{"id":1736,"date":"2026-03-07T15:58:18","date_gmt":"2026-03-07T12:58:18","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=1736"},"modified":"2026-03-07T15:59:21","modified_gmt":"2026-03-07T12:59:21","slug":"tknsa-faaliyet-raporu-analizi-202512-teknosa-i-ve-d-ticaret-a","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/1736","title":{"rendered":"\ud83c\uddf9\ud83c\uddf7 TKNSA Faaliyet Raporu Analizi 2025\/12 | Teknosa \u0130\u00e7 ve D\u0131\u015f Ticaret A.\u015e."},"content":{"rendered":"<p><iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/70w6voSTdsanETfC7f0rTJ?utm_source=generator&#038;t=0\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/p>\n<h1>Teknosa&#8217;n\u0131n 25. Y\u0131l\u0131nda Perakendenin Gelece\u011fi: 2025 Faaliyet Raporu\u2019ndan \u015ea\u015f\u0131rt\u0131c\u0131 5 \u00c7\u0131kar\u0131m<\/h1>\n<p>2025 y\u0131l\u0131, T\u00fcrkiye perakende sekt\u00f6r\u00fc i\u00e7in bir &#8220;hayatta kalma&#8221; testinden ziyade, stratejik bir yeniden yap\u0131lanma y\u0131l\u0131 oldu. Ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma verilerine g\u00f6re, g\u0131da d\u0131\u015f\u0131 perakende pazar\u0131 reel olarak %2 oran\u0131nda daral\u0131rken; enflasyonist bask\u0131lar ve y\u00fcksek finansman maliyetleri t\u00fcketici tercihlerini temel ihtiya\u00e7lara kayd\u0131rd\u0131. Bu makroekonomik t\u00fcrb\u00fclansta Teknosa, cirosunun reel bazda %8 daralarak 83,5 milyar TL seviyesinde kalmas\u0131n\u0131 bir geri \u00e7ekilme de\u011fil; &#8220;k\u00e2rl\u0131l\u0131\u011f\u0131 \u00f6nceliklendiren disiplinli fiyatland\u0131rma&#8221; ve &#8220;operasyonel verimlilik&#8221; odakl\u0131 bilin\u00e7li bir tercih olarak y\u00f6netti.<\/p>\n<p>\u015eirketin 25. y\u0131l faaliyet raporu, geleneksel bir perakendeciden teknoloji odakl\u0131, \u00e7evik bir ekosisteme d\u00f6n\u00fc\u015f\u00fcm\u00fcn manifestosu niteli\u011finde. Bir k\u0131demli analist g\u00f6z\u00fcyle, Teknosa\u2019n\u0131n 2025 performans\u0131ndan gelece\u011fin perakende d\u00fcnyas\u0131na \u0131\u015f\u0131k tutan 5 kritik \u00e7\u0131kar\u0131m\u0131 analiz ediyoruz.<\/p>\n<h2>1. Yapay Zek\u00e2 Art\u0131k Bir &#8220;Asistan&#8221; De\u011fil, Sat\u0131\u015f\u0131n Yeni Y\u0131ld\u0131z\u0131 (Bilge 2.0)<\/h2>\n<p>Teknosa, yapay zek\u00e2y\u0131 (AI) operasyonel bir &#8220;eklenti&#8221; olmaktan \u00e7\u0131kar\u0131p, sat\u0131\u015f performans\u0131n\u0131n do\u011frudan \u00e7arpan\u0131 haline getirdi. \u015eirketin geli\u015ftirdi\u011fi yapay zek\u00e2 destekli dijital sat\u0131\u015f dan\u0131\u015fman\u0131 <b>Bilge<\/b>, saha ekipleri taraf\u0131ndan %80 gibi radikal bir aktiflik oran\u0131nda kullan\u0131l\u0131yor. 2025 y\u0131l\u0131nda devreye al\u0131nan <b>Bilge 2.0 \u2013 Sat\u0131\u015f Sihirbaz\u0131<\/b>, sat\u0131\u015f temsilcilerine kampanya ve \u00fcr\u00fcn bilgilerini ger\u00e7ek zamanl\u0131 sunarak performans\u0131 somut verilere d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n<p>Bir analist i\u00e7in en \u00e7arp\u0131c\u0131 veri \u015fudur: Bilge\u2019yi aktif kullanan sat\u0131\u015f temsilcilerinin hedef ger\u00e7ekle\u015ftirme oran\u0131, kullanmayan meslekta\u015flar\u0131na k\u0131yasla tam <b>8 puan<\/b> daha y\u00fcksek ger\u00e7ekle\u015fti. Bu, yapay zek\u00e2n\u0131n ROI (yat\u0131r\u0131m getirisi) a\u00e7\u0131s\u0131ndan perakendede ne kadar b\u00fcy\u00fck bir fark yaratabilece\u011fini kan\u0131tl\u0131yor. CEO Sitare Sezgin, bu d\u00f6n\u00fc\u015f\u00fcm\u00fc \u015fu s\u00f6zlerle \u00f6zetliyor:<\/p>\n<p>&#8220;M\u00fc\u015fteri hizmetlerinde verimlilik ve kaliteyi art\u0131rmak i\u00e7in devreye ald\u0131\u011f\u0131m\u0131z yapay zek\u00e2 destekli chatbotlar\u0131m\u0131z, yan\u0131tlanan talep say\u0131s\u0131n\u0131 %10 art\u0131r\u0131rken, chat tabanl\u0131 sat\u0131\u015flar\u0131n da b\u00fcy\u00fcmesine katk\u0131 sa\u011flad\u0131. AI destekli konu\u015fma analiti\u011fi sayesinde \u00e7a\u011fr\u0131lar\u0131n %100\u2019\u00fcn\u00fc analiz edebiliyor, m\u00fc\u015fteri geri bildirimlerinden \u00e7ok daha h\u0131zl\u0131 aksiyon alabiliyoruz.&#8221;<\/p>\n<h2>2. Bir Ma\u011fazadan Fazlas\u0131: 256 Bin \u00dcr\u00fcnl\u00fck Dev Bir Ekosistem<\/h2>\n<p>Teknosa\u2019n\u0131n 2025 stratejisinin &#8220;Kuzey Y\u0131ld\u0131z\u0131&#8221;, geleneksel perakendeciden &#8220;teknoloji odakl\u0131 bir pazaryerine&#8221; (marketplace) ge\u00e7i\u015fi simgeleyen GMV (Br\u00fct \u0130\u015flem Hacmi) oldu. Mirakl altyap\u0131s\u0131yla g\u00fc\u00e7lendirilen bu model, \u015firketi 1.400 sat\u0131c\u0131ya ve tam <b>256 bin aktif SKU<\/b> say\u0131s\u0131na ula\u015ft\u0131rd\u0131. Fiziksel d\u00fcnyada ise bu dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc, yeni nesil deneyim sunan <b>74 dijital konsept ma\u011faza<\/b> destekliyor.<\/p>\n<p>Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn stratejik \u00e7\u0131kt\u0131lar\u0131 ise olduk\u00e7a net:<\/p>\n<ul>\n<li><b>15,7 milyar TL GMV:<\/b> E-ticaret kanal\u0131nda ula\u015f\u0131lan bu hacim, &#8220;omnichannel&#8221; (\u00e7ok kanall\u0131) stratejinin ba\u015far\u0131s\u0131n\u0131 tescilliyor.<\/li>\n<li><b>Dijital Kanallar\u0131n Pay\u0131:<\/b> Net sat\u0131\u015flar i\u00e7indeki dijital pay\u0131n %11\u2019e y\u00fckselmesi, \u015firketin &#8220;digital-first&#8221; vizyonunun bir sonucu.<\/li>\n<li><b>Kategori Geni\u015flemesi:<\/b> Sadece elektronik de\u011fil; ev-ya\u015fam, bah\u00e7e ve dekorasyon gibi 14 ana kategoride hizmet verilerek t\u00fcketici ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131na dokunuluyor.<\/li>\n<\/ul>\n<h2>3. S\u00fcrd\u00fcr\u00fclebilirlikte Liderlik: D\u00f6ng\u00fcsel Ekonominin Finansal G\u00fcc\u00fc<\/h2>\n<p>Teknosa, s\u00fcrd\u00fcr\u00fclebilirli\u011fi bir sosyal sorumluluk projesinden ziyade, k\u00e2rl\u0131 bir i\u015f modeli olarak kurguluyor. <b>\u0130klimsa<\/b> markas\u0131 \u00fczerinden G\u00fcne\u015f Enerjisi Sistemleri (GES) alan\u0131nda 32 MW kurulu g\u00fcce ula\u015fan 138 proje sat\u0131\u015f\u0131, \u015firketi &#8220;ye\u015fil enerji&#8221; d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn merkezine ta\u015f\u0131d\u0131.<\/p>\n<p>Ancak analistler i\u00e7in as\u0131l dikkat \u00e7ekici rakam, &#8220;d\u00f6ng\u00fcsel ekonomi&#8221; (circular economy) ba\u015fl\u0131\u011f\u0131ndan geliyor. &#8220;Eskisini Getir, Yenisini G\u00f6t\u00fcr&#8221; ve &#8220;Yenilenmi\u015f Telefon&#8221; sat\u0131\u015flar\u0131ndan elde edilen <b>578 milyon TL\u2019lik gelir<\/b>, s\u00fcrd\u00fcr\u00fclebilirli\u011fin bilan\u00e7oya nas\u0131l do\u011frudan katk\u0131 sa\u011flayabilece\u011fini g\u00f6steriyor. Bu performans, uluslararas\u0131 arenada <b>CDP \u0130klim De\u011fi\u015fikli\u011fi Program\u0131\u2019ndan al\u0131nan A- (Liderlik)<\/b> notu ve BIST S\u00fcrd\u00fcr\u00fclebilirlik Endeksi\u2019ne giri\u015f ile ta\u00e7lanm\u0131\u015f durumda.<\/p>\n<h2>4. Cam Tavan\u0131 K\u0131ran Rakamlar: Y\u00f6netimde Kad\u0131n G\u00fcc\u00fc<\/h2>\n<p>Sosyal s\u00fcrd\u00fcr\u00fclebilirlik, Teknosa\u2019n\u0131n kurumsal kimli\u011finin ayr\u0131lmaz bir par\u00e7as\u0131. \u015eirket, y\u00f6netim kademelerindeki \u00e7e\u015fitlilik oranlar\u0131yla perakende sekt\u00f6r\u00fcndeki geleneksel &#8220;cam tavanlar\u0131&#8221; par\u00e7al\u0131yor. 2025 y\u0131l\u0131 verileri, sadece toplumsal fayday\u0131 de\u011fil, y\u00f6netimde liyakat ve \u00e7e\u015fitlili\u011fin kurumsal g\u00fcc\u00fcn\u00fc yans\u0131t\u0131yor:<\/p>\n<ul>\n<li><b>Y\u00f6netim Kurulu\u2019ndaki kad\u0131n oran\u0131:<\/b> %50<\/li>\n<li><b>Genel M\u00fcd\u00fcrl\u00fck b\u00fcnyesindeki kad\u0131n y\u00f6netici oran\u0131:<\/b> %52<\/li>\n<li><b>Merkez kad\u0131n \u00e7al\u0131\u015fan oran\u0131:<\/b> %54<\/li>\n<li><b>Toplumsal Etki:<\/b> &#8220;Kad\u0131n i\u00e7in Teknoloji&#8221; projesiyle 19 y\u0131lda 40 binden fazla kad\u0131na ula\u015f\u0131ld\u0131; sadece 2025 y\u0131l\u0131nda 4 binden fazla kad\u0131na e\u011fitim verildi.<\/li>\n<\/ul>\n<p>Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00f6khan Eyig\u00fcn, bu vizyonu \u015fu \u015fekilde vurguluyor:<\/p>\n<p>&#8220;Teknosa olarak, mevcut makroekonomik zorluklar kar\u015f\u0131s\u0131nda finansal dayan\u0131kl\u0131l\u0131\u011f\u0131m\u0131z\u0131 g\u00fc\u00e7lendirmeyi ve uzun vadeli s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmemizi desteklemeyi temel \u00f6ncelik olarak ele ald\u0131k&#8230; Sosyal sorumluluk \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 da g\u00fc\u00e7lendirerek topluma, \u00e7evreye ve insana dokunan, elde etti\u011fimiz de\u011feri payda\u015flar\u0131m\u0131z ve \u00fclkemiz i\u00e7in faydaya d\u00f6n\u00fc\u015ft\u00fcren projelere \u00f6ncelik verece\u011fiz.&#8221;<\/p>\n<h2>5. Finansal Dayan\u0131kl\u0131l\u0131k: 954 Milyon TL&#8217;lik Gelecek Yat\u0131r\u0131m\u0131<\/h2>\n<p>Pazar\u0131n darald\u0131\u011f\u0131 bir d\u00f6nemde \u00e7o\u011fu oyuncu maliyetleri k\u0131smaya odaklan\u0131rken, Teknosa cesur bir &#8220;kar\u015f\u0131-d\u00f6ng\u00fcsel&#8221; (counter-cyclical) hamle yapt\u0131. \u015eirket, k\u00e2rl\u0131l\u0131k disiplinini korurken, gelece\u011fin teknolojik altyap\u0131s\u0131n\u0131 kurmak i\u00e7in tam <b>954 milyon TL<\/b> tutar\u0131nda dev bir yat\u0131r\u0131m ger\u00e7ekle\u015ftirdi.<\/p>\n<p>Bu yat\u0131r\u0131m\u0131n oda\u011f\u0131nda sadece ma\u011faza a\u00e7\u0131l\u0131\u015flar\u0131 de\u011fil; SAP d\u00f6n\u00fc\u015f\u00fcm\u00fc, dijitalle\u015fme ve yapay zek\u00e2 tabanl\u0131 stok optimizasyonu yer al\u0131yor. Analitik bir perspektifle bak\u0131ld\u0131\u011f\u0131nda; reel cirodaki %8\u2019lik d\u00fc\u015f\u00fc\u015fe ra\u011fmen bu \u00f6l\u00e7ekte bir yat\u0131r\u0131m yap\u0131lmas\u0131, Teknosa\u2019n\u0131n ekonomik toparlanma d\u00f6nemi i\u00e7in pazar\u0131n geri kalan\u0131ndan daha haz\u0131r ve donan\u0131ml\u0131 bir &#8220;digital-first&#8221; yap\u0131 kurma kararl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<h2>Sonu\u00e7: 25 Y\u0131ll\u0131k Tecr\u00fcbe, Dijital Gelecek<\/h2>\n<p>Teknosa&#8217;n\u0131n 25. y\u0131l\u0131nda sundu\u011fu 2025 tablosu, perakendede &#8220;sadece \u00fcr\u00fcn satma&#8221; d\u00f6neminin bitti\u011fini, &#8220;deneyim ve teknoloji ekosistemi y\u00f6netme&#8221; d\u00f6neminin ba\u015flad\u0131\u011f\u0131n\u0131 kan\u0131tl\u0131yor. \u015eirket, 25 y\u0131ll\u0131k g\u00fcven miras\u0131n\u0131 yapay zek\u00e2 verimlili\u011fi ve d\u00f6ng\u00fcsel ekonomi vizyonuyla birle\u015ftirerek, perakendenin gelecekteki konumunu bug\u00fcnden in\u015fa ediyor.<\/p>\n<p>Peki, teknoloji sadece sat\u0131n ald\u0131\u011f\u0131m\u0131z bir ara\u00e7 m\u0131, yoksa hayat\u0131m\u0131z\u0131 ve d\u00fcnyam\u0131z\u0131 d\u00f6n\u00fc\u015ft\u00fcren en b\u00fcy\u00fck orta\u011f\u0131m\u0131z m\u0131?<\/p>\n<p>&nbsp;<\/p>\n<h1>Teknosa 2025 Faaliyet Raporu Bilgilendirme Belgesi<\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>2025 y\u0131l\u0131, Teknosa i\u00e7in makroekonomik zorluklara ve daralan t\u00fcketici talebine ra\u011fmen &#8220;Digital-First&#8221; (\u00f6nce dijital) d\u00f6n\u00fc\u015f\u00fcm stratejisinin derinle\u015fti\u011fi bir y\u0131l olmu\u015ftur. T\u00fcrkiye ekonomisindeki y\u00fcksek finansman maliyetleri ve sat\u0131n alma g\u00fcc\u00fcndeki bask\u0131, t\u00fcketici teknolojisi pazar\u0131nda reel olarak %2&#8217;lik bir daralmaya yol a\u00e7m\u0131\u015ft\u0131r. Bu ortamda Teknosa, br\u00fct sat\u0131\u015f has\u0131lat\u0131nda reel bazda %8\u2019lik bir azalma ile 83,5 milyar TL ciro elde etmi\u015ftir. Buna kar\u015f\u0131n, operasyonel verimlilik ve s\u0131k\u0131 maliyet disiplini sayesinde FAV\u00d6K, reel bazda %10 art\u0131\u015fla 4,2 milyar TL\u2019ye y\u00fckselmi\u015f; FAV\u00d6K marj\u0131 %5,0 seviyesine ula\u015fm\u0131\u015ft\u0131r.<\/p>\n<p>\u015eirket, pazar pay\u0131n\u0131 korumak yerine k\u00e2rl\u0131l\u0131\u011f\u0131 ve nakit ak\u0131\u015f\u0131n\u0131 \u00f6nceliklendirmi\u015f, yapay zek\u00e2 (AI) entegrasyonu, pazaryeri b\u00fcy\u00fcmesi ve s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 yeni i\u015f modelleriyle (GES, yenilenmi\u015f \u00fcr\u00fcnler) uzun vadeli de\u011fer yaratma stratejisine ba\u011fl\u0131 kalm\u0131\u015ft\u0131r. 2025 sonu itibar\u0131yla 5 milyonu a\u015fan TeknoClub \u00fcyesi ve 250 binden fazla \u00fcr\u00fcn\u00fcn yer ald\u0131\u011f\u0131 pazaryeri ekosistemi, \u015eirket&#8217;in dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn temel ta\u015f\u0131y\u0131c\u0131lar\u0131 olmu\u015ftur.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>Finansal Performans ve Piyasa Analizi<\/h2>\n<p>2025 y\u0131l\u0131 finansal sonu\u00e7lar\u0131, operasyonel verimlilik art\u0131\u015f\u0131 ile makroekonomik bask\u0131lar aras\u0131ndaki dengeyi yans\u0131tmaktad\u0131r:<\/p>\n<ul>\n<li><b>Has\u0131lat ve K\u00e2rl\u0131l\u0131k:<\/b> Toplam ciro 83,5 milyar TL olarak ger\u00e7ekle\u015fmi\u015ftir. Net d\u00f6nem zarar\u0131, y\u00fcksek finansman maliyetlerinin etkisiyle 2,25 milyar TL olmu\u015ftur.<\/li>\n<li><b>Yat\u0131r\u0131mlar:<\/b> Dijitalle\u015fme, ma\u011faza renovasyonlar\u0131 ve teknolojik altyap\u0131 i\u00e7in toplam <b>954 milyon TL<\/b> yat\u0131r\u0131m yap\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Pazar G\u00f6r\u00fcn\u00fcm\u00fc:<\/b> T\u00fcketici elektroni\u011fi pazar\u0131 2025&#8217;te reel olarak %2 daral\u0131rken; beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri dahil t\u00fcm kategorilerde (bilgi teknolojileri ve telekom hari\u00e7) gerileme izlenmi\u015ftir. TV ve g\u00f6r\u00fcnt\u00fc sistemleri %8 ile en y\u00fcksek daralmay\u0131 g\u00f6steren kategori olmu\u015ftur.<\/li>\n<li><b>Perakende Medya Gelirleri:<\/b> Teknosa perakende medya gelirleri 55 milyon TL seviyesine ula\u015fm\u0131\u015f, reklam verenlere ortalama <b>75 ROAS<\/b> (reklam harcamas\u0131 getirisi) sunulmu\u015ftur.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>Dijital D\u00f6n\u00fc\u015f\u00fcm ve Omnichannel Stratejisi<\/h2>\n<p>Teknosa, fiziksel ve dijital kanallar\u0131 entegre eden &#8220;omnichannel&#8221; modelini merkeze alarak dijital kanallardaki b\u00fcy\u00fcmesini s\u00fcrd\u00fcrm\u00fc\u015ft\u00fcr:<\/p>\n<h3>1. E-Ticaret ve Pazaryeri Performans\u0131<\/h3>\n<ul>\n<li><b>Br\u00fct \u0130\u015flem Hacmi (GMV):<\/b> E-ticaret kanallar\u0131nda 15,7 milyar TL GMV elde edilmi\u015ftir.<\/li>\n<li><b>Pazaryeri Ekosistemi:<\/b> Sat\u0131c\u0131 say\u0131s\u0131 %31 artarak 1.399&#8217;a, aktif \u00fcr\u00fcn say\u0131s\u0131 (SKU) ise 256 bine ula\u015fm\u0131\u015ft\u0131r.<\/li>\n<li><b>Gelir Pay\u0131:<\/b> E-ticaretin toplam net sat\u0131\u015flar i\u00e7indeki pay\u0131 %11&#8217;e y\u00fckselmi\u015ftir.<\/li>\n<\/ul>\n<h3>2. Deneyim Odakl\u0131 Ma\u011fazac\u0131l\u0131k<\/h3>\n<ul>\n<li><b>Dijital Konsept:<\/b> 2025 sonu itibar\u0131yla 74 ma\u011faza, dijital ma\u011faza konseptine d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015ft\u00fcr.<\/li>\n<li><b>Smart Home Alanlar\u0131:<\/b> M\u00fc\u015fterilerin ak\u0131ll\u0131 ev teknolojilerini entegre \u015fekilde deneyimleyebilece\u011fi alanlar yayg\u0131nla\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Self-Servis Kiosklar:<\/b> \u00dcr\u00fcn sorgulama ve kar\u015f\u0131la\u015ft\u0131rma imk\u00e2n\u0131 sunan dijital \u00e7\u00f6z\u00fcmler 50 ma\u011fazada devreye al\u0131nm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>Yapay Zek\u00e2 ve Operasyonel Verimlilik<\/h2>\n<p>\u015eirket, operasyonel s\u00fcre\u00e7lerin her a\u015famas\u0131na yapay zekay\u0131 (AI) entegre ederek verimlilik art\u0131\u015f\u0131 sa\u011flam\u0131\u015ft\u0131r:<\/p>\n<ul>\n<li><b>Dijital Sat\u0131\u015f Asistan\u0131 &#8220;Bilge&#8221;:<\/b> Saha ekiplerinin kullan\u0131m aktifli\u011fi %80&#8217;e ula\u015fm\u0131\u015ft\u0131r. Bilge&#8217;yi aktif kullanan personelin hedef ger\u00e7ekle\u015ftirme oranlar\u0131, kullanmayanlara g\u00f6re 8 puan daha y\u00fcksek seyretmi\u015ftir.<\/li>\n<li><b>Bilge 2.0 \u2013 Sat\u0131\u015f Sihirbaz\u0131:<\/b> Sat\u0131\u015f an\u0131nda ger\u00e7ek zamanl\u0131 \u00fcr\u00fcn bilgisi, kampanya ve \u00f6deme se\u00e7enekleri sunan yeni s\u00fcr\u00fcm devreye al\u0131nm\u0131\u015ft\u0131r.<\/li>\n<li><b>Lojistik ve Stok Y\u00f6netimi:<\/b> Yapay zek\u00e2 tabanl\u0131 &#8220;Asortman Optimizasyonu&#8221; ve &#8220;Stok H\u0131zland\u0131rma&#8221; projeleriyle talep tahmini ve stok devir h\u0131z\u0131 iyile\u015ftirilmi\u015ftir.<\/li>\n<li><b>M\u00fc\u015fteri Hizmetleri:<\/b> AI destekli chatbotlar, talep yan\u0131tlama kapasitesini %10 art\u0131rm\u0131\u015f; konu\u015fma analiti\u011fi ile \u00e7a\u011fr\u0131lar\u0131n %100&#8217;\u00fc analiz edilebilir hale getirilmi\u015ftir.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>S\u00fcrd\u00fcr\u00fclebilirlik ve Kurumsal Sosyal Sorumluluk<\/h2>\n<p>Teknosa, 2050 &#8220;Net S\u0131f\u0131r Emisyon&#8221; hedefi do\u011frultusunda \u00c7evresel, Sosyal ve Y\u00f6neti\u015fim (\u00c7SY) performans\u0131n\u0131 y\u00fckseltmi\u015ftir:<\/p>\n<ul>\n<li><b>ESG Derecelendirmeleri:<\/b>\n<ul>\n<li>CDP \u0130klim De\u011fi\u015fikli\u011fi Program\u0131: <b>A- (Liderlik)<\/b> notu.<\/li>\n<li>BIST S\u00fcrd\u00fcr\u00fclebilirlik Endeksi&#8217;ne dahil olunmu\u015ftur.<\/li>\n<li>LSEG ESG skoru A- seviyesine y\u00fckselmi\u015ftir.<\/li>\n<\/ul>\n<\/li>\n<li><b>D\u00f6ng\u00fcsel Ekonomi:<\/b> Yenilenmi\u015f telefon sat\u0131\u015flar\u0131ndan 578 milyon TL hacim yarat\u0131lm\u0131\u015f, &#8220;Eskisini Getir, Yenisini G\u00f6t\u00fcr&#8221; program\u0131 kapsam\u0131nda bug\u00fcne kadar 300 bin cihaz geri kazan\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Toplumsal Cinsiyet E\u015fitli\u011fi:<\/b> Y\u00f6netim Kurulu&#8217;nun %33&#8217;\u00fc (baz\u0131 verilerde kad\u0131n temsiliyetinin %50&#8217;ye ula\u015ft\u0131\u011f\u0131 belirtilmi\u015ftir), genel m\u00fcd\u00fcrl\u00fck y\u00f6neticilerinin %52&#8217;si kad\u0131nd\u0131r.<\/li>\n<li><b>Kad\u0131n i\u00e7in Teknoloji:<\/b> 19 y\u0131ld\u0131r devam eden projede 2025&#8217;te 4 binden fazla kad\u0131na dijital okuryazarl\u0131k ve AI e\u011fitimi verilmi\u015f, toplamda 40 bin kad\u0131na ula\u015f\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>\u0130klimsa: Enerji ve \u0130klimlendirme D\u00f6n\u00fc\u015f\u00fcm\u00fc<\/h2>\n<p>\u0130klimsa markas\u0131, Teknosa\u2019n\u0131n yeni i\u015f modelleriyle b\u00fcy\u00fcme stratejisinin merkezinde yer almaktad\u0131r:<\/p>\n<ul>\n<li><b>G\u00fcne\u015f Enerji Sistemleri (GES):<\/b> Toplam 32 MW kurulu g\u00fcce sahip 138 proje sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirilmi\u015ftir. 147 MW&#8217;l\u0131k 187 adet proje teklifi takip edilmektedir.<\/li>\n<li><b>HVAC (\u0130klimlendirme):<\/b> Duvar tipi klimalarda son 3 y\u0131lda %25, multi \u00fcr\u00fcn grubunda %88 b\u00fcy\u00fcme kaydedilmi\u015ftir.<\/li>\n<li><b>Yeni \u00dcr\u00fcnler:<\/b> Is\u0131 pompalar\u0131 segmentinde son 2 y\u0131lda %60 b\u00fcy\u00fcme performans\u0131 sergilenmi\u015ftir.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>\u00d6nemli Kurumsal Veriler ve G\u00f6stergeler<\/h2>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>G\u00f6sterge<\/td>\n<td>2025 Verisi<\/td>\n<\/tr>\n<tr>\n<td>Toplam Ciro<\/td>\n<td>83,5 Milyar TL<\/td>\n<\/tr>\n<tr>\n<td>FAV\u00d6K<\/td>\n<td>4,2 Milyar TL<\/td>\n<\/tr>\n<tr>\n<td>FAV\u00d6K Marj\u0131<\/td>\n<td>%5,0<\/td>\n<\/tr>\n<tr>\n<td>E-ticaret GMV<\/td>\n<td>15,7 Milyar TL<\/td>\n<\/tr>\n<tr>\n<td>Toplam Yat\u0131r\u0131m<\/td>\n<td>953,6 Milyon TL<\/td>\n<\/tr>\n<tr>\n<td>Personel Say\u0131s\u0131<\/td>\n<td>2.514<\/td>\n<\/tr>\n<tr>\n<td>TeknoClub \u00dcye Say\u0131s\u0131<\/td>\n<td>5 Milyon+<\/td>\n<\/tr>\n<tr>\n<td>Pazaryeri \u00dcr\u00fcn Say\u0131s\u0131 (SKU)<\/td>\n<td>256.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>\u00dcst Y\u00f6netim Mesajlar\u0131ndan \u00d6nemli Al\u0131nt\u0131lar<\/h2>\n<p><b>G\u00f6khan Eyig\u00fcn (Y\u00f6netim Kurulu Ba\u015fkan\u0131):<\/b> &#8220;2025 y\u0131l\u0131, Teknosa\u2019n\u0131n \u00e7eyrek as\u0131rl\u0131k yolculu\u011funun gururunu ya\u015fad\u0131\u011f\u0131m\u0131z bir y\u0131l oldu. Digital-first \u015firkete d\u00f6n\u00fc\u015f\u00fcm hedefimiz do\u011frultusunda omnichannel yat\u0131r\u0131mlar\u0131m\u0131za h\u0131z kesmeden devam ettik.&#8221;<\/p>\n<p><b>Sitare Sezgin (CEO):<\/b> &#8220;K\u00e2rl\u0131l\u0131\u011f\u0131 \u00f6nceliklendiren disiplinli fiyatland\u0131rma yakla\u015f\u0131m\u0131m\u0131z do\u011frultusunda, genel pazar b\u00fcy\u00fcmesinin gerisinde kald\u0131k. Ancak operasyonel giderlerde ald\u0131\u011f\u0131m\u0131z \u00f6nlemler ve stok y\u00f6netimiyle finansal disiplinimizi g\u00fc\u00e7lendirdik.&#8221;<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>Temel Riskler ve Gelecek Projeksiyonu<\/h2>\n<p>\u015eirket, 2026 y\u0131l\u0131 i\u00e7in finansal disiplin, likidite y\u00f6netimi ve maliyet kontrol\u00fcn\u00fc ana odak noktalar\u0131 olarak belirlemi\u015ftir:<\/p>\n<ul>\n<li><b>Finansal Risk Y\u00f6netimi:<\/b> D\u00f6viz kuru ve faiz dalgalanmalar\u0131na kar\u015f\u0131 t\u00fcrev enstr\u00fcmanlar kullan\u0131lmaya devam edilecektir.<\/li>\n<li><b>ERP D\u00f6n\u00fc\u015f\u00fcm\u00fc:<\/b> SAP d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn tamamlanmas\u0131yla operasyonel s\u00fcre\u00e7lerin u\u00e7tan uca entegrasyonu ve veri tutarl\u0131l\u0131\u011f\u0131 art\u0131r\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Stratejik Odak:<\/b> 2026&#8217;da &#8220;Yeni Neslin Teknosa&#8217;s\u0131&#8221; program\u0131 kapsam\u0131nda yapay zek\u00e2, veri analiti\u011fi ve s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn geni\u015fletilmesine \u00f6ncelik verilecektir.<\/li>\n<\/ul>\n<button class=\"simplefavorite-button\" data-postid=\"1736\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>Teknosa 2025: Dijitalle\u015fme ve Yapay Zeka ile Gelece\u011fe Yat\u0131r\u0131m<br \/>\nTeknosa, 25. y\u0131l\u0131n\u0131 kutlad\u0131\u011f\u0131 2025 y\u0131l\u0131nda zorlu ekonomik ko\u015fullara ra\u011fmen &#8220;Digital-First&#8221; d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa h\u0131z kesmeden devam etti. 83,5 milyar TL ciro ve 4,2 milyar TL FAV\u00d6K ile finansal dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 kan\u0131tlayan \u015firket, yapay zeka asistan\u0131 Bilge ve yenilenen dijital ma\u011faza konseptleriyle perakende sekt\u00f6r\u00fcne \u00f6nc\u00fcl\u00fck ediyor. E-ticarette 15,7 milyar TL i\u015flem hacmine ula\u015fan ve BIST S\u00fcrd\u00fcr\u00fclebilirlik Endeksi\u2019ndeki yerini alan Teknosa\u2019n\u0131n, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme ve teknoloji odakl\u0131 yeni nesil perakendecilik vizyonunun detaylar\u0131n\u0131 bu rapor \u00f6zetinde bulabilirsiniz.<\/p>\n","protected":false},"author":10,"featured_media":1729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251],"tags":[291],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetraporuanalizi","tag-tknsa"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=1736"}],"version-history":[{"count":1,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1736\/revisions"}],"predecessor-version":[{"id":1737,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1736\/revisions\/1737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/1729"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=1736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=1736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}