{"id":23,"date":"2026-01-03T12:25:43","date_gmt":"2026-01-03T09:25:43","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketriskustr\/?p=23"},"modified":"2026-01-03T12:25:43","modified_gmt":"2026-01-03T09:25:43","slug":"%f0%9f%94%b4%f0%9f%87%b9%f0%9f%87%b7-gety-getty-images-holdings-inc-2025-9-analist-toplantisi-analizi","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketriskustr\/23","title":{"rendered":"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #GETY | Getty Images Holdings, Inc. 2025\/9 Analist Toplant\u0131s\u0131 Analizi"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #GETY | Getty Images Holdings, Inc. 2025\/9 Analist Toplant\u0131s\u0131 Analizi\" width=\"858\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/iI7LdvHNx80?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1 class=\"paragraph heading1 ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" data-start-index=\"0\">Getty Images&#8217;in Finansal Raporundan \u015ea\u015f\u0131rtan 5 Ger\u00e7ek: Yapay Zeka Zaferi ve Gizli Kalm\u0131\u015f %22&#8217;lik D\u00fc\u015f\u00fc\u015f<\/span><\/h1>\n<h2 class=\"paragraph normal ng-star-inserted\" data-start-index=\"102\"><b class=\"ng-star-inserted\" data-start-index=\"102\">Giri\u015f<\/b><\/h2>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"107\"><span class=\"ng-star-inserted\" data-start-index=\"107\">Kurumsal finansal rapor a\u00e7\u0131klamalar\u0131 genellikle kuru rakamlardan ve tahmin edilebilir analizlerden ibaret gibi g\u00f6r\u00fcnebilir. Ancak Getty Images&#8217;in son \u00e7eyrek raporu, medya, teknoloji ve yapay zekan\u0131n kesi\u015fim noktas\u0131nda ya\u015fanan b\u00fcy\u00fck de\u011fi\u015fimlere dair b\u00fcy\u00fcleyici bir pencere a\u00e7\u0131yor. Bu yaz\u0131da, sadece y\u00fczeydeki rakamlardan \u00e7ok daha fazlas\u0131n\u0131 ortaya koyan ve \u015firketin karma\u015f\u0131k stratejisini g\u00f6zler \u00f6n\u00fcne seren be\u015f \u015fa\u015f\u0131rt\u0131c\u0131 \u00e7\u0131kar\u0131m\u0131 inceleyece\u011fiz.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"549\"><b class=\"ng-star-inserted\" data-start-index=\"549\">1. Yapay Zeka: Hem Bir Sava\u015f Alan\u0131 Hem de Yeni Bir Ortakl\u0131k F\u0131rsat\u0131<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"616\"><span class=\"ng-star-inserted\" data-start-index=\"616\">Getty Images, yapay zeka alan\u0131nda olduk\u00e7a sofistike, iki kulvarl\u0131 bir strateji izliyor: bir yandan fikri m\u00fclkiyetini agresif bir \u015fekilde korurken, di\u011fer yandan ayn\u0131 teknoloji \u00fczerinden yeni gelir kap\u0131lar\u0131 yarat\u0131yor. Bu stratejinin ilk aya\u011f\u0131nda, \u015firket Birle\u015fik Krall\u0131k&#8217;ta Stability AI&#8217;a kar\u015f\u0131 a\u00e7t\u0131\u011f\u0131 davada \u00f6nemli bir hukuki zafer kazand\u0131. Mahkeme, yapay zeka taraf\u0131ndan \u00fcretilen \u00e7\u0131kt\u0131lardaki marka ihlallerinden son kullan\u0131c\u0131n\u0131n de\u011fil, Stability AI&#8217;\u0131n sorumlu oldu\u011funa h\u00fckmetti. Bu karar, Getty&#8217;nin en de\u011ferli varl\u0131\u011f\u0131 olan entelekt\u00fcel m\u00fclkiyetini korumak i\u00e7in yasal bir k\u0131rm\u0131z\u0131 \u00e7izgi \u00e7ekti\u011fini g\u00f6steriyor. CEO Craig Peters&#8217;\u0131n da belirtti\u011fi gibi:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1262\"><span class=\"ng-star-inserted\" data-start-index=\"1262\">&#8220;Bu, d\u00fcnyan\u0131n her yerindeki hak sahipleri i\u00e7in bir zaferdir.&#8221;<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1323\"><span class=\"ng-star-inserted\" data-start-index=\"1323\">Stratejinin ikinci aya\u011f\u0131nda ise Getty, yapay zekay\u0131 bir d\u00fc\u015fman olarak de\u011fil, stratejik bir ortak olarak konumland\u0131r\u0131yor. \u015eirket, yapay zeka modellerini e\u011fitmek i\u00e7in veri lisanslaman\u0131n \u00f6tesine ge\u00e7erek, Perplexity gibi platformlarla \u00e7ok y\u0131ll\u0131 anla\u015fmalar imzal\u0131yor. Bu anla\u015fma, Getty&#8217;nin i\u00e7eri\u011finin do\u011frudan yapay zeka arama deneyimi i\u00e7inde kullan\u0131lmas\u0131n\u0131 sa\u011flarken, g\u00f6rseller i\u00e7in kaynak belirtilmesi ve geri ba\u011flant\u0131lar verilmesi gibi taahh\u00fctleri de i\u00e7eriyor. Bu hamle, Getty&#8217;nin yapay zeka kar\u015f\u0131t\u0131 olmad\u0131\u011f\u0131n\u0131, aksine lisanss\u0131z yapay zeka kullan\u0131m\u0131na kar\u015f\u0131 oldu\u011funu ve lisansl\u0131 i\u015fbirlikleri yoluyla bu yeni ekosistemde kilit bir oyuncu olmay\u0131 hedefledi\u011fini kan\u0131tl\u0131yor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1990\"><b class=\"ng-star-inserted\" data-start-index=\"1990\">2. Parlak G\u00f6r\u00fcnen Kreatif Gelirlerin Ard\u0131ndaki Gizli Zay\u0131fl\u0131k: Ajans \u0130\u015f Kolunda %22&#8217;lik D\u00fc\u015f\u00fc\u015f<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2083\"><span class=\"ng-star-inserted\" data-start-index=\"2083\">Rapordaki en \u00e7arp\u0131c\u0131 z\u0131tl\u0131klardan biri, Kreatif (Creative) gelir segmentinde ortaya \u00e7\u0131k\u0131yor. \u0130lk bak\u0131\u015fta, Kreatif gelirlerin bir \u00f6nceki y\u0131la g\u00f6re %8,4 artmas\u0131 olduk\u00e7a olumlu bir tablo \u00e7iziyor. Ancak bu parlak rakamlar\u0131n arkas\u0131nda, \u015firketin temel i\u015f kollar\u0131ndan birinde ciddi bir zay\u0131fl\u0131k gizli: Tamamen Kreatif segmenti i\u00e7inde yer alan ajans i\u015f kolu, ayn\u0131 d\u00f6nemde %22 gibi endi\u015fe verici bir oranda d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. Bu sert d\u00fc\u015f\u00fc\u015f, CFO&#8217;nun belirtti\u011fi gibi &#8220;devam eden makro belirsizli\u011fi yans\u0131t\u0131yor&#8221; ve CEO&#8217;nun ifadesiyle &#8220;kreatif i\u015f kolu \u00fczerindeki birincil bask\u0131 noktas\u0131&#8221; olmaya devam ediyor. Bu durum, man\u015fet b\u00fcy\u00fcme rakamlar\u0131n\u0131n, \u015firketin geleneksel gelir damarlar\u0131ndaki derin sorunlar\u0131 nas\u0131l maskeleyebilece\u011finin alt\u0131n\u0131 \u00e7iziyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2811\"><b class=\"ng-star-inserted\" data-start-index=\"2811\">3. Sekt\u00f6r\u00fc \u015eekillendirecek Dev Birle\u015fme \u015eimdilik Rafa Kald\u0131r\u0131ld\u0131<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2875\"><span class=\"ng-star-inserted\" data-start-index=\"2875\">Getty Images ve en b\u00fcy\u00fck rakibi Shutterstock aras\u0131ndaki sekt\u00f6r\u00fcn dinamiklerini de\u011fi\u015ftirme potansiyeline sahip dev birle\u015fme plan\u0131, ciddi bir d\u00fczenleyici engele tak\u0131ld\u0131. Birle\u015fik Krall\u0131k Rekabet ve Piyasalar Kurumu&#8217;nun (CMA) anla\u015fmay\u0131 &#8220;ikinci a\u015fama incelemeye&#8221; sevk etmesi, birle\u015fmenin sinerji odakl\u0131 mant\u0131\u011f\u0131na a\u011f\u0131r bir darbe vurdu. Bu geli\u015fme sonucunda \u015firket, anla\u015fman\u0131n en erken 2026 y\u0131l\u0131na kadar tamamlanamayaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor ve bu durum, birle\u015fmeden beklenen maliyet avantajlar\u0131 ve stratejik faydalar\u0131 y\u0131llarca ertelemi\u015f oluyor. CEO&#8217;nun bu geli\u015fmeden duydu\u011fu hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 dile getirmesi, s\u00fcrecin \u015firket i\u00e7in ne denli kritik bir gecikme yaratt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3542\"><b class=\"ng-star-inserted\" data-start-index=\"3542\">4. &#8220;Olimpiyat Etkisi&#8221;: Rakamlar\u0131n Aldat\u0131c\u0131 Olabilece\u011finin Kan\u0131t\u0131<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3606\"><span class=\"ng-star-inserted\" data-start-index=\"3606\">Bu \u00e7eyre\u011fin raporu, finansal raporlar\u0131 okuma sanat\u0131nda adeta bir ders niteli\u011fi ta\u015f\u0131yor ve man\u015fet rakamlar\u0131n ba\u011flam anla\u015f\u0131lmadan ne kadar yan\u0131lt\u0131c\u0131 olabilece\u011fini g\u00f6steriyor. Kreatif gelirlerdeki %8,4&#8217;l\u00fck art\u0131\u015f ve Edit\u00f6ryel (Editorial) gelirlerdeki %3,7&#8217;lik d\u00fc\u015f\u00fc\u015f, ilk bak\u0131\u015fta g\u00f6r\u00fcnd\u00fc\u011f\u00fc gibi de\u011fil. Bu \u00e7arp\u0131kl\u0131\u011f\u0131n temel nedeni, 2024&#8217;\u00fcn ayn\u0131 \u00e7eyre\u011fi ile yap\u0131lan &#8220;zorlu bir kar\u015f\u0131la\u015ft\u0131rma&#8221;. Ge\u00e7en y\u0131l, Paris Olimpiyatlar\u0131 ve ABD se\u00e7im d\u00f6ng\u00fcs\u00fc gibi &#8220;sa\u011flam bir etkinlik takvimi&#8221; Edit\u00f6ryel i\u00e7erik t\u00fcketimini zirveye ta\u015f\u0131m\u0131\u015f ve gelir da\u011f\u0131l\u0131m\u0131n\u0131 Kreatif&#8217;ten Edit\u00f6ryel&#8217;e kayd\u0131rm\u0131\u015ft\u0131. 2025&#8217;te ise benzer b\u00fcy\u00fckl\u00fckte etkinliklerin olmamas\u0131yla gelir da\u011f\u0131l\u0131m\u0131 &#8220;tarihsel da\u011f\u0131l\u0131m seviyelerine geri d\u00f6nd\u00fc&#8221;. Bu normalle\u015fme, Kreatif gelirlerin y\u0131ll\u0131k bazda yapay olarak \u015fi\u015fkin g\u00f6r\u00fcnmesine neden olurken, bir \u015firketin performans\u0131n\u0131 do\u011fru analiz etmek i\u00e7in d\u00f6nemsel etkileri ve gelir da\u011f\u0131l\u0131m\u0131 mekaniklerini anlaman\u0131n \u00f6nemini ortaya koyuyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4524\"><b class=\"ng-star-inserted\" data-start-index=\"4524\">5. Abonelikler Sessizce \u015eirketin Bel Kemi\u011fi Haline Geliyor<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4582\"><span class=\"ng-star-inserted\" data-start-index=\"4582\">T\u00fcm bu dalgalanmalar\u0131n ortas\u0131nda, Getty&#8217;nin abonelik modeli sessiz ama kararl\u0131 bir \u015fekilde \u015firketin ana gelir motoru haline geliyor. Y\u0131ll\u0131k abonelik gelirleri, bir \u00f6nceki y\u0131lki %52,4&#8217;l\u00fck orandan \u00f6nemli bir art\u0131\u015fla art\u0131k toplam gelirin %58,4&#8217;\u00fcn\u00fc olu\u015fturuyor. Bu b\u00fcy\u00fcmenin arkas\u0131ndaki ana itici g\u00fc\u00e7 olan &#8220;Premium Access&#8221; (PA) abonelik kademesi, tek ba\u015f\u0131na %17&#8217;lik bir b\u00fcy\u00fcme kaydederek \u015firket toplam gelirinin \u00fc\u00e7te birinden fazlas\u0131n\u0131 te\u015fkil ediyor. Bu stratejik d\u00f6n\u00fc\u015f\u00fcm, Getty&#8217;ye ajans i\u015f kolu gibi daha de\u011fi\u015fken segmentlerin yaratt\u0131\u011f\u0131 belirsizliklere kar\u015f\u0131 bir tampon sa\u011fl\u0131yor ve \u015firketin gelece\u011fini tek seferlik sat\u0131\u015flardan ziyade istikrarl\u0131, \u00f6ng\u00f6r\u00fclebilir ve daha dayan\u0131kl\u0131 bir gelir modeline dayand\u0131rd\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6steriyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5309\"><b class=\"ng-star-inserted\" data-start-index=\"5309\">Sonu\u00e7<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5314\"><span class=\"ng-star-inserted\" data-start-index=\"5314\">Getty Images, hukuki sava\u015flar, stratejik yapay zeka ortakl\u0131klar\u0131, i\u00e7 i\u015f zorluklar\u0131 ve d\u00fczenleyici engellerin i\u00e7 i\u00e7e ge\u00e7ti\u011fi karma\u015f\u0131k bir manzarada yol al\u0131yor. \u015eirket, bir yandan telif haklar\u0131n\u0131 korumak i\u00e7in mahkemelerde m\u00fccadele ederken, di\u011fer yandan yapay zekay\u0131 bir gelir kap\u0131s\u0131 olarak kullanman\u0131n yenilik\u00e7i yollar\u0131n\u0131 ar\u0131yor. Peki, Getty&#8217;nin ileri g\u00f6r\u00fc\u015fl\u00fc yapay zeka stratejisi ve g\u00fc\u00e7l\u00fc abonelik b\u00fcy\u00fcmesi, geleneksel ajans i\u015f kolundaki \u00f6nemli zorluklar\u0131n \u00fcstesinden gelip kreatif sekt\u00f6rdeki gelece\u011fini yeniden tan\u0131mlamas\u0131 i\u00e7in yeterli olacak m\u0131?<\/span><\/div>\n<div data-start-index=\"5314\"><\/div>\n<div data-start-index=\"5314\"><\/div>\n<div data-start-index=\"5314\">\n<h1 class=\"paragraph heading1 ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" style=\"color: #0000ff;\" data-start-index=\"0\">Getty Images (GETY) 3. \u00c7eyrek 2025 Kazan\u00e7 \u00c7a\u011fr\u0131s\u0131 Bilgilendirme Notu<\/span><\/h1>\n<h2 class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"68\"><span class=\"ng-star-inserted\" data-start-index=\"68\">Y\u00f6netici \u00d6zeti<\/span><\/h2>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"82\"><span class=\"ng-star-inserted\" data-start-index=\"82\">Getty Images&#8217;in 2025 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek sonu\u00e7lar\u0131, makroekonomik bask\u0131lar ve bir \u00f6nceki y\u0131l\u0131n g\u00fc\u00e7l\u00fc editoryal takvimiyle zorlu bir kar\u015f\u0131la\u015ft\u0131rman\u0131n ortas\u0131nda diren\u00e7li ancak karma\u015f\u0131k bir tablo ortaya koymaktad\u0131r. \u015eirket, bir \u00f6nceki y\u0131la g\u00f6re yatay seyrederek 240 milyon dolar gelir ve %32,8 marjla 78,7 milyon dolar d\u00fczeltilmi\u015f FAV\u00d6K (Faiz, Amortisman ve Vergi \u00d6ncesi K\u00e2r) bildirdi. Abonelik gelirlerindeki, \u00f6zellikle de %17 b\u00fcy\u00fcyen Premium Access (PA) segmentindeki g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme, ajans ve editoryal segmentlerde devam eden d\u00fc\u015f\u00fc\u015fleri dengeledi.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"620\"><span class=\"ng-star-inserted\" data-start-index=\"620\">Stratejik olarak Getty, yapay zeka (AI) alan\u0131nda \u00f6nemli ad\u0131mlar att\u0131. Geleneksel veri lisanslaman\u0131n \u00f6tesine ge\u00e7erek, Perplexity gibi platformlarla i\u00e7erik entegrasyonu i\u00e7in \u00e7ok y\u0131ll\u0131 anla\u015fmalar imzalad\u0131 ve \u00f6zel AI e\u011fitim verileri olu\u015fturmak i\u00e7in \u0131smarlama i\u00e7erik yeteneklerini kulland\u0131. Hukuki alanda, \u015firket Stability AI&#8217;a kar\u015f\u0131 a\u00e7t\u0131\u011f\u0131 ticari marka davas\u0131nda Birle\u015fik Krall\u0131k&#8217;ta \u00f6nemli bir zafer kazand\u0131. Bu karar, AI taraf\u0131ndan \u00fcretilen ihlallerin sorumlulu\u011funun son kullan\u0131c\u0131 yerine AI platformuna ait oldu\u011funu teyit etti.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1144\"><span class=\"ng-star-inserted\" data-start-index=\"1144\">Shutterstock ile \u00f6nerilen birle\u015fme, Birle\u015fik Krall\u0131k Rekabet ve Piyasalar Otoritesi&#8217;nin (CMA) s\u00fcreci Faz 2 incelemesine y\u00f6nlendirmesiyle bir gecikmeyle kar\u015f\u0131la\u015ft\u0131 ve anla\u015fman\u0131n kapan\u0131\u015f\u0131n\u0131 2026&#8217;ya erteledi. Bu gecikmeye ra\u011fmen, her iki taraf da birle\u015fmeye tamamen ba\u011fl\u0131 kalmaktad\u0131r ve birle\u015fme i\u00e7in finansman sa\u011flanm\u0131\u015ft\u0131r. \u015eirket, devam eden zorluklar\u0131 yans\u0131tacak \u015fekilde 2025 y\u0131l\u0131 beklentilerini hafif\u00e7e a\u015fa\u011f\u0131 y\u00f6nl\u00fc revize etti.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1572\"><span class=\"ng-star-inserted\" data-start-index=\"1572\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"1654\"><span class=\"ng-star-inserted\" data-start-index=\"1654\">1. Finansal Performans: 3. \u00c7eyrek 2025<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"1692\"><span class=\"ng-star-inserted\" data-start-index=\"1692\">Genel Bak\u0131\u015f<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1703\"><span class=\"ng-star-inserted\" data-start-index=\"1703\">Getty Images, 3. \u00c7eyrek&#8217;te sabit bir gelir performans\u0131 sergiledi ancak kur etkileri ve bir \u00f6nceki y\u0131l\u0131n ola\u011fan\u00fcst\u00fc editoryal takvimi (Paris Olimpiyatlar\u0131 ve 2024 se\u00e7im d\u00f6nemi) nedeniyle k\u00e2rl\u0131l\u0131kta hafif bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131.<\/span><\/div>\n<table class=\"ng-star-inserted\" data-start-index=\"1923\">\n<tbody>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1923\"><span class=\"ng-star-inserted\" data-start-index=\"1923\">Metrik<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1929\"><span class=\"ng-star-inserted\" data-start-index=\"1929\">3. \u00c7eyrek 2025 Sonucu<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1950\"><span class=\"ng-star-inserted\" data-start-index=\"1950\">Y\u0131ll\u0131k De\u011fi\u015fim (Bildirilen)<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1977\"><span class=\"ng-star-inserted\" data-start-index=\"1977\">Y\u0131ll\u0131k De\u011fi\u015fim (Kur Etkisinden Ar\u0131nd\u0131r\u0131lm\u0131\u015f)<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2021\"><b class=\"ng-star-inserted\" data-start-index=\"2021\">Toplam Gelir<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2033\"><span class=\"ng-star-inserted\" data-start-index=\"2033\">240 milyon $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2045\"><span class=\"ng-star-inserted\" data-start-index=\"2045\">%0,0<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2049\"><span class=\"ng-star-inserted\" data-start-index=\"2049\">-%2,0<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2054\"><b class=\"ng-star-inserted\" data-start-index=\"2054\">D\u00fczeltilmi\u015f FAV\u00d6K<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2071\"><span class=\"ng-star-inserted\" data-start-index=\"2071\">78,7 milyon $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2084\"><span class=\"ng-star-inserted\" data-start-index=\"2084\">-%2,4<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2089\"><span class=\"ng-star-inserted\" data-start-index=\"2089\">-%4,4<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2094\"><b class=\"ng-star-inserted\" data-start-index=\"2094\">D\u00fczeltilmi\u015f FAV\u00d6K Marj\u0131<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2117\"><span class=\"ng-star-inserted\" data-start-index=\"2117\">%32,8<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2122\"><span class=\"ng-star-inserted\" data-start-index=\"2122\">%33,5&#8217;ten d\u00fc\u015f\u00fc\u015f<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2137\"><span class=\"ng-star-inserted\" data-start-index=\"2137\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"2138\"><span class=\"ng-star-inserted\" data-start-index=\"2138\">Gelir D\u00f6k\u00fcm\u00fc<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2150\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2150\">Kreatif Gelir:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2164\">\u00a0Y\u0131ll\u0131k %8,4 art\u0131\u015fla (kur etkisinden ar\u0131nd\u0131r\u0131lm\u0131\u015f %6,4) 144,9 milyon dolara ula\u015ft\u0131. Bu b\u00fcy\u00fcme, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde iki ana fakt\u00f6rden kaynakland\u0131:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2302\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a01.\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2302\">Premium Access (PA) Normalle\u015fmesi:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2336\">\u00a02024&#8217;te Olimpiyatlar gibi b\u00fcy\u00fck etkinlikler nedeniyle PA gelir da\u011f\u0131l\u0131m\u0131 editoryale kaym\u0131\u015ft\u0131. 2025&#8217;te bu durumun normale d\u00f6nmesi, kreatif segmente fayda sa\u011flad\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2497\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a02.\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2497\">B\u00fcy\u00fck Anla\u015fma:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2511\">\u00a0\u00dc\u00e7\u00fcnc\u00fc \u00e7eyrekte imzalanan \u00e7ok y\u0131ll\u0131 bir anla\u015fma, \u00f6nemli bir pe\u015fin gelir muhasebele\u015ftirmesiyle kreatif geliri art\u0131rd\u0131.<\/span><span class=\"ng-star-inserted\" data-start-index=\"2629\">\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"2630\">Bu olumlu geli\u015fmelere ra\u011fmen,\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2660\">Ajans<\/b><span class=\"ng-star-inserted\" data-start-index=\"2665\">\u00a0i\u015f kolu y\u0131ll\u0131k bazda %22&#8217;lik bir d\u00fc\u015f\u00fc\u015fle kreatif segment \u00fczerinde bask\u0131 yaratmaya devam etti.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2759\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2759\">Editoryal Gelir:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2775\">\u00a0Y\u0131ll\u0131k %3,7 d\u00fc\u015f\u00fc\u015fle (kur etkisinden ar\u0131nd\u0131r\u0131lm\u0131\u015f %5,6) 89,3 milyon dolara geriledi. Bu d\u00fc\u015f\u00fc\u015f, 2024&#8217;teki g\u00fc\u00e7l\u00fc spor (Olimpiyatlar) ve haber etkinlik takvimiyle yap\u0131lan zorlu kar\u015f\u0131la\u015ft\u0131rmadan kaynakland\u0131. E\u011flence ve ar\u015fiv segmentlerindeki b\u00fcy\u00fcme, d\u00fc\u015f\u00fc\u015f\u00fc k\u0131smen dengeledi.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3045\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3045\">Di\u011fer Gelirler:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3060\">\u00a0Bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki 14,1 milyon dolardan 5,8 milyon dolara d\u00fc\u015ft\u00fc. Bu d\u00fc\u015f\u00fc\u015f, AI haklar\u0131n\u0131 da i\u00e7eren kreatif i\u00e7erik anla\u015fmalar\u0131n\u0131n 2024&#8217;te pe\u015fin gelir olarak muhasebele\u015ftirilmesinin zamanlamas\u0131ndan kaynakland\u0131.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"3283\"><span class=\"ng-star-inserted\" data-start-index=\"3283\">Abonelik Metrikleri<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3302\"><span class=\"ng-star-inserted\" data-start-index=\"3302\">Abonelik i\u015f modeli, \u015firketin gelir yap\u0131s\u0131n\u0131n temel ta\u015f\u0131 olmaya devam ediyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3378\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3378\">Abonelik Gelirinin Pay\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3402\">\u00a0Toplam gelirin %58,4&#8217;\u00fcne y\u00fckseldi (3. \u00c7eyrek 2024&#8217;te %52,4). Bu, y\u0131ll\u0131k %11,2&#8217;lik bir b\u00fcy\u00fcmeyi temsil ediyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3512\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3512\">Aktif Y\u0131ll\u0131k Abone Say\u0131s\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3538\">\u00a06.000 net yeni abone eklenerek, LTM (Son On \u0130ki Ay) d\u00f6neminde 304.000&#8217;e ula\u015ft\u0131 (%1,7 b\u00fcy\u00fcme). B\u00fcy\u00fcme Unsplash Plus taraf\u0131ndan sa\u011fland\u0131, ancak iStock&#8217;taki d\u00fc\u015f\u00fc\u015flerle k\u0131smen dengelendi.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3722\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3722\">Y\u0131ll\u0131k Abonelik Geliri Koruma Oran\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3758\">\u00a03. \u00c7eyrek LTM d\u00f6neminde %90,3 olarak ger\u00e7ekle\u015fti. Bu oran, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki %92,2&#8217;ye g\u00f6re bir d\u00fc\u015f\u00fc\u015f\u00fc yans\u0131t\u0131yor ve 2024&#8217;teki b\u00fcy\u00fck etkinliklerin sebep oldu\u011fu tek seferlik harcamalar\u0131n bu y\u0131l olmamas\u0131ndan kaynaklan\u0131yor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3994\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3994\">Premium Access (PA):<\/b><span class=\"ng-star-inserted\" data-start-index=\"4014\">\u00a0\u015eirketin en b\u00fcy\u00fck abonelik teklifi olup toplam gelirin yakla\u015f\u0131k \u00fc\u00e7te birini olu\u015fturmaktad\u0131r. PA, %17&#8217;lik (kur etkisinden ar\u0131nd\u0131r\u0131lm\u0131\u015f %15) g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme kaydetti ve \u015firketin en y\u00fcksek ve en istikrarl\u0131 m\u00fc\u015fteri tutma oranlar\u0131na sahip olmaya devam ediyor.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"4270\"><span class=\"ng-star-inserted\" data-start-index=\"4270\">Giderler ve K\u00e2rl\u0131l\u0131k<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4290\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4290\">SG&amp;A (Sat\u0131\u015f, Genel ve Y\u00f6netim) Giderleri:<\/b><span class=\"ng-star-inserted\" data-start-index=\"4331\">\u00a0Y\u0131ll\u0131k bazda 0,9 milyon dolar artarak 101 milyon dolara ula\u015ft\u0131. Bu art\u0131\u015f\u0131n temel nedenleri aras\u0131nda SOX uyumluluk \u00e7al\u0131\u015fmalar\u0131n\u0131 h\u0131zland\u0131rmak i\u00e7in yap\u0131lan 3 milyon dolarl\u0131k profesyonel hizmet \u00fccretleri ve Stability AI ile devam eden dava i\u00e7in 1 milyon dolarl\u0131k masraflar yer al\u0131yor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4613\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4613\">D\u00fczeltilmi\u015f FAV\u00d6K Marj\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"4637\">\u00a0%32,8 olarak ger\u00e7ekle\u015fti. \u015eirket, SOX ve dava masraflar\u0131 hari\u00e7 tutuldu\u011funda marj\u0131n %34,5 olaca\u011f\u0131n\u0131 belirtti.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4746\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4746\">Sermaye Harcamalar\u0131 (CapEx):<\/b><span class=\"ng-star-inserted\" data-start-index=\"4774\">\u00a0Bir \u00f6nceki y\u0131la g\u00f6re 2,2 milyon dolar artarak 14,7 milyon dolar oldu ve gelirin %6,1&#8217;ine denk geldi. Bu oran, \u015firketin %5-%7&#8217;lik hedef aral\u0131\u011f\u0131 i\u00e7inde kalmaya devam ediyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4946\"><span class=\"ng-star-inserted\" data-start-index=\"4946\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"5028\"><span class=\"ng-star-inserted\" data-start-index=\"5028\">2. Stratejik Geli\u015fmeler ve \u0130\u015f Segmenti Analizi<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"5074\"><span class=\"ng-star-inserted\" data-start-index=\"5074\">Shutterstock Birle\u015fmesi S\u00fcreci<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5104\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"5104\">D\u00fczenleyici \u0130nceleme:<\/b><span class=\"ng-star-inserted\" data-start-index=\"5125\">\u00a0Birle\u015fik Krall\u0131k Rekabet ve Piyasalar Otoritesi (CMA), Getty Images ve Shutterstock aras\u0131ndaki birle\u015fme teklifini Faz 2 incelemesine y\u00f6nlendirdi.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5271\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"5271\">Zaman \u00c7izelgesi:<\/b><span class=\"ng-star-inserted\" data-start-index=\"5287\">\u00a0Bu karar, anla\u015fman\u0131n olas\u0131 kapan\u0131\u015f tarihini 2026&#8217;ya erteledi. CEO Craig Peters, bu karardan hayal k\u0131r\u0131kl\u0131\u011f\u0131 duyduklar\u0131n\u0131 ancak &#8220;taraflar\u0131n i\u015fleme ve gerekli onaylar\u0131 almak i\u00e7in d\u00fczenleyicilerle \u00e7al\u0131\u015fmaya %100 ba\u011fl\u0131 kald\u0131klar\u0131n\u0131&#8221; belirtti.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5526\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"5526\">Finansman:<\/b><span class=\"ng-star-inserted\" data-start-index=\"5536\">\u00a0\u015eirket, d\u00fczenleyici onay\u0131 al\u0131r almaz i\u015flemi kapatmaya haz\u0131r olmak i\u00e7in birle\u015fme finansman\u0131n\u0131 g\u00fcvence alt\u0131na ald\u0131. Birle\u015fme nakit bedelini, mevcut Shutterstock borcunu yeniden finanse etmeyi ve ilgili \u00fccretleri kar\u015f\u0131lamak i\u00e7in 628,4 milyon dolarl\u0131k yeni %10,5&#8217;lik k\u0131demli tahvil ihra\u00e7 edildi. Bu fonlar, anla\u015fma kapanana kadar emanette tutulacak ve ayl\u0131k net faiz maliyeti yakla\u015f\u0131k 3,5 milyon dolar olacak.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"5942\"><span class=\"ng-star-inserted\" data-start-index=\"5942\">Yapay Zeka (AI) Stratejisi ve Yeni Anla\u015fmalar<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5987\"><span class=\"ng-star-inserted\" data-start-index=\"5987\">Getty Images, yapay zeka alan\u0131nda \u00fc\u00e7 temel kulvarda ilerleyen bir strateji izliyor:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6070\"><span class=\"ng-star-inserted\">1.\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6070\">\u0130\u00e7erik Entegrasyon Lisanslamas\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6102\">\u00a0\u015eirket, AI b\u00fcy\u00fck dil modellerinin ve arama deneyimlerinin, kendi teklifleri i\u00e7inde &#8220;orijinal, y\u00fcksek kaliteli i\u00e7erik&#8221; sa\u011flamak i\u00e7in Getty&#8217;nin i\u00e7eri\u011fini kullanmas\u0131na olanak tan\u0131yan anla\u015fmalar imzalad\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6303\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6303\">Perplexity Anla\u015fmas\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6324\">\u00a0Bu \u00e7eyrekte imzalanan \u00e7ok y\u0131ll\u0131 bir anla\u015fma, g\u00f6r\u00fcnt\u00fc kredileri ve geri ba\u011flant\u0131lar (linkback) taahh\u00fctlerini i\u00e7eriyor. Craig Peters&#8217;a g\u00f6re bu, &#8220;geleneksel olarak teknoloji platformlar\u0131yla yapt\u0131\u011f\u0131m\u0131z di\u011fer lisanslama anla\u015fmalar\u0131na \u00e7ok benzeyen bir lisanslama anla\u015fmas\u0131d\u0131r.&#8221;<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6596\"><span class=\"ng-star-inserted\">2.\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6596\">\u00d6zel E\u011fitim Verisi Olu\u015fturma:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6625\">\u00a0\u015eirketin \u0131smarlama i\u00e7erik i\u015f kolu, bir m\u00fc\u015fterinin \u00f6zel ihtiya\u00e7lar\u0131na y\u00f6nelik AI e\u011fitim i\u00e7eri\u011fi olu\u015fturmak i\u00e7in k\u00fcresel kat\u0131l\u0131mc\u0131 a\u011f\u0131ndan yararland\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6774\"><span class=\"ng-star-inserted\">3.\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6774\">Veri Lisanslamas\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6792\">\u00a0\u00dc\u00e7\u00fcnc\u00fc taraf platformlara AI e\u011fitimi i\u00e7in veri lisanslama devam etmektedir. Bu alandaki gelirler, 2024&#8217;e g\u00f6re daha d\u00fc\u015f\u00fck olsa da, bu t\u00fcr anla\u015fmalar i\u00e7in &#8220;sa\u011fl\u0131kl\u0131 bir boru hatt\u0131&#8221; bulunmaktad\u0131r.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"6986\"><span class=\"ng-star-inserted\" data-start-index=\"6986\">Hukuki Zafer: Stability AI Davas\u0131<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7019\"><span class=\"ng-star-inserted\" data-start-index=\"7019\">Getty Images, Birle\u015fik Krall\u0131k&#8217;ta Stability AI&#8217;a kar\u015f\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fc davada \u00f6nemli bir hukuki zafer elde etti. Mahkeme, Getty Images&#8217;in ticari marka ihlali iddias\u0131n\u0131 hakl\u0131 buldu ve \u015fu karara vard\u0131:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7212\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"7212\">Getty&#8217;nin ticari markalar\u0131n\u0131n AI taraf\u0131ndan \u00fcretilen \u00e7\u0131kt\u0131lara dahil edilmesi, bu ticari markalar\u0131 ihlal etmektedir.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7328\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"7328\">\u0130hlal eden \u00e7\u0131kt\u0131lardan do\u011fan sorumluluk, son kullan\u0131c\u0131ya de\u011fil, AI modelinin geli\u015ftiricisi olan Stability&#8217;ye aittir.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7444\"><span class=\"ng-star-inserted\" data-start-index=\"7444\">Craig Peters bu karar\u0131 &#8220;her yerdeki hak sahipleri i\u00e7in bir zafer&#8221; olarak nitelendirdi.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"7530\"><span class=\"ng-star-inserted\" data-start-index=\"7530\">M\u00fc\u015fteri Segmenti Sa\u011fl\u0131\u011f\u0131<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7554\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"7554\">Ajans:<\/b><span class=\"ng-star-inserted\" data-start-index=\"7560\">\u00a0Y\u0131ll\u0131k %22&#8217;lik d\u00fc\u015f\u00fc\u015fle en zay\u0131f segment olmaya devam ediyor. Bu d\u00fc\u015f\u00fc\u015f hem makroekonomik belirsizlikten hem de 2024&#8217;teki etkinlik odakl\u0131 g\u00fc\u00e7l\u00fc \u00e7eyrekle yap\u0131lan zorlu kar\u015f\u0131la\u015ft\u0131rmadan kaynaklan\u0131yor. Ajans segmenti, kreatif i\u015f kolu \u00fczerindeki &#8220;birincil bask\u0131 noktas\u0131d\u0131r&#8221;.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7829\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"7829\">Kurumsal:<\/b><span class=\"ng-star-inserted\" data-start-index=\"7838\">\u00a0\u015eirketin gelir taban\u0131n\u0131n en b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc (yakla\u015f\u0131k %60) olu\u015fturuyor. Bu \u00e7eyrekte hafif bir d\u00fc\u015f\u00fc\u015f ya\u015fanmas\u0131na ra\u011fmen, genel olarak bir b\u00fcy\u00fcme segmenti olmaya devam ediyor. \u00d6zellikle kurumsal (enterprise) m\u00fc\u015fterilerdeki elde tutma oranlar\u0131 &#8220;%100&#8217;e yak\u0131n&#8221; seviyelerde kalarak segmentin sa\u011fl\u0131\u011f\u0131n\u0131 teyit ediyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8147\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"8147\">Medya:<\/b><span class=\"ng-star-inserted\" data-start-index=\"8153\">\u00a03. \u00c7eyrek&#8217;te yakla\u015f\u0131k %3&#8217;l\u00fck bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131. \u00d6zellikle &#8220;yay\u0131n ve prod\u00fcksiyon&#8221; alt segmentleri, Hollywood grevleri \u00f6ncesi performans seviyelerine hen\u00fcz tam olarak d\u00f6nemedi ve d\u00fc\u015f\u00fc\u015fte kalmaya devam ediyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8359\"><span class=\"ng-star-inserted\" data-start-index=\"8359\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"8441\"><span class=\"ng-star-inserted\" data-start-index=\"8441\">3. 2025 Y\u0131l\u0131 \u0130\u00e7in G\u00fcncellenmi\u015f Beklentiler<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8483\"><span class=\"ng-star-inserted\" data-start-index=\"8483\">\u015eirket, y\u0131l\u0131n ilk \u00fc\u00e7 \u00e7eyre\u011findeki performans\u0131, kur etkilerini ve devam eden piyasa ko\u015fullar\u0131n\u0131 dikkate alarak 2025 y\u0131l\u0131 i\u00e7in beklentilerini g\u00fcncelledi.<\/span><\/div>\n<table class=\"ng-star-inserted\" data-start-index=\"8634\">\n<tbody>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8634\"><span class=\"ng-star-inserted\" data-start-index=\"8634\">Metrik<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8640\"><span class=\"ng-star-inserted\" data-start-index=\"8640\">Eski Beklenti<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8653\"><span class=\"ng-star-inserted\" data-start-index=\"8653\">Yeni Beklenti (G\u00fcncellenmi\u015f)<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8681\"><b class=\"ng-star-inserted\" data-start-index=\"8681\">Gelir<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8686\"><span class=\"ng-star-inserted\" data-start-index=\"8686\">936 milyon $ &#8211; 958 milyon $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8713\"><b class=\"ng-star-inserted\" data-start-index=\"8713\">942 milyon $ &#8211; 951 milyon $<\/b><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8740\"><b class=\"ng-star-inserted\" data-start-index=\"8740\">D\u00fczeltilmi\u015f FAV\u00d6K<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8757\"><span class=\"ng-star-inserted\" data-start-index=\"8757\">291 milyon $ &#8211; 300 milyon $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8784\"><b class=\"ng-star-inserted\" data-start-index=\"8784\">291 milyon $ &#8211; 293 milyon $<\/b><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8811\"><span class=\"ng-star-inserted\" data-start-index=\"8811\">Bu beklentiler, a\u015fa\u011f\u0131daki fakt\u00f6rleri i\u00e7ermektedir:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8861\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"8861\">2024&#8217;\u00fcn g\u00fc\u00e7l\u00fc editoryal takvimiyle yap\u0131lan ve \u00f6zellikle y\u0131l\u0131n ikinci yar\u0131s\u0131n\u0131 etkileyen kar\u015f\u0131la\u015ft\u0131rmalar.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8966\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"8966\">Hollywood grevleri sonras\u0131 prod\u00fcksiyon seviyelerindeki toparlanman\u0131n beklenenden yava\u015f olmas\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"9060\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"9060\">SOX h\u0131zland\u0131rma \u00e7al\u0131\u015fmalar\u0131 i\u00e7in yakla\u015f\u0131k 8 milyon dolarl\u0131k tek seferlik SG&amp;A gider art\u0131\u015f\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"9151\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"9151\">Birle\u015fme ile ilgili t\u00fcm maliyetler, tek seferlik olarak kabul edildi\u011fi i\u00e7in bu beklentilerin d\u0131\u015f\u0131ndad\u0131r.<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Getty Images&#8217;in Finansal Raporundan \u015ea\u015f\u0131rtan 5 Ger\u00e7ek: Yapay Zeka Zaferi ve Gizli Kalm\u0131\u015f %22&#8217;lik D\u00fc\u015f\u00fc\u015f Giri\u015f Kurumsal finansal rapor a\u00e7\u0131klamalar\u0131 genellikle kuru rakamlardan ve tahmin edilebilir analizlerden ibaret gibi g\u00f6r\u00fcnebilir. Ancak Getty Images&#8217;in son \u00e7eyrek raporu, medya, teknoloji ve yapay&#8230; <\/p>\n","protected":false},"author":1,"featured_media":24,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[5],"class_list":["post-23","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisttoplantisi","tag-gety"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":2,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":28,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts\/23\/revisions\/28"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/media\/24"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}