n<td>2.967.941<\/td>\n<td>%42<\/td>\n<\/tr>\n<tr>\n<td><b>Aktif Toplam\u0131<\/b><\/td>\n<td>2.615.996<\/td>\n<td>3.689.847<\/td>\n<td>%41<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><b>Gelir K\u0131r\u0131l\u0131m\u0131:<\/b> Gelirlerin %77&#8217;si d\u00f6viz (%63 USD, %14 EURO), %23&#8217;\u00fc ise TL cinsinden ger\u00e7ekle\u015fmi\u015ftir.<\/li>\n<li><b>K\u00e2rl\u0131l\u0131k Marjlar\u0131:<\/b> FAV\u00d6K marj\u0131 %43, Net K\u00e2r marj\u0131 %24 olarak kaydedilmi\u015ftir.<\/li>\n<li><b>Yat\u0131r\u0131m:<\/b> \u015eirket son d\u00f6rt y\u0131lda yakla\u015f\u0131k 60 milyon ABD Dolar\u0131 tutar\u0131nda yat\u0131r\u0131m ger\u00e7ekle\u015ftirmi\u015ftir (20 milyon $ halka arz kayna\u011f\u0131, 40 milyon $ \u00f6zkaynak).<\/li>\n<\/ul>\n<h2>Operasyonel Varl\u0131k ve K\u00fcresel Etki<\/h2>\n<p>Hitit&#8217;in teknolojik altyap\u0131s\u0131, k\u00fcresel seyahat ekosisteminin merkezinde yer almaktad\u0131r.<\/p>\n<ul>\n<li><b>Partner Ekosistemi:<\/b> 6 k\u0131tada 48 \u00fclkeden 68 partner havayolu ve seyahat firmas\u0131.<\/li>\n<li><b>Hizmet A\u011f\u0131:<\/b> 160 \u00fclkede yakla\u015f\u0131k 900 havaliman\u0131na eri\u015fim.<\/li>\n<li><b>Yolcu Hacmi:<\/b> Y\u0131ll\u0131k i\u015flenen yolcu say\u0131s\u0131 bir \u00f6nceki y\u0131la g\u00f6re %26 art\u0131\u015f g\u00f6stermi\u015ftir.<\/li>\n<li><b>Sistem Trafi\u011fi:<\/b> Crane PSS \u00fczerinden y\u0131lda 300 milyar\u0131n \u00fczerinde sat\u0131\u015f sorgusu; Hitit Oxygen \u00fczerinden ise y\u0131lda 2 trilyon teklif sorgusu ger\u00e7ekle\u015fmektedir.<\/li>\n<li><b>Acente ve \u00d6deme Entegrasyonu:<\/b> 30.000&#8217;i a\u015fk\u0131n sat\u0131\u015f acentesine eri\u015fim ve 91 farkl\u0131 \u00f6deme sistemi ile entegrasyon sa\u011flanm\u0131\u015ft\u0131r. 2025 y\u0131l\u0131nda sistem \u00fczerinden 11,5 milyar dolarl\u0131k sat\u0131\u015f hacmi y\u00f6netilmi\u015ftir.<\/li>\n<\/ul>\n<h2>Teknolojik D\u00f6n\u00fc\u015f\u00fcm ve \u00dcr\u00fcn Portf\u00f6y\u00fc<\/h2>\n<p>Hitit, &#8220;Hizmet Olarak Yaz\u0131l\u0131m&#8221; (SaaS) modeliyle sundu\u011fu \u00e7\u00f6z\u00fcmlerini yapay zek\u00e2 ve bulut teknolojileriyle modernize etmi\u015ftir.<\/p>\n<h3>1. Crane \u00c7\u00f6z\u00fcm Ailesi<\/h3>\n<ul>\n<li><b>Yolcu Hizmet Sistemi (PSS):<\/b> Rezervasyon, biletleme, kalk\u0131\u015f kontrol (DCS) ve sadakat y\u00f6netimi s\u00fcre\u00e7lerini kapsar.<\/li>\n<li><b>Operasyonel Planlama:<\/b> Tarife planlama, ekip y\u00f6netimi ve d\u00fczensiz operasyon y\u00f6netimi mod\u00fcllerini i\u00e7erir.<\/li>\n<li><b>Finansal \u00c7\u00f6z\u00fcmler:<\/b> Karbon emisyonu izleme ve optimizasyon fonksiyonlar\u0131n\u0131 da i\u00e7eren gelir ve gider muhasebesi yaz\u0131l\u0131mlar\u0131.<\/li>\n<li><b>Hava Kargo:<\/b> Rezervasyon, g\u00fcmr\u00fck bildirim ve kargo gelir muhasebesi s\u00fcre\u00e7lerini y\u00f6netir.<\/li>\n<\/ul>\n<h3>2. Hitit Oxygen (Havayolu Perakendecili\u011fi)<\/h3>\n<p>IATA standartlar\u0131yla uyumlu olan bu platform, havayollar\u0131n\u0131n ki\u015fiselle\u015ftirilmi\u015f teklifler sunmas\u0131n\u0131 sa\u011flar. 2025 itibar\u0131yla &#8220;D\u00fcnyan\u0131n En B\u00fcy\u00fck Canl\u0131 Modern Havayolu Perakendecili\u011fi Uygulamas\u0131&#8221; konumuna y\u00fckselmi\u015ftir.<\/p>\n<h3>3. Hitit ADS (Acente Da\u011f\u0131t\u0131m Sistemi)<\/h3>\n<p>Havayolu-acente ili\u015fkilerini dijitalle\u015ftiren, hem geleneksel GDS hem de modern NDC kabiliyetlerini bir arada sunan \u00e7ok kanall\u0131 bir da\u011f\u0131t\u0131m platformudur.<\/p>\n<h3>4. \u00d6deme Hizmetleri Orkestrasyonu<\/h3>\n<p>45 \u00fclkedeki \u00f6deme entegrasyonlar\u0131n\u0131 tek \u00e7at\u0131da toplayan ba\u011f\u0131ms\u0131z bir platformdur. 2026 y\u0131l\u0131nda &#8220;Hitit \u00d6deme Hizmetleri Platformu&#8221; (HPO) olarak markala\u015fmas\u0131 planlanmaktad\u0131r.<\/p>\n<h2>Stratejik Yat\u0131r\u0131mlar ve Ar-Ge<\/h2>\n<p>\u015eirketin teknolojik liderli\u011fini s\u00fcrd\u00fcrmek ad\u0131na 2025 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi kritik hamleler \u015funlard\u0131r:<\/p>\n<ul>\n<li><b>ATPCO Yat\u0131r\u0131m\u0131:<\/b> Havayollar\u0131n\u0131n bilet fiyatlar\u0131n\u0131 d\u00fcnya standartlar\u0131nda y\u00f6netmesini sa\u011flayan sistem b\u00fcnyeye kat\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Yapay Zek\u00e2 (AI):<\/b> Geleneksel AI \u00e7\u00f6z\u00fcmlerine ek olarak, &#8220;agentic&#8221; yapay zek\u00e2 uygulamalar\u0131 i\u00e7in kapsaml\u0131 bir d\u00f6n\u00fc\u015f\u00fcm program\u0131 ba\u015flat\u0131lm\u0131\u015ft\u0131r. Dinamik fiyatland\u0131rma ve doluluk tahmini modellerinde %95 ba\u015far\u0131 oran\u0131na ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Altyap\u0131:<\/b> \u0130stanbul ve Ankara&#8217;da iki ayr\u0131 veri merkezi devreye al\u0131nm\u0131\u015f, sistemler bulut mimarisine uygun olarak yeniden tasarlanm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<h2>Sekt\u00f6rel Trendler ve Pazar Konumu<\/h2>\n<p>IATA verilerine g\u00f6re 2025 y\u0131l\u0131nda k\u00fcresel havac\u0131l\u0131k sekt\u00f6r\u00fc COVID etkilerini tamamen geride b\u0131rakm\u0131\u015f ve 1 trilyon dolar gelire ula\u015farak tarihi bir rekor k\u0131rm\u0131\u015ft\u0131r.<\/p>\n<ul>\n<li><b>Talep ve Doluluk:<\/b> Sekt\u00f6rel doluluk oran\u0131 (PLF) %83,6 ile zirve yapm\u0131\u015ft\u0131r.<\/li>\n<li><b>Pazar Liderli\u011fi:<\/b> Hitit; Bat\u0131 Afrika&#8217;n\u0131n 1., Avrupa&#8217;n\u0131n 2. ve d\u00fcnyan\u0131n 3. b\u00fcy\u00fck havayolu rezervasyon sistem sa\u011flay\u0131c\u0131s\u0131d\u0131r.<\/li>\n<li><b>IATA Onay\u0131:<\/b> IATA ARM De\u011ferlendirme Raporu&#8217;nda 2024 ve 2025 y\u0131llar\u0131nda d\u00fcnya birincisi olmu\u015ftur.<\/li>\n<\/ul>\n<h2>Kurumsal Y\u00f6netim ve S\u00fcrd\u00fcr\u00fclebilirlik<\/h2>\n<p>Hitit, g\u00fc\u00e7l\u00fc y\u00f6netim yap\u0131s\u0131 ve toplumsal projeleriyle dikkat \u00e7ekmektedir.<\/p>\n<ul>\n<li><b>Y\u00f6netimde Kad\u0131n Temsili:<\/b> Y\u00f6netim Kurulu&#8217;nun %50&#8217;si, \u00fcst y\u00f6netimin %50&#8217;si ve t\u00fcm \u00e7al\u0131\u015fanlar\u0131n %38&#8217;i kad\u0131nd\u0131r.<\/li>\n<li><b>\u0130nsan Kayna\u011f\u0131:<\/b> Yakla\u015f\u0131k 500 ki\u015filik ekip; %87 mutlu \u00e7al\u0131\u015fan oran\u0131 ve %5 \u00e7al\u0131\u015fan devir oran\u0131 ile faaliyet g\u00f6stermektedir. Esnek \u00e7al\u0131\u015fma modeliyle 26 farkl\u0131 \u00fclkeden istihdam sa\u011flanmaktad\u0131r.<\/li>\n<li><b>Sosyal Sorumluluk:<\/b> &#8220;U\u00e7an Raketler&#8221; projesi ile 7 y\u0131lda 160.000&#8217;den fazla \u00f6\u011frenciye masa tenisi e\u011fitimi verilmi\u015ftir.<\/li>\n<li><b>Denetim:<\/b> PwC taraf\u0131ndan denetlenen 2025 faaliyet raporu, finansal tablolarla tam uyumlu ve ger\u00e7e\u011fe uygun bulunmu\u015ftur.<\/li>\n<\/ul>\n<h2>2026 Y\u0131l\u0131 Hedefleri<\/h2>\n<p>Hitit&#8217;in gelecek y\u0131l i\u00e7in belirledi\u011fi stratejik yol haritas\u0131 \u015fu unsurlar\u0131 i\u00e7ermektedir:<\/p>\n<ol>\n<li><b>\u00d6deme Platformu Lansman\u0131:<\/b> Hitit \u00d6deme Hizmetleri Platformu&#8217;nun (HPO) markala\u015ft\u0131r\u0131larak k\u00fcresel sat\u0131\u015fa a\u00e7\u0131lmas\u0131.<\/li>\n<li><b>Yapay Zek\u00e2 Geni\u015flemesi:<\/b> &#8220;Agentic&#8221; yapay zek\u00e2 i\u015flevlerinin t\u00fcm \u00fcr\u00fcn gam\u0131na entegre edilmesi.<\/li>\n<li><b>Pazar Geni\u015flemesi:<\/b> Hitit Oxygen ve ADS \u00e7\u00f6z\u00fcmlerinin yeni pazarlarda ve perakendecilik ihalelerinde yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131.<\/li>\n<li><b>Finansal Disiplin:<\/b> B\u00fcy\u00fcme oda\u011f\u0131n\u0131 korurken finansal disiplin ve verimlili\u011fin \u00f6nceliklendirilmesi.<\/li>\n<li><b>\u0130nsan Kayna\u011f\u0131 Geli\u015fimi:<\/b> \u00c7al\u0131\u015fan yetkinliklerinin art\u0131r\u0131lmas\u0131 ve wellbeing programlar\u0131na odaklan\u0131lmas\u0131.<\/li>\n<\/ol>\n<button class=\"simplefavorite-button\" data-postid=\"1618\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>Hitit, 2025 y\u0131l\u0131n\u0131 havac\u0131l\u0131k ve seyahat teknolojileri alan\u0131nda k\u00fcresel bir g\u00fc\u00e7 olarak, &#8220;R\u00fczg\u00e2r\u0131n \u00d6n\u00fcnde, Yeniliklerin \u0130zinde&#8221; mottosuyla ba\u015far\u0131yla tamamlad\u0131. \u015eirket, bu d\u00f6nemde toplam gelirlerini bir \u00f6nceki y\u0131la g\u00f6re %47 art\u0131rarak 1,65 milyar TL&#8217;ye ula\u015ft\u0131rm\u0131\u015f ve net k\u00e2r\u0131n\u0131 %40 oran\u0131nda y\u00fckseltmi\u015ftir. Modern havayolu perakendecili\u011fi alan\u0131nda IATA Olgunluk Endeksi&#8217;nde d\u00fcnya lideri konumunu peki\u015ftiren Hitit Oxygen \u00e7\u00f6z\u00fcm\u00fcn\u00fcn lansman\u0131 ve &#8220;agentic&#8221; yapay zeka yat\u0131r\u0131mlar\u0131, \u015firketin teknolojik d\u00f6n\u00fc\u015f\u00fcmdeki \u00f6nc\u00fc rol\u00fcn\u00fc bir kez daha kan\u0131tlam\u0131\u015ft\u0131r.<br \/>\nS\u00fcrd\u00fcr\u00fclebilirli\u011fi stratejisinin merkezine koyan Hitit, Birle\u015fmi\u015f Milletler K\u00fcresel \u0130lkeler S\u00f6zle\u015fmesi&#8217;ne (UN Global Compact) imza atarak ve ilk TSRS uyumlu s\u00fcrd\u00fcr\u00fclebilirlik raporunu haz\u0131rlayarak bu alandaki kararl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6stermi\u015ftir. 6 k\u0131tada 48 \u00fclkeye yay\u0131lan ve 68 i\u015f orta\u011f\u0131na ula\u015fan Hitit, &#8220;U\u00e7an Raketler&#8221; gibi projelerle toplumsal fayda sa\u011flamaya devam ederken; 2026 y\u0131l\u0131nda yeni nesil \u00f6deme sistemleri ve bulut mimarisi ge\u00e7i\u015fleriyle havac\u0131l\u0131\u011f\u0131n gelece\u011fini \u015fekillendirmeye kararl\u0131d\u0131r.<\/p>\n","protected":false},"author":5,"featured_media":1297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251],"tags":[282],"class_list":["post-1618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetraporuanalizi","tag-httbt"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=1618"}],"version-history":[{"count":3,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1618\/revisions"}],"predecessor-version":[{"id":1621,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1618\/revisions\/1621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/1297"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=1618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=1618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=1618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}