{"id":2520,"date":"2026-06-09T22:27:47","date_gmt":"2026-06-09T19:27:47","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=2520"},"modified":"2026-06-09T22:28:26","modified_gmt":"2026-06-09T19:28:26","slug":"froto-2026-03-faaliyet-raporu-analizi-ford-otomotiv-sanayi-a","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/2520","title":{"rendered":"\ud83d\udd35 FROTO 2026-03 Faaliyet Raporu Analizi | Ford Otomotiv Sanayi A.\u015e."},"content":{"rendered":"<h1>Ford Otosan 2026 Y\u0131l\u0131 1. \u00c7eyrek Faaliyet Raporu Brifing Notu<\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fi, Ford Otosan i\u00e7in operasyonel \u00fcretimin korundu\u011fu ancak finansal marjlar\u0131n makroekonomik bask\u0131lar alt\u0131nda kald\u0131\u011f\u0131 bir d\u00f6nem olmu\u015ftur. T\u00fcrkiye otomotiv pazar\u0131 y\u0131ll\u0131k bazda %4 daral\u0131rken, Ford Otosan&#8217;\u0131n toplam sat\u0131\u015f hacmi %3 gerilemi\u015f, net k\u00e2r\u0131 ise %35 oran\u0131nda bir d\u00fc\u015f\u00fc\u015fle 5,5 milyar TL seviyesinde ger\u00e7ekle\u015fmi\u015ftir. Karl\u0131l\u0131ktaki bu daralman\u0131n temel nedenleri aras\u0131nda; artan ara\u00e7 bulunabilirli\u011fi ile keskinle\u015fen rekabet\u00e7i fiyatlama ortam\u0131, elektrikli ara\u00e7 \u00fcretim pay\u0131n\u0131n artmas\u0131na ba\u011fl\u0131 maliyet art\u0131\u015flar\u0131 ve EUR\/TL kur art\u0131\u015f\u0131n\u0131n enflasyonun (T\u00dcFE) gerisinde kalmas\u0131 yer almaktad\u0131r. \u015eirket, Avrupa ticari ara\u00e7 pazar\u0131ndaki liderli\u011fini %16,2 pazar pay\u0131 ile s\u00fcrd\u00fcr\u00fcrken, Ford Trucks operasyonlar\u0131 i\u00e7in 31,4 milyar TL\u2019lik devasa bir devlet te\u015fviki onay\u0131 alarak gelecek stratejilerini peki\u015ftirmi\u015ftir.<\/p>\n<h2>1. Kurumsal Y\u00f6netim ve Sermaye Yap\u0131s\u0131<\/h2>\n<p>\u015eirket, 12 Mart 2026 tarihinde yap\u0131lan Ola\u011fan Genel Kurul ile 12 \u00fcyeden olu\u015fan yeni Y\u00f6netim Kurulu&#8217;nu belirlemi\u015ftir.<\/p>\n<ul>\n<li><b>Y\u00f6netim Kurulu Liderli\u011fi:<\/b> Y\u0131ld\u0131r\u0131m Ali Ko\u00e7 (Ba\u015fkan), James Michael Baumbick (Ba\u015fkan Yard\u0131mc\u0131s\u0131) ve M. Rahmi Ko\u00e7 (\u015eeref Ba\u015fkan\u0131) taraf\u0131ndan y\u00fcr\u00fct\u00fclmektedir.<\/li>\n<li><b>Komiteler:<\/b> Denetimden Sorumlu Komite, Kurumsal Y\u00f6netim Komitesi, Riskin Erken Saptanmas\u0131 ve Y\u00f6netimi Komitesi ile \u00dccret Komitesi olu\u015fturulmu\u015f; Prof. Dr. Umran Sava\u015f \u0130nan bu komitelerin \u00e7o\u011funda ba\u015fkanl\u0131k g\u00f6revini \u00fcstlenmi\u015ftir.<\/li>\n<li><b>Ortakl\u0131k Yap\u0131s\u0131:<\/b>\n<ul>\n<li><b>Ko\u00e7 Grubu Toplam\u0131:<\/b> %41,07<\/li>\n<li><b>Ford Deutschland Engineering GmbH:<\/b> %41,04<\/li>\n<li><b>Halka A\u00e7\u0131k:<\/b> %17,89<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>2. Pazar Analizi ve Sat\u0131\u015f Performans\u0131<\/h2>\n<h3>T\u00fcrkiye Otomotiv Pazar\u0131<\/h3>\n<p>1\u00c7\u201926 d\u00f6neminde T\u00fcrkiye otomotiv pazar\u0131, \u00f6nceki y\u0131l\u0131n y\u00fcksek baz etkisi ve Ramazan ay\u0131n\u0131n sat\u0131n alma kararlar\u0131n\u0131 \u00f6telemesi nedeniyle %4 daralarak 272.491 adede gerilemi\u015ftir.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Segment<\/td>\n<td>1\u00c7\u201926 Adet<\/td>\n<td>Y\u0131ll\u0131k De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td>Binek Ara\u00e7<\/td>\n<td>210.688<\/td>\n<td>-%6<\/td>\n<\/tr>\n<tr>\n<td>Hafif Ticari Ara\u00e7<\/td>\n<td>30.273<\/td>\n<td>+%13<\/td>\n<\/tr>\n<tr>\n<td>Orta Ticari Ara\u00e7<\/td>\n<td>24.437<\/td>\n<td>-%4<\/td>\n<\/tr>\n<tr>\n<td>Kamyon (&gt;16t)<\/td>\n<td>6.107<\/td>\n<td>-%10<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Ford Otosan Sat\u0131\u015flar\u0131<\/h3>\n<p>Ford Otosan\u2019\u0131n toplam yurt i\u00e7i perakende sat\u0131\u015flar\u0131 %20 azalarak 18.707 adede d\u00fc\u015fm\u00fc\u015ft\u00fcr. Bu d\u00fc\u015f\u00fc\u015fte Focus modelinin \u00fcretiminin sona ermesi ve orta ticari ara\u00e7 segmentindeki yo\u011fun rekabet bask\u0131s\u0131 belirleyici olmu\u015ftur. \u015eirketin toplam pazar pay\u0131 %6,9 olarak kaydedilmi\u015ftir.<\/p>\n<h2>3. \u00dcretim ve Kapasite Kullan\u0131m\u0131<\/h2>\n<p>Toplam \u00fcretim adedi y\u0131ll\u0131k %2 art\u0131\u015fla 169.436 adede y\u00fckselmi\u015ftir. Bu art\u0131\u015fta yeni partner modellerinin \u00fcretime ge\u00e7mesi ve elektrikli Puma Gen-E modeline olan talep etkili olmu\u015ftur.<\/p>\n<ul>\n<li><b>Fabrika Bazl\u0131 Kapasite Kullan\u0131m Oranlar\u0131:<\/b>\n<ul>\n<li><b>Craiova Fabrikas\u0131:<\/b> %85 (En y\u00fcksek verimlilik)<\/li>\n<li><b>Yenik\u00f6y Fabrikas\u0131:<\/b> %69<\/li>\n<li><b>G\u00f6lc\u00fck Fabrikas\u0131:<\/b> %65<\/li>\n<li><b>Eski\u015fehir Fabrikas\u0131:<\/b> %42<\/li>\n<\/ul>\n<\/li>\n<li><b>\u00dcretim Da\u011f\u0131l\u0131m\u0131:<\/b> G\u00f6lc\u00fck fabrikas\u0131nda 33.546 adet (Transit), Yenik\u00f6y&#8217;de 69.814 adet (1 Tonluk ticari), Eski\u015fehir&#8217;de 2.336 adet (Ford Trucks) ve Craiova&#8217;da 63.740 adet (Puma ve Courier) \u00fcretim ger\u00e7ekle\u015ftirilmi\u015ftir.<\/li>\n<\/ul>\n<h2>4. \u0130hracat ve Avrupa Performans\u0131<\/h2>\n<p>Ford Otosan, Ford&#8217;un Avrupa operasyonlar\u0131ndaki kilit rol\u00fcn\u00fc g\u00fc\u00e7lendirmeye devam etmektedir.<\/p>\n<ul>\n<li><b>Avrupa Liderli\u011fi:<\/b> Ford, 2026&#8217;n\u0131n ilk \u00e7eyre\u011finde Avrupa ticari ara\u00e7 pazar\u0131nda %16,2 pay ile liderli\u011fini korumu\u015ftur.<\/li>\n<li><b>\u00dcretim Katk\u0131s\u0131:<\/b> \u015eirket, Ford\u2019un Avrupa\u2019daki ticari ara\u00e7 sat\u0131\u015flar\u0131n\u0131n %80\u2019ini, binek ara\u00e7 sat\u0131\u015flar\u0131n\u0131n ise %47\u2019sini \u00fcretmi\u015ftir.<\/li>\n<li><b>\u0130hracat Hacmi:<\/b> Yurt d\u0131\u015f\u0131 sat\u0131\u015f adetleri 140.294 ile yatay seyretmi\u015ftir. Ancak EUR\/TL kurundaki s\u0131n\u0131rl\u0131 art\u0131\u015f nedeniyle yurt d\u0131\u015f\u0131 gelirleri TL baz\u0131nda %5 azalarak 160,7 milyar TL olmu\u015ftur.<\/li>\n<\/ul>\n<h2>5. Finansal Analiz ve Karl\u0131l\u0131k<\/h2>\n<p>\u015eirketin finansal tablolar\u0131, gelirler ve karl\u0131l\u0131k oranlar\u0131nda daralma i\u015faret etmektedir.<\/p>\n<h3>Gelir ve K\u00e2r Verileri<\/h3>\n<ul>\n<li><b>Toplam Sat\u0131\u015f Gelirleri:<\/b> 192,4 milyar TL (Y\u0131ll\u0131k %9 azal\u0131\u015f).<\/li>\n<li><b>Br\u00fct K\u00e2r:<\/b> 13,3 milyar TL (Y\u0131ll\u0131k %27 azal\u0131\u015f).<\/li>\n<li><b>Net K\u00e2r:<\/b> 5,5 milyar TL (Y\u0131ll\u0131k %35 azal\u0131\u015f).<\/li>\n<li><b>D\u00fczeltilmi\u015f FAV\u00d6K:<\/b> 11,7 milyar TL (Y\u0131ll\u0131k %28 azal\u0131\u015f).<\/li>\n<\/ul>\n<h3>Marj Daralmas\u0131n\u0131n Nedenleri<\/h3>\n<ol>\n<li><b>Fiyatlama Bask\u0131s\u0131:<\/b> Ara\u00e7 bulunabilirli\u011finin artmas\u0131yla pazar\u0131n daha rekabet\u00e7i hale gelmesi.<\/li>\n<li><b>Maliyet Art\u0131\u015flar\u0131:<\/b> \u00dcretim karmas\u0131nda maliyeti daha y\u00fcksek olan elektrikli ara\u00e7lar\u0131n (EV) pay\u0131n\u0131n %14,5&#8217;ten %19,1&#8217;e y\u00fckselmesi.<\/li>\n<li><b>Makroekonomik Makas:<\/b> EUR\/TL art\u0131\u015f\u0131n\u0131n (%25), T\u00dcFE art\u0131\u015f\u0131n\u0131n (%31) gerisinde kalmas\u0131.<\/li>\n<li><b>Operasyonel Giderler:<\/b> Hammadde ve hizmet al\u0131mlar\u0131ndaki enflasyonist art\u0131\u015flar.<\/li>\n<\/ol>\n<h3>Bor\u00e7luluk ve Nakit Ak\u0131\u015f\u0131<\/h3>\n<p>Toplam kredi stoku 2025 sonundaki 169 milyar TL&#8217;den 154 milyar TL&#8217;ye indirilmi\u015ftir. Net Finansal Bor\u00e7 \/ D\u00fczeltilmi\u015f FAV\u00d6K rasyosu 1,55 ile 3,5x s\u0131n\u0131r\u0131n\u0131n olduk\u00e7a alt\u0131nda, g\u00fcvenli b\u00f6lgede seyretmektedir.<\/p>\n<h2>6. \u00d6nemli Operasyonel Geli\u015fmeler ve Yat\u0131r\u0131mlar<\/h2>\n<ul>\n<li><b>Ko\u00e7 Finansman A.\u015e. Sat\u0131n Al\u0131m\u0131:<\/b> 13 Mart 2026 tarihinde, Ko\u00e7 Finansman&#8217;\u0131n %100 hissesinin 137 milyon ABD dolar\u0131 bedelle sat\u0131n al\u0131nmas\u0131 i\u00e7in s\u00f6zle\u015fme imzalanm\u0131\u015ft\u0131r. Bu hamleyle m\u00fc\u015fteri finansman \u00e7\u00f6z\u00fcmlerinin geli\u015ftirilmesi hedeflenmektedir.<\/li>\n<li><b>Devlet Te\u015fviki:<\/b> Ford Trucks projeleri (Euro-7 uyumu, s\u0131f\u0131r emisyonlu ara\u00e7lar) i\u00e7in 31,389 milyar TL tutar\u0131nda &#8220;Proje Bazl\u0131 Devlet Yard\u0131m\u0131&#8221; onaylanm\u0131\u015ft\u0131r. Bu yat\u0131r\u0131m\u0131n 500 ilave istihdam yaratmas\u0131 beklenmektedir.<\/li>\n<li><b>Toplu \u0130\u015f S\u00f6zle\u015fmesi:<\/b> T\u00fcrk Metal Sendikas\u0131 ile 1 Eyl\u00fcl 2025 \u2013 31 A\u011fustos 2027 d\u00f6nemini kapsayan Grup Toplu \u0130\u015f S\u00f6zle\u015fmesi imzalanm\u0131\u015ft\u0131r. S\u00f6zle\u015fme, \u00e7al\u0131\u015fan \u00fccretlerinde iyile\u015ftirmeler ve enflasyon bazl\u0131 art\u0131\u015flar i\u00e7ermektedir.<\/li>\n<li><b>Ar-Ge:<\/b> D\u00f6nem i\u00e7inde 3,4 milyar TL Ar-Ge harcamas\u0131 yap\u0131lm\u0131\u015f, Ar-Ge personeli say\u0131s\u0131 2.203&#8217;e ula\u015fm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<h2>7. 2026 Y\u0131l\u0131 Beklentileri ve G\u00fcncellemeler<\/h2>\n<p>\u015eirket, makroekonomik varsay\u0131mlar ve kur-enflasyon makas\u0131ndaki de\u011fi\u015fimler do\u011frultusunda 2026 y\u0131l\u0131 gelir beklentisini a\u015fa\u011f\u0131 y\u00f6nl\u00fc revize ederek &#8220;Yatay&#8221; seviyesine \u00e7ekmi\u015ftir.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Veri Kalemi<\/td>\n<td>2025 Ger\u00e7ekle\u015fen<\/td>\n<td>2026 G\u00fcncel Beklenti<\/td>\n<\/tr>\n<tr>\n<td>Toplam T\u00fcrkiye Pazar\u0131<\/td>\n<td>1.408 bin<\/td>\n<td>1.300 &#8211; 1.400 bin<\/td>\n<\/tr>\n<tr>\n<td>Toplam \u00dcretim Adedi<\/td>\n<td>700 bin<\/td>\n<td>690 &#8211; 740 bin<\/td>\n<\/tr>\n<tr>\n<td>Toplam Sat\u0131\u015f Adedi<\/td>\n<td>725 bin<\/td>\n<td>670 &#8211; 730 bin<\/td>\n<\/tr>\n<tr>\n<td>Sat\u0131\u015f Gelirleri B\u00fcy\u00fcmesi<\/td>\n<td>%7<\/td>\n<td>Yatay<\/td>\n<\/tr>\n<tr>\n<td>D\u00fczeltilmi\u015f FAV\u00d6K Marj\u0131<\/td>\n<td>%8,0<\/td>\n<td>%7 &#8211; %8<\/td>\n<\/tr>\n<tr>\n<td>Toplam Yat\u0131r\u0131m Harcamas\u0131<\/td>\n<td>410 Milyon \u20ac<\/td>\n<td>300 &#8211; 400 Milyon \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Sonu\u00e7:<\/b> Ford Otosan, 2026&#8217;n\u0131n ilk \u00e7eyre\u011finde karl\u0131l\u0131k oranlar\u0131nda geri \u00e7ekilme ya\u015fasa da, g\u00fc\u00e7l\u00fc \u00fcretim kapasitesi, Avrupa&#8217;daki pazar liderli\u011fi ve stratejik finansal yat\u0131r\u0131mlar\u0131yla (Ko\u00e7 Finansman ve devlet te\u015fvikleri) uzun vadeli b\u00fcy\u00fcme oda\u011f\u0131n\u0131 korumaktad\u0131r.<\/p>\n<button class=\"simplefavorite-button\" data-postid=\"2520\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>Ford Otosan, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde makroekonomik belirsizliklere ve i\u00e7 pazardaki daralmaya ra\u011fmen ihracat odakl\u0131 operasyonel g\u00fcc\u00fcn\u00fc sergilemeye devam ediyor. Elektrikli Puma Gen-E ve yeni nesil ticari ara\u00e7 yat\u0131r\u0131mlar\u0131yla \u00fcretim hacmini art\u0131ran \u015firket, ayn\u0131 zamanda Ko\u00e7 Finansman sat\u0131n almas\u0131yla stratejik bir hamle ger\u00e7ekle\u015ftirdi. K\u00e2rl\u0131l\u0131k marjlar\u0131n\u0131n kur ve maliyet bask\u0131s\u0131 alt\u0131nda kald\u0131\u011f\u0131 bu d\u00f6nemde, al\u0131nan 31 milyar TL&#8217;lik yeni yat\u0131r\u0131m te\u015fviki Ford Otosan&#8217;\u0131n uzun vadeli b\u00fcy\u00fcme vizyonunun en g\u00fc\u00e7l\u00fc g\u00f6stergesi olarak \u00f6ne \u00e7\u0131k\u0131yor. Finansal tablolar\u0131n \u00f6tesinde, \u015firketin Avrupa pazar\u0131ndaki vazge\u00e7ilmez \u00fcretim \u00fcss\u00fc konumu 2026 y\u0131l\u0131 hedefleri i\u00e7in en b\u00fcy\u00fck g\u00fcvenceyi olu\u015fturuyor<\/p>\n","protected":false},"author":2,"featured_media":1297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[251],"tags":[233],"class_list":["post-2520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faaliyetraporuanalizi","tag-froto"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/2520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=2520"}],"version-history":[{"count":1,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/2520\/revisions"}],"predecessor-version":[{"id":2521,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/2520\/revisions\/2521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/1297"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=2520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=2520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=2520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}