{"id":668,"date":"2025-12-28T13:08:15","date_gmt":"2025-12-28T10:08:15","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketrisk\/?p=668"},"modified":"2025-12-29T01:56:47","modified_gmt":"2025-12-28T22:56:47","slug":"%f0%9f%94%b4%f0%9f%87%b9%f0%9f%87%b7-bigtk-big-medya-teknoloji-2025-9-bilanco-analizi","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketrisk\/668","title":{"rendered":"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #BIGTK | Big Medya Teknoloji 2025\/9 Bilan\u00e7o Analizi"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #BIGTK | Big Medya Teknoloji 2025\/9 Bilan\u00e7o Analizi\" width=\"858\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/sbU8U4zAqzo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1>Bir Medya Devinin Finansal Raporu Ne Anlat\u0131yor? 5 \u015ea\u015f\u0131rt\u0131c\u0131 Ger\u00e7ek<\/h1>\n<h3>Giri\u015f: Tan\u0131d\u0131k Kapaklar\u0131n Ard\u0131ndaki Bilinmeyen Hikaye<\/h3>\n<p><i>Elle, Capital, Atlas, Level<\/i>&#8230; Bu dergi isimleri, T\u00fcrkiye&#8217;deki bir\u00e7ok okur i\u00e7in gazete bayilerinin ve kitap\u00e7\u0131lar\u0131n tan\u0131d\u0131k y\u00fczleridir. Y\u0131llard\u0131r kendi alanlar\u0131nda pazar\u0131n zirvesinde yer alan bu markalara bakt\u0131\u011f\u0131m\u0131zda, arkalar\u0131ndaki \u015firketin de son derece sa\u011fl\u0131kl\u0131 ve k\u00e2rl\u0131 oldu\u011funu varsaymak do\u011fald\u0131r. Sonu\u00e7ta, bu kadar g\u00fc\u00e7l\u00fc ve bilinen markalar, finansal ba\u015far\u0131n\u0131n en net g\u00f6stergesi gibi durur.<\/p>\n<p>Ancak bu parlak kapaklar\u0131n arkas\u0131nda, bilan\u00e7osu k\u0131rm\u0131z\u0131 m\u00fcrekkeple yaz\u0131lm\u0131\u015f, bor\u00e7lar\u0131 varl\u0131klar\u0131n\u0131 a\u015fan bir \u015firket ve geleneksel yay\u0131nc\u0131l\u0131ktan radikal bir ka\u00e7\u0131\u015f plan\u0131 yat\u0131yor. Yak\u0131n zamanda ad\u0131n\u0131 &#8220;Do\u011fan Burda Dergi Yay\u0131nc\u0131l\u0131k ve Pazarlama A.\u015e.&#8221;den &#8220;Big Medya Teknoloji A.\u015e.&#8221;ye \u00e7eviren \u015firket, 2025&#8217;in ilk dokuz ay\u0131na ait finansal raporunu yay\u0131mlad\u0131. Rakamlar, pazar lideri bir medya devinin asl\u0131nda ne kadar zorlu bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7ti\u011fini ve bilan\u00e7osunda ne t\u00fcr s\u00fcrprizler bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. Peki, bir medya devinin perde arkas\u0131nda ger\u00e7ekte neler oluyor?<\/p>\n<h3>1. Piyasa Lideri Ama S\u00fcrekli Zararda<\/h3>\n<p>Big Medya&#8217;n\u0131n kendi faaliyet raporuna g\u00f6re \u015firket, hem dergi tiraj\u0131nda hem de reklam pazar\u0131nda lider konumda. Portf\u00f6y\u00fcnde 25 dergi bulunan \u015firketin <i>Level, Atlas<\/i> ve <i>Yacht T\u00fcrkiye<\/i> gibi yay\u0131nlar\u0131 kendi kategorilerinde zirvede yer al\u0131yor.<\/p>\n<p>Ancak bu pazar hakimiyeti, k\u00e2rl\u0131l\u0131\u011fa d\u00f6n\u00fc\u015fm\u00fcyor. \u015eirket, 2025 y\u0131l\u0131n\u0131n ilk dokuz ay\u0131nda <b>22.8 milyon TL net zarar<\/b> a\u00e7\u0131klad\u0131. Bu durum yeni de de\u011fil; \u015firket 2024 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6neminde de 30.2 milyon TL zarar etmi\u015fti.<\/p>\n<p>Bu tezat\u0131n arkas\u0131ndaki temel sebep, \u015firketi adeta bir mengeneye alan k\u00e2rl\u0131l\u0131k bask\u0131s\u0131d\u0131r. \u015eirketin cirosu (Has\u0131lat) bir \u00f6nceki y\u0131la g\u00f6re %16 azalarak 425.3 milyon TL&#8217;ye d\u00fc\u015ferken, satt\u0131\u011f\u0131 \u00fcr\u00fcnlerin maliyeti (Sat\u0131\u015flar\u0131n Maliyeti) %3 artarak 286.2 milyon TL&#8217;ye y\u00fckselmi\u015f. K\u0131sacas\u0131, \u015firket hem daha az kazan\u0131yor hem de ana faaliyetleri i\u00e7in daha fazla harcamak zorunda kal\u0131yor; bu da operasyonel k\u00e2rl\u0131l\u0131\u011f\u0131 neredeyse imkans\u0131z hale getiriyor.<\/p>\n<h3>2. Varl\u0131klardan Daha Fazla Bor\u00e7: Negatif \u00d6zkaynak Problemi<\/h3>\n<p>Finansal dilde &#8220;\u00f6zkaynak&#8221;, en basit tan\u0131m\u0131yla, bir \u015firketin t\u00fcm varl\u0131klar\u0131 sat\u0131l\u0131p t\u00fcm bor\u00e7lar\u0131 \u00f6dendikten sonra geriye kalan net de\u011feridir. Sa\u011fl\u0131kl\u0131 bir \u015firket i\u00e7in bu de\u011ferin pozitif olmas\u0131 beklenir.<\/p>\n<p>Big Medya&#8217;n\u0131n 30 Eyl\u00fcl 2025 tarihli bilan\u00e7osunda ise bu kalemde \u015fok edici bir rakam var: Toplam \u00f6zkaynaklar <b>negatif 30.5 milyon TL<\/b>.<\/p>\n<p>Bu rakam\u0131n do\u011frudan anlam\u0131 \u015fudur: \u015eirketin toplam bor\u00e7lar\u0131 (Toplam Y\u00fck\u00fcml\u00fcl\u00fckler) olan 379.4 milyon TL, sahip oldu\u011fu t\u00fcm varl\u0131klar\u0131n (Toplam Varl\u0131klar) de\u011feri olan 348.9 milyon TL&#8217;yi a\u015f\u0131yor. Basit bir ifadeyle, \u015firket bug\u00fcn sahip oldu\u011fu her \u015feyi satsa bile t\u00fcm bor\u00e7lar\u0131n\u0131 \u00f6deyemez ve kasas\u0131nda 30.5 milyon TL&#8217;lik bir a\u00e7\u0131k kal\u0131rd\u0131. Negatif \u00f6zkaynak, bir \u015firketin kar\u015f\u0131la\u015fabilece\u011fi en ciddi finansal alarm zillerinden biridir ve \u015firketin i\u00e7inde bulundu\u011fu finansal zorluklar\u0131n boyutunu net bir \u015fekilde ortaya koymaktad\u0131r.<\/p>\n<h3>3. As\u0131l K\u00e2r Dergilerden De\u011fil, Finansal Yat\u0131r\u0131mlardan Geldi<\/h3>\n<p>\u015eirketin ana i\u015fi olan yay\u0131nc\u0131l\u0131k faaliyetleri, beklendi\u011fi gibi k\u00e2r getirmemi\u015f. Rapora g\u00f6re, \u015firketin esas faaliyetlerinden kaynaklanan zarar\u0131 (Esas Faaliyet Zarar\u0131) 92.8 milyon TL gibi devasa bir rakama ula\u015fm\u0131\u015f.<\/p>\n<p>Ancak raporun en \u015fa\u015f\u0131rt\u0131c\u0131 detay\u0131 burada ortaya \u00e7\u0131k\u0131yor. \u015eirket, yat\u0131r\u0131m faaliyetlerinden <b>65.9 milyon TL&#8217;lik muazzam bir gelir<\/b> elde etmi\u015f. Bu gelirin neredeyse tamam\u0131, yat\u0131r\u0131m fonlar\u0131n\u0131n de\u011ferindeki art\u0131\u015ftan (&#8220;Fon De\u011fer De\u011fi\u015fimi K\u00e2rlar\u0131&#8221;) kaynaklan\u0131yor.<\/p>\n<p>Bu de\u011fi\u015fimin \u00f6l\u00e7e\u011fini anlamak i\u00e7in bir \u00f6nceki y\u0131la bakmak yeterli: 2024&#8217;\u00fcn ayn\u0131 d\u00f6neminde bu kalemden elde edilen gelir sadece 1.2 milyon TL&#8217;ydi. Bu, bir y\u0131lda yakla\u015f\u0131k %5400&#8217;l\u00fck ak\u0131l almaz bir art\u0131\u015f anlam\u0131na geliyor. Bu durum, &#8220;\u015eirket bir yay\u0131nc\u0131dan \u00e7ok bir yat\u0131r\u0131m \u015firketine mi d\u00f6n\u00fc\u015f\u00fcyor?&#8221; sorusunu ak\u0131llara getiriyor. G\u00f6r\u00fcnen o ki yeni y\u00f6netim, zorlu bas\u0131l\u0131 medya sekt\u00f6r\u00fcn\u00fcn d\u0131\u015f\u0131nda yeni gelir kaynaklar\u0131 yaratmak i\u00e7in finansal yat\u0131r\u0131mlar\u0131 bir strateji olarak benimsiyor.<\/p>\n<h3>4. Muhasebe Hamlesi: Yar\u0131m Milyar Liral\u0131k Ge\u00e7mi\u015f Y\u0131l Zarar\u0131 Nas\u0131l &#8220;S\u0131f\u0131rland\u0131&#8221;?<\/h3>\n<p>\u015eirket, bilan\u00e7osunu temizlemek ve \u00f6zellikle negatif \u00f6zkaynak sorununu \u00e7\u00f6zmek i\u00e7in \u00e7ok kritik bir ad\u0131m att\u0131.<\/p>\n<p>Y\u00f6netim Kurulu karar\u0131yla, bilan\u00e7oda birikmi\u015f olan <b>591.1 milyon TL&#8217;lik devasa ge\u00e7mi\u015f y\u0131llar zarar\u0131n\u0131<\/b> mahsup etme (s\u0131f\u0131rlama) karar\u0131 al\u0131nd\u0131 ve bu karar 4 Nisan 2025 tarihli Ola\u011fan Genel Kurul&#8217;da onayland\u0131. Bu i\u015flem, bilan\u00e7odaki &#8220;Sermaye D\u00fczeltme Farklar\u0131&#8221; ve &#8220;K\u00e2rdan Ayr\u0131lan K\u0131s\u0131tlanm\u0131\u015f Yedekler&#8221; gibi di\u011fer \u00f6zkaynak kalemlerinin kullan\u0131lmas\u0131yla ger\u00e7ekle\u015ftirildi. Rapor, bu hamleyi bir &#8220;bilan\u00e7o sadele\u015ftirmesi&#8221; olarak nitelendiriyor.<\/p>\n<p>Bu, \u015firketin gelecekteki potansiyel yat\u0131r\u0131mc\u0131lara veya kredi kurulu\u015flar\u0131na sunabilece\u011fi bilan\u00e7oyu &#8220;yat\u0131r\u0131ma haz\u0131r&#8221; hale getirmek i\u00e7in at\u0131lm\u0131\u015f zorunlu bir ad\u0131md\u0131r. Bu hamle \u015firketin kasas\u0131na yeni bir nakit giri\u015fi sa\u011flamasa da, ka\u011f\u0131t \u00fczerinde negatif \u00f6zkaynak sorununu \u00e7\u00f6zmek ve gelecekte yat\u0131r\u0131mc\u0131lara daha sa\u011fl\u0131kl\u0131 bir finansal tablo sunmak i\u00e7in yap\u0131lm\u0131\u015f kritik bir muhasebe manevras\u0131d\u0131r.<\/p>\n<h3>5. Yeni \u0130sim, Yeni Strateji: &#8220;Teknoloji&#8221; Vurgusunun Anlam\u0131<\/h3>\n<p>\u015eirketin ad\u0131n\u0131 &#8220;Do\u011fan Burda Dergi Yay\u0131nc\u0131l\u0131k ve Pazarlama A.\u015e.&#8221;den <b>&#8220;Big Medya Teknoloji A.\u015e.&#8221;<\/b> olarak, Borsa \u0130stanbul&#8217;daki kodunu ise <b>BIGTK<\/b> olarak de\u011fi\u015ftirmesi yaln\u0131zca kozmetik bir de\u011fi\u015fiklik de\u011fil.<\/p>\n<p>Finansal rapor, bu yeniden markala\u015fman\u0131n arkas\u0131ndaki stratejiyi do\u011fruluyor. Rakamlar, geleneksel bas\u0131l\u0131 medyaya olan ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 aktif olarak azaltmaya \u00e7al\u0131\u015fan bir \u015firketi g\u00f6steriyor. Yap\u0131lan b\u00fcy\u00fck finansal yeniden yap\u0131land\u0131rma ve yat\u0131r\u0131m faaliyetlerinden elde edilen \u015fa\u015f\u0131rt\u0131c\u0131 k\u00e2r, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en somut kan\u0131tlar\u0131.<\/p>\n<p>Raporda \u015firketin kendi beyan etti\u011fi hedef de bu stratejiyi \u00f6zetliyor: <b>&#8220;teknoloji \u015firketi kimli\u011fini&#8221;<\/b> g\u00fc\u00e7lendirmek ve <b>&#8220;dijitalle\u015fme ve inovasyon odakl\u0131 \u00e7\u00f6z\u00fcmlere&#8221;<\/b> odaklanmak. Bu finansal rapor, k\u00f6kl\u00fc bir medya \u015firketinin radikal ve zorlu bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn tam ortas\u0131nda \u00e7ekilmi\u015f bir anl\u0131k foto\u011fraf\u0131 niteli\u011finde.<\/p>\n<h3>Sonu\u00e7: \u0130konik Markalar \u0130\u00e7in Yeni Bir Ba\u015flang\u0131\u00e7 m\u0131?<\/h3>\n<p>Big Medya&#8217;n\u0131n finansal raporu, merkezinde b\u00fcy\u00fck bir \u00e7eli\u015fki bar\u0131nd\u0131ran bir hikaye anlat\u0131yor: Pazar\u0131n en \u00fcnl\u00fc markalar\u0131na sahip bir lider, finansal olarak sallant\u0131l\u0131 bir zeminde duruyor ancak yeni sahipleriyle birlikte kendini d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in cesur ad\u0131mlar at\u0131yor.<\/p>\n<p>Bu cesur finansal manevralar ve &#8220;teknoloji&#8221; odakl\u0131 yeni strateji, bu ikonik dergi markalar\u0131n\u0131 kurtarmaya yetecek mi, yoksa bir bas\u0131l\u0131 medya imparatorlu\u011funun son sayfalar\u0131na m\u0131 tan\u0131kl\u0131k ediyoruz?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #0000ff;\">Big Medya Teknoloji A.\u015e. 30 Eyl\u00fcl 2025 D\u00f6nemi Brifing Notu<\/span><\/h1>\n<h2>Y\u00f6netici \u00d6zeti<\/h2>\n<p>Bu brifing notu, eski ad\u0131yla Do\u011fan Burda Dergi Yay\u0131nc\u0131l\u0131k ve Pazarlama A.\u015e. olan Big Medya Teknoloji A.\u015e. ve ba\u011fl\u0131 ortakl\u0131\u011f\u0131n\u0131n 30 Eyl\u00fcl 2025 itibar\u0131yla sona eren dokuz ayl\u0131k d\u00f6neme ait finansal ve operasyonel durumunu analiz etmektedir. \u015eirket, 2024 y\u0131l\u0131ndaki \u00f6nemli m\u00fclkiyet de\u011fi\u015fikli\u011finin ard\u0131ndan, geleneksel yay\u0131nc\u0131l\u0131ktaki pazar liderli\u011fini korurken teknoloji ve dijital medya alan\u0131nda stratejik bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecindedir. Bu d\u00f6n\u00fc\u015f\u00fcm, \u015eirket&#8217;in unvan\u0131n\u0131n ve borsa kodunun de\u011fi\u015ftirilmesiyle de peki\u015ftirilmi\u015ftir.<\/p>\n<p>Finansal olarak, 2025 y\u0131l\u0131n\u0131n ilk dokuz ay\u0131 zorlu ge\u00e7mi\u015ftir. Grubun konsolide has\u0131lat\u0131, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %16 azalarak 425,3 milyon TL&#8217;ye gerilemi\u015ftir. Esas faaliyet zarar\u0131 ise \u00f6nemli \u00f6l\u00e7\u00fcde artarak 92,8 milyon TL&#8217;ye ula\u015fm\u0131\u015ft\u0131r. Ancak, yat\u0131r\u0131m fonlar\u0131ndan elde edilen 65,9 milyon TL&#8217;lik tek seferlik \u00f6nemli bir yat\u0131r\u0131m faaliyeti geliri, net d\u00f6nem zarar\u0131n\u0131n 22,8 milyon TL seviyesinde kalmas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r; bu rakam, bir \u00f6nceki y\u0131l\u0131n 30,2 milyon TL&#8217;lik net zarar\u0131na g\u00f6re bir iyile\u015fmeye i\u015faret etmektedir.<\/p>\n<p>\u015eirket&#8217;in bilan\u00e7osu, ciddi bir sermaye a\u00e7\u0131\u011f\u0131na i\u015faret etmektedir. \u00d6zkaynaklar, 2024 sonunda -7,7 milyon TL iken, 30 Eyl\u00fcl 2025 itibar\u0131yla -30,5 milyon TL&#8217;ye gerilemi\u015ftir. Bu durum, TTK 376. madde ve SPK d\u00fczenlemeleri uyar\u0131nca sermaye yeterlilik oranlar\u0131n\u0131 sa\u011flamak amac\u0131yla 2025&#8217;in ilk \u00e7eyre\u011finde ger\u00e7ekle\u015ftirilen 591,1 milyon TL&#8217;lik kapsaml\u0131 bir &#8220;bilan\u00e7o sadele\u015ftirmesi&#8221; (enflasyon d\u00fczeltme farklar\u0131 ve yedeklerin ge\u00e7mi\u015f y\u0131l zararlar\u0131na mahsubu) operasyonuna ra\u011fmen devam etmektedir. K\u0131sa vadeli y\u00fck\u00fcml\u00fcl\u00fcklerdeki art\u0131\u015f ve cari oran\u0131n 1&#8217;in alt\u0131na d\u00fc\u015fmesi, likidite bask\u0131s\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n<p>Gelece\u011fe y\u00f6nelik olarak Big Medya, bas\u0131l\u0131 yay\u0131nc\u0131l\u0131ktaki liderli\u011fini s\u00fcrd\u00fcrmeyi, dijital alandaki varl\u0131\u011f\u0131n\u0131 ve gelirlerini art\u0131rmay\u0131, teknoloji odakl\u0131 \u00e7\u00f6z\u00fcmlerle verimlili\u011fi y\u00fckseltmeyi ve finansal yap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmeyi hedeflemektedir.<\/p>\n<h2>Kurumsal Yap\u0131 ve Stratejik Geli\u015fmeler<\/h2>\n<h3>Unvan ve M\u00fclkiyet De\u011fi\u015fikli\u011fi<\/h3>\n<p>2024 ve 2025 y\u0131llar\u0131, \u015eirket i\u00e7in k\u00f6kl\u00fc kurumsal de\u011fi\u015fikliklerin ya\u015fand\u0131\u011f\u0131 bir d\u00f6nem olmu\u015ftur.<\/p>\n<ul>\n<li><b>M\u00fclkiyet De\u011fi\u015fikli\u011fi:<\/b> 18 Eyl\u00fcl 2024 tarihinde, Alt Capital Holding A.\u015e., Re-Pie Portf\u00f6y Y\u00f6netimi A.\u015e. Altun Capital Giri\u015fim Sermayesi Yat\u0131r\u0131m Fonu, Re-Pie Yat\u0131r\u0131m Holding A.\u015e. ve Re-Pie Portf\u00f6y Y\u00f6netimi A.\u015e. (&#8220;Al\u0131c\u0131lar&#8221;), \u015eirket paylar\u0131n\u0131n %70,01&#8217;ini sat\u0131n alarak ana hissedarlar haline gelmi\u015ftir.<\/li>\n<li><b>Unvan De\u011fi\u015fikli\u011fi:<\/b> Stratejik y\u00f6nelime paralel olarak, \u015eirket&#8217;in unvan\u0131 &#8220;Do\u011fan Burda Dergi Yay\u0131nc\u0131l\u0131k ve Pazarlama A.\u015e.&#8221; iken, 17 Eyl\u00fcl 2025 tarihli Ola\u011fan\u00fcst\u00fc Genel Kurul karar\u0131yla &#8220;Big Medya Teknoloji Anonim \u015eirketi&#8221; olarak de\u011fi\u015ftirilmi\u015ftir. Bu de\u011fi\u015fiklik 10 Ekim 2025&#8217;te tescil edilmi\u015ftir.<\/li>\n<li><b>Borsa Kodu De\u011fi\u015fikli\u011fi:<\/b> Unvan de\u011fi\u015fikli\u011fini takiben, Borsa \u0130stanbul&#8217;daki (B\u0130ST) i\u015flem kodu (DOBUR), 3 Kas\u0131m 2025 tarihinden itibaren (BIGTK) olarak g\u00fcncellenmi\u015ftir.<\/li>\n<\/ul>\n<p>30 Eyl\u00fcl 2025 tarihi itibar\u0131yla \u015eirket&#8217;in ortakl\u0131k yap\u0131s\u0131 a\u015fa\u011f\u0131daki gibidir:<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Ortak<\/td>\n<td>Pay Oran\u0131 (%)<\/td>\n<td>Tutar (TL)<\/td>\n<\/tr>\n<tr>\n<td>Re-Pie Yat\u0131r\u0131m Holding A.\u015e.<\/td>\n<td>27,46%<\/td>\n<td>5.370.277<\/td>\n<\/tr>\n<tr>\n<td>Alt Capital Holding A.\u015e.<\/td>\n<td>23,96%<\/td>\n<td>4.685.706<\/td>\n<\/tr>\n<tr>\n<td>Re-Pie Portf\u00f6y Y\u00f6netimi A.\u015e. Altun Capital Giri\u015fim Sermayesi Yat\u0131r\u0131m Fonu<\/td>\n<td>11,64%<\/td>\n<td>2.275.825<\/td>\n<\/tr>\n<tr>\n<td>Di\u011fer ortaklar ve B\u0130ST&#8217;te i\u015flem g\u00f6ren<\/td>\n<td>36,94%<\/td>\n<td>7.227.367<\/td>\n<\/tr>\n<tr>\n<td><b>\u00d6denmi\u015f Sermaye<\/b><\/td>\n<td><b>100,00%<\/b><\/td>\n<td><b>19.559.175<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Stratejik Y\u00f6nelim<\/h3>\n<p>Yeni y\u00f6netimle birlikte \u015eirket, faaliyet oda\u011f\u0131n\u0131 geleneksel bas\u0131n ve yay\u0131nc\u0131l\u0131k hizmetlerinin \u00f6tesine ta\u015f\u0131yarak &#8220;teknoloji \u015firketi kimli\u011fini g\u00fc\u00e7lendirecek \u015fekilde, dijitalle\u015fme ve inovasyon odakl\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftirmeyi&#8221; stratejik bir hedef olarak benimsemi\u015ftir. Bu kapsamda, mevcut k\u00f6kl\u00fc markalar\u0131n dijital kanallardaki eri\u015fimini art\u0131rmak ve dijital gelirlerin toplam gelir i\u00e7indeki pay\u0131n\u0131 y\u00fckseltmek \u00f6ncelikli hedefler aras\u0131ndad\u0131r.<\/p>\n<h3>Y\u00f6netim ve Organizasyon<\/h3>\n<p>\u015eirket, Mehmet Emre \u00c7aml\u0131bel&#8217;in Y\u00f6netim Kurulu Ba\u015fkan\u0131, An\u0131l Altun&#8217;un Y\u00f6netim Kurulu Ba\u015fkan Vekili ve Melih Cem Ba\u015far&#8217;\u0131n Murahhas \u00dcye olarak g\u00f6rev yapt\u0131\u011f\u0131 bir y\u00f6netim kurulu taraf\u0131ndan y\u00f6netilmektedir. Y\u00f6netim kuruluna ba\u011fl\u0131 olarak Denetimden Sorumlu Komite, Kurumsal Y\u00f6netim Komitesi ve Riskin Erken Saptanmas\u0131 Komitesi faaliyet g\u00f6stermektedir.<\/p>\n<p>30 Eyl\u00fcl 2025 itibar\u0131yla Grup b\u00fcnyesindeki personel say\u0131s\u0131 192&#8217;dir. Bu say\u0131, 31 Aral\u0131k 2024&#8217;teki 175 ki\u015filik personel say\u0131s\u0131na g\u00f6re bir art\u0131\u015f g\u00f6stermi\u015ftir.<\/p>\n<h2>Operasyonel Performans ve Pazar Konumu<\/h2>\n<h3>Yay\u0131n Portf\u00f6y\u00fc ve Tiraj<\/h3>\n<p>Big Medya, T\u00fcrkiye dergi pazar\u0131ndaki lider konumunu s\u00fcrd\u00fcrmektedir.<\/p>\n<ul>\n<li><b>Portf\u00f6y:<\/b> Grup, 30 Eyl\u00fcl 2025 itibar\u0131yla toplam 25 dergi yay\u0131nlamaktad\u0131r. Bu dergilerin 13&#8217;\u00fc Axel Springer, Burda GmbH, Hachette Filipacchi gibi uluslararas\u0131 yay\u0131nc\u0131larla yap\u0131lan lisans anla\u015fmalar\u0131 kapsam\u0131nda \u00e7\u0131kar\u0131lmaktad\u0131r. Portf\u00f6y, farkl\u0131 ilgi alanlar\u0131na hitap eden kategorilere ayr\u0131lm\u0131\u015ft\u0131r:\n<ul>\n<li><b>Kad\u0131n, Sa\u011fl\u0131k, Dekorasyon:<\/b> Burda, Elele, ELLE, ELLE Decoration, Evim, formsant\u00e9, Maison Fran\u00e7aise<\/li>\n<li><b>Ekonomi, Haber:<\/b> Ekonomist, Capital<\/li>\n<li><b>Magazin, Seyahat, E\u011flence, Gen\u00e7lik:<\/b> HELLO!, LIFE, ATLAS, heygirl, Best Of, Kore Pop<\/li>\n<li><b>Bili\u015fim, Bilgisayar:<\/b> CHIP<\/li>\n<li><b>\u00d6zel \u0130lgi, Hobi, Mutfak:<\/b> Lezzet, YACHT, Auto Show, LEVEL, All About Space, All About History, Atlas Tarih, Popular Science, Pozitif, How It Works, History War<\/li>\n<\/ul>\n<\/li>\n<li><b>Tiraj Performans\u0131:<\/b> 2025 y\u0131l\u0131n\u0131n ilk dokuz ay\u0131nda toplam 993 bin adet dergi sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirilmi\u015ftir. Bu rakam, 2024 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6neminde ger\u00e7ekle\u015ftirilen 1.078 bin adetlik sat\u0131\u015fa g\u00f6re bir d\u00fc\u015f\u00fc\u015f\u00fc ifade etmektedir. Bayi sat\u0131\u015flar\u0131nda Level, \u0130stanbul Life, Evim, Yacht T\u00fcrkiye gibi dergiler kendi kategorilerinde lider konumdad\u0131r.<\/li>\n<\/ul>\n<h3>Reklam Gelirleri<\/h3>\n<p>\u015eirket, dergi reklam pazar\u0131ndaki liderli\u011fini korumakla birlikte, gelirlerde bir d\u00fc\u015f\u00fc\u015f ya\u015fam\u0131\u015ft\u0131r. 2025 y\u0131l\u0131n\u0131n ilk dokuz ay\u0131nda elde edilen reklam sat\u0131\u015f geliri 283,1 milyon TL olarak ger\u00e7ekle\u015fmi\u015ftir. Bu tutar, 2024 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemindeki 342,5 milyon TL&#8217;lik (enflasyona g\u00f6re endekslenmi\u015f) gelire k\u0131yasla %17&#8217;lik bir azal\u0131\u015fa denk gelmektedir. Faaliyet raporunda bu azal\u0131\u015f\u0131n temel nedeni olarak &#8220;\u00f6telenen etkinlikler&#8221; g\u00f6sterilmi\u015ftir.<\/p>\n<h2>Finansal Durum Analizi (01.01.2025 &#8211; 30.09.2025)<\/h2>\n<p><i>Not: T\u00fcm finansal veriler, SPK&#8217;n\u0131n ilgili tebli\u011fi uyar\u0131nca TMS 29 &#8220;Y\u00fcksek Enflasyonlu Ekonomilerde Finansal Raporlama&#8221; standard\u0131na g\u00f6re haz\u0131rlanm\u0131\u015f ve 30 Eyl\u00fcl 2025 tarihi itibar\u0131yla sat\u0131n alma g\u00fcc\u00fcne g\u00f6re d\u00fczeltilmi\u015ftir.<\/i><\/p>\n<h3>K\u00e2r ve Zarar Tablosu Analizi<\/h3>\n<p>2025 y\u0131l\u0131n\u0131n ilk dokuz ay\u0131nda \u015eirket&#8217;in k\u00e2rl\u0131l\u0131\u011f\u0131 \u00fczerinde ciddi bask\u0131lar olu\u015fmu\u015f, ancak yat\u0131r\u0131m faaliyetlerinden elde edilen gelir net zarar\u0131 s\u0131n\u0131rlam\u0131\u015ft\u0131r.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>K\u00e2r veya Zarar Kalemleri (Bin TL)<\/td>\n<td>01.01-30.09.2025<\/td>\n<td>01.01-30.09.2024<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td><b>Has\u0131lat<\/b><\/td>\n<td>425.348<\/td>\n<td>504.516<\/td>\n<td>-16%<\/td>\n<\/tr>\n<tr>\n<td>Sat\u0131\u015flar\u0131n Maliyeti (-)<\/td>\n<td>(286.183)<\/td>\n<td>(276.886)<\/td>\n<td>+3%<\/td>\n<\/tr>\n<tr>\n<td><b>Br\u00fct K\u00e2r \/ (Zarar)<\/b><\/td>\n<td><b>139.165<\/b><\/td>\n<td><b>227.631<\/b><\/td>\n<td><b>-39%<\/b><\/td>\n<\/tr>\n<tr>\n<td>Pazarlama, Sat\u0131\u015f ve Da\u011f\u0131t\u0131m Giderleri (-)<\/td>\n<td>(153.020)<\/td>\n<td>(206.419)<\/td>\n<td>-26%<\/td>\n<\/tr>\n<tr>\n<td>Genel Y\u00f6netim Giderleri (-)<\/td>\n<td>(81.859)<\/td>\n<td>(69.508)<\/td>\n<td>+18%<\/td>\n<\/tr>\n<tr>\n<td><b>Esas Faaliyet K\u00e2r\u0131 \/ (Zarar\u0131)<\/b><\/td>\n<td><b>(92.812)<\/b><\/td>\n<td><b>(31.078)<\/b><\/td>\n<td><b>+199%<\/b><\/td>\n<\/tr>\n<tr>\n<td>Yat\u0131r\u0131m Faaliyetlerinden Gelirler<\/td>\n<td>65.951<\/td>\n<td>1.222<\/td>\n<td>+5297%<\/td>\n<\/tr>\n<tr>\n<td>Finansman Giderleri (-)<\/td>\n<td>(19.991)<\/td>\n<td>(6.006)<\/td>\n<td>+233%<\/td>\n<\/tr>\n<tr>\n<td><b>Net D\u00f6nem K\u00e2r\u0131 \/ (Zarar\u0131)<\/b><\/td>\n<td><b>(22.779)<\/b><\/td>\n<td><b>(30.167)<\/b><\/td>\n<td><b>-24%<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><b>Has\u0131lat ve Br\u00fct K\u00e2r:<\/b> Has\u0131latta ya\u015fanan %16&#8217;l\u0131k d\u00fc\u015f\u00fc\u015f ve sat\u0131\u015flar\u0131n maliyetindeki art\u0131\u015f, br\u00fct k\u00e2r\u0131n %39 oran\u0131nda ciddi bir \u015fekilde azalmas\u0131na yol a\u00e7m\u0131\u015ft\u0131r.<\/li>\n<li><b>Faaliyet Zarar\u0131:<\/b> Pazarlama giderlerindeki d\u00fc\u015f\u00fc\u015fe ra\u011fmen genel y\u00f6netim giderlerindeki art\u0131\u015f ve azalan br\u00fct k\u00e2rl\u0131l\u0131k, esas faaliyet zarar\u0131n\u0131n bir \u00f6nceki y\u0131la g\u00f6re yakla\u015f\u0131k \u00fc\u00e7 kat\u0131na \u00e7\u0131karak 92,8 milyon TL&#8217;ye y\u00fckselmesine neden olmu\u015ftur.<\/li>\n<li><b>Net Zarar:<\/b> \u015eirket&#8217;in &#8220;Fon De\u011fer De\u011fi\u015fimi K\u00e2rlar\u0131&#8221; kaleminden olu\u015fan 65,9 milyon TL&#8217;lik yat\u0131r\u0131m geliri, y\u00fcksek faaliyet zarar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde telafi ederek net zarar\u0131n 22,8 milyon TL&#8217;de kalmas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r. Bu, operasyonel olmayan bir kalemden gelen istisnai bir katk\u0131d\u0131r.<\/li>\n<\/ul>\n<h3>Bilan\u00e7o Analizi (30.09.2025 vs 31.12.2024)<\/h3>\n<p>\u015eirket&#8217;in bilan\u00e7osu, artan bor\u00e7luluk ve negatif \u00f6zkaynak sorununun derinle\u015fti\u011fini g\u00f6stermektedir.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Bilan\u00e7o Kalemleri (Bin TL)<\/td>\n<td>30.09.2025<\/td>\n<td>31.12.2024<\/td>\n<td>De\u011fi\u015fim (%)<\/td>\n<\/tr>\n<tr>\n<td>Nakit ve Nakit Benzerleri<\/td>\n<td>64.264<\/td>\n<td>29.927<\/td>\n<td>+115%<\/td>\n<\/tr>\n<tr>\n<td>Ticari Alacaklar<\/td>\n<td>138.929<\/td>\n<td>168.142<\/td>\n<td>-17%<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam Varl\u0131klar<\/b><\/td>\n<td><b>348.913<\/b><\/td>\n<td><b>296.408<\/b><\/td>\n<td><b>+18%<\/b><\/td>\n<\/tr>\n<tr>\n<td>K\u0131sa Vadeli Y\u00fck\u00fcml\u00fcl\u00fckler<\/td>\n<td>250.470<\/td>\n<td>182.648<\/td>\n<td>+37%<\/td>\n<\/tr>\n<tr>\n<td>Uzun Vadeli Y\u00fck\u00fcml\u00fcl\u00fckler<\/td>\n<td>128.914<\/td>\n<td>121.452<\/td>\n<td>+6%<\/td>\n<\/tr>\n<tr>\n<td><b>Toplam Y\u00fck\u00fcml\u00fcl\u00fckler<\/b><\/td>\n<td><b>379.384<\/b><\/td>\n<td><b>304.100<\/b><\/td>\n<td><b>+25%<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u00d6zkaynaklar<\/b><\/td>\n<td><b>(30.471)<\/b><\/td>\n<td><b>(7.692)<\/b><\/td>\n<td><b>-296%<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><b>Varl\u0131klar:<\/b> Nakit pozisyonundaki g\u00fc\u00e7l\u00fc art\u0131\u015f dikkat \u00e7ekicidir. Ticari alacaklardaki d\u00fc\u015f\u00fc\u015f tahsilatlar\u0131n h\u0131zland\u0131\u011f\u0131na i\u015faret edebilir.<\/li>\n<li><b>Y\u00fck\u00fcml\u00fcl\u00fckler:<\/b> K\u0131sa vadeli y\u00fck\u00fcml\u00fcl\u00fcklerdeki %37&#8217;lik art\u0131\u015f, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde 44,8 milyon TL&#8217;lik yeni k\u0131sa vadeli faktoring bor\u00e7lanmas\u0131ndan ve ticari bor\u00e7lardaki art\u0131\u015ftan kaynaklanmaktad\u0131r.<\/li>\n<li><b>\u00d6zkaynaklar:<\/b> \u015eirket&#8217;in \u00f6zkaynaklar\u0131 negatiftir ve d\u00f6nem i\u00e7inde bu negatif durum daha da k\u00f6t\u00fcle\u015fmi\u015ftir. Bu durum, teknik olarak borca bat\u0131kl\u0131k riskine i\u015faret etmektedir.<\/li>\n<\/ul>\n<h3>\u00d6zkaynak Yap\u0131s\u0131 ve Bilan\u00e7o Sadele\u015ftirmesi<\/h3>\n<p>Grup&#8217;un negatif \u00f6zkaynak pozisyonu ve sermaye yeterlilik oranlar\u0131n\u0131 y\u00f6netmek amac\u0131yla \u00f6nemli bir muhasebe i\u015flemi ger\u00e7ekle\u015ftirilmi\u015ftir. SPK&#8217;n\u0131n 7 Mart 2024 tarihli karar\u0131na istinaden, Y\u00f6netim Kurulu&#8217;nun 11 Mart 2025&#8217;te ald\u0131\u011f\u0131 ve 4 Nisan 2025&#8217;teki Ola\u011fan Genel Kurul&#8217;da onaylanan karar ile b\u00fcy\u00fck bir bilan\u00e7o sadele\u015ftirmesi yap\u0131lm\u0131\u015ft\u0131r. Bu i\u015flem kapsam\u0131nda:<\/p>\n<ul>\n<li>Sermaye D\u00fczeltme Farklar\u0131 hesab\u0131ndan 454.004.148 TL<\/li>\n<li>K\u00e2rdan Ayr\u0131lan K\u0131s\u0131tlanm\u0131\u015f Yedekler hesab\u0131ndan 137.138.733 TL olmak \u00fczere toplam <b>591.142.881 TL<\/b>, ge\u00e7mi\u015f y\u0131llar zararlar\u0131ndan mahsup edilmi\u015ftir. Bu operasyon, bilan\u00e7odaki birikmi\u015f zararlar\u0131 muhasebesel olarak temizleyerek sermaye yeterlilik oranlar\u0131n\u0131 iyile\u015ftirmeyi ama\u00e7lam\u0131\u015ft\u0131r. Ancak, 2025 y\u0131l\u0131 faaliyetleri sonucu olu\u015fan yeni zararlar sebebiyle \u00f6zkaynaklar negatif kalmaya devam etmi\u015ftir.<\/li>\n<\/ul>\n<h2>Risk Y\u00f6netimi ve Gelece\u011fe Bak\u0131\u015f<\/h2>\n<h3>Temel Riskler<\/h3>\n<p>Faaliyet raporunda tan\u0131mlanan ba\u015fl\u0131ca riskler \u015funlard\u0131r:<\/p>\n<ul>\n<li><b>Piyasa Riski:<\/b> Sekt\u00f6rdeki tiraj ve reklam hacimlerindeki dalgalanmalar.<\/li>\n<li><b>Maliyet Riski:<\/b> Faiz oran\u0131 ve d\u00f6viz kurundaki hareketlere ba\u011fl\u0131 olarak ka\u011f\u0131t gibi hammadde ve yabanc\u0131 yay\u0131n lisans maliyetlerindeki art\u0131\u015flar.<\/li>\n<li><b>Finansal Risk:<\/b> \u015eirket, kur riskine maruz kalmaktad\u0131r. 30 Eyl\u00fcl 2025 itibar\u0131yla 6,5 milyon TL&#8217;lik net yabanc\u0131 para y\u00fck\u00fcml\u00fcl\u00fck pozisyonu bulunmaktad\u0131r.<\/li>\n<\/ul>\n<h3>Sermaye Riski ve Finansal Oranlar<\/h3>\n<p>\u015eirket&#8217;in finansal kald\u0131ra\u00e7 ve likidite oranlar\u0131 sermaye riskinin artt\u0131\u011f\u0131na i\u015faret etmektedir.<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td>Oran<\/td>\n<td>30.09.2025<\/td>\n<td>31.12.2024<\/td>\n<td>Yorum<\/td>\n<\/tr>\n<tr>\n<td><b>Net Bor\u00e7 \/ Toplam Sermaye<\/b><\/td>\n<td>1,11<\/td>\n<td>1,03<\/td>\n<td>Bor\u00e7luluk oran\u0131nda art\u0131\u015f.<\/td>\n<\/tr>\n<tr>\n<td><b>Cari Oran<\/b><\/td>\n<td>0,91<\/td>\n<td>1,18<\/td>\n<td>K\u0131sa vadeli bor\u00e7 \u00f6deme g\u00fcc\u00fcnde zay\u0131flama.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Cari oran\u0131n 1&#8217;in alt\u0131na d\u00fc\u015fmesi, d\u00f6nen varl\u0131klar\u0131n k\u0131sa vadeli y\u00fck\u00fcml\u00fcl\u00fckleri kar\u015f\u0131lamakta yetersiz kald\u0131\u011f\u0131n\u0131 g\u00f6stermektedir ve likidite y\u00f6netiminin \u00f6nemini art\u0131rmaktad\u0131r.<\/p>\n<h3>Stratejik Hedefler ve Beklentiler<\/h3>\n<p>Y\u00f6netim, \u015eirket&#8217;in finansal ve operasyonel yap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmek amac\u0131yla \u00e7e\u015fitli ad\u0131mlar atmay\u0131 planlamaktad\u0131r:<\/p>\n<ul>\n<li>Bas\u0131l\u0131 yay\u0131nc\u0131l\u0131kta pazar liderli\u011fini ve marka g\u00fcc\u00fcn\u00fc korumak.<\/li>\n<li>Dijital medya alan\u0131ndaki yat\u0131r\u0131mlar\u0131 s\u00fcrd\u00fcrerek gelir \u00e7e\u015fitlili\u011fini ve pay\u0131n\u0131 art\u0131rmak.<\/li>\n<li>Teknoloji kullan\u0131m\u0131n\u0131 geli\u015ftirerek ve altyap\u0131 iyile\u015ftirmeleri yaparak operasyonel verimlili\u011fi art\u0131rmak.<\/li>\n<li>\u0130\u015fletme sermayesinin etkin y\u00f6netimi, maliyet kontrol\u00fc ve nakit y\u00f6netimi uygulamalar\u0131n\u0131 geli\u015ftirerek k\u00e2rl\u0131l\u0131\u011f\u0131 ve finansal yap\u0131y\u0131 iyile\u015ftirmek.<\/li>\n<\/ul>\n<button class=\"simplefavorite-button\" data-postid=\"668\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorile <i class=<\/button>","protected":false},"excerpt":{"rendered":"<p>Bu belgeler, eski ad\u0131 Do\u011fan Burda Dergi Yay\u0131nc\u0131l\u0131k olan **Big Medya Teknoloji A.\u015e.** ve ba\u011fl\u0131 ortakl\u0131\u011f\u0131 **Big Dijital**\u2019in 1 Ocak &#8211; 30 Eyl\u00fcl 2025 d\u00f6nemine ait **finansal sonu\u00e7lar\u0131n\u0131** ve **y\u00f6netim faaliyetlerini** i\u00e7ermektedir. \u015eirket, y\u00fcksek enflasyon d\u00fczeltmesi i\u00e7eren **konsolide finansal tablolar** ile 75 farkl\u0131 yay\u0131ndan olu\u015fan geni\u015f **dergi portf\u00f6y\u00fcn\u00fc** ve pazar liderli\u011fi stratejilerini raporlam\u0131\u015ft\u0131r. Kaynaklar; **aktif b\u00fcy\u00fckl\u00fc\u011f\u00fc**, azalan personel say\u0131s\u0131 ve dijitalle\u015fme hedefleri gibi operasyonel verilerin yan\u0131 s\u0131ra **\u00fcst d\u00fczey y\u00f6netim kadrosu** ve kurumsal y\u00f6netim komitelerini detayland\u0131rmaktad\u0131r. Ayr\u0131ca, sermaye yap\u0131s\u0131ndaki de\u011fi\u015fiklikler, **reklam gelirlerindeki d\u00fc\u015f\u00fc\u015f** ve i\u015fletmenin finansal yap\u0131s\u0131n\u0131 iyile\u015ftirmek i\u00e7in planlanan teknolojik yat\u0131r\u0131mlar \u00f6zetlenmektedir. Sonu\u00e7 olarak bu kaynaklar, grubun bas\u0131n ve dijital medya sekt\u00f6r\u00fcndeki **g\u00fcncel performans\u0131n\u0131** ve gelece\u011fe y\u00f6nelik risk de\u011ferlendirmelerini \u015feffaf bir \u015fekilde ortaya koymaktad\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[156],"class_list":["post-668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilancoanalizi","tag-bigtk"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/comments?post=668"}],"version-history":[{"count":2,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/668\/revisions"}],"predecessor-version":[{"id":744,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/posts\/668\/revisions\/744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media\/743"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/media?parent=668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/categories?post=668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketrisk\/wp-json\/wp\/v2\/tags?post=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}