{"id":1970,"date":"2026-03-22T14:31:22","date_gmt":"2026-03-22T11:31:22","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=1970"},"modified":"2026-03-22T14:32:00","modified_gmt":"2026-03-22T11:32:00","slug":"mgros-faaliyet-raporu-analizi-202512-migros-ticaret-a","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/1970","title":{"rendered":"\ud83d\udd35 MGROS Faaliyet Raporu Analizi 2025\/12 | Migros Ticaret A.\u015e."},"content":{"rendered":"<p><iframe title=\"Spotify Embed: \ud83d\udd35 MGROS Faaliyet Raporu Analizi 2025\/12 | Migros Ticaret A.\u015e.\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4AUSBLGPOWKsKQZFzccLbI?si=267afa1a6a174597&amp;utm_source=oembed\"><\/iframe><\/p>\n<h1>Migros 2025 Entegre Faaliyet Raporu: Stratejik Bilgilendirme Belgesi<\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>Migros Ticaret A.\u015e., 2025 y\u0131l\u0131 itibar\u0131yla geleneksel g\u0131da perakendecili\u011finin \u00f6tesine ge\u00e7erek; teknoloji, finansal hizmetler, enerji ve lojisti\u011fi kapsayan entegre bir &#8220;ya\u015fam platformu&#8221; ekosistemine d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc tamamlam\u0131\u015ft\u0131r. K\u00fcresel enflasyonist bask\u0131lara ve jeopolitik belirsizliklere ra\u011fmen \u015eirket, 2025 y\u0131l\u0131nda <b>412,8 milyar TL<\/b> konsolide ciroya ula\u015farak reel bazda <b>%7,3<\/b> b\u00fcy\u00fcme kaydetmi\u015ftir.<\/p>\n<p>Stratejik odak noktalar\u0131 olan \u00e7ok kanall\u0131 (omnichannel) b\u00fcy\u00fcme ve dijitalle\u015fme sayesinde online sat\u0131\u015flar\u0131n toplam cirodaki pay\u0131 (t\u00fct\u00fcn ve alkol hari\u00e7) <b>%21<\/b> seviyesine y\u00fckselmi\u015ftir. \u015eirket, operasyonel verimlilik ve teknoloji yat\u0131r\u0131mlar\u0131yla FAV\u00d6K marj\u0131n\u0131 <b>%6,6<\/b>&#8216;ya \u00e7\u0131kar\u0131rken, pazar pay\u0131n\u0131 modern FMCG pazar\u0131nda <b>%16,8<\/b>&#8216;e ta\u015f\u0131m\u0131\u015ft\u0131r. S\u00fcrd\u00fcr\u00fclebilirlik alan\u0131nda T\u00fcrkiye&#8217;nin \u00f6nc\u00fc kurumu olma vizyonunu koruyan Migros, 2050 net s\u0131f\u0131r hedefi do\u011frultusunda enerji ihtiyac\u0131n\u0131n <b>%24<\/b>&#8216;\u00fcn\u00fc kendi g\u00fcne\u015f enerjisi santrallerinden kar\u015f\u0131lar hale gelmi\u015f ve g\u0131da imha oranlar\u0131n\u0131 azaltma hedeflerine planlanandan \u00f6nce ula\u015fm\u0131\u015ft\u0131r.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>1. Stratejik Vizyon ve Kurumsal Profil<\/h2>\n<p>Migros, 72 y\u0131ll\u0131k k\u00f6kl\u00fc ge\u00e7mi\u015fini Anadolu Grubu&#8217;nun de\u011ferleriyle birle\u015ftirerek T\u00fcrkiye&#8217;nin en de\u011ferli &#8220;yeni nesil perakendecisi&#8221; olmay\u0131 hedeflemektedir.<\/p>\n<h3>Temel Stratejik S\u00fctunlar<\/h3>\n<ul>\n<li><b>\u00c7oklu Kanal Entegrasyonu:<\/b> Fiziki ma\u011fazalar ile online kanallar\u0131n tam uyumlu \u00e7al\u0131\u015fmas\u0131.<\/li>\n<li><b>Entegre \u0130\u015ftirak Y\u00f6netimi:<\/b> Perakende ana i\u015f kolunu destekleyen yan sekt\u00f6rlerde (fintek, enerji, medya) b\u00fcy\u00fcme.<\/li>\n<li><b>S\u00fcrd\u00fcr\u00fclebilir Ekosistem:<\/b> Yerel \u00fcreticiyi destekleyen ve \u00e7evresel etkiyi minimize eden i\u015f modeli.<\/li>\n<li><b>Dijital D\u00f6n\u00fc\u015f\u00fcm:<\/b> Yapay zeka ve otomasyon odakl\u0131 verimlilik art\u0131\u015f\u0131.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>2. Operasyonel ve Finansal Performans<\/h2>\n<p>2025 y\u0131l\u0131, Migros&#8217;un hem operasyonel a\u011f\u0131n\u0131 geni\u015fletti\u011fi hem de finansal verimlili\u011fini art\u0131rd\u0131\u011f\u0131 bir y\u0131l olarak kaydedilmi\u015ftir.<\/p>\n<h3>Temel Finansal G\u00f6stergeler (2025)<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>G\u00f6sterge<\/td>\n<td>De\u011fer (2025)<\/td>\n<td>De\u011fi\u015fim (2024-2025)<\/td>\n<\/tr>\n<tr>\n<td><b>Net Sat\u0131\u015flar<\/b><\/td>\n<td>412.756 Milyon TL<\/td>\n<td>+%7,3 (Reel)<\/td>\n<\/tr>\n<tr>\n<td><b>FAV\u00d6K<\/b><\/td>\n<td>27.320 Milyon TL<\/td>\n<td>+%32<\/td>\n<\/tr>\n<tr>\n<td><b>FAV\u00d6K Marj\u0131<\/b><\/td>\n<td>%6,6<\/td>\n<td>+120 baz puan<\/td>\n<\/tr>\n<tr>\n<td><b>Net K\u00e2r<\/b><\/td>\n<td>6.794 Milyon TL<\/td>\n<td>-%21 (Amortisman etkisi)<\/td>\n<\/tr>\n<tr>\n<td><b>Yat\u0131r\u0131m Harcamalar\u0131<\/b><\/td>\n<td>13.813 Milyon TL<\/td>\n<td>Sat\u0131\u015flara oran %3,3<\/td>\n<\/tr>\n<tr>\n<td><b>Net Nakit Pozisyonu<\/b><\/td>\n<td>27,1 Milyar TL<\/td>\n<td>G\u00fc\u00e7l\u00fc likidite<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Ma\u011faza A\u011f\u0131 ve Pazar Pay\u0131<\/h3>\n<ul>\n<li><b>Toplam Ma\u011faza Say\u0131s\u0131:<\/b> 3.792 (2025 y\u0131l\u0131nda 259 yeni a\u00e7\u0131l\u0131\u015f).<\/li>\n<li><b>Online Hizmet Veren Ma\u011faza:<\/b> 2.103.<\/li>\n<li><b>Modern FMCG Pazar Pay\u0131:<\/b> %16,8 (+50 baz puan).<\/li>\n<li><b>E-ticaret FMCG Pazar Pay\u0131:<\/b> %21,6 (+180 baz puan).<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>3. Ekosistem ve \u0130\u015ftirak Yap\u0131s\u0131<\/h2>\n<p>Migros, perakende operasyonlar\u0131n\u0131 destekleyen g\u00fc\u00e7l\u00fc bir i\u015ftirakler a\u011f\u0131 \u00fczerinden de\u011fer yaratmaktad\u0131r.<\/p>\n<ul>\n<li><b>Migros One:<\/b> Sanal Market, Migros Hemen, Migros Yemek ve Tazedirekt gibi t\u00fcm online operasyonlar\u0131 tek \u00e7at\u0131 alt\u0131nda y\u00f6netmektedir. Online aktif kullan\u0131c\u0131 say\u0131s\u0131 <b>6 milyona<\/b> ula\u015fm\u0131\u015ft\u0131r.<\/li>\n<li><b>Migen Enerji:<\/b> 26 ilde 135 \u015farj istasyonu (Miggo) ile hizmet vermekte ve Migros ma\u011fazalar\u0131n\u0131n elektrik tedarikini do\u011frudan kar\u015f\u0131lamaktad\u0131r. Toplam kurulu g\u00fc\u00e7 <b>105,3 MWp<\/b> seviyesine \u00e7\u0131km\u0131\u015ft\u0131r.<\/li>\n<li><b>MoneyPay &amp; Nakitera:<\/b> Finansal teknolojiler alan\u0131nda c\u00fczdan, \u00f6deme erteleme ve nakit y\u00f6netimi \u00e7\u00f6z\u00fcmleri sunmaktad\u0131r.<\/li>\n<li><b>Mimeda:<\/b> T\u00fcrkiye&#8217;nin ilk perakende medya \u015firketi olarak 2025 y\u0131l\u0131nda 6.000 kampanya ger\u00e7ekle\u015ftirmi\u015ftir.<\/li>\n<li><b>Paket Taxi:<\/b> 8.250 motokurye ve 850 ara\u00e7la 81 ilde lojistik \u00e7\u00f6z\u00fcmler sunmaktad\u0131r.<\/li>\n<li><b>Mion &amp; Petimo:<\/b> Ki\u015fisel bak\u0131m (104 ma\u011faza) ve evcil hayvan \u00fcr\u00fcnleri (2.800 \u00e7e\u015fit) alan\u0131ndaki ihtisasla\u015fm\u0131\u015f yeni formatlar.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>4. Teknoloji ve \u0130novasyon<\/h2>\n<p>\u015eirket, operasyonel maliyetleri dengelemek ve m\u00fc\u015fteri deneyimini ki\u015fiselle\u015ftirmek i\u00e7in ileri teknolojileri kullanmaktad\u0131r.<\/p>\n<ul>\n<li><b>Yapay Zeka (MAYA):<\/b> Ak\u0131ll\u0131 ya\u015fam asistan\u0131 &#8220;MAYA&#8221;, kullan\u0131c\u0131lara yemek tarifleri, sa\u011fl\u0131kl\u0131 ya\u015fam \u00f6nerileri ve b\u00fct\u00e7e dostu sepet se\u00e7enekleri sunmaktad\u0131r.<\/li>\n<li><b>Operasyonel Verimlilik:<\/b> 796 ma\u011fazada Jet Kasa ve 816 ma\u011fazada elektronik raf etiketi uygulamas\u0131na ge\u00e7ilmi\u015ftir.<\/li>\n<li><b>Lojistik D\u00f6n\u00fc\u015f\u00fcm:<\/b> 2025&#8217;te 10 yeni da\u011f\u0131t\u0131m merkezi a\u00e7\u0131larak toplam depo alan\u0131 %17 art\u0131r\u0131lm\u0131\u015ft\u0131r. Da\u011f\u0131t\u0131m merkezlerinde ta\u015feron modeline son verilerek \u00e7al\u0131\u015fanlar Migros b\u00fcnyesine al\u0131nm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>5. S\u00fcrd\u00fcr\u00fclebilirlik: &#8220;\u0130yi Gelecek Plan\u0131&#8221;<\/h2>\n<p>Migros, \u00c7SY (\u00c7evresel, Sosyal, Y\u00f6neti\u015fim) kriterlerinde k\u00fcresel liderler aras\u0131nda yer almaktad\u0131r.<\/p>\n<h3>\u00c7evresel Etki ve \u0130klim M\u00fccadelesi<\/h3>\n<ul>\n<li><b>Net S\u0131f\u0131r Hedefi:<\/b> 2050 y\u0131l\u0131na kadar karbon net s\u0131f\u0131r olma taahh\u00fcd\u00fc ve SBTi onay\u0131.<\/li>\n<li><b>Yenilenebilir Enerji:<\/b> K\u0131r\u015fehir, Malatya, Erzurum, Erzincan ve A\u011fr\u0131&#8217;daki g\u00fcne\u015f tarlalar\u0131yla elektrik t\u00fcketiminin <b>%24<\/b>&#8216;\u00fc \u00f6z kaynaklarla kar\u015f\u0131lanmaktad\u0131r.<\/li>\n<li><b>G\u0131da \u0130sraf\u0131:<\/b> 2030 y\u0131l\u0131 i\u00e7in belirlenen g\u0131da imha oranlar\u0131n\u0131 %50 azaltma hedefi, 2025 sonu itibar\u0131yla ger\u00e7ekle\u015ftirilmi\u015ftir.<\/li>\n<li><b>CDP Ba\u015far\u0131s\u0131:<\/b> \u0130klim De\u011fi\u015fikli\u011fi ve Su G\u00fcvenli\u011fi programlar\u0131nda \u00fcst \u00fcste 3. kez &#8220;Global A Listesi&#8221;nde yer alan tek T\u00fcrk g\u0131da perakendecisi olmu\u015ftur.<\/li>\n<\/ul>\n<h3>Sosyal Sorumluluk ve Yerel Kalk\u0131nma<\/h3>\n<ul>\n<li><b>Tar\u0131msal Destek:<\/b> \u015eirket cirosunun <b>%78<\/b>&#8216;i tar\u0131ma dayal\u0131 \u00fcr\u00fcnlerden olu\u015fmaktad\u0131r. 2026 sonuna kadar bakliyat \u00fcr\u00fcnlerinin tamam\u0131n\u0131n %100 yerli \u00fcretim olmas\u0131 hedeflenmektedir.<\/li>\n<li><b>\u0130stihdam:<\/b> Dolayl\u0131 istihdam dahil yakla\u015f\u0131k <b>75.000<\/b> ki\u015fiye i\u015f imkan\u0131 sa\u011flanmaktad\u0131r. Migros, &#8220;Kad\u0131n Y\u00f6netici Dostu&#8221; ve &#8220;En Mutlu \u0130\u015f Yerleri&#8221; s\u0131ralamalar\u0131nda \u00fcst s\u0131ralardad\u0131r.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h2>6. 2026 ve Gelecek Beklentileri<\/h2>\n<p>Migros, 2026 y\u0131l\u0131 i\u00e7in ihtiyatl\u0131 ancak b\u00fcy\u00fcme odakl\u0131 bir projeksiyon sunmaktad\u0131r:<\/p>\n<ul>\n<li><b>Sat\u0131\u015f B\u00fcy\u00fcmesi:<\/b> TMS 29 enflasyon muhasebesi dahil %5-7 reel b\u00fcy\u00fcme beklenmektedir.<\/li>\n<li><b>Ma\u011faza Yat\u0131r\u0131m\u0131:<\/b> 180-200 aras\u0131nda yeni ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131 planlanmaktad\u0131r.<\/li>\n<li><b>K\u00e2rl\u0131l\u0131k:<\/b> Konsolide FAV\u00d6K marj\u0131n\u0131n %6-7 aral\u0131\u011f\u0131nda ger\u00e7ekle\u015fmesi \u00f6ng\u00f6r\u00fclmektedir.<\/li>\n<li><b>Yat\u0131r\u0131m Odaklar\u0131:<\/b> Teknoloji, yapay zeka, enerji d\u00f6n\u00fc\u015f\u00fcm\u00fc ve ma\u011faza yenilemeleri \u00f6ncelikli harcama alanlar\u0131 olmaya devam edecektir.<\/li>\n<\/ul>\n<button class=\"simplefavorite-button\" data-postid=\"1970\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>Migros 2025 Entegre Faaliyet Raporu: Rekor B\u00fcy\u00fcme ve Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn Zirvesi<br \/>\n&#8220;Migros, 2025 y\u0131l\u0131nda %7,3 reel b\u00fcy\u00fcme ile cirosunu 412,8 milyar TL\u2019ye ta\u015f\u0131yarak perakende sekt\u00f6r\u00fcndeki liderli\u011fini peki\u015ftirdi. 3.792 ma\u011fazal\u0131k dev a\u011f\u0131 ve online sat\u0131\u015flar\u0131n\u0131n ciro i\u00e7indeki %21&#8217;lik pay\u0131 ile hibrit perakendecilikte fark yaratan \u015firket, ayn\u0131 zamanda 13,8 milyar TL&#8217;lik rekor yat\u0131r\u0131ma imza att\u0131. 2050 &#8216;Net S\u0131f\u0131r&#8217; vizyonu ve y\u0131ll\u0131k enerji ihtiyac\u0131n\u0131n %24&#8217;\u00fcn\u00fc kar\u015f\u0131layan g\u00fcne\u015f enerjisi yat\u0131r\u0131mlar\u0131yla s\u00fcrd\u00fcr\u00fclebilir bir gelecek in\u015fa eden Migros\u2019un, teknoloji ve verimlilik odakl\u0131 2025 ba\u015far\u0131 hik\u00e2yesinin t\u00fcm detaylar\u0131n\u0131 blog yaz\u0131m\u0131zda inceleyin.&#8221;<\/p>\n","protected":false},"author":9,"featured_media":1297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251],"tags":[312],"class_list":["post-1970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetraporuanalizi","tag-mgros"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=1970"}],"version-history":[{"count":1,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1970\/revisions"}],"predecessor-version":[{"id":1971,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/1970\/revisions\/1971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/1297"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=1970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=1970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=1970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}