{"id":648,"date":"2025-12-28T02:52:31","date_gmt":"2025-12-27T23:52:31","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=648"},"modified":"2025-12-29T01:13:49","modified_gmt":"2025-12-28T22:13:49","slug":"%f0%9f%94%b4%f0%9f%87%b9%f0%9f%87%b7-beslr-besler-gida-ve-kimya-sanayi-2025-9-bilanco-analizi","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/648","title":{"rendered":"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #BESLR | Besler G\u0131da Ve Kimya Sanayi 2025\/9 Bilan\u00e7o Analizi"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #BESLR | Besler G\u0131da Ve Kimya Sanayi 2025\/9 Bilan\u00e7o Analizi\" width=\"858\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/90e__-fHUhI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1>Bir G\u0131da Devinin Raporundan \u00c7\u0131kan ve Sizi \u015ea\u015f\u0131rtacak 4 Ger\u00e7ek<\/h1>\n<h3><b>Giri\u015f: Raporlar\u0131n Aras\u0131ndaki Gizli Cevherler<\/b><\/h3>\n<p>Kurumsal faaliyet raporlar\u0131 denince \u00e7o\u011fumuzun akl\u0131na s\u0131k\u0131c\u0131 tablolar ve jargonla dolu sayfalar gelir. Ancak bu belgeler, bir \u015firketin vitrininin ard\u0131ndaki stratejik akl\u0131 ve operasyonel g\u00fcc\u00fc en net g\u00f6steren kaynaklard\u0131r. Mesele sadece rakamlara bakmak de\u011fil, sat\u0131r aralar\u0131ndaki hikayeyi okuyabilmektir.<\/p>\n<p>Ge\u00e7ti\u011fimiz g\u00fcnlerde, mutfaklar\u0131m\u0131zdan eksik olmayan SuperFresh, Bizim Ya\u011f, Teremya\u011f gibi markalar\u0131n arkas\u0131ndaki g\u0131da devi Besler G\u0131da&#8217;n\u0131n 2025 y\u0131l\u0131n\u0131n ilk dokuz ay\u0131n\u0131 kapsayan faaliyet raporunu incelerken, bu raporun sat\u0131r aralar\u0131nda, \u015firketin kamuoyunca bilinen y\u00fcz\u00fcn\u00fcn \u00e7ok \u00f6tesine ge\u00e7en stratejik ba\u015far\u0131lara rastlad\u0131m. Mutfak raflar\u0131ndaki tan\u0131d\u0131k ambalajlar\u0131n arkas\u0131nda dijital inovasyon, ezici ekonomik etki ve ileri teknolojiyle \u015fekillenen bir 21. y\u00fczy\u0131l i\u015f stratejisi yat\u0131yor. Bu, sadece bir g\u0131da \u015firketinin de\u011fil, bir devin modern zamanlardaki oyun plan\u0131n\u0131n bir \u00f6zeti.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3><b>1. Bir Margarin Markas\u0131 Nas\u0131l Global Bir Medya G\u00fcc\u00fcne D\u00f6n\u00fc\u015ft\u00fc?<\/b><\/h3>\n<p>Hamur i\u015fi tarifleri ararken muhtemelen \u00dclker Bizim Ya\u011f&#8217;\u0131n &#8220;Hamur Bizim \u0130\u015fimiz&#8221; adl\u0131 YouTube kanal\u0131na denk gelmi\u015fsinizdir. Ancak bu kanal, basit bir tarif platformunun \u00e7ok \u00f6tesinde, ustal\u0131kla kurgulanm\u0131\u015f bir &#8220;sahip olunan medya varl\u0131\u011f\u0131&#8221; (owned media asset) \u00f6rne\u011fidir. Rapor, bu kanal\u0131n T\u00fcrkiye&#8217;deki ilk ve tek hamur i\u015fi odakl\u0131 alt\u0131n plaket sahibi YouTube kanal\u0131 oldu\u011funu teyit ediyor.<\/p>\n<p>\u0130statistikler ise k\u00fcresel bir ba\u015far\u0131y\u0131 i\u015faret ediyor: 1,6 milyon abone ve 120 milyonun \u00fczerinde izlenme. Ancak en \u00e7arp\u0131c\u0131 veri, kanal\u0131n abone say\u0131s\u0131yla H\u0131zl\u0131 T\u00fcketim \u00dcr\u00fcnleri (FMCG) kategorisinde sadece T\u00fcrkiye&#8217;de de\u011fil, <b>d\u00fcnyada 1. s\u0131rada<\/b> yer almas\u0131. Bu istatistiksel liderlik, uluslararas\u0131 alanda da tescillenmi\u015f durumda. Kanal, <b>\u00fc\u00e7 Uluslararas\u0131 Stevie \u00d6d\u00fcl\u00fc<\/b> kazan\u0131rken, bu \u00f6d\u00fcllerin ikisi &#8220;En Yenilik\u00e7i YouTube Kanal\u0131&#8221; ve &#8220;Topluluk Kat\u0131l\u0131m\u0131&#8221; kategorilerinde alt\u0131n madalya oldu.<\/p>\n<p>Bu, bir markan\u0131n geleneksel reklamc\u0131l\u0131\u011f\u0131n \u00f6tesine ge\u00e7erek t\u00fcketicilerle nas\u0131l do\u011frudan bir ili\u015fki kurabilece\u011finin, onlar\u0131n ilgi alanlar\u0131na dair birinci elden veri toplayabilece\u011finin ve sadakati art\u0131ran bir marka halesi yaratabilece\u011finin ders niteli\u011finde bir \u00f6rne\u011fidir.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3><b>2. Marketteki Raf\u0131n Hakimi, \u00dclke \u0130hracat\u0131n\u0131n Gizli G\u00fcc\u00fc<\/b><\/h3>\n<p>Besler G\u0131da, ezici bir ba\u015far\u0131yla iki stratejik cephede birden faaliyet g\u00f6steriyor: Bir yanda T\u00fcrk t\u00fcketicisinin mutfa\u011f\u0131na h\u00fckmederken, di\u011fer yanda \u00fclke ekonomisi i\u00e7in kilit bir motor g\u00f6revi g\u00f6r\u00fcyor. Bu &#8220;\u00e7ifte hakimiyet&#8221; stratejisinin boyutlar\u0131 rapordaki iki veriyle netle\u015fiyor.<\/p>\n<p>\u0130lk olarak, i\u00e7 pazardaki liderli\u011fi tart\u0131\u015fmas\u0131z. \u00dclker Bizim Ya\u011f, Teremya\u011f ve Luna gibi markalar\u0131yla Besler, T\u00fcrkiye t\u00fcketici margarin pazar\u0131nda (indirim marketleri hari\u00e7) <b>%67&#8217;lik ciro pay\u0131yla<\/b> a\u00e7\u0131k ara lider konumda. Bu, market raflar\u0131nda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz her \u00fc\u00e7 margarinden ikisinin bu \u015firkete ait oldu\u011fu anlam\u0131na geliyor.<\/p>\n<p>\u0130kinci ve daha etkileyici olan veri ise \u015firketin ulusal ihracattaki rol\u00fc. T\u00dc\u0130K verilerine g\u00f6re, 2025&#8217;in ilk \u00fc\u00e7 \u00e7eyre\u011finde \u015firketin i\u015ftiraki Marsa, tek ba\u015f\u0131na <b>T\u00fcrkiye&#8217;nin toplam ya\u011f ihracat\u0131n\u0131n %35&#8217;ini<\/b> \u00fcstlenerek, <b>be\u015f k\u0131tada 50&#8217;den fazla \u00fclkeye<\/b> ula\u015f\u0131yor. Bu iki rakam bir araya geldi\u011finde, g\u00fcnl\u00fck al\u0131\u015fveri\u015flerimizde kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z bir markan\u0131n asl\u0131nda hem i\u00e7 pazar\u0131 domine eden bir dev hem de ulusal ihracat\u0131n \u00fc\u00e7te birinden fazlas\u0131n\u0131 s\u0131rtlayan bir ekonomik g\u00fc\u00e7 oldu\u011funu anl\u0131yoruz.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3><b>3. Geleneksel Tar\u0131m, \u0130leri Teknoloji: Patates Tarlas\u0131n\u0131 \u0130zleyen Yapay Zeka<\/b><\/h3>\n<p>G\u0131da gibi geleneksel bir sekt\u00f6rde inovasyonun s\u0131n\u0131rlar\u0131n\u0131 zorlayan Besler, teknolojiyi tarlaya indiriyor. \u015eirketin, SuperFresh markas\u0131 alt\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc &#8220;SAFER&#8221; adl\u0131 Ar-Ge projesi, bu vizyonun en somut kan\u0131t\u0131. Proje, dondurulmu\u015f patates \u00fcretiminde kaliteyi ve verimlili\u011fi art\u0131rmak amac\u0131yla, patatesleri tarladan itibaren takip eden ve \u00fcr\u00fcn kalitesini hasat \u00f6ncesinde \u00f6ng\u00f6ren <b>yapay zeka destekli<\/b> bir sistem \u00fczerine kurulu.<\/p>\n<p>Bu yenilik\u00e7i yakla\u015f\u0131m, uluslararas\u0131 alanda da b\u00fcy\u00fck yank\u0131 uyand\u0131rm\u0131\u015f durumda. SAFER projesi, Avrupa&#8217;n\u0131n en prestijli inovasyon fonlar\u0131ndan biri olan Avrupa \u0130novasyon ve Teknoloji Enstit\u00fcs\u00fc&#8217;nden (EIT Food) tam <b>2,8 milyon Euro destek<\/b> almaya hak kazand\u0131. Projenin ba\u015far\u0131s\u0131 sadece bu fonla s\u0131n\u0131rl\u0131 de\u011fil; ayn\u0131 zamanda <b>\u00fc\u00e7 Stevie ve bir Hammers \u00f6d\u00fcl\u00fc<\/b> ile de ta\u00e7land\u0131r\u0131ld\u0131.<\/p>\n<p>Bu geli\u015fme, T\u00fcrkiye&#8217;nin \u00f6nde gelen bir g\u0131da \u015firketinin s\u00fcrd\u00fcr\u00fclebilirlik ve verimlilik i\u00e7in en ileri teknolojileri nas\u0131l benimsedi\u011fini ve bu alanda uluslararas\u0131 arenada takdir g\u00f6recek kadar iddial\u0131 projelere imza att\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3><b>4. Sosyal Sorumluluk Projesi Nas\u0131l Michelin Tavsiyeli Bir Men\u00fcye Girdi?<\/b><\/h3>\n<p>Sosyal sorumluluk projeleri genellikle birer maliyet kalemi olarak g\u00f6r\u00fcl\u00fcr. Ancak Besler&#8217;in, SuperFresh markas\u0131yla y\u00fcr\u00fctt\u00fc\u011f\u00fc &#8220;Tar\u0131m\u0131n Kad\u0131n Y\u0131ld\u0131zlar\u0131&#8221; projesi, bu alg\u0131y\u0131 y\u0131karak &#8220;de\u011fer yaratan sosyal sorumluluk&#8221; modelinin \u00f6nc\u00fc bir \u00f6rne\u011fini sunuyor.<\/p>\n<p>Proje, kad\u0131n \u00e7ift\u00e7ilerin eme\u011fini somut bir \u00fcr\u00fcne d\u00f6n\u00fc\u015ft\u00fcrerek kal\u0131plar\u0131n d\u0131\u015f\u0131na \u00e7\u0131kt\u0131. &#8220;TKY Eme\u011fiyle Ege\u2019den Hasat Bezelye&#8221; ad\u0131yla s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen bu \u00f6zel \u00fcr\u00fcn, Migros raflar\u0131nda t\u00fcketiciyle bulu\u015ftu. Hikayenin en \u00e7arp\u0131c\u0131 noktas\u0131 ise \u00fcr\u00fcn\u00fcn ula\u015ft\u0131\u011f\u0131 kalite seviyesi: Bu \u00f6zel \u00fcretim bezelye, bir <b>Michelin tavsiye restoran\u0131n\u0131n men\u00fcs\u00fcne<\/b> girmeyi ba\u015fard\u0131.<\/p>\n<p>Bu ba\u015far\u0131, sosyal sorumlulu\u011fun sadece bir ileti\u015fim \u00e7al\u0131\u015fmas\u0131 olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda \u015firkete gelir getiren, marka imaj\u0131n\u0131 g\u00fc\u00e7lendiren ve gurme seviyesinde kaliteye sahip katma de\u011ferli bir \u00fcr\u00fcne d\u00f6n\u00fc\u015febilece\u011fini kan\u0131tl\u0131yor. Besler, bu stratejiyle bir sosyal sorumluluk projesini, kalitesini en \u00fcst d\u00fczeyde tescil ettiren bir i\u015f inovasyonuna d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015f durumda.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3><b>Sonu\u00e7: Taba\u011f\u0131m\u0131zdaki Markalar\u0131n \u00d6tesinde<\/b><\/h3>\n<p>Besler G\u0131da&#8217;n\u0131n faaliyet raporundan \u00e7\u0131kan bu d\u00f6rt ger\u00e7ek, en bilindik markalar\u0131n arkas\u0131nda bile ne kadar derinlikli stratejiler, k\u00fcresel ba\u015far\u0131lar ve teknolojik at\u0131l\u0131mlar olabilece\u011fini g\u00f6zler \u00f6n\u00fcne seriyor. Bu, sadece bir g\u0131da \u015firketinin hikayesi de\u011fil; geleneksel bir sekt\u00f6rde dijitalle\u015fme, pazar hakimiyeti, teknolojik inovasyon ve de\u011fer yaratan sosyal etki gibi modern i\u015f d\u00fcnyas\u0131n\u0131n t\u00fcm ara\u00e7lar\u0131n\u0131 ustal\u0131kla kullanan bir devin vaka analizidir.<\/p>\n<p>Peki, her g\u00fcn kulland\u0131\u011f\u0131m\u0131z di\u011fer markalar\u0131n raflarda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz y\u00fczlerinin arkas\u0131nda daha ne gibi anlat\u0131lmam\u0131\u015f hikayeler yat\u0131yor olabilir?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #0000ff;\">Besler G\u0131da ve Kimya Sanayi ve Ticaret A.\u015e. 2025 \u00dc\u00e7\u00fcnc\u00fc \u00c7eyrek Faaliyet Raporu Bilgilendirme Notu<\/span><\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>Bu belge, Besler G\u0131da ve Kimya Sanayi ve Ticaret A.\u015e.&#8217;nin (&#8220;Grup&#8221;) 1 Ocak &#8211; 30 Eyl\u00fcl 2025 ara hesap d\u00f6nemine ait faaliyet raporu ve finansal tablolar\u0131n\u0131 sentezleyerek temel bulgular\u0131 ve stratejik geli\u015fmeleri \u00f6zetlemektedir. Rapor d\u00f6nemi, \u015firketin kurumsal kimli\u011fini yeniledi\u011fi, pazar liderli\u011fini peki\u015ftirdi\u011fi, inovasyon ve s\u00fcrd\u00fcr\u00fclebilirlik alanlar\u0131nda \u00f6nemli ad\u0131mlar att\u0131\u011f\u0131 bir d\u00f6nem olarak \u00f6ne \u00e7\u0131kmaktad\u0131r.<\/p>\n<p>\u0130lk dokuz ayl\u0131k d\u00f6nemde Grup, 22,4 milyar TL has\u0131lat elde etmi\u015ftir. Br\u00fct k\u00e2r marj\u0131 %21,07&#8217;den %23,31&#8217;e, FAV\u00d6K marj\u0131 ise %9,74&#8217;ten %11,49&#8217;a y\u00fckselerek operasyonel verimlilikte belirgin bir art\u0131\u015f kaydetmi\u015ftir. Grup, bu d\u00f6nemde kapasite art\u0131r\u0131m\u0131, verimlilik ve Ar-Ge odakl\u0131 alanlarda toplam 295,4 milyon TL&#8217;lik yat\u0131r\u0131m ger\u00e7ekle\u015ftirmi\u015ftir.<\/p>\n<p>\u015eirket, &#8220;SuperFresh&#8221; markas\u0131 ile dondurulmu\u015f g\u0131da pazar\u0131nda %37&#8217;lik ciro pay\u0131 ile, &#8220;\u00dclker Bizim Ya\u011f&#8221;, &#8220;\u00dclker Teremya\u011f&#8221; ve &#8220;Luna&#8221; gibi markalar\u0131yla da margarin pazar\u0131nda %67&#8217;lik ciro pay\u0131 ile a\u00e7\u0131k ara lider konumunu korumu\u015ftur. D\u00f6nem i\u00e7indeki \u00f6nemli geli\u015fmeler aras\u0131nda \u015firket unvan\u0131n\u0131n ve borsa i\u015flem kodunun &#8220;BESLR&#8221; olarak de\u011fi\u015ftirilmesi, JCR Eurasia Rating taraf\u0131ndan kredi notlar\u0131n\u0131n &#8220;Stabil&#8221; g\u00f6r\u00fcn\u00fcmle teyit edilmesi ve &#8220;SAFER&#8221; adl\u0131 yapay zek\u00e2 destekli Ar-Ge projesi i\u00e7in Avrupa \u0130novasyon ve Teknoloji Enstit\u00fcs\u00fc&#8217;nden (EIT Food) 2,8 milyon Euro destek al\u0131nmas\u0131 bulunmaktad\u0131r.<\/p>\n<p>\u0130hracat faaliyetlerinde de g\u00fc\u00e7l\u00fc bir performans sergilenmi\u015f, Ya\u011f \u0130\u015f Birimi i\u015ftiraki Marsa, T\u00fcrkiye&#8217;nin toplam ya\u011f ihracat\u0131n\u0131n %35&#8217;ini tek ba\u015f\u0131na ger\u00e7ekle\u015ftirmi\u015ftir. Grup, 5 k\u0131tada 50&#8217;den fazla \u00fclkeye ihracat yaparak k\u00fcresel pazardaki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmi\u015ftir. Pazarlama ve ileti\u015fim alan\u0131nda y\u00fcr\u00fct\u00fclen ba\u015far\u0131l\u0131 kampanyalar, yeni \u00fcr\u00fcn lansmanlar\u0131 ve kazan\u0131lan 23 \u00f6d\u00fcl, markalar\u0131n g\u00fcc\u00fcn\u00fc ve pazarla olan ba\u011f\u0131n\u0131 peki\u015ftirmi\u015ftir.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3>1. Kurumsal Yap\u0131 ve Kimlik<\/h3>\n<h4>a. Genel Bilgiler ve Ortakl\u0131k Yap\u0131s\u0131<\/h4>\n<p>1 Ocak &#8211; 30 Eyl\u00fcl 2025 d\u00f6nemini kapsayan rapora g\u00f6re, \u015firketin temel kurumsal bilgileri a\u015fa\u011f\u0131daki gibidir:<\/p>\n<ul>\n<li><b>Ticaret Unvan\u0131:<\/b> Besler G\u0131da ve Kimya Sanayi ve Ticaret Anonim \u015eirketi<\/li>\n<li><b>Borsa \u0130\u015flem Kodu:<\/b> BESLR (2 Haziran 2025&#8217;ten itibaren)<\/li>\n<li><b>\u00d6denmi\u015f Sermaye:<\/b> 662.000.000 TL<\/li>\n<li><b>Merkez Adresi:<\/b> K\u0131s\u0131kl\u0131 Mah. Ferah Cad. No:1\/A \u00dcsk\u00fcdar\/\u0130stanbul<\/li>\n<\/ul>\n<p>\u015eirket, Sermaye Piyasas\u0131 Kurulu&#8217;na (SPK) kay\u0131tl\u0131 olup hisseleri 1994 y\u0131l\u0131ndan beri Borsa \u0130stanbul&#8217;da (BIST) i\u015flem g\u00f6rmektedir. 30 Eyl\u00fcl 2025 itibar\u0131yla ortakl\u0131k yap\u0131s\u0131nda \u00f6nemli bir de\u011fi\u015fiklik olmam\u0131\u015ft\u0131r.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Ortakl\u0131\u011f\u0131n Unvan\u0131<\/td>\n<td>Pay Oran\u0131 (%)<\/td>\n<td>Tutar (TL)<\/td>\n<\/tr>\n<tr>\n<td>Y\u0131ld\u0131z Holding A.\u015e.<\/td>\n<td>60,53<\/td>\n<td>400.675.745<\/td>\n<\/tr>\n<tr>\n<td>Murat \u00dclker<\/td>\n<td>9,98<\/td>\n<td>66.079.898<\/td>\n<\/tr>\n<tr>\n<td>Di\u011fer<\/td>\n<td>29,49<\/td>\n<td>195.244.357<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam<\/b><\/td>\n<td><b>100<\/b><\/td>\n<td><b>662.000.000<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>b. Ba\u011fl\u0131 Ortakl\u0131klar<\/h4>\n<p>Grup, konsolidasyon kapsam\u0131nda a\u015fa\u011f\u0131daki ba\u011fl\u0131 ortakl\u0131klara sahiptir:<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Ba\u011fl\u0131 Ortakl\u0131k<\/td>\n<td>Etkin Sahiplik Oran\u0131 (%)<\/td>\n<\/tr>\n<tr>\n<td>Kerpe G\u0131da Sanayi ve Ticaret A.\u015e.<\/td>\n<td>100,00<\/td>\n<\/tr>\n<tr>\n<td>Besmar G\u0131da Sanayi ve Ticaret A.\u015e.<\/td>\n<td>100,00<\/td>\n<\/tr>\n<tr>\n<td>Donuk F\u0131r\u0131nc\u0131l\u0131k \u00dcr\u00fcnleri Sanayi ve Ticaret A.\u015e.<\/td>\n<td>100,00<\/td>\n<\/tr>\n<tr>\n<td>Berk Enerji \u00dcretimi A.\u015e.<\/td>\n<td>88,17<\/td>\n<\/tr>\n<tr>\n<td>Marsa Ya\u011f Sanayi ve Ticaret A.\u015e.<\/td>\n<td>70,00<\/td>\n<\/tr>\n<tr>\n<td>Western Foods and Packaging SDN BHD (*)<\/td>\n<td>70,00<\/td>\n<\/tr>\n<tr>\n<td>&lt;small&gt;(*) Grup, ilgili \u015firkette dolayl\u0131 pay sahibidir.&lt;\/small&gt;<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>c. Y\u00f6netim Kurulu ve \u00dcst Y\u00f6netim<\/h4>\n<p>Rapor tarihi itibar\u0131yla Y\u00f6netim Kurulu&#8217;nda \u00f6nemli de\u011fi\u015fiklikler ya\u015fanm\u0131\u015ft\u0131r. 28 Nisan 2025&#8217;te Ali \u00dclker&#8217;in istifas\u0131 \u00fczerine Y\u00f6netim Kurulu \u00dcyeli\u011fine Yahya \u00dclker atanm\u0131\u015f, Y\u00f6netim Kurulu Ba\u015fkanl\u0131\u011f\u0131na Mehmet T\u00fct\u00fcnc\u00fc ve Ba\u015fkan Vekilli\u011fine Fahrettin G\u00fcnalp Ertik se\u00e7ilmi\u015ftir.<\/p>\n<p><b>\u00dcst Y\u00f6netim Kadrosu:<\/b><\/p>\n<ul>\n<li><b>CEO:<\/b> Mert Alt\u0131nk\u0131l\u0131n\u00e7<\/li>\n<li><b>CMO:<\/b> G\u00fclizar \u00d6cal Do\u011fan<\/li>\n<li><b>COO:<\/b> \u00d6zhan Nuri \u00d6zesenli<\/li>\n<li><b>CFO:<\/b> Ufuk Kasar<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3>2. Operasyonel Faaliyetler ve \u0130\u015f Birimleri<\/h3>\n<p>Grup, faaliyetlerini <b>Dondurulmu\u015f G\u0131da ve Konserve \u0130\u015f Birimi<\/b> ile <b>Ya\u011f \u0130\u015f Birimi<\/b> olmak \u00fczere iki ana kolda y\u00fcr\u00fctmektedir.<\/p>\n<h4>a. \u00dcretim Tesisleri ve Kapasite<\/h4>\n<p>Grup, 2 \u00fclkede toplam 6 fabrikada \u00fcretim yapmaktad\u0131r. Bu tesislerin toplam kapal\u0131 alan\u0131 yakla\u015f\u0131k 181.628 m\u00b2, toplam y\u0131ll\u0131k \u00fcretim kapasitesi ise 782.844 tondur.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>\u0130\u015f Birimi<\/td>\n<td>Fabrika<\/td>\n<td>Kurulu\u015f Y\u0131l\u0131<\/td>\n<td>\u00dcr\u00fcnler<\/td>\n<td>Y\u0131ll\u0131k Kapasite (ton)<\/td>\n<\/tr>\n<tr>\n<td><b>Dondurulmu\u015f &amp; Konserve<\/b><\/td>\n<td>Bursa<\/td>\n<td>1972<\/td>\n<td>Dondurulmu\u015f unlu mamuller, et \u00fcr\u00fcnleri, konserve ton bal\u0131\u011f\u0131 ve sebze<\/td>\n<td>66.720<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Afyon<\/td>\n<td>2013<\/td>\n<td>Dondurulmu\u015f patates, sebze-meyve ve kaplamal\u0131 \u00fcr\u00fcnler<\/td>\n<td>96.824<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>\u0130stanbul (DFU)<\/td>\n<td>2014<\/td>\n<td>Donuk unlu mamuller<\/td>\n<td>14.300<\/td>\n<\/tr>\n<tr>\n<td><b>Ya\u011f \u0130\u015f Birimi<\/b><\/td>\n<td>Adana (Marsa)<\/td>\n<td>1947<\/td>\n<td>T\u00fcketici margarin, end\u00fcstriyel ve yemeklik ya\u011flar<\/td>\n<td>225.000<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>\u0130stanbul (Kurtk\u00f6y)<\/td>\n<td>1992<\/td>\n<td>T\u00fcketici margarin, end\u00fcstriyel ve yemeklik ya\u011flar<\/td>\n<td>220.000<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Brunei (Western Foods)<\/td>\n<td>2017<\/td>\n<td>T\u00fcketici margarin, end\u00fcstriyel ve yemeklik ya\u011flar<\/td>\n<td>60.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>b. Sat\u0131\u015f ve Da\u011f\u0131t\u0131m A\u011f\u0131<\/h4>\n<ul>\n<li><b>SuperFresh (Dondurulmu\u015f G\u0131da):<\/b> 57 bayi, 195 da\u011f\u0131t\u0131m arac\u0131 ve 20.135 adet dondurucu ile T\u00fcrkiye genelinde 137 binden fazla sat\u0131\u015f noktas\u0131na ula\u015fmaktad\u0131r.<\/li>\n<li><b>Ya\u011f \u0130\u015f Birimi:<\/b> T\u00fcketici \u00fcr\u00fcnlerinin da\u011f\u0131t\u0131m\u0131 geleneksel kanalda Horizon, modern kanalda ise \u015firketin kendi organizasyonu taraf\u0131ndan y\u00fcr\u00fct\u00fclmektedir. End\u00fcstriyel ve ihracat \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131 ise Besler ve Marsa sat\u0131\u015f organizasyonlar\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilmektedir.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3>3. 2025 Y\u0131l\u0131 \u0130lk Dokuz Ay Finansal Performans\u0131<\/h3>\n<p>Grup, 2025&#8217;in ilk dokuz ay\u0131nda k\u00e2rl\u0131l\u0131k marjlar\u0131n\u0131 art\u0131rarak g\u00fc\u00e7l\u00fc bir finansal performans sergilemi\u015ftir.<\/p>\n<h4>a. \u00d6zet Gelir Tablosu<\/h4>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>(TL)<\/td>\n<td>1 Ocak &#8211; 30 Eyl\u00fcl 2025<\/td>\n<td>1 Ocak &#8211; 30 Eyl\u00fcl 2024<\/td>\n<td>De\u011fi\u015fim<\/td>\n<\/tr>\n<tr>\n<td><b>Has\u0131lat<\/b><\/td>\n<td>22.398.747.503<\/td>\n<td>23.091.463.086<\/td>\n<td>-3,0%<\/td>\n<\/tr>\n<tr>\n<td><b>Br\u00fct Kar<\/b><\/td>\n<td>5.221.800.164<\/td>\n<td>4.864.263.747<\/td>\n<td>+7,3%<\/td>\n<\/tr>\n<tr>\n<td><i>Br\u00fct K\u00e2r Marj\u0131<\/i><\/td>\n<td><i>%23,31<\/i><\/td>\n<td><i>%21,07<\/i><\/td>\n<td><i>+2,24 p.p.<\/i><\/td>\n<\/tr>\n<tr>\n<td><b>Faaliyet Kar\u0131<\/b><\/td>\n<td>2.022.957.693<\/td>\n<td>1.734.621.807<\/td>\n<td>+16,6%<\/td>\n<\/tr>\n<tr>\n<td><i>Faaliyet K\u00e2r Marj\u0131<\/i><\/td>\n<td><i>%9,03<\/i><\/td>\n<td><i>%7,51<\/i><\/td>\n<td><i>+1,52 p.p.<\/i><\/td>\n<\/tr>\n<tr>\n<td><b>FAV\u00d6K<\/b><\/td>\n<td>2.573.646.811<\/td>\n<td>2.248.946.365<\/td>\n<td>+14,4%<\/td>\n<\/tr>\n<tr>\n<td><i>FAV\u00d6K Marj\u0131<\/i><\/td>\n<td><i>%11,49<\/i><\/td>\n<td><i>%9,74<\/i><\/td>\n<td><i>+1,75 p.p.<\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>b. \u00d6zet Bilan\u00e7o<\/h4>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>(TL)<\/td>\n<td>30 Eyl\u00fcl 2025<\/td>\n<td>31 Aral\u0131k 2024<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam Varl\u0131klar<\/b><\/td>\n<td>36.699.203.246<\/td>\n<td>34.870.658.078<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam \u00d6zkaynaklar<\/b><\/td>\n<td>15.640.756.525<\/td>\n<td>15.635.825.579<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam Y\u00fck\u00fcml\u00fcl\u00fckler<\/b><\/td>\n<td>21.058.446.721<\/td>\n<td>19.234.832.499<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>c. Yat\u0131r\u0131mlar<\/h4>\n<p>Grup, 2025&#8217;in Ocak-Eyl\u00fcl d\u00f6neminde kapasite, altyap\u0131, verimlilik, kalite, bilgi teknolojileri ve Ar-Ge alanlar\u0131nda toplam <b>295.453.264 TL<\/b> tutar\u0131nda yat\u0131r\u0131m ger\u00e7ekle\u015ftirmi\u015ftir.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3>4. Pazar Konumu ve Sekt\u00f6rel Analiz<\/h3>\n<h4>a. Dondurulmu\u015f G\u0131da ve Konserve Pazar\u0131<\/h4>\n<ul>\n<li><b>Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc:<\/b> T\u00fcrkiye dondurulmu\u015f g\u0131da pazar\u0131, Eyl\u00fcl 2025 itibar\u0131yla y\u0131ll\u0131k bazda %62 ciro art\u0131\u015f\u0131yla <b>30,9 milyar TL<\/b>&#8216;ye ula\u015fm\u0131\u015ft\u0131r.<\/li>\n<li><b>Lider Konum:<\/b> SuperFresh markas\u0131, indirim marketleri hari\u00e7 %37&#8217;lik pazar pay\u0131 ile sekt\u00f6r\u00fcn a\u00e7\u0131k ara lideridir ve 2024&#8217;te &#8220;En Sevilen Dondurulmu\u015f G\u0131da Markas\u0131&#8221; se\u00e7ilmi\u015ftir.<\/li>\n<li><b>B\u00fcy\u00fcme Potansiyeli:<\/b> T\u00fcrkiye&#8217;de hane ba\u015f\u0131 y\u0131ll\u0131k t\u00fcketim 7,8 kg iken, ABD ve Avrupa&#8217;da bu rakam 30 kg&#8217;nin \u00fczerindedir. Bu durum, pazar\u0131n b\u00fcy\u00fcme potansiyelini g\u00f6stermektedir.<\/li>\n<\/ul>\n<h4>b. Ya\u011f Sekt\u00f6r\u00fc<\/h4>\n<ul>\n<li><b>Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc:<\/b> T\u00fcrkiye t\u00fcketici ya\u011f pazar\u0131, Eyl\u00fcl 2025 itibar\u0131yla y\u0131ll\u0131k bazda %55 b\u00fcy\u00fcyerek <b>90,9 milyar TL<\/b>&#8216;ye ula\u015fm\u0131\u015ft\u0131r. Margarin kategorisi ise %25 b\u00fcy\u00fcyerek <b>9,1 milyar TL<\/b> olmu\u015ftur.<\/li>\n<li><b>Lider Konum:<\/b> Besler, indirim marketleri hari\u00e7 margarin pazar\u0131nda <b>%67<\/b> ciro pay\u0131 ile lider konumdad\u0131r.<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3>5. D\u00f6nem \u0130\u00e7indeki \u00d6nemli Geli\u015fmeler ve Stratejik Ad\u0131mlar<\/h3>\n<ul>\n<li><b>Kurumsal D\u00f6n\u00fc\u015f\u00fcm:<\/b> \u015eirket unvan\u0131 &#8220;Besler G\u0131da ve Kimya Sanayi ve Ticaret Anonim \u015eirketi&#8221; olarak, Borsa \u0130stanbul&#8217;daki i\u015flem kodu ise &#8220;KERVT&#8221;den &#8220;BESLR&#8221;ye de\u011fi\u015ftirilmi\u015ftir.<\/li>\n<li><b>Kredi Notu:<\/b> JCR Eurasia Rating, \u015firketin uzun vadeli ulusal notunu &#8220;AA- (tr)&#8221; ve uluslararas\u0131 notunu &#8220;BB&#8221; olarak &#8220;Stabil&#8221; g\u00f6r\u00fcn\u00fcmle teyit etmi\u015ftir.<\/li>\n<li><b>Ar-Ge ve \u0130novasyon:<\/b> Yapay zek\u00e2 destekli tar\u0131m projesi &#8220;SAFER&#8221; i\u00e7in Avrupa \u0130novasyon ve Teknoloji Enstit\u00fcs\u00fc&#8217;nden (EIT Food) <b>2,8 milyon Euro<\/b> destek kazan\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Yeni \u00dcr\u00fcnler:<\/b> SuperFresh markas\u0131 alt\u0131nda 20 yeni \u00fcr\u00fcn piyasaya s\u00fcr\u00fclm\u00fc\u015ft\u00fcr. Bu yeni \u00fcr\u00fcnler, toplam perakende SuperFresh cirosunun %18&#8217;ini olu\u015fturmu\u015ftur. Ya\u011f i\u015f biriminde ise s\u00fcrme kategorisine &#8220;\u00dclker S\u00fcrmix Ekmek\u00fcst\u00fc&#8221; markas\u0131yla giri\u015f yap\u0131lm\u0131\u015ft\u0131r.<\/li>\n<li><b>Pazarlama ve \u0130leti\u015fim:<\/b>\n<ul>\n<li><b>&#8220;Dolapta Ne Var? SuperFresh&#8221;<\/b> kampanyas\u0131 ile t\u00fcm zamanlar\u0131n sat\u0131\u015f rekoru k\u0131r\u0131lm\u0131\u015f ve %40 tonaj b\u00fcy\u00fcmesi sa\u011flanm\u0131\u015ft\u0131r.<\/li>\n<li><b>&#8220;Hamur Bizim \u0130\u015fimiz&#8221;<\/b> YouTube kanal\u0131, 1,6 milyon aboneye ula\u015farak H\u0131zl\u0131 T\u00fcketim kategorisinde d\u00fcnyada 1. s\u0131raya yerle\u015fmi\u015ftir.<\/li>\n<li><b>&#8220;Tar\u0131m\u0131n Kad\u0131n Y\u0131ld\u0131zlar\u0131&#8221;<\/b> sosyal sorumluluk projesi kapsam\u0131nda &#8220;TKY Eme\u011fiyle Ege\u2019den Hasat Bezelye&#8221; \u00fcr\u00fcn\u00fc piyasaya s\u00fcr\u00fclm\u00fc\u015ft\u00fcr.<\/li>\n<li>S\u00fcrd\u00fcr\u00fclebilirlik ve marka ileti\u015fim \u00e7al\u0131\u015fmalar\u0131yla toplam <b>23 \u00f6d\u00fcl<\/b> kazan\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<h3>6. \u0130hracat Faaliyetleri<\/h3>\n<ul>\n<li><b>Dondurulmu\u015f G\u0131da ve Konserve:<\/b> SuperFresh, 5 k\u0131tada 30&#8217;dan fazla \u00fclkeye ihracat yapmaktad\u0131r. Anuga 2025 gibi prestijli fuarlara kat\u0131l\u0131m g\u00f6stererek global pazardaki konumunu g\u00fc\u00e7lendirmi\u015ftir.<\/li>\n<li><b>Ya\u011f \u0130\u015f Birimi:<\/b>\n<ul>\n<li>2025&#8217;in ilk \u00fc\u00e7 \u00e7eyre\u011finde Marsa, T\u00fcrkiye&#8217;nin toplam ya\u011f ihracat\u0131n\u0131n <b>%35&#8217;ini<\/b> tek ba\u015f\u0131na ger\u00e7ekle\u015ftirmi\u015ftir.<\/li>\n<li>5 k\u0131tada 50&#8217;den fazla \u00fclkeye ihracat yap\u0131lmaktad\u0131r. Irak, G\u00fcrcistan, Romanya ve Arnavutluk gibi pazarlarda \u00e7e\u015fitli kategorilerde pazar lideridir.<\/li>\n<li>Uluslararas\u0131 fuarlara kat\u0131l\u0131m sayesinde portf\u00f6ye 20&#8217;den fazla yeni m\u00fc\u015fteri eklenmi\u015ftir.<\/li>\n<li>G\u00fcrcistan&#8217;da &#8220;Ustam Ha\u00e7apuri&#8221; \u00fcr\u00fcn\u00fc %50&#8217;ye yak\u0131n tonaj b\u00fcy\u00fcmesi g\u00f6stermi\u015f, Ortado\u011fu&#8217;da ise &#8220;\u00dclker Bizim Kahvalt\u0131l\u0131k&#8221; \u00fcr\u00fcn\u00fc ile sadece Suriye&#8217;ye 1 ayda 100 tonun \u00fczerinde ihracat yap\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<button class=\"simplefavorite-button\" data-postid=\"648\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>Bu rapor, **Besler G\u0131da ve Kimya Sanayi ve Ticaret A.\u015e.**&#8217;nin 1 Ocak &#8211; 30 Eyl\u00fcl 2025 d\u00f6nemini kapsayan **konsolide faaliyet detaylar\u0131n\u0131** ve finansal performans\u0131n\u0131 sunmaktad\u0131r. \u015eirketin **unvan de\u011fi\u015fikli\u011fi** ve **Borsa \u0130stanbul**\u2019daki yeni i\u015flem kodu gibi kurumsal g\u00fcncellemelerin payla\u015f\u0131ld\u0131\u011f\u0131 metinde, dondurulmu\u015f g\u0131da, konserve ve ya\u011f sekt\u00f6rlerindeki **pazar liderli\u011fi** vurgulanmaktad\u0131r. **Y\u0131ld\u0131z Holding** i\u015ftiraki olan kurulu\u015fun \u00fcretim kapasitesi, **s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 Ar-Ge yat\u0131r\u0131mlar\u0131** ve geni\u015f ihracat a\u011f\u0131na dair veriler ayr\u0131nt\u0131lar\u0131yla aktar\u0131lmaktad\u0131r. Ayr\u0131ca, dokuz ayl\u0131k s\u00fcre\u00e7teki **mali tablolar**, y\u00f6netim kurulu yap\u0131s\u0131 ve \u015firketin risk y\u00f6netimi politikalar\u0131 hakk\u0131nda kapsaml\u0131 bilgiler verilmektedir. Toplam **662 milyon TL sermayeli** \u015firketin, yenilik\u00e7i projeleri ve \u00f6d\u00fcll\u00fc ileti\u015fim kampanyalar\u0131yla k\u00fcresel pazardaki stratejik konumu \u00f6zetlenmektedir.<\/p>\n","protected":false},"author":1,"featured_media":739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[147],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilancoanalizi","tag-beslr"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=648"}],"version-history":[{"count":2,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/648\/revisions"}],"predecessor-version":[{"id":740,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/648\/revisions\/740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}