{"id":31,"date":"2026-01-03T15:44:15","date_gmt":"2026-01-03T12:44:15","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketriskustr\/?p=31"},"modified":"2026-01-03T15:45:33","modified_gmt":"2026-01-03T12:45:33","slug":"%f0%9f%94%b4%f0%9f%87%b9%f0%9f%87%b7-adbe-adobe-inc-2025-12-bilanco-analizi","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketriskustr\/31","title":{"rendered":"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #ADBE | Adobe Inc. 2025\/12 Analist Toplant\u0131s\u0131 Analizi"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #ADBE | Adobe Inc. 2025\/12 Analist Toplant\u0131s\u0131 Analizi\" width=\"858\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/sBFgPY135LA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1 class=\"paragraph heading1 ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" data-start-index=\"0\">Adobe&#8217;nin Radikal Yapay Zeka Hamlesi: Finansal Raporundan Kimsenin Konu\u015fmad\u0131\u011f\u0131 5 B\u00fcy\u00fck De\u011fi\u015fim<\/span><\/h1>\n<h2 class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"94\"><span class=\"ng-star-inserted\" data-start-index=\"94\">Giri\u015f: Photoshop&#8217;un \u00d6tesinde &#8211; Adobe&#8217;nin Sessiz Yapay Zeka Devrimi<\/span><\/h2>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"160\"><span class=\"ng-star-inserted\" data-start-index=\"160\">Adobe denince akl\u0131m\u0131za hemen Photoshop, PDF ve yarat\u0131c\u0131 d\u00fcnyan\u0131n temel ta\u015flar\u0131 gelir. \u015eirketin son finansal raporlar\u0131 rekor gelirler ve etkileyici bir b\u00fcy\u00fcme g\u00f6steriyor. Ancak bu rakamlar\u0131n y\u00fczeyinin alt\u0131nda, \u00e7o\u011fu ki\u015finin fark etti\u011finden \u00e7ok daha \u015fa\u015f\u0131rt\u0131c\u0131 ve k\u00f6kl\u00fc bir d\u00f6n\u00fc\u015f\u00fcm yat\u0131yor. Adobe, yapay zekay\u0131 sadece mevcut \u00fcr\u00fcnlerine eklemekle kalm\u0131yor; i\u015f modelini, stratejisini ve yarat\u0131c\u0131l\u0131\u011f\u0131n gelece\u011fine dair vizyonunu temelden yeniden in\u015fa ediyor. Bu makale, Adobe&#8217;nin son kazan\u00e7 raporunda gizlenen ve \u015firketin gelece\u011fini \u015fekillendiren en \u00f6nemli be\u015f stratejik hamleyi ortaya \u00e7\u0131karacak.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"748\"><span class=\"ng-star-inserted\" data-start-index=\"748\">1. \u00c7\u0131kar\u0131m: Adobe Sadece Kendi Yapay Zekas\u0131n\u0131 Geli\u015ftirmiyor, Bir Yapay Zeka S\u00fcpermarketine D\u00f6n\u00fc\u015f\u00fcyor<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"848\"><span class=\"ng-star-inserted\" data-start-index=\"848\">Adobe&#8217;den beklenen, kendi &#8220;ticari olarak g\u00fcvenli Firefly modellerine&#8221; odaklanmas\u0131yd\u0131. Ancak \u015firket, herkesi \u015fa\u015f\u0131rtan bir stratejiyle tam tersini yap\u0131yor: Google, OpenAI ve Runway gibi 25&#8217;ten fazla ortak yapay zeka modelini do\u011frudan uygulamalar\u0131na entegre ediyor. Bu, Adobe&#8217;nin di\u011fer yapay zeka geli\u015ftiricileriyle rekabet etmek yerine, t\u00fcm yarat\u0131c\u0131lar i\u00e7in vazge\u00e7ilmez bir merkez haline gelmeyi hedefledi\u011fini g\u00f6steriyor. Art\u0131k kullan\u0131c\u0131lar, i\u015fleri i\u00e7in en iyi arac\u0131, k\u00f6keni ne olursa olsun, do\u011frudan Adobe&#8217;nin ekosisteminde bulabilecekler. Bu hamle, Adobe&#8217;yi bir \u00fcr\u00fcn sa\u011flay\u0131c\u0131s\u0131ndan, yarat\u0131c\u0131 end\u00fcstrinin yapay zeka platformuna d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Stratejik olarak bu entegrasyon, Adobe&#8217;nin rekabet avantaj\u0131n\u0131 peki\u015ftiriyor; bir yarat\u0131c\u0131n\u0131n farkl\u0131 bir modeli denemek i\u00e7in Photoshop veya Express gibi al\u0131\u015ft\u0131\u011f\u0131 i\u015f ak\u0131\u015flar\u0131ndan ayr\u0131lmas\u0131na gerek b\u0131rakmayarak ekosistemini vazge\u00e7ilmez k\u0131l\u0131yor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1730\"><span class=\"ng-star-inserted\" data-start-index=\"1730\">Dijital Medya Ba\u015fkan\u0131 David Wadhwani, bu de\u011fi\u015fimin \u00f6l\u00e7e\u011fini \u015fu s\u00f6zlerle vurguluyor:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1813\"><span class=\"ng-star-inserted\" data-start-index=\"1813\">&#8220;Ekim ay\u0131ndaki Adobe MAX&#8217;te, Firefly&#8217;\u0131 kendi ticari olarak g\u00fcvenli modellerimizle ve Google, OpenAI, Black Forest Labs, Luma, Runway, Topaz Labs ve ElevenLabs dahil olmak \u00fczere 25&#8217;ten fazla lider ortak modelle birlikte sunan tek uygulama haline getirerek \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015flettik.&#8221;<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"2095\"><span class=\"ng-star-inserted\" data-start-index=\"2095\">2. \u00c7\u0131kar\u0131m: &#8220;\u015eablon Sonras\u0131 D\u00fcnya&#8221;ya Ho\u015f Geldiniz<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2144\"><span class=\"ng-star-inserted\" data-start-index=\"2144\">David Wadhwani&#8217;nin ortaya att\u0131\u011f\u0131 g\u00fc\u00e7l\u00fc bir kavram var: &#8220;\u015fablon sonras\u0131 d\u00fcnya&#8221;. Bu, yarat\u0131c\u0131 s\u00fcrecin ba\u015flang\u0131\u00e7 noktas\u0131n\u0131 temelden de\u011fi\u015ftiren bir devrimi ifade ediyor. Eskiden bir sunum veya bro\u015f\u00fcr haz\u0131rlamak i\u00e7in \u00f6nceden haz\u0131rlanm\u0131\u015f bir \u015fablon se\u00e7erdik. \u015eimdi ise Adobe Express&#8217;in yeni Yapay Zeka Asistan\u0131 sayesinde, kullan\u0131c\u0131lar ne istediklerini sohbet yoluyla anlatarak s\u0131f\u0131ran \u00f6zg\u00fcn tasar\u0131mlar ve sunumlar olu\u015fturabiliyor. Bir ilan\u0131, bir infografi\u011fi veya bir g\u00f6rseli d\u00fczenlemek art\u0131k komut vermek yerine, bir asistanla konu\u015fmak kadar kolay. Bu, yarat\u0131c\u0131l\u0131\u011f\u0131 bir katalogdan \u015fablon se\u00e7me eyleminden, benzersiz bir vizyonu yapay zeka ile diyalog kurarak s\u0131f\u0131rdan hayata ge\u00e7irme s\u00fcrecine d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"2843\"><span class=\"ng-star-inserted\" data-start-index=\"2843\">3. \u00c7\u0131kar\u0131m: Yapay Zeka Kullan\u0131m\u0131 Sadece Bir S\u00f6ylenti De\u011fil, Patlama Ya\u015f\u0131yor<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2918\"><span class=\"ng-star-inserted\" data-start-index=\"2918\">Yapay zeka \u00f6zelliklerinin ne kadar benimsendi\u011fine dair en somut kan\u0131t, Adobe&#8217;nin payla\u015ft\u0131\u011f\u0131 bir veride gizli: &#8220;\u00fcretken kredi&#8221; t\u00fcketimi bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re tam 3 kat artt\u0131. Bu krediler, \u00e7e\u015fitli yapay zeka modelleriyle y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc g\u00f6rseller veya videolar olu\u015fturmak gibi y\u00fcksek de\u011ferli i\u015flemler i\u00e7in kullan\u0131l\u0131yor. Bu 3 katl\u0131k art\u0131\u015f, kullan\u0131c\u0131lar\u0131n bu yeni \u00f6zellikleri sadece denemekle kalmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda aktif ve yo\u011fun bir \u015fekilde i\u015f ak\u0131\u015flar\u0131na entegre etti\u011fini g\u00f6steriyor. Bu durum, Adobe&#8217;nin yapay zekadan para kazanma stratejisinin de i\u015fe yarad\u0131\u011f\u0131n\u0131n en net kan\u0131t\u0131. M\u00fc\u015fteriler kredileri t\u00fckendi\u011finde ya daha \u00fcst bir plana y\u00fckseltiyor ya da ek &#8220;\u00fcretken kredi paketleri&#8221; sat\u0131n al\u0131yor. Adobe bu durumu, daha fazla uygulama, video gibi yeni medya t\u00fcrleri, farkl\u0131 kullan\u0131m senaryolar\u0131 ve artan model say\u0131s\u0131 \u00fczerinden i\u015fleyen bir &#8220;b\u00fcy\u00fcme algoritmas\u0131&#8221; olarak g\u00f6r\u00fcyor ve bu da stratejinin katlanarak b\u00fcy\u00fcmek \u00fczere tasarland\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3874\"><span class=\"ng-star-inserted\" data-start-index=\"3874\">David Wadhwani, bu metri\u011fin \u00f6nemini \u015fu \u015fekilde \u00f6zetliyor:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3931\"><span class=\"ng-star-inserted\" data-start-index=\"3931\">&#8220;\u00dcretken krediler, y\u00fcksek de\u011ferli kullan\u0131m\u0131n harika bir g\u00f6stergesidir ve kredi t\u00fcketimi \u00e7eyrekten \u00e7eyre\u011fe 3 kat artm\u0131\u015ft\u0131r.&#8221;<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"4054\"><span class=\"ng-star-inserted\" data-start-index=\"4054\">4. \u00c7\u0131kar\u0131m: Adobe, Yapay Zeka Ajanlar\u0131n\u0131n Y\u00f6netti\u011fi Bir \u0130nternete Haz\u0131rlan\u0131yor<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4132\"><span class=\"ng-star-inserted\" data-start-index=\"4132\">\u0130nternet trafi\u011finin ve kullan\u0131c\u0131 etkile\u015fimlerinin birincil kayna\u011f\u0131n\u0131n insanlar yerine yapay zeka ajanlar\u0131 ve b\u00fcy\u00fck dil modelleri (LLM&#8217;ler) haline geldi\u011fi yeni bir \u00e7a\u011fa giriyoruz: &#8220;ajanik web&#8221;. Adobe&#8217;nin verileri bu trendin ne kadar h\u0131zl\u0131 ilerledi\u011fini g\u00f6zler \u00f6n\u00fcne seriyor. Dijital Deneyim Ba\u015fkan\u0131 Anil Chakravarthy&#8217;nin payla\u015ft\u0131\u011f\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 istatisti\u011fe g\u00f6re, \u00fcretken yapay zeka trafi\u011fi\u00a0<\/span><code class=\"code ng-star-inserted\" data-start-index=\"4517\">2025 tatil sezonunun \u015fimdiye kadarki b\u00f6l\u00fcm\u00fcnde<\/code><span class=\"ng-star-inserted\" data-start-index=\"4563\">\u00a0%760 oran\u0131nda artt\u0131. Adobe, bu devasa de\u011fi\u015fime seyirci kalm\u0131yor. Markalar\u0131n bu yeni &#8220;yapay zeka arama&#8221; ve &#8220;\u00fcretken motor optimizasyonu&#8221; \u00e7a\u011f\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fcklerini y\u00f6netmelerine yard\u0131mc\u0131 olmak amac\u0131yla planlad\u0131\u011f\u0131 Semrush sat\u0131n almas\u0131n\u0131 duyurdu. Bu i\u015flemin, yasal onaylara ve di\u011fer kapan\u0131\u015f ko\u015fullar\u0131na ba\u011fl\u0131 olarak 2026&#8217;n\u0131n ilk yar\u0131s\u0131nda tamamlanmas\u0131 bekleniyor. Brand Concierge ve LLM Optimizer gibi yeni \u00fcr\u00fcnler de Adobe&#8217;nin bu yeni pazarlama s\u0131n\u0131r\u0131nda ne kadar ciddi oldu\u011funun bir ba\u015fka kan\u0131t\u0131.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"5057\"><span class=\"ng-star-inserted\" data-start-index=\"5057\">5. \u00c7\u0131kar\u0131m: Yapay Zekan\u0131n Gelece\u011fi Ki\u015fisel\u2014Her Marka \u0130\u00e7in \u00d6zel Bir Model<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5129\"><span class=\"ng-star-inserted\" data-start-index=\"5129\">Adobe&#8217;nin en iddial\u0131 hamlelerinden biri de Firefly Foundry. Bu hizmet, b\u00fcy\u00fck \u015firketlerin kendi i\u00e7erikleri, verileri ve marka kurallar\u0131 \u00fczerinde e\u011fitilmi\u015f tescilli yapay zeka modelleri olu\u015fturmalar\u0131na olanak tan\u0131yor. CEO Shantanu Narayen&#8217;in payla\u015ft\u0131\u011f\u0131 vizyon ise nefes kesici: her bir marka, her bir TV \u015fovu veya her bir film serisi i\u00e7in benzersiz bir Foundry modeli yaratmak. Bu vizyonun ne kadar de\u011ferli oldu\u011fu, kazan\u00e7 raporu toplant\u0131s\u0131nda bir y\u00f6netici taraf\u0131ndan payla\u015f\u0131lan bir \u00f6rnekle somutla\u015f\u0131yor: Bir medya \u015firketi, temel \u00fcr\u00fcnler i\u00e7in 2 milyon dolarl\u0131k y\u0131ll\u0131k yinelenen gelir (ARR) anla\u015fmas\u0131ndan, &#8220;Firefly Services ve Firefly Foundry&#8221; hizmetlerini de i\u00e7eren 7 milyon dolarl\u0131k bir anla\u015fmaya ge\u00e7i\u015f yapm\u0131\u015f. Bu, \u015firketlerin kendilerine \u00f6zel, markalar\u0131na uygun yapay zeka i\u00e7in ne kadar b\u00fcy\u00fck bir bedel \u00f6demeye haz\u0131r oldu\u011funu g\u00f6steriyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5965\"><span class=\"ng-star-inserted\" data-start-index=\"5965\">Shantanu Narayen bu b\u00fcy\u00fck vizyonu \u015fu s\u00f6zlerle ifade ediyor:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6024\"><span class=\"ng-star-inserted\" data-start-index=\"6024\">&#8220;&#8230;vizyon a\u00e7\u0131k\u00e7a \u015fu ki, her bir marka i\u00e7in, e\u011fer bir t\u00fcketici \u015firketiyseniz veya her bir TV \u015fovu ya da film i\u00e7in, o belirli franchise&#8217;a \u00f6zel bir Foundry yaratabiliriz&#8230;&#8221;<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"6195\"><span class=\"ng-star-inserted\" data-start-index=\"6195\">Sonu\u00e7: Yeni Bir Yarat\u0131c\u0131 Motor<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6225\"><span class=\"ng-star-inserted\" data-start-index=\"6225\">Adobe&#8217;nin son hamleleri, \u015firketin mevcut \u00fcr\u00fcnlerine yapay zeka serpi\u015ftirmekten \u00e7ok daha fazlas\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131 kan\u0131tl\u0131yor. Adobe, t\u00fcm i\u015fini yarat\u0131m ve pazarlama i\u00e7in a\u00e7\u0131k, ak\u0131ll\u0131 bir ekosistem olacak \u015fekilde temelden yeniden tasarl\u0131yor. \u015eirket, yapay zekan\u0131n sadece bir ara\u00e7 de\u011fil, yarat\u0131c\u0131 s\u00fcrecin merkezi oldu\u011fu bir gelecek in\u015fa ediyor. Bu durum akla \u015fu soruyu getiriyor: Yapay zeka her yarat\u0131c\u0131 s\u00fcre\u00e7te bir yard\u0131mc\u0131 pilot haline gelirken, \u00f6n\u00fcm\u00fczdeki on y\u0131lda &#8220;yarat\u0131c\u0131&#8221; olmak ger\u00e7ekte ne anlama gelecek?<\/span><\/div>\n<div data-start-index=\"6225\"><\/div>\n<div data-start-index=\"6225\"><\/div>\n<div data-start-index=\"6225\">\n<h1 class=\"paragraph heading1 ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" style=\"color: #0000ff;\" data-start-index=\"0\">Adobe 2025 Mali Y\u0131l\u0131 D\u00f6rd\u00fcnc\u00fc \u00c7eyrek Sonu\u00e7lar\u0131 Bilgilendirme Notu<\/span><\/h1>\n<h2 class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"65\"><span class=\"ng-star-inserted\" data-start-index=\"65\">Y\u00f6netici \u00d6zeti<\/span><\/h2>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"79\"><span class=\"ng-star-inserted\" data-start-index=\"79\">Adobe, yapay zeka (AI) odakl\u0131 \u00fcr\u00fcnlerin benimsenmesiyle g\u00fc\u00e7lenen 2025 mali y\u0131l\u0131nda (FY25) ola\u011fan\u00fcst\u00fc bir finansal performans sergiledi. \u015eirket, y\u0131l\u0131 %11 art\u0131\u015fla 23,77 milyar dolar rekor gelirle ve %14 art\u0131\u015fla 20,94 dolar GAAP d\u0131\u015f\u0131 hisse ba\u015f\u0131na karla (EPS) tamamlad\u0131. D\u00f6rd\u00fcnc\u00fc \u00e7eyrekte (Q4) Y\u0131ll\u0131k Yinelenen Gelir (ARR) b\u00fcy\u00fcmesi yeniden ivme kazand\u0131 ve y\u00f6netim, 2026 mali y\u0131l\u0131 i\u00e7in (FY26) \u015fimdiye kadarki en y\u00fcksek ba\u015flang\u0131\u00e7 hedefi olan 2,6 milyar dolarl\u0131k net yeni ARR \u00f6ng\u00f6rd\u00fc.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"556\"><span class=\"ng-star-inserted\" data-start-index=\"556\">B\u00fcy\u00fcmenin temel itici g\u00fcc\u00fc, Adobe&#8217;nin Firefly, Acrobat AI Assistant ve Adobe Express gibi \u00fcr\u00fcnler arac\u0131l\u0131\u011f\u0131yla t\u00fcm portf\u00f6y\u00fcne yapay zekay\u0131 derinlemesine entegre etme stratejisi oldu. \u00dcretken kredilerin (generative credits) t\u00fcketimi \u00e7eyrekten \u00e7eyre\u011fe \u00fc\u00e7 kat artarak, AI \u00f6zelliklerinin kullan\u0131c\u0131lar taraf\u0131ndan ne kadar yo\u011fun benimsendi\u011fini g\u00f6sterdi. \u015eirket, i\u015f profesyonelleri, t\u00fcketiciler, yarat\u0131c\u0131lar ve pazarlama profesyonelleri olmak \u00fczere \u00fc\u00e7 ana kitleye odaklanarak, Freemium teklifleri arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131 taban\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015fletti. Toplam Ayl\u0131k Aktif Kullan\u0131c\u0131 (MAU) say\u0131s\u0131 y\u0131ll\u0131k bazda %15&#8217;in \u00fczerinde art\u0131\u015f g\u00f6sterdi.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1190\"><span class=\"ng-star-inserted\" data-start-index=\"1190\">Stratejik olarak Adobe, markalar\u0131n &#8220;arac\u0131sal web&#8221; (agentic web) \u00e7a\u011f\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak amac\u0131yla Semrush&#8217;\u0131 sat\u0131n alma niyetini duyurdu. Ayr\u0131ca Firefly Foundry gibi kurumsal \u00e7\u00f6z\u00fcmler, m\u00fc\u015fterilere kendi verileri \u00fczerinde e\u011fitilmi\u015f \u00f6zel AI modelleri sunarak ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik \u00fcretiminde yeni f\u0131rsatlar yarat\u0131yor. \u015eirketin g\u00fc\u00e7l\u00fc nakit ak\u0131\u015f\u0131, rekor seviyedeki hisse geri al\u0131mlar\u0131 ve 2026 i\u00e7in iddial\u0131 hedefleri, AI liderli\u011finden yararlanarak s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme potansiyeline olan g\u00fcvenini yans\u0131t\u0131yor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1703\"><span class=\"ng-star-inserted\" data-start-index=\"1703\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"1785\"><span class=\"ng-star-inserted\" data-start-index=\"1785\">2025 Mali Y\u0131l\u0131 Finansal Performans\u0131 ve \u00d6nemli Noktalar<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1839\"><span class=\"ng-star-inserted\" data-start-index=\"1839\">Adobe, hem d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte hem de 2025 mali y\u0131l\u0131n\u0131n tamam\u0131nda g\u00fc\u00e7l\u00fc bir finansal performans sergiledi. B\u00fcy\u00fcme, \u00f6zellikle Dijital Medya ve Dijital Deneyim segmentlerindeki yapay zeka destekli \u00e7\u00f6z\u00fcmlere olan talepten kaynakland\u0131.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"2068\"><span class=\"ng-star-inserted\" data-start-index=\"2068\">Genel Bak\u0131\u015f: Finansal Sonu\u00e7lar<\/span><\/div>\n<table class=\"ng-star-inserted\" data-start-index=\"2098\">\n<tbody>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2098\"><span class=\"ng-star-inserted\" data-start-index=\"2098\">Metrik<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2104\"><span class=\"ng-star-inserted\" data-start-index=\"2104\">2025 Mali Y\u0131l\u0131 (FY25)<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2125\"><span class=\"ng-star-inserted\" data-start-index=\"2125\">Y\u0131ll\u0131k B\u00fcy\u00fcme (YoY)<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2144\"><span class=\"ng-star-inserted\" data-start-index=\"2144\">2025 D\u00f6rd\u00fcnc\u00fc \u00c7eyrek (Q4)<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2169\"><span class=\"ng-star-inserted\" data-start-index=\"2169\">Y\u0131ll\u0131k B\u00fcy\u00fcme (YoY)<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2188\"><b class=\"ng-star-inserted\" data-start-index=\"2188\">Toplam Gelir<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2200\"><span class=\"ng-star-inserted\" data-start-index=\"2200\">23,77 Milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2214\"><span class=\"ng-star-inserted\" data-start-index=\"2214\">+%11<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2218\"><span class=\"ng-star-inserted\" data-start-index=\"2218\">6,19 Milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2231\"><span class=\"ng-star-inserted\" data-start-index=\"2231\">+%10<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2235\"><b class=\"ng-star-inserted\" data-start-index=\"2235\">GAAP EPS<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2243\"><span class=\"ng-star-inserted\" data-start-index=\"2243\">16,70 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2250\"><span class=\"ng-star-inserted\" data-start-index=\"2250\">+%35<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2254\"><span class=\"ng-star-inserted\" data-start-index=\"2254\">4,45 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2260\"><span class=\"ng-star-inserted\" data-start-index=\"2260\">+%17<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2264\"><b class=\"ng-star-inserted\" data-start-index=\"2264\">Non-GAAP EPS<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2276\"><span class=\"ng-star-inserted\" data-start-index=\"2276\">20,94 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2283\"><span class=\"ng-star-inserted\" data-start-index=\"2283\">+%14<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2287\"><span class=\"ng-star-inserted\" data-start-index=\"2287\">5,50 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2293\"><span class=\"ng-star-inserted\" data-start-index=\"2293\">+%14<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2297\"><b class=\"ng-star-inserted\" data-start-index=\"2297\">Dijital Medya Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2317\"><span class=\"ng-star-inserted\" data-start-index=\"2317\">17,65 Milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2331\"><span class=\"ng-star-inserted\" data-start-index=\"2331\">+%11<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2335\"><span class=\"ng-star-inserted\" data-start-index=\"2335\">4,62 Milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2348\"><span class=\"ng-star-inserted\" data-start-index=\"2348\">+%11<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2352\"><b class=\"ng-star-inserted\" data-start-index=\"2352\">Dijital Deneyim Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2374\"><span class=\"ng-star-inserted\" data-start-index=\"2374\">5,86 Milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2387\"><span class=\"ng-star-inserted\" data-start-index=\"2387\">+%9<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2390\"><span class=\"ng-star-inserted\" data-start-index=\"2390\">1,52 Milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2403\"><span class=\"ng-star-inserted\" data-start-index=\"2403\">+%9<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"2406\"><span class=\"ng-star-inserted\" data-start-index=\"2406\">FY25 \u00d6ne \u00c7\u0131kan Di\u011fer Geli\u015fmeler<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2437\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2437\">Y\u0131ll\u0131k Yinelenen Gelir (ARR):<\/b><span class=\"ng-star-inserted\" data-start-index=\"2466\">\u00a0Dijital Medya biti\u015f ARR&#8217;si %11,5 b\u00fcy\u00fcyerek 19,2 milyar dolara, toplam Adobe biti\u015f ARR&#8217;si ise %11,5 b\u00fcy\u00fcyerek 25,2 milyar dolara ula\u015ft\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2602\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2602\">Nakit Ak\u0131\u015f\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2614\">\u00a0Faaliyetlerden elde edilen nakit ak\u0131\u015f\u0131 10 milyar dolar\u0131 a\u015ft\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2676\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2676\">Hisse Geri Al\u0131mlar\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2696\">\u00a0Y\u0131l boyunca yakla\u015f\u0131k 12 milyar dolarl\u0131k rekor hisse geri al\u0131m\u0131 ger\u00e7ekle\u015ftirilerek tedav\u00fcldeki hisse say\u0131s\u0131 %6&#8217;dan fazla azalt\u0131ld\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2827\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2827\">Kullan\u0131c\u0131 B\u00fcy\u00fcmesi:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2846\">\u00a0Acrobat ve Express&#8217;in ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131 750 milyonu a\u015farak y\u0131ll\u0131k %20 b\u00fcy\u00fcme kaydetti. Firefly, Express ve Premiere Mobile gibi yarat\u0131c\u0131 freemium tekliflerinin MAU&#8217;su 70 milyonu ge\u00e7erek y\u0131ll\u0131k %35&#8217;in \u00fczerinde b\u00fcy\u00fcd\u00fc.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3074\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3074\">AI Etkisi:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3084\">\u00a0Toplam yeni AI etkili ARR, \u015firketin toplam i\u015f hacminin \u00fc\u00e7te birini a\u015ft\u0131. \u00dcretken kredi t\u00fcketimi Q4&#8217;te bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re 3 kat artt\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3223\"><span class=\"ng-star-inserted\" data-start-index=\"3223\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"3305\"><span class=\"ng-star-inserted\" data-start-index=\"3305\">2026 Mali Y\u0131l\u0131 Beklentileri<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3332\"><span class=\"ng-star-inserted\" data-start-index=\"3332\">Adobe, 2025&#8217;teki ivmesini s\u00fcrd\u00fcrmeyi hedefleyerek 2026 mali y\u0131l\u0131 i\u00e7in g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme \u00f6ng\u00f6r\u00fcs\u00fc sundu. Bu hedefler, \u015firketin AI stratejisine ve geni\u015fleyen \u00fcr\u00fcn portf\u00f6y\u00fcne olan g\u00fcvenini yans\u0131t\u0131yor.<\/span><\/div>\n<table class=\"ng-star-inserted\" data-start-index=\"3528\">\n<tbody>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3528\"><span class=\"ng-star-inserted\" data-start-index=\"3528\">Metrik<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3534\"><span class=\"ng-star-inserted\" data-start-index=\"3534\">2026 Mali Y\u0131l\u0131 (FY26) Hedefi<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3562\"><span class=\"ng-star-inserted\" data-start-index=\"3562\">2026 Birinci \u00c7eyrek (Q1) Hedefi<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3593\"><b class=\"ng-star-inserted\" data-start-index=\"3593\">Toplam Gelir<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3605\"><span class=\"ng-star-inserted\" data-start-index=\"3605\">25,9 &#8211; 26,1 Milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3625\"><span class=\"ng-star-inserted\" data-start-index=\"3625\">6,25 &#8211; 6,3 Milyar $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3644\"><b class=\"ng-star-inserted\" data-start-index=\"3644\">Toplam Adobe ARR B\u00fcy\u00fcmesi<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3669\"><span class=\"ng-star-inserted\" data-start-index=\"3669\">%10,2<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3674\"><span class=\"ng-star-inserted\" data-start-index=\"3674\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3675\"><b class=\"ng-star-inserted\" data-start-index=\"3675\">GAAP EPS<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3683\"><span class=\"ng-star-inserted\" data-start-index=\"3683\">17,90 $ &#8211; 18,10 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3700\"><span class=\"ng-star-inserted\" data-start-index=\"3700\">4,55 $ &#8211; 4,60 $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3715\"><b class=\"ng-star-inserted\" data-start-index=\"3715\">Non-GAAP EPS<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3727\"><span class=\"ng-star-inserted\" data-start-index=\"3727\">23,30 $ &#8211; 23,50 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3744\"><span class=\"ng-star-inserted\" data-start-index=\"3744\">5,85 $ &#8211; 5,90 $<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3759\"><b class=\"ng-star-inserted\" data-start-index=\"3759\">\u00d6nemli Not:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3770\">\u00a0%10,2&#8217;lik toplam ARR b\u00fcy\u00fcme hedefi, yakla\u015f\u0131k 2,6 milyar dolarl\u0131k net yeni ARR anlam\u0131na gelmektedir ve bu, Adobe&#8217;nin y\u0131l ba\u015flang\u0131c\u0131 i\u00e7in verdi\u011fi en y\u00fcksek hedeftir.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3934\"><span class=\"ng-star-inserted\" data-start-index=\"3934\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"4016\"><span class=\"ng-star-inserted\" data-start-index=\"4016\">Temel Stratejik Konular ve B\u00fcy\u00fcme Fakt\u00f6rleri<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"4060\"><span class=\"ng-star-inserted\" data-start-index=\"4060\">Yapay Zeka (AI) \u0130novasyonun Merkezinde<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4098\"><span class=\"ng-star-inserted\" data-start-index=\"4098\">Adobe&#8217;nin stratejisi, yapay zekay\u0131 bir teknoloji katman\u0131 olarak de\u011fil, t\u00fcm \u00fcr\u00fcn ve hizmetlerinin temel bir par\u00e7as\u0131 olarak konumland\u0131rmakt\u0131r. Bu yakla\u015f\u0131m, kullan\u0131c\u0131 edinme, inovasyon ve gelir art\u0131\u015f\u0131n\u0131n ana itici g\u00fcc\u00fc haline gelmi\u015ftir.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4331\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4331\">Firefly Ekosistemi:<\/b><span class=\"ng-star-inserted\" data-start-index=\"4350\">\u00a0Adobe, ticari olarak g\u00fcvenli kendi Firefly modellerini geli\u015ftirmeye devam ederken, Google, OpenAI, Luma ve Runway gibi 25&#8217;ten fazla \u00f6nde gelen i\u015f orta\u011f\u0131n\u0131n modellerini de Creative Cloud, Express ve Firefly uygulamalar\u0131na entegre etti. Yeni Firefly Image 5 modeli, 4 megapiksel \u00e7\u00f6z\u00fcn\u00fcrl\u00fck ve sekt\u00f6r lideri d\u00fczenleme yetenekleri sunuyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4686\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4686\">Arac\u0131sal ve Konu\u015fma Tabanl\u0131 Aray\u00fczler:<\/b><span class=\"ng-star-inserted\" data-start-index=\"4724\">\u00a0Acrobat AI Assistant ve Express AI Assistant gibi ara\u00e7lar, kullan\u0131c\u0131lar\u0131n belgeleri anlamland\u0131rma ve i\u00e7erik olu\u015fturma \u015feklini d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Kullan\u0131c\u0131lar, do\u011fal dil komutlar\u0131yla karma\u015f\u0131k d\u00fczenlemeler yapabiliyor ve belgelerden i\u00e7g\u00f6r\u00fcler elde edebiliyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4977\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4977\">Kurumsal \u00c7\u00f6z\u00fcmler:<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4995\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4995\">GenStudio:<\/b><span class=\"ng-star-inserted\" data-start-index=\"5005\">\u00a0\u0130\u015fletmelerin i\u00e7erik tedarik zincirinin tamam\u0131n\u0131 optimize etmelerini sa\u011flayarak b\u00fcy\u00fck \u00f6l\u00e7ekte ki\u015fiselle\u015ftirme sunar.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5121\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"5121\">Firefly Foundry:<\/b><span class=\"ng-star-inserted\" data-start-index=\"5137\">\u00a0\u0130\u015fletmelerin kendi i\u00e7erik, veri ve marka kataloglar\u0131 \u00fczerinde e\u011fitilmi\u015f \u00f6zel temel modellere sahip olmalar\u0131n\u0131 sa\u011flar. Bu, \u00f6zellikle medya ve e\u011flence \u015firketleri i\u00e7in i\u00e7erik \u00fcretimini h\u0131zland\u0131rma ve maliyetleri d\u00fc\u015f\u00fcrme potansiyeli ta\u015f\u0131yor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5375\"><b class=\"ng-star-inserted\" data-start-index=\"5375\">CEO Shantanu Narayen:<\/b><span class=\"ng-star-inserted\" data-start-index=\"5396\">\u00a0&#8220;Yapay zekay\u0131 inovasyonu h\u0131zland\u0131rmak, geni\u015fleyen kitlelerin ihtiya\u00e7lar\u0131n\u0131 \u00f6ng\u00f6rmek ve kar\u015f\u0131lamak i\u00e7in kullan\u0131yoruz: i\u015f profesyonelleri ve t\u00fcketiciler, yarat\u0131c\u0131lar ve kreatif profesyoneller ve pazarlama profesyonelleri.&#8221;<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"5617\"><span class=\"ng-star-inserted\" data-start-index=\"5617\">Segmentlere G\u00f6re Performans ve \u00dcr\u00fcn Geli\u015fmeleri<\/span><\/div>\n<div class=\"paragraph heading4 ng-star-inserted\" data-start-index=\"5664\"><span class=\"ng-star-inserted\" data-start-index=\"5664\">Dijital Medya (Digital Media)<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5693\"><span class=\"ng-star-inserted\" data-start-index=\"5693\">Bu segment, FY25&#8217;te 17,65 milyar dolar gelir elde etti. B\u00fcy\u00fcme, hem bireysel hem de kurumsal kullan\u0131c\u0131lar i\u00e7in geli\u015ftirilen AI destekli yeni \u00fcr\u00fcn ve \u00f6zelliklerden kaynakland\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5868\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"5868\">\u0130\u015f Profesyonelleri ve T\u00fcketiciler:<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5902\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"5902\">Acrobat Studio:<\/b><span class=\"ng-star-inserted\" data-start-index=\"5917\">\u00a0Acrobat AI Assistant, PDF Spaces, Express ve PDF ara\u00e7lar\u0131n\u0131 birle\u015ftiren bu yeni teklif, g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri ilgisi g\u00f6rd\u00fc. Q4&#8217;te yenilenen Acrobat ticari ETLA (Kurumsal S\u00fcreli Lisans Anla\u015fmas\u0131) s\u00f6zle\u015fmelerinin yakla\u015f\u0131k %50&#8217;si bu yeni teklife y\u00fckseltildi.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6169\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6169\">Adobe Express:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6183\">\u00a0\u00dcretken sunumlar ve tasar\u0131mlar sunarak sekt\u00f6r\u00fc &#8220;\u015fablon sonras\u0131&#8221; bir d\u00fcnyaya ta\u015f\u0131d\u0131. E\u011fitim sekt\u00f6r\u00fcnde kullan\u0131m\u0131 y\u0131ll\u0131k %70&#8217;in \u00fczerinde artt\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6325\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6325\">Yarat\u0131c\u0131lar ve Kreatif Profesyoneller:<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6363\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6363\">Firefly Uygulamas\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6382\">\u00a0Kullan\u0131c\u0131lar\u0131n Adobe ve i\u015f orta\u011f\u0131 modelleriyle \u00fcretim yapabildi\u011fi, Firefly Boards ile fikir geli\u015ftirebildi\u011fi ve video\/g\u00f6r\u00fcnt\u00fc d\u00fczenleyebildi\u011fi bir merkez haline geldi.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6550\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6550\">Creative Cloud Entegrasyonu:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6578\">\u00a0AI \u00f6zelliklerinin Photoshop, Illustrator ve Premiere gibi amiral gemisi uygulamalara sorunsuz entegrasyonu, kullan\u0131c\u0131 benimsemesini h\u0131zland\u0131rd\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6723\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6723\">\u00dcretken Kredi T\u00fcketimi:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6746\">\u00a0Kredi t\u00fcketiminin Q4&#8217;te 3 kat artmas\u0131, kullan\u0131c\u0131lar\u0131n bu yeni yeteneklerden ne kadar de\u011fer elde etti\u011fini g\u00f6steriyor.<\/span><\/div>\n<div class=\"paragraph heading4 ng-star-inserted\" data-start-index=\"6863\"><span class=\"ng-star-inserted\" data-start-index=\"6863\">Dijital Deneyim (Digital Experience)<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6899\"><span class=\"ng-star-inserted\" data-start-index=\"6899\">Bu segment, FY25&#8217;te 5,86 milyar dolar rekor gelir elde etti. Odak noktas\u0131, i\u015fletmelerin AI \u00e7a\u011f\u0131nda b\u00fcy\u00fck \u00f6l\u00e7ekte ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri deneyimleri sunmalar\u0131n\u0131 sa\u011flamakt\u0131r.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7075\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"7075\">Arac\u0131sal Web (Agentic Web) F\u0131rsat\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"7110\">\u00a0Adobe, yapay zeka destekli arama ve LLM&#8217;lerden (B\u00fcy\u00fck Dil Modelleri) gelen trafi\u011fin artt\u0131\u011f\u0131n\u0131 belirtiyor. Bu yeni ortamda marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc kritik \u00f6nem ta\u015f\u0131yor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7271\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"7271\">Semrush Sat\u0131n Al\u0131m\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"7291\">\u00a0Marka alaka d\u00fczeyini s\u00fcrd\u00fcrme ihtiyac\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in duyurulan Semrush sat\u0131n al\u0131m\u0131, Adobe&#8217;nin arama motoru optimizasyonu (SEO) ve \u00fcretken motor optimizasyonu (GEO) yeteneklerini g\u00fc\u00e7lendirecek. Bu, markalar\u0131n kendi kanallar\u0131nda, LLM&#8217;lerde ve geleneksel arama motorlar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc \u015fekillendirmelerine yard\u0131mc\u0131 olacak.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7621\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"7621\">Adobe Experience Platform (AEP):<\/b><span class=\"ng-star-inserted\" data-start-index=\"7653\">\u00a0Platform, g\u00fcnde 35 trilyondan fazla segment de\u011ferlendirmesi ve 70 milyardan fazla profil aktivasyonu ger\u00e7ekle\u015ftirerek \u00f6l\u00e7ekli \u00e7al\u0131\u015f\u0131yor. AEP ve yerel uygulamalar\u0131n abonelik geliri y\u0131ll\u0131k %40&#8217;\u0131n \u00fczerinde artt\u0131.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"7863\"><span class=\"ng-star-inserted\" data-start-index=\"7863\">Freemium Modeli ve Kullan\u0131c\u0131 Taban\u0131n\u0131n Geni\u015fletilmesi<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7916\"><span class=\"ng-star-inserted\" data-start-index=\"7916\">Adobe&#8217;nin stratejisi, \u00f6nce Express, Firefly ve mobil uygulamalar gibi \u00fccretsiz tekliflerle geni\u015f bir kullan\u0131c\u0131 kitlesine ula\u015fmak, ard\u0131ndan bu kullan\u0131c\u0131lar\u0131 \u00fccretli planlara d\u00f6n\u00fc\u015ft\u00fcrmektir.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8104\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"8104\">B\u00fcy\u00fcyen MAU:<\/b><span class=\"ng-star-inserted\" data-start-index=\"8116\">\u00a0Yarat\u0131c\u0131 freemium tekliflerinin (Firefly, Express, Premiere Mobile) MAU&#8217;su Q4&#8217;te 70 milyonu a\u015farak y\u0131ll\u0131k %35&#8217;in \u00fczerinde b\u00fcy\u00fcd\u00fc.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8246\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"8246\">D\u00f6n\u00fc\u015f\u00fcm F\u0131rsat\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"8262\">\u00a0Bu geni\u015f kullan\u0131c\u0131 havuzu, &#8220;huninin \u00fcst\u00fcn\u00fc doldurarak&#8221; gelecekteki b\u00fcy\u00fcme i\u00e7in \u00f6nemli bir potansiyel yarat\u0131yor. \u015eirket, bu kullan\u0131c\u0131lar\u0131 Acrobat Studio gibi daha kapsaml\u0131 planlara veya Firefly kredi paketlerine y\u00f6nlendirmeyi hedefliyor.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"8499\"><span class=\"ng-star-inserted\" data-start-index=\"8499\">\u00dcretken Krediler (Generative Credits) ile De\u011fer Yaratma<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8554\"><span class=\"ng-star-inserted\" data-start-index=\"8554\">\u00dcretken krediler, Adobe&#8217;nin AI kullan\u0131m\u0131n\u0131 \u00f6l\u00e7me ve monetize etme y\u00f6ntemidir.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8631\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"8631\">\u00c7al\u0131\u015fma Prensibi:<\/b><span class=\"ng-star-inserted\" data-start-index=\"8648\">\u00a0Kullan\u0131c\u0131lar planlar\u0131na dahil olan belirli bir kredi miktar\u0131na sahiptir. Kredileri bitti\u011finde, ya daha y\u00fcksek bir plana ge\u00e7ebilirler ya da ek kredi paketleri sat\u0131n alabilirler.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8825\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"8825\">T\u00fcketim Art\u0131\u015f\u0131:<\/b><span class=\"ng-star-inserted\" data-start-index=\"8840\">\u00a0Kredi t\u00fcketimindeki 3 katl\u0131k art\u0131\u015f, \u015fu fakt\u00f6rlerden kaynaklanmaktad\u0131r:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8911\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a01.\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"8911\">\u00dcretken yeteneklere sahip\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"8937\">uygulama say\u0131s\u0131n\u0131n<\/b><span class=\"ng-star-inserted\" data-start-index=\"8955\">\u00a0artmas\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"8964\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a02.\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"8964\">Desteklenen\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"8976\">medya t\u00fcrlerinin<\/b><span class=\"ng-star-inserted\" data-start-index=\"8992\">\u00a0(video, ses, 3D) artmas\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"9018\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a03.\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"9018\">Entegre edilen\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"9033\">kullan\u0131m senaryolar\u0131n\u0131n<\/b><span class=\"ng-star-inserted\" data-start-index=\"9056\">\u00a0(d\u00fczenleme, \u00fcretme) \u00e7e\u015fitlenmesi.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"9090\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a04.\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"9090\">Kullan\u0131labilen\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"9105\">model say\u0131s\u0131n\u0131n<\/b><span class=\"ng-star-inserted\" data-start-index=\"9120\">\u00a0(Adobe + 25&#8217;ten fazla ortak) artmas\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"9158\"><span class=\"ng-star-inserted\" data-start-index=\"9158\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"9240\"><span class=\"ng-star-inserted\" data-start-index=\"9240\">\u00d6nemli Y\u00f6netici Yorumlar\u0131<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"9265\"><b class=\"ng-star-inserted\" data-start-index=\"9265\">Shantanu Narayen (CEO), Firefly Foundry&#8217;nin Kurumsal De\u011feri \u00dczerine:<\/b><span class=\"ng-star-inserted\" data-start-index=\"9333\">\u00a0&#8220;Vizyonumuz a\u00e7\u0131k\u00e7a \u015fu: her bir marka i\u00e7in, bir t\u00fcketici \u015firketiyseniz veya her bir TV \u015fovu ya da film i\u00e7in, o franchise&#8217;a \u00f6zel bir Foundry olu\u015fturabiliriz&#8230; \u00e7\u00fcnk\u00fc bu i\u00e7eri\u011fin otomasyonu ve \u00fcretimine yard\u0131mc\u0131 olma yetene\u011fi \u00e7ok b\u00fcy\u00fck.&#8221;<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"9568\"><b class=\"ng-star-inserted\" data-start-index=\"9568\">David Wadhwani (Dijital Medya Ba\u015fkan\u0131), \u00dcretken Kredilerin B\u00fcy\u00fcme Algoritmas\u0131 \u00dczerine:<\/b><span class=\"ng-star-inserted\" data-start-index=\"9654\">\u00a0&#8220;Bu, d\u00f6rt farkl\u0131 \u015feyin birbiriyle \u00e7arp\u0131m\u0131ndan olu\u015fuyor: Bu \u00fcretken yeteneklere sahip uygulama say\u0131s\u0131 \u00e7arp\u0131 destekledi\u011fimiz medya t\u00fcrlerinin say\u0131s\u0131 \u00e7arp\u0131 bunlar\u0131 entegre etti\u011fimiz kullan\u0131m senaryolar\u0131 ve i\u015f ak\u0131\u015flar\u0131n\u0131n say\u0131s\u0131 \u00e7arp\u0131 insanlar\u0131n kullanabildi\u011fi model say\u0131s\u0131.&#8221;<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"9926\"><b class=\"ng-star-inserted\" data-start-index=\"9926\">Anil Chakravarthy (Dijital Deneyim Ba\u015fkan\u0131), Semrush Sat\u0131n Al\u0131m\u0131n\u0131n Stratejik Gerek\u00e7esi \u00dczerine:<\/b><span class=\"ng-star-inserted\" data-start-index=\"10022\">\u00a0&#8220;Pazarlamac\u0131lar, LLM&#8217;lerin ne arad\u0131\u011f\u0131n\u0131, ne i\u00e7in y\u00f6nlendirme yapt\u0131\u011f\u0131n\u0131 anlamal\u0131 ve markalar\u0131yla do\u011fru yerlerde, do\u011fru \u015fekilde bulunduklar\u0131ndan emin olmal\u0131lar. Kendi kanallar\u0131n\u0131n yan\u0131 s\u0131ra LLM&#8217;ler gibi t\u00fcm bu yeni kanallarda bunu yapabilmek i\u00e7in kapsaml\u0131 bir \u00e7\u00f6z\u00fcm sunabilen tek \u015firket biziz.&#8221;<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"10315\"><b class=\"ng-star-inserted\" data-start-index=\"10315\">Dan Durn (CFO), 2026 Hedefleri \u00dczerine:<\/b><span class=\"ng-star-inserted\" data-start-index=\"10354\">\u00a0&#8220;Bu toplam Adobe ARR i\u015f hacmi b\u00fcy\u00fcme hedefi olan %10,2, yakla\u015f\u0131k 2,6 milyar dolarl\u0131k bir b\u00fcy\u00fcmeye kar\u015f\u0131l\u0131k geliyor; bu da toplam net yeni ARR i\u00e7in y\u0131l ba\u015flang\u0131c\u0131ndaki en y\u00fcksek hedefimiz olacakt\u0131r. Bu hedef, FY25&#8217;ten \u00e7\u0131k\u0131\u015ftaki g\u00fcce ve her \u00fc\u00e7 kitlede de devam eden ivmeye dayanmaktad\u0131r.&#8221;<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adobe&#8217;nin Radikal Yapay Zeka Hamlesi: Finansal Raporundan Kimsenin Konu\u015fmad\u0131\u011f\u0131 5 B\u00fcy\u00fck De\u011fi\u015fim Giri\u015f: Photoshop&#8217;un \u00d6tesinde &#8211; Adobe&#8217;nin Sessiz Yapay Zeka Devrimi Adobe denince akl\u0131m\u0131za hemen Photoshop, PDF ve yarat\u0131c\u0131 d\u00fcnyan\u0131n temel ta\u015flar\u0131 gelir. \u015eirketin son finansal raporlar\u0131 rekor gelirler ve&#8230; <\/p>\n","protected":false},"author":1,"featured_media":33,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisttoplantisi","tag-adbe"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":3,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":35,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts\/31\/revisions\/35"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/media\/33"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}