{"id":585,"date":"2025-12-26T21:37:43","date_gmt":"2025-12-26T18:37:43","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=585"},"modified":"2025-12-26T22:58:47","modified_gmt":"2025-12-26T19:58:47","slug":"%f0%9f%94%b4%f0%9f%87%b9%f0%9f%87%b7-pcilt-pc-iletisim-ve-media-hizmetleri-2025-9-bilanco-analizi","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/585","title":{"rendered":"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #PCILT | PC \u0130leti\u015fim Ve Media Hizmetleri 2025\/9 Bilan\u00e7o Analizi"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #PCILT | PC \u0130leti\u015fim Ve Media Hizmetleri 2025\/9 Bilan\u00e7o Analizi\" width=\"858\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/QOpZFAJ6vl4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1>Bir Medya Devi Raporundan \u00c7\u0131kan ve T\u00fcrkiye Hakk\u0131nda \u00c7ok \u015eey Anlatan 5 \u015ea\u015f\u0131rt\u0131c\u0131 Ger\u00e7ek<\/h1>\n<p>G\u00fcnl\u00fck hayat\u0131m\u0131zda say\u0131s\u0131z reklama maruz kal\u0131yoruz; televizyonda, internette, yolda y\u00fcr\u00fcrken&#8230; Ancak bu reklamlar\u0131n arkas\u0131nda d\u00f6nen devasa end\u00fcstriyi, milyarlarca liral\u0131k yat\u0131r\u0131mlar\u0131 ve bu yat\u0131r\u0131mlar\u0131 y\u00f6neten stratejileri ne kadar d\u00fc\u015f\u00fcn\u00fcyoruz? Genellikle pek de\u011fil. Oysa bazen, halka a\u00e7\u0131k b\u00fcy\u00fck bir medya \u015firketinin yay\u0131nlad\u0131\u011f\u0131 bir faaliyet raporu, sadece o \u015firketin finansal durumu hakk\u0131nda de\u011fil, t\u00fcm medya sekt\u00f6r\u00fc, reklamc\u0131l\u0131k trendleri ve hatta T\u00fcrkiye ekonomisinin dinamikleri hakk\u0131nda inan\u0131lmaz ipu\u00e7lar\u0131 bar\u0131nd\u0131r\u0131r. Bu yaz\u0131da, Borsa \u0130stanbul&#8217;da i\u015flem g\u00f6ren medya planlama devi PC \u0130leti\u015fim&#8217;in faaliyet raporunun sat\u0131r aralar\u0131nda gizli kalm\u0131\u015f ve T\u00fcrkiye hakk\u0131nda \u00e7ok \u015fey anlatan en \u015fa\u015f\u0131rt\u0131c\u0131 be\u015f ger\u00e7e\u011fi mercek alt\u0131na alaca\u011f\u0131z.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3><b>1. Dijital Kral, Ama Geleneksel Medya \u015ea\u015f\u0131rt\u0131c\u0131 Bir Atak Yap\u0131yor<\/b><\/h3>\n<p>T\u00fcrkiye&#8217;deki medya yat\u0131r\u0131mlar\u0131n\u0131n ezici \u00e7o\u011funlu\u011funun dijital kanallara akt\u0131\u011f\u0131 bir s\u0131r de\u011fil. Reklamc\u0131lar Derne\u011fi ve Deloitte&#8217;un raporuna g\u00f6re, 2024 y\u0131l\u0131nda toplam medya yat\u0131r\u0131mlar\u0131n\u0131n <b>%74,2<\/b>&#8216;si dijitale y\u00f6nlendirildi ve bu rakam <b>158 milyar TL<\/b>&#8216;yi a\u015ft\u0131. Bu, dijitalin taht\u0131n\u0131 ne kadar sa\u011flamla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>Ancak as\u0131l \u015fa\u015f\u0131rt\u0131c\u0131 olan, &#8220;\u00f6ld\u00fc&#8221; denilen geleneksel mecralar\u0131n durumu. Ayn\u0131 rapora g\u00f6re 2024 y\u0131l\u0131nda:<\/p>\n<ul>\n<li>A\u00e7\u0131khava reklamc\u0131l\u0131\u011f\u0131 yat\u0131r\u0131mlar\u0131 <b>%115,2<\/b> b\u00fcy\u00fcd\u00fc.<\/li>\n<li>Radyo yat\u0131r\u0131mlar\u0131 <b>%100<\/b> b\u00fcy\u00fcd\u00fc.<\/li>\n<li>Bas\u0131n (gazete\/dergi) yat\u0131r\u0131mlar\u0131 <b>%107<\/b> b\u00fcy\u00fcd\u00fc.<\/li>\n<\/ul>\n<p>Bu inan\u0131lmaz b\u00fcy\u00fcme oranlar\u0131, dijitalin ezici hakimiyetine ra\u011fmen geleneksel kanallar\u0131n hala ne kadar g\u00fc\u00e7l\u00fc bir potansiyele sahip oldu\u011funu kan\u0131tl\u0131yor. Bu durum, dijitaldeki g\u00fcr\u00fclt\u00fcn\u00fcn artmas\u0131yla birlikte markalar\u0131n, dikkat \u00e7ekici ve daha az rekabet\u00e7i olabilen geleneksel kanallara yeniden yat\u0131r\u0131m yapmas\u0131n\u0131n ne kadar zekice bir hamle olabilece\u011fini g\u00f6steriyor.<\/p>\n<h3><b>2. T\u00fcrkiye, Medya Yat\u0131r\u0131mlar\u0131nda D\u00fcnyan\u0131n En H\u0131zl\u0131 B\u00fcy\u00fcyen \u00dclkesi<\/b><\/h3>\n<p>K\u00fcresel \u00f6l\u00e7ekte T\u00fcrkiye&#8217;nin medya pazar\u0131n\u0131n nerede durdu\u011funu merak ediyorsan\u0131z, Zenith taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma bu konuda \u00e7ok \u00e7arp\u0131c\u0131 bir ger\u00e7e\u011fi ortaya koyuyor. 2024 y\u0131l\u0131nda, en fazla medya yat\u0131r\u0131m\u0131 yap\u0131lan ilk 20 \u00fclke aras\u0131nda T\u00fcrkiye, <b>%39,4&#8217;l\u00fck b\u00fcy\u00fcme oran\u0131yla a\u00e7\u0131k ara lider<\/b> konumunda.<\/p>\n<p>Bu b\u00fcy\u00fcmenin ne kadar s\u0131ra d\u0131\u015f\u0131 oldu\u011funu anlamak i\u00e7in bizi takip eden \u00fclkelere bakmak yeterli:<\/p>\n<ul>\n<li><b>T\u00fcrkiye: %39,4<\/b><\/li>\n<li>Endonezya: %13<\/li>\n<li>Hindistan: %12<\/li>\n<\/ul>\n<p>T\u00fcrkiye, en yak\u0131n rakiplerinin \u00fc\u00e7 kat\u0131ndan daha h\u0131zl\u0131 b\u00fcy\u00fcyerek k\u00fcresel bir rekora imza at\u0131yor. Ancak madalyonun di\u011fer y\u00fcz\u00fc de var. Bu ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc b\u00fcy\u00fcmeye ra\u011fmen, T\u00fcrkiye&#8217;de medya yat\u0131r\u0131mlar\u0131n\u0131n Gayrisafi Milli Has\u0131la&#8217;dan (GSMH) ald\u0131\u011f\u0131 pay hala <b>%0,5<\/b> gibi m\u00fctevaz\u0131 bir seviyede. Bu durum, T\u00fcrkiye pazar\u0131n\u0131n hen\u00fcz doygunluktan \u00e7ok uzak oldu\u011funu ve geli\u015fmi\u015f pazarlardaki %1&#8217;lik GSMH pay\u0131na ula\u015fma potansiyelinin bile pazar\u0131n bug\u00fcnk\u00fc b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc ikiye katlayabilece\u011fi anlam\u0131na geliyor.<\/p>\n<h3><b>3. Art\u0131k Sadece Yarat\u0131c\u0131 Bir Fikir Yeterli De\u011fil<\/b><\/h3>\n<p>Reklamc\u0131l\u0131kta paradigmalar de\u011fi\u015fiyor. Eskiden ak\u0131lda kal\u0131c\u0131, zekice kurgulanm\u0131\u015f bir yarat\u0131c\u0131 fikir, bir kampanyan\u0131n ba\u015far\u0131s\u0131 i\u00e7in tek ba\u015f\u0131na yeterli olabiliyordu. Ancak g\u00fcn\u00fcm\u00fczde y\u00fczlerce TV kanal\u0131, binlerce web sitesi, sosyal medya platformlar\u0131 ve veri bombard\u0131man\u0131 alt\u0131nda bu kural ge\u00e7erlili\u011fini yitirdi. Rapor, bu de\u011fi\u015fimi net bir \u015fekilde \u00f6zetliyor:<\/p>\n<p>Az mecran\u0131n bulundu\u011fu, \u00e7evrimi\u00e7i mecralar\u0131n olmad\u0131\u011f\u0131 d\u00f6nemlerde yarat\u0131c\u0131 reklam hedef kitleye mesaj\u0131 ta\u015f\u0131mak ve onlar\u0131 harekete ge\u00e7irmek i\u00e7in yeterli olabilirken, i\u00e7inde bulundu\u011fumuz d\u00f6nemde artan veri ve \u00e7o\u011falan se\u00e7enekler ile sadece yarat\u0131c\u0131 reklam hedef kitleyi harekete ge\u00e7irmek i\u00e7in yeterli de\u011fildir.<\/p>\n<p>Bu ne anlama geliyor? Art\u0131k en az yarat\u0131c\u0131 fikir kadar, o fikri do\u011fru kitleye, do\u011fru zamanda, do\u011fru kanalda ve en verimli maliyetle ula\u015ft\u0131rmak da kritik. Profesyonel medya planlama ve sat\u0131n alma, markalar\u0131n reklam b\u00fct\u00e7elerinin bo\u015fa gitmesini engelleyen ve mesaj\u0131n g\u00fcr\u00fclt\u00fcde kaybolmamas\u0131n\u0131 sa\u011flayan vazge\u00e7ilmez bir uzmanl\u0131k alan\u0131 haline geldi. Bu d\u00f6n\u00fc\u015f\u00fcm, pazarlama departmanlar\u0131 i\u00e7in yarat\u0131c\u0131 ekipler kadar veri analistleri ve medya stratejistlerinin de vazge\u00e7ilmez hale geldi\u011fini, ba\u015far\u0131n\u0131n art\u0131k sanat ve bilimin kesi\u015fiminde yatt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<h3><b>4. Bir Medya Ajans\u0131ndan \u00c7ok Daha Fazlas\u0131: Kar\u015f\u0131n\u0131zda Bir Madencilik Devi<\/b><\/h3>\n<p>B\u00fcy\u00fck \u015firketlerin faaliyet raporlar\u0131n\u0131 incelerken bazen hi\u00e7 beklemedi\u011finiz ba\u011flant\u0131larla kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z. PC \u0130leti\u015fim&#8217;in ana orta\u011f\u0131 olan \u0130lbak Holding de bu duruma m\u00fckemmel bir \u00f6rnek. Holding, pazarlama ileti\u015fimi d\u0131\u015f\u0131nda <b>maden, a\u00e7\u0131khava, yay\u0131nc\u0131l\u0131k, turizm, bask\u0131 hizmetleri, gayrimenkul ve h\u0131zl\u0131 t\u00fcketim<\/b> gibi 8 farkl\u0131 sekt\u00f6rde faaliyet g\u00f6steriyor.<\/p>\n<p>Ancak en \u015fa\u015f\u0131rt\u0131c\u0131 detay, holdingin madencilik alan\u0131ndaki g\u00fcc\u00fc. Holding&#8217;e ba\u011fl\u0131 Acacia Maden \u0130\u015fletmeleri \u015firketi, tam <b>20 milyon tonluk bir bak\u0131r rezervine<\/b> sahip ve T\u00fcrkiye ile Arnavutluk&#8217;ta aktif olarak maden \u00fcretimi yap\u0131yor. Bu \u00e7e\u015fitlilik, sadece bir b\u00fcy\u00fcme stratejisi de\u011fil, ayn\u0131 zamanda medya gibi d\u00f6ng\u00fcsel ve rekabet\u00e7i bir sekt\u00f6rdeki riskleri, madencilik gibi daha end\u00fcstriyel ve varl\u0131\u011fa dayal\u0131 bir alanla dengeleyen sofistike bir portf\u00f6y y\u00f6netimi \u00f6rne\u011fidir.<\/p>\n<h3><b>5. Borsada T\u00fcm Hisseler E\u015fit De\u011fildir: \u0130mtiyazl\u0131 Paylar\u0131n G\u00fcc\u00fc<\/b><\/h3>\n<p>Halka a\u00e7\u0131k bir \u015firketten hisse ald\u0131\u011f\u0131n\u0131zda, genellikle &#8220;bir hisse, bir oy&#8221; hakk\u0131na sahip oldu\u011funuzu varsayars\u0131n\u0131z. Ancak kurumsal yap\u0131lar her zaman bu kadar basit de\u011fildir. PC \u0130leti\u015fim&#8217;in ortakl\u0131k yap\u0131s\u0131, bu varsay\u0131m\u0131 y\u0131kan ilgin\u00e7 bir \u00f6rnek sunuyor.<\/p>\n<p>\u015eirketin A Grubu (imtiyazl\u0131) ve B Grubu (halka a\u00e7\u0131k) olmak \u00fczere iki t\u00fcr hissesi bulunuyor. Ana ortak \u0130lbak Holding&#8217;in elindeki A Grubu paylar, onlara y\u00f6netimde \u00f6zel bir g\u00fc\u00e7 veriyor. Bu imtiyazlar sayesinde:<\/p>\n<ul>\n<li>Her bir A Grubu pay, genel kurulda <b>5 oy hakk\u0131<\/b> tan\u0131yor.<\/li>\n<li>Y\u00f6netim kurulunun yar\u0131s\u0131, A Grubu pay sahiplerinin g\u00f6sterdi\u011fi adaylar aras\u0131ndan se\u00e7ilmek zorunda.<\/li>\n<\/ul>\n<p>Sonu\u00e7? \u015eirketin toplam sermayesinin <b>%41,45<\/b>&#8216;ine sahip olan ana ortak, bu imtiyazl\u0131 yap\u0131 sayesinde oy hakk\u0131n\u0131n <b>%55,36<\/b>&#8216;s\u0131n\u0131 elinde tutuyor. Bu yap\u0131, potansiyel yat\u0131r\u0131mc\u0131lar i\u00e7in, bir \u015firketin sadece finansal performans\u0131n\u0131 de\u011fil, ayn\u0131 zamanda g\u00fc\u00e7 dinamiklerini ve karar alma mekanizmalar\u0131n\u0131 kontrol eden imtiyazl\u0131 yap\u0131lar\u0131 da anlaman\u0131n ne kadar kritik oldu\u011funu ortaya koyuyor.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3><b>Sonu\u00e7<\/b><\/h3>\n<p>Dijitalin ezici g\u00fcc\u00fcne ra\u011fmen canlanan gelenekselden, k\u00fcresel rekorlar k\u0131ran pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcne; yarat\u0131c\u0131l\u0131\u011f\u0131n yan\u0131na veri ve stratejinin eklendi\u011fi yeni denklemden, medya \u015firketlerinin ard\u0131ndaki beklenmedik end\u00fcstriyel g\u00fc\u00e7lere ve sermaye ile kontrol\u00fcn farkl\u0131la\u015ft\u0131\u011f\u0131 kurumsal yap\u0131lara kadar, bu rapor T\u00fcrkiye&#8217;nin i\u015f d\u00fcnyas\u0131n\u0131n ne kadar dinamik ve \u00e7ok katmanl\u0131 oldu\u011funu kan\u0131tl\u0131yor.<\/p>\n<p>Peki, T\u00fcrkiye&#8217;nin medya ve reklam d\u00fcnyas\u0131 bu kadar h\u0131zl\u0131 b\u00fcy\u00fcy\u00fcp d\u00f6n\u00fc\u015f\u00fcrken, sizce be\u015f y\u0131l sonra kar\u015f\u0131m\u0131za \u00e7\u0131kacak reklamlar bug\u00fcnk\u00fcnden ne kadar farkl\u0131 olacak?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #0000ff;\">PC \u0130leti\u015fim ve Medya Hizmetleri A.\u015e. Faaliyet Raporu Analizi (Q3 2025)<\/span><\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>Bu brifing belgesi, PC \u0130leti\u015fim ve Medya Hizmetleri Sanayi Ticaret A.\u015e.&#8217;nin (PC \u0130leti\u015fim) 30 Eyl\u00fcl 2025 tarihinde sona eren dokuz ayl\u0131k d\u00f6neme ait faaliyet raporu ve finansal tablolar\u0131n\u0131 analiz etmektedir. \u015eirket, \u0130lbak Holding \u00e7at\u0131s\u0131 alt\u0131nda medya planlama ve sat\u0131n alma sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen oyuncular\u0131ndan biridir.<\/p>\n<p>D\u00f6nemin \u00f6ne \u00e7\u0131kan finansal geli\u015fmesi, \u015firketin sat\u0131\u015f gelirlerindeki %22,1&#8217;lik g\u00fc\u00e7l\u00fc art\u0131\u015fla 6,65 milyar TL&#8217;ye ula\u015fmas\u0131d\u0131r. Ancak bu b\u00fcy\u00fcmeye ra\u011fmen, br\u00fct k\u00e2r marj\u0131 %10,07&#8217;den %7,62&#8217;ye gerilemi\u015f, net d\u00f6nem k\u00e2r\u0131 ise %0,9&#8217;luk s\u0131n\u0131rl\u0131 bir d\u00fc\u015f\u00fc\u015fle 322,5 milyon TL olarak ger\u00e7ekle\u015fmi\u015ftir. Bu durum, artan maliyet bask\u0131lar\u0131na ve k\u00e2rl\u0131l\u0131kta daralmaya i\u015faret etmektedir.<\/p>\n<p>2025 y\u0131l\u0131 i\u00e7erisinde HEPS\u0130BURADA, \u0130pekyol Giyim Grubu ve Stellantis Grubu markalar\u0131 gibi \u00f6nemli yeni m\u00fc\u015fterilerin portf\u00f6ye kat\u0131lmas\u0131, \u015firketin pazar konumunu g\u00fc\u00e7lendiren stratejik ad\u0131mlar olarak dikkat \u00e7ekmektedir. Ayn\u0131 zamanda, pay fiyat\u0131nda istikrar\u0131 desteklemek amac\u0131yla Mart 2025&#8217;te ba\u015flat\u0131lan ve 90 milyon TL&#8217;lik fon ayr\u0131lan pay geri al\u0131m program\u0131 aktif olarak s\u00fcrd\u00fcr\u00fclmektedir.<\/p>\n<p>\u015eirketin faaliyet g\u00f6sterdi\u011fi T\u00fcrkiye reklamc\u0131l\u0131k sekt\u00f6r\u00fc, 2024 y\u0131l\u0131nda %78,9 gibi dikkate de\u011fer bir b\u00fcy\u00fcme sergileyerek 253,6 milyar TL&#8217;lik bir hacme ula\u015fm\u0131\u015ft\u0131r. Dijital mecralar\u0131n %74,2&#8217;lik pay ile pazar\u0131 domine etmesi, PC \u0130leti\u015fim&#8217;in dijital alandaki i\u015ftiraklerinin stratejik \u00f6nemini art\u0131rmaktad\u0131r.<\/p>\n<p>\u0130lbak Holding&#8217;in imtiyazl\u0131 paylar arac\u0131l\u0131\u011f\u0131yla etkin kontrol\u00fc elinde bulundurdu\u011fu \u015firketin sermaye yap\u0131s\u0131, \u015eubat 2024&#8217;te ger\u00e7ekle\u015ftirilen bedelsiz sermaye art\u0131r\u0131m\u0131 ile g\u00fc\u00e7lendirilmi\u015ftir. Y\u00f6netim organ\u0131, \u015firketin varl\u0131\u011f\u0131n\u0131 tehlikeye atacak nitelikte \u00f6nemli bir risk tespit etmemi\u015f olup, mevcut risk y\u00f6netim sistemini yeterli bulmaktad\u0131r.<\/p>\n<h2>1. Kurumsal Yap\u0131 ve Faaliyet Alanlar\u0131<\/h2>\n<h3>1.1. \u015eirket Profili<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Ticaret Unvan\u0131<\/td>\n<td>PC \u0130leti\u015fim ve Medya Hizmetleri Sanayi Ticaret A.\u015e.<\/td>\n<\/tr>\n<tr>\n<td><b>Merkez Adresi<\/b><\/td>\n<td>Balmumcu Mah. Barbaros Bulvar\u0131 Morbasan Sok. Koza \u0130\u015f Merkezi C Blok No: 14 K:9-10 Be\u015fikta\u015f, \u0130stanbul<\/td>\n<\/tr>\n<tr>\n<td><b>Ticaret Sicil No<\/b><\/td>\n<td>716933<\/td>\n<\/tr>\n<tr>\n<td><b>Mersis No<\/b><\/td>\n<td>0723039718200013<\/td>\n<\/tr>\n<tr>\n<td><b>\u0130\u015flem G\u00f6rd\u00fc\u011f\u00fc Pazar<\/b><\/td>\n<td>Borsa \u0130stanbul, Ana Pazar (01 Aral\u0131k 2021&#8217;den itibaren)<\/td>\n<\/tr>\n<tr>\n<td><b>Kay\u0131tl\u0131 Sermaye Tavan\u0131<\/b><\/td>\n<td>175.000.000 TL<\/td>\n<\/tr>\n<tr>\n<td><b>\u00c7\u0131kar\u0131lm\u0131\u015f Sermaye<\/b><\/td>\n<td>118.350.000 TL (30.09.2025 itibar\u0131yla)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>1.2. Faaliyet Konusu: Medya Planlama ve Sat\u0131n Alma<\/h3>\n<p>PC \u0130leti\u015fim, uzmanla\u015fm\u0131\u015f \u015firketleri arac\u0131l\u0131\u011f\u0131yla reklamc\u0131l\u0131k sekt\u00f6r\u00fcnde medya planlama ve sat\u0131n alma hizmetleri sunmaktad\u0131r. Bu hizmetler, bir \u00fcr\u00fcn veya hizmetin pazarlama stratejisinin etkinli\u011fini art\u0131ran temel unsurlard\u0131r. G\u00fcn\u00fcm\u00fcz\u00fcn artan mecra \u00e7e\u015fitlili\u011fi ve veri yo\u011funlu\u011fu ortam\u0131nda, yarat\u0131c\u0131 reklam tek ba\u015f\u0131na hedef kitleyi harekete ge\u00e7irmek i\u00e7in yeterli olmamaktad\u0131r.<\/p>\n<p>\u015eirketin temel faaliyetleri \u015fu s\u00fcre\u00e7leri kapsamaktad\u0131r:<\/p>\n<ul>\n<li><b>Stratejik Medya Planlama:<\/b> Markan\u0131n mesaj\u0131n\u0131, do\u011fru hedef kitleye, do\u011fru zamanda, do\u011fru yerde ve en d\u00fc\u015f\u00fck ki\u015fi ba\u015f\u0131 maliyetle ula\u015ft\u0131rmak i\u00e7in bir dizi karar alma s\u00fcreci y\u00fcr\u00fctmek.<\/li>\n<li><b>B\u00fct\u00e7e Verimlili\u011fi:<\/b> Reklam b\u00fct\u00e7elerinin verimsiz kullan\u0131lmas\u0131n\u0131 \u00f6nleyerek markalar\u0131n b\u00fcy\u00fcmesine katk\u0131 sa\u011flamak.<\/li>\n<li><b>Analiz ve Raporlama:<\/b> Hedef kitle ve rakip analizi yaparak medya stratejisi olu\u015fturmak, hedefler belirlemek ve periyodik olarak detayl\u0131 raporlama yapmak.<\/li>\n<li><b>Medya Sat\u0131n Alma:<\/b> Stratejik planlama sonucunda belirlenen mecralarda en iyi fiyatla anla\u015fmalar yaparak rezervasyon, yay\u0131n, kontrol ve raporlama s\u00fcre\u00e7lerini y\u00f6netmek.<\/li>\n<\/ul>\n<h3>1.3. Marka ve Uzmanl\u0131k Alanlar\u0131<\/h3>\n<p>PC \u0130leti\u015fim, farkl\u0131 uzmanl\u0131k alanlar\u0131nda hizmet veren \u00e7e\u015fitli \u015firket ve markalar\u0131 b\u00fcnyesinde bar\u0131nd\u0131rmaktad\u0131r:<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Uzmanl\u0131k Alan\u0131<\/td>\n<td>\u015eirketler<\/td>\n<td>Markalar<\/td>\n<td>A\u00e7\u0131klama<\/td>\n<\/tr>\n<tr>\n<td><b>Medya Planlama ve Sat\u0131n Alma<\/b><\/td>\n<td>PC \u0130leti\u015fim, Maya Medya<\/td>\n<td>People, Maya Medya<\/td>\n<td>T\u00fcm \u00e7evrimd\u0131\u015f\u0131 mecralar\u0131n planlanmas\u0131 ve sat\u0131n al\u0131nmas\u0131.<\/td>\n<\/tr>\n<tr>\n<td><b>Dijital Medya ve Performans Pazarlama<\/b><\/td>\n<td>UP \u0130leti\u015fim<\/td>\n<td>Forward Media<\/td>\n<td>T\u00fcm \u00e7evrimi\u00e7i mecralar\u0131n planlanmas\u0131 ve sat\u0131n al\u0131nmas\u0131.<\/td>\n<\/tr>\n<tr>\n<td><b>\u0130\u00e7erik \u00c7\u00f6z\u00fcmleri<\/b><\/td>\n<td>BL \u0130leti\u015fim<\/td>\n<td>3dots<\/td>\n<td>Belirli i\u00e7erik alanlar\u0131n\u0131n yarat\u0131lmas\u0131, planlanmas\u0131 ve sat\u0131n al\u0131nmas\u0131.<\/td>\n<\/tr>\n<tr>\n<td><b>Radyo Ajanslar\u0131<\/b><\/td>\n<td>SM Medya, Medialife, Media Liven<\/td>\n<td>Sound Media, Medialife, Media Liven<\/td>\n<td>T\u00fcm radyo planlama ve sat\u0131n al\u0131nmas\u0131 hizmetleri.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>1.4. \u0130lbak Holding Ba\u011flant\u0131s\u0131<\/h3>\n<p>PC \u0130leti\u015fim, 8 farkl\u0131 sekt\u00f6rde 33 \u015firket ile faaliyet g\u00f6steren \u0130lbak Holding&#8217;in bir par\u00e7as\u0131d\u0131r. Holding&#8217;in faaliyet g\u00f6sterdi\u011fi ana sekt\u00f6rler \u015funlard\u0131r:<\/p>\n<ul>\n<li>Maden<\/li>\n<li>A\u00e7\u0131khava<\/li>\n<li>Yay\u0131nc\u0131l\u0131k<\/li>\n<li>Pazarlama \u0130leti\u015fimi<\/li>\n<li>Turizm<\/li>\n<li>Bask\u0131 Hizmetleri<\/li>\n<li>Gayrimenkul<\/li>\n<li>H\u0131zl\u0131 T\u00fcketim<\/li>\n<\/ul>\n<p>\u0130lbak Holding&#8217;in a\u00e7\u0131khava reklamc\u0131l\u0131\u011f\u0131 alan\u0131ndaki i\u015ftirakleri, T\u00fcrkiye&#8217;nin 14 \u015fehrinde 40.000&#8217;i a\u015fk\u0131n reklam y\u00fcz\u00fcyle n\u00fcfusun yakla\u015f\u0131k %45&#8217;ine eri\u015fim imkan\u0131 sunmaktad\u0131r.<\/p>\n<h2>2. Sermaye ve Ortakl\u0131k Yap\u0131s\u0131<\/h2>\n<h3>2.1. Sermaye Detaylar\u0131<\/h3>\n<p>\u015eirket, kay\u0131tl\u0131 sermaye sistemine tabidir. 30.09.2025 itibar\u0131yla kay\u0131tl\u0131 sermaye tavan\u0131 <b>175.000.000 TL<\/b>, \u00e7\u0131kar\u0131lm\u0131\u015f sermayesi ise <b>118.350.000 TL<\/b>&#8216;dir.<\/p>\n<p>\u015eirketin \u00e7\u0131kar\u0131lm\u0131\u015f sermayesi, 05.02.2024 tarihinde tescil edilen bir kararla 45.000.000 TL&#8217;den %163 oran\u0131nda bedelsiz art\u0131r\u0131larak 118.350.000 TL&#8217;ye y\u00fckseltilmi\u015ftir. Bu art\u0131\u015f\u0131n 71.075.000 TL&#8217;si emisyon priminden, 2.275.000 TL&#8217;si ise ge\u00e7mi\u015f y\u0131l k\u00e2rlar\u0131ndan kar\u015f\u0131lanm\u0131\u015ft\u0131r.<\/p>\n<h3>2.2. Ortakl\u0131k Tablosu (30.09.2025)<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Ortak<\/td>\n<td>Pay Grubu<\/td>\n<td>Sermayedeki Pay\u0131 (TL)<\/td>\n<td>Sermayedeki Pay\u0131 (%)<\/td>\n<td>Oy Hakk\u0131 Oran\u0131 (%)<\/td>\n<\/tr>\n<tr>\n<td>\u0130lbak Holding A.\u015e.*<\/td>\n<td>A ve B<\/td>\n<td>49.054.725,00<\/td>\n<td>41,45%<\/td>\n<td>55,36%<\/td>\n<\/tr>\n<tr>\n<td>Banun ERKIRAN \u00c7ITAK<\/td>\n<td>B<\/td>\n<td>21.106.904,57<\/td>\n<td>17,83%<\/td>\n<td>13,60%<\/td>\n<\/tr>\n<tr>\n<td>Di\u011fer (Halka A\u00e7\u0131k)**<\/td>\n<td>B<\/td>\n<td>48.188.370,43<\/td>\n<td>40,72%<\/td>\n<td>31,04%<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam<\/b><\/td>\n<td><\/td>\n<td><b>118.350.000,00<\/b><\/td>\n<td><b>100,00%<\/b><\/td>\n<td><b>100,00%<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>*Murat \u0130lbak ve Mustafa \u0130lbak, \u0130lbak Holding A.\u015e.&#8217;de %50-%50 ortakl\u0131\u011fa sahiptir.<\/i> <i>**\u015eirket, geri al\u0131m program\u0131 kapsam\u0131nda 30.09.2025 itibar\u0131yla sermayenin %5,56&#8217;s\u0131na denk gelen 6.585.236 TL nominal de\u011ferli kendi pay\u0131n\u0131 iktisap etmi\u015ftir.<\/i><\/p>\n<h3>2.3. Pay Gruplar\u0131 ve \u0130mtiyazlar<\/h3>\n<p>\u015eirket sermayesi, A Grubu (nama yaz\u0131l\u0131) ve B Grubu (hamiline yaz\u0131l\u0131) olmak \u00fczere iki pay grubundan olu\u015fmaktad\u0131r.<\/p>\n<ul>\n<li><b>A Grubu Paylar:<\/b>\n<ul>\n<li>Tamam\u0131 \u0130lbak Holding A.\u015e.&#8217;ye aittir.<\/li>\n<li><b>Y\u00f6netime Aday G\u00f6sterme \u0130mtiyaz\u0131:<\/b> Y\u00f6netim Kurulu \u00fcyelerinin yar\u0131s\u0131, A Grubu pay sahiplerinin g\u00f6sterece\u011fi adaylar aras\u0131ndan se\u00e7ilir.<\/li>\n<li><b>Genel Kurulda Oy \u0130mtiyaz\u0131:<\/b> Her bir A Grubu pay, genel kurulda 5 oy hakk\u0131 verir.<\/li>\n<li><b>Devir K\u0131s\u0131tlamas\u0131:<\/b> A Grubu paylar\u0131n devri, di\u011fer A Grubu pay sahiplerine \u00f6ncelikli olarak \u00f6nerilme \u015fart\u0131na tabidir.<\/li>\n<\/ul>\n<\/li>\n<li><b>B Grubu Paylar:<\/b>\n<ul>\n<li>Herhangi bir imtiyaz\u0131 yoktur.<\/li>\n<li>Borsa&#8217;da i\u015flem g\u00f6ren paylar bu gruptad\u0131r ve devirlerine k\u0131s\u0131tlama getirilemez.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Sermaye art\u0131r\u0131mlar\u0131nda, A Grubu paylar\u0131n \u00e7\u0131kar\u0131lm\u0131\u015f sermaye i\u00e7indeki oran\u0131 korunur.<\/p>\n<h2>3. Y\u00f6netim ve Personel<\/h2>\n<h3>3.1. Y\u00f6netim Kurulu<\/h3>\n<p>Y\u00f6netim Kurulu \u00fcyeleri, 1 Nisan 2024 tarihli Ola\u011fan\u00fcst\u00fc Genel Kurul&#8217;da \u00fc\u00e7 y\u0131ll\u0131k bir s\u00fcre i\u00e7in se\u00e7ilmi\u015ftir.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Ad\u0131-Soyad\u0131<\/td>\n<td>G\u00f6revi<\/td>\n<\/tr>\n<tr>\n<td>Banun Erk\u0131ran \u00c7ITAK<\/td>\n<td>Y\u00f6netim Kurulu Ba\u015fkan\u0131<\/td>\n<\/tr>\n<tr>\n<td>Fatma G\u00fcl\u00e7in ULUT\u00dcRK<\/td>\n<td>Y\u00f6netim Kurulu Ba\u015fkan Vekili<\/td>\n<\/tr>\n<tr>\n<td>Hasan Sel\u00e7uk SALMAN<\/td>\n<td>Y\u00f6netim Kurulu \u00dcyesi<\/td>\n<\/tr>\n<tr>\n<td>Mete \u0130K\u0130Z<\/td>\n<td>Ba\u011f\u0131ms\u0131z Y\u00f6netim Kurulu \u00dcyesi<\/td>\n<\/tr>\n<tr>\n<td>Alp Re\u015fat \u00c7APA<\/td>\n<td>Ba\u011f\u0131ms\u0131z Y\u00f6netim Kurulu \u00dcyesi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><b>Banun Erk\u0131ran \u00c7\u0131tak:<\/b> Reklamc\u0131l\u0131k ve medya sekt\u00f6r\u00fcnde 27 y\u0131l\u0131 a\u015fk\u0131n deneyime sahiptir. MediaCom \u0130stanbul&#8217;un kurucu CEO&#8217;su olarak g\u00f6rev yapm\u0131\u015f, 2022-2024 y\u0131llar\u0131 aras\u0131nda Reklamc\u0131lar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkanl\u0131\u011f\u0131 g\u00f6revini y\u00fcr\u00fctm\u00fc\u015ft\u00fcr.<\/li>\n<li><b>Fatma G\u00fcl\u00e7in Ulut\u00fcrk:<\/b> Finans ve medya sekt\u00f6rlerinde uzun y\u0131llara dayanan \u00fcst d\u00fczey y\u00f6neticilik tecr\u00fcbesine sahiptir. 2019&#8217;dan beri \u0130lbak Holding b\u00fcnyesinde Y\u00f6netim Kurulu \u00dcyesi olarak g\u00f6rev yapmaktad\u0131r.<\/li>\n<li><b>Hasan Sel\u00e7uk Salman:<\/b> General Electric ve Str\u00f6er Kentvizyon&#8217;da edindi\u011fi finans tecr\u00fcbesinin ard\u0131ndan 2011&#8217;den bu yana \u0130lbak Holding grup \u015firketlerinde Mali \u0130\u015flerden Sorumlu Y\u00f6netim Kurulu \u00dcyesi olarak g\u00f6rev almaktad\u0131r.<\/li>\n<li><b>Mete \u0130kiz:<\/b> Yat\u0131r\u0131m bankac\u0131l\u0131\u011f\u0131, \u00f6zel sermaye fonlar\u0131 ve kurumsal finansman alanlar\u0131nda geni\u015f bir kariyere sahiptir. Halen \u00e7e\u015fitli \u015firketlerde Y\u00f6netim Kurulu \u00fcyeli\u011fi ve melek yat\u0131r\u0131mc\u0131l\u0131k yapmaktad\u0131r.<\/li>\n<li><b>Alp Re\u015fat \u00c7apa:<\/b> Finans ve sermaye piyasalar\u0131ndaki 10 y\u0131ll\u0131k deneyiminin ard\u0131ndan Do\u011fan Grubu ve Do\u011fu\u015f Grubu gibi kurumlarda dijital operasyonlar ve strateji alanlar\u0131nda \u00fcst d\u00fczey g\u00f6revler \u00fcstlenmi\u015ftir.<\/li>\n<\/ul>\n<h3>3.2. \u00dcst D\u00fczey Y\u00f6neticiler<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Ad\u0131-Soyad\u0131<\/td>\n<td>G\u00f6revi<\/td>\n<\/tr>\n<tr>\n<td>\u0130brahim \u015eahin<\/td>\n<td>CEO &#8211; PC \u0130leti\u015fim<\/td>\n<\/tr>\n<tr>\n<td>Atakan Kural<\/td>\n<td>CEO &#8211; UP \u0130leti\u015fim<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>3.3. Mali Haklar ve \u00dccretlendirme Politikas\u0131<\/h3>\n<p>\u00dcst d\u00fczey y\u00f6neticilere (Y\u00f6netim Kurulu \u00fcyeleri ve Grup CEO&#8217;lar\u0131) sa\u011flanan mali haklar, maa\u015f, prim, huzur hakk\u0131 ve di\u011fer ayni imkanlar\u0131 i\u00e7ermektedir. \u00dccretlendirme politikas\u0131, \u015firketin hedefleri, ki\u015finin pozisyonu, piyasa de\u011feri ve performans\u0131 gibi unsurlara dayanmaktad\u0131r. Ba\u011f\u0131ms\u0131z y\u00f6netim kurulu \u00fcyelerinin \u00fccretlendirilmesinde performansa dayal\u0131 \u00f6deme planlar\u0131 kullan\u0131lmamaktad\u0131r.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>\u00dcst D\u00fczey Y\u00f6neticilere Sa\u011flanan Menfaatler (Maa\u015f ve \u00dccretler)<\/td>\n<\/tr>\n<tr>\n<td><b>30.09.2025:<\/b> 17.324.099 TL<\/td>\n<\/tr>\n<tr>\n<td><b>30.09.2024:<\/b> 15.379.768 TL<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>3.4. Personel Bilgileri<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Tarih<\/td>\n<td>Personel Say\u0131s\u0131<\/td>\n<\/tr>\n<tr>\n<td><b>30.09.2025<\/b><\/td>\n<td>183<\/td>\n<\/tr>\n<tr>\n<td><b>31.12.2024<\/b><\/td>\n<td>182<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>4. Finansal Performans (30.09.2025 \u0130tibar\u0131yla)<\/h2>\n<h3>4.1. Finansal Tablolara Genel Bak\u0131\u015f<\/h3>\n<p>Finansal tablolar, SPK karar\u0131 uyar\u0131nca TMS 29 &#8220;Y\u00fcksek Enflasyonlu Ekonomilerde Finansal Raporlama&#8221; standard\u0131na g\u00f6re enflasyon d\u00fczeltmesi yap\u0131larak haz\u0131rlanm\u0131\u015ft\u0131r. Kar\u015f\u0131la\u015ft\u0131rmal\u0131 d\u00f6nem verileri de 30 Eyl\u00fcl 2025 sat\u0131n alma g\u00fcc\u00fcne g\u00f6re yeniden d\u00fczenlenmi\u015ftir.<\/p>\n<h3>4.2. \u00d6zet Bilan\u00e7o (TL)<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Varl\u0131klar ve Kaynaklar<\/td>\n<td>30.09.2025<\/td>\n<td>31.12.2024<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td>D\u00f6nen Varl\u0131klar<\/td>\n<td>2.807.618.853<\/td>\n<td>2.561.983.536<\/td>\n<td>9,6%<\/td>\n<\/tr>\n<tr>\n<td>Duran Varl\u0131klar<\/td>\n<td>1.073.855.664<\/td>\n<td>1.096.373.443<\/td>\n<td>-2,1%<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam Varl\u0131klar<\/b><\/td>\n<td><b>3.881.474.517<\/b><\/td>\n<td><b>3.658.356.979<\/b><\/td>\n<td><b>6,1%<\/b><\/td>\n<\/tr>\n<tr>\n<td>K\u0131sa Vadeli Y\u00fck\u00fcml\u00fcl\u00fckler<\/td>\n<td>2.128.783.322<\/td>\n<td>2.087.664.508<\/td>\n<td>2,0%<\/td>\n<\/tr>\n<tr>\n<td>Uzun Vadeli Y\u00fck\u00fcml\u00fcl\u00fckler<\/td>\n<td>102.314.480<\/td>\n<td>67.377.385<\/td>\n<td>51,9%<\/td>\n<\/tr>\n<tr>\n<td><b>\u00d6zkaynaklar<\/b><\/td>\n<td><b>1.650.376.715<\/b><\/td>\n<td><b>1.503.315.086<\/b><\/td>\n<td><b>9,8%<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Toplam Kaynaklar<\/b><\/td>\n<td><b>3.881.474.517<\/b><\/td>\n<td><b>3.658.356.979<\/b><\/td>\n<td><b>6,1%<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>4.3. \u00d6zet Gelir Tablosu (TL)<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Kalem<\/td>\n<td>30.09.2025<\/td>\n<td>30.09.2024<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td>Has\u0131lat<\/td>\n<td>6.652.050.065<\/td>\n<td>5.449.632.701<\/td>\n<td>22,1%<\/td>\n<\/tr>\n<tr>\n<td>Br\u00fct K\u00e2r\/Zarar<\/td>\n<td>506.757.746<\/td>\n<td>548.606.014<\/td>\n<td>-7,6%<\/td>\n<\/tr>\n<tr>\n<td>Esas Faaliyet K\u00e2r\u0131<\/td>\n<td>459.417.741<\/td>\n<td>477.571.578<\/td>\n<td>-3,8%<\/td>\n<\/tr>\n<tr>\n<td><b>D\u00f6nem Net K\u00e2r\/Zarar\u0131<\/b><\/td>\n<td><b>322.525.262<\/b><\/td>\n<td><b>325.556.648<\/b><\/td>\n<td><b>-0,9%<\/b><\/td>\n<\/tr>\n<tr>\n<td>FAV\u00d6K<\/td>\n<td>534.961.890<\/td>\n<td>531.974.907<\/td>\n<td>0,6%<\/td>\n<\/tr>\n<tr>\n<td>D\u00fczeltilmi\u015f FAV\u00d6K*<\/td>\n<td>534.961.890<\/td>\n<td>530.771.301<\/td>\n<td>0,8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>*Yat\u0131r\u0131m Ama\u00e7l\u0131 Gayrimenkul De\u011ferleme Gelirleri hari\u00e7 tutularak hesaplanm\u0131\u015ft\u0131r.<\/i><\/p>\n<h3>4.4. Temel Finansal Oranlar<\/h3>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Oran<\/td>\n<td>30.09.2025<\/td>\n<td>30.09.2024<\/td>\n<\/tr>\n<tr>\n<td><b>L\u0130K\u0130D\u0130TE<\/b><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Cari Oran<\/td>\n<td>1,32<\/td>\n<td>1,23<\/td>\n<\/tr>\n<tr>\n<td><b>K\u00c2RLILIK<\/b><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Br\u00fct K\u00e2r Marj\u0131 (%)<\/td>\n<td>7,62<\/td>\n<td>10,07<\/td>\n<\/tr>\n<tr>\n<td>D\u00fczeltilmi\u015f FAV\u00d6K Marj\u0131 (%)<\/td>\n<td>8,04<\/td>\n<td>9,74<\/td>\n<\/tr>\n<tr>\n<td>D\u00f6nem K\u00e2r Marj\u0131 (%)<\/td>\n<td>4,85<\/td>\n<td>5,97<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>4.5. Finansal De\u011ferlendirme<\/h3>\n<p>\u015eirketin sat\u0131\u015flar\u0131 2025&#8217;in ilk dokuz ay\u0131nda bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %22,1 artarak 6,65 milyar TL&#8217;ye ula\u015fm\u0131\u015ft\u0131r. Ancak br\u00fct k\u00e2r %7,6 oran\u0131nda azalm\u0131\u015ft\u0131r. Bu durum, br\u00fct k\u00e2r marj\u0131n\u0131n %10,07&#8217;den %7,62&#8217;ye gerilemesine neden olmu\u015ftur. Benzer \u015fekilde, net k\u00e2r marj\u0131 da %5,97&#8217;den %4,85&#8217;e d\u00fc\u015fm\u00fc\u015ft\u00fcr. Net d\u00f6nem k\u00e2r\u0131 %0,9&#8217;luk hafif bir d\u00fc\u015f\u00fc\u015fle 322,5 milyon TL seviyesinde ger\u00e7ekle\u015fmi\u015ftir. D\u00fczeltilmi\u015f FAV\u00d6K marj\u0131ndaki d\u00fc\u015f\u00fc\u015fe ra\u011fmen, \u015firketin \u00f6zkaynaklar\u0131 %9,8 art\u0131\u015fla 1,65 milyar TL&#8217;ye ula\u015fm\u0131\u015ft\u0131r. Bu veriler, \u015firketin b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ancak k\u00e2rl\u0131l\u0131k bask\u0131s\u0131 alt\u0131nda oldu\u011funu g\u00f6stermektedir.<\/p>\n<h2>5. Pazar ve Sekt\u00f6r Analizi (2024 Verileri)<\/h2>\n<h3>5.1. T\u00fcrkiye Reklam Yat\u0131r\u0131mlar\u0131<\/h3>\n<p>Reklamc\u0131lar Derne\u011fi ve Deloitte taraf\u0131ndan haz\u0131rlanan rapora g\u00f6re, 2024 y\u0131l\u0131nda T\u00fcrkiye&#8217;deki toplam medya ve reklam yat\u0131r\u0131mlar\u0131 bir \u00f6nceki y\u0131la g\u00f6re <b>%78,9<\/b> b\u00fcy\u00fcyerek <b>253,6 milyar TL<\/b>&#8216;ye ula\u015fm\u0131\u015ft\u0131r.<\/p>\n<ul>\n<li><b>Medya Yat\u0131r\u0131mlar\u0131:<\/b> 213 milyar TL<\/li>\n<li><b>Reklam Yat\u0131r\u0131mlar\u0131 (Yap\u0131m, bask\u0131 vb.):<\/b> 40,6 milyar TL<\/li>\n<\/ul>\n<h3>5.2. Mecra Da\u011f\u0131l\u0131m\u0131<\/h3>\n<p>2024 y\u0131l\u0131 medya yat\u0131r\u0131mlar\u0131nda en b\u00fcy\u00fck pay\u0131 %74,2 ile dijital mecralar alm\u0131\u015ft\u0131r.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Mecra<\/td>\n<td>Pay (%)<\/td>\n<td>Yat\u0131r\u0131m Tutar\u0131 (Milyar TL)<\/td>\n<td>Y\u0131ll\u0131k B\u00fcy\u00fcme (%)<\/td>\n<\/tr>\n<tr>\n<td><b>Dijital<\/b><\/td>\n<td>74,2<\/td>\n<td>158,0<\/td>\n<td>83,0<\/td>\n<\/tr>\n<tr>\n<td><b>Televizyon<\/b><\/td>\n<td>18,3<\/td>\n<td>38,86<\/td>\n<td>56,1<\/td>\n<\/tr>\n<tr>\n<td><b>A\u00e7\u0131khava<\/b><\/td>\n<td>5,1<\/td>\n<td>10,94<\/td>\n<td>115,2<\/td>\n<\/tr>\n<tr>\n<td><b>Radyo<\/b><\/td>\n<td>1,6<\/td>\n<td>3,30<\/td>\n<td>100,0<\/td>\n<\/tr>\n<tr>\n<td><b>Bas\u0131n<\/b><\/td>\n<td>0,8<\/td>\n<td>1,64<\/td>\n<td>107,0<\/td>\n<\/tr>\n<tr>\n<td><b>Sinema<\/b><\/td>\n<td>0,1<\/td>\n<td>0,26<\/td>\n<td>42,8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>5.3. K\u00fcresel Kar\u015f\u0131la\u015ft\u0131rma<\/h3>\n<p>2024&#8217;te k\u00fcresel medya yat\u0131r\u0131mlar\u0131 %8,1 b\u00fcy\u00fcyerek 947,7 milyar dolara ula\u015fm\u0131\u015ft\u0131r. T\u00fcrkiye, en fazla medya yat\u0131r\u0131m\u0131 yap\u0131lan 20 \u00fclke i\u00e7inde <b>%39,4<\/b> ile <b>en fazla b\u00fcy\u00fcyen \u00fclke<\/b> olmu\u015ftur. T\u00fcrkiye&#8217;yi %13 ile Endonezya ve %12 ile Hindistan takip etmi\u015ftir.<\/p>\n<h2>6. \u00d6nemli Geli\u015fmeler ve Risk Y\u00f6netimi<\/h2>\n<h3>6.1. 2025 Y\u0131l\u0131 Geli\u015fmeleri<\/h3>\n<ul>\n<li><b>Yeni M\u00fc\u015fteri Anla\u015fmalar\u0131:<\/b>\n<ul>\n<li><b>HEPS\u0130BURADA ve HEPS\u0130PAY:<\/b> 06.03.2025 tarihinde \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 kanallarda medya planlama ve sat\u0131n alma hizmetleri i\u00e7in anla\u015fma sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<li><b>\u0130pekyol Giyim Sanayi (\u0130pekyol, Twist, Machka):<\/b> 17.03.2025 tarihinde t\u00fcm mecralarda m\u00fcnhas\u0131r medya hizmeti verilmesine y\u00f6nelik anla\u015fma yap\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Stellantis Grubu (Peugeot, Citroen, Opel, vb.):<\/b> 14.08.2025 tarihinden itibaren offline medya planlama hizmeti verilmesi konusunda anla\u015fmaya var\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<\/li>\n<li><b>Pay Geri Al\u0131m Program\u0131:<\/b>\n<ul>\n<li>Y\u00f6netim Kurulu&#8217;nun 24.03.2025 tarihli karar\u0131yla yeni bir pay geri al\u0131m program\u0131 ba\u015flat\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li>Programa ayr\u0131lan azami fon tutar\u0131 <b>90.000.000 TL<\/b>&#8216;dir.<\/li>\n<li>Geri al\u0131nacak azami pay say\u0131s\u0131 <b>5.100.000 lot<\/b> olarak belirlenmi\u015ftir.<\/li>\n<li>30.09.2025 itibar\u0131yla, programlar kapsam\u0131nda \u015eirket sermayesinin <b>%5,56<\/b>&#8216;s\u0131na denk gelen <b>6.585.236 TL<\/b> nominal de\u011ferli pay geri al\u0131nm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>6.2. K\u00e2r Da\u011f\u0131t\u0131m\u0131<\/h3>\n<p>19 Eyl\u00fcl 2025 tarihli ola\u011fan genel kurul toplant\u0131s\u0131nda, 2024 y\u0131l\u0131 kar\u0131na ili\u015fkin a\u015fa\u011f\u0131daki kararlar onaylanm\u0131\u015ft\u0131r:<\/p>\n<ul>\n<li>Toplam <b>100.000.000 TL<\/b> tutar\u0131nda nakit k\u00e2r pay\u0131 da\u011f\u0131t\u0131lmas\u0131.<\/li>\n<li>Bu tutar, \u00e7\u0131kar\u0131lm\u0131\u015f sermayenin %84,495&#8217;ine tekab\u00fcl etmektedir.<\/li>\n<li>K\u00e2r pay\u0131 da\u011f\u0131t\u0131m\u0131na 30 Eyl\u00fcl 2025&#8217;te ba\u015flanm\u0131\u015f ve i\u015flemler 2 Ekim 2025&#8217;te ger\u00e7ekle\u015ftirilmi\u015ftir.<\/li>\n<\/ul>\n<p>\u015eirketin K\u00e2r Da\u011f\u0131t\u0131m Politikas\u0131, ilke olarak da\u011f\u0131t\u0131labilir d\u00f6nem k\u00e2r\u0131n\u0131n asgari <b>%20&#8217;sinin nakit olarak<\/b> da\u011f\u0131t\u0131lmas\u0131n\u0131 benimsemektedir.<\/p>\n<h3>6.3. Risk De\u011ferlendirmesi<\/h3>\n<p>Y\u00f6netim Kurulu, \u015firketin varl\u0131\u011f\u0131n\u0131, geli\u015fmesini ve devam\u0131n\u0131 tehlikeye d\u00fc\u015f\u00fcrebilecek nitelikte \u00f6nemli bir riske rastlanmad\u0131\u011f\u0131n\u0131 de\u011ferlendirmi\u015ftir. \u015eirket, likidite, piyasa, yabanc\u0131 para ve faiz oran\u0131 risklerini aktif olarak izlemekte ve y\u00f6netmektedir.<\/p>\n<h2>7. Ba\u011fl\u0131 Ortakl\u0131klar<\/h2>\n<p>PC \u0130leti\u015fim, 30 Eyl\u00fcl 2025 itibar\u0131yla tamam\u0131na (%100) sahip oldu\u011fu alt\u0131 ba\u011fl\u0131 ortakl\u0131k arac\u0131l\u0131\u011f\u0131yla faaliyetlerini s\u00fcrd\u00fcrmektedir.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Ticaret Unvan\u0131<\/td>\n<td>Faaliyet Konusu<\/td>\n<td>Sermaye (TL)<\/td>\n<\/tr>\n<tr>\n<td>SM Medya ve \u0130leti\u015fim Hizm. A.\u015e.<\/td>\n<td>Radyo Medya Ajans\u0131<\/td>\n<td>5.000.000<\/td>\n<\/tr>\n<tr>\n<td>BL \u0130leti\u015fim ve Medya Hizm. San. Tic. A.\u015e.<\/td>\n<td>\u0130\u00e7erik \u00dcretim<\/td>\n<td>22.500.000<\/td>\n<\/tr>\n<tr>\n<td>Up \u0130leti\u015fim ve Medya Hizm. A.\u015e<\/td>\n<td>\u0130nternet Medya Ajans\u0131<\/td>\n<td>10.250.000<\/td>\n<\/tr>\n<tr>\n<td>Maya Medya Hizmetleri ve \u0130leti\u015fim Dan. A.\u015e.<\/td>\n<td>Medya Ajans\u0131<\/td>\n<td>500.000<\/td>\n<\/tr>\n<tr>\n<td>Media Life Ajans Prod\u00fcksiyon Filmcilik Reklam A.\u015e.<\/td>\n<td>Medya Ajans\u0131<\/td>\n<td>655.000<\/td>\n<\/tr>\n<tr>\n<td>Media Liven Ajans Prod\u00fcksiyon ve Reklam Ticaret A.\u015e.<\/td>\n<td>Medya Ajans\u0131<\/td>\n<td>500.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<button class=\"simplefavorite-button\" data-postid=\"585\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>Bu belgeler, **PC \u0130leti\u015fim ve Medya Hizmetleri** firmas\u0131n\u0131n 2025 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine dair haz\u0131rlad\u0131\u011f\u0131 **konsolide finansal raporlar\u0131n\u0131** ve kurumsal faaliyet \u00f6zetlerini i\u00e7ermektedir. \u015eirketin medya planlama ve reklamc\u0131l\u0131k alan\u0131ndaki geni\u015f hizmet yelpazesini tan\u0131tan kaynaklar, grubun **ba\u011fl\u0131 ortakl\u0131k yap\u0131s\u0131n\u0131** ve \u0130lbak Holding b\u00fcnyesindeki ortakl\u0131k detaylar\u0131n\u0131 a\u00e7\u0131klamaktad\u0131r. Finansal tablolar, **y\u00fcksek enflasyon muhasebesi** standartlar\u0131na uygun olarak d\u00fczenlenmi\u015f olup \u015firketin nakit ak\u0131\u015f\u0131n\u0131, varl\u0131k y\u00f6netimini ve k\u00e2rl\u0131l\u0131k durumunu verilerle ortaya koymaktad\u0131r. Ayr\u0131ca raporlarda, i\u015fletmenin kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu **d\u00f6viz kuru riskleri** ile bu risklerin analiz ve kontrol y\u00f6ntemlerine dair stratejik bilgiler payla\u015f\u0131lmaktad\u0131r. Metinler genel olarak yat\u0131r\u0131mc\u0131lar i\u00e7in kurumun **mali sa\u011fl\u0131\u011f\u0131n\u0131** ve risk y\u00f6netim disiplinini kapsaml\u0131 bir bi\u00e7imde belgelemektedir.<\/p>\n","protected":false},"author":1,"featured_media":621,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[133],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilancoanalizi","tag-pcilt"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=585"}],"version-history":[{"count":2,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/585\/revisions"}],"predecessor-version":[{"id":622,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/585\/revisions\/622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/621"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}