{"id":36,"date":"2026-01-03T15:47:21","date_gmt":"2026-01-03T12:47:21","guid":{"rendered":"https:\/\/tabildot.com.tr\/marketriskustr\/?p=36"},"modified":"2026-01-29T01:31:47","modified_gmt":"2026-01-28T22:31:47","slug":"%f0%9f%94%b4%f0%9f%87%b9%f0%9f%87%b7-adbe-adobe-inc-2025-12-bilanco-analizi-2","status":"publish","type":"post","link":"https:\/\/tabildot.com.tr\/marketriskustr\/36","title":{"rendered":"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #ADBE | Adobe Inc. 2025\/12 Bilan\u00e7o Analizi"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"\ud83d\udd34\ud83c\uddf9\ud83c\uddf7 #ADBE | Adobe Inc. 2025\/12 Bilan\u00e7o Analizi\" width=\"858\" height=\"483\" src=\"https:\/\/www.youtube.com\/embed\/-_qZjsJg7Z0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1 class=\"paragraph heading1 ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" data-start-index=\"0\">Adobe&#8217;nin Rekor Y\u0131l\u0131: Rakamlar\u0131n Ard\u0131ndaki 4 Stratejik Sinyal<\/span><\/h1>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"61\"><span class=\"ng-star-inserted\" data-start-index=\"61\">Her g\u00fcn dijital d\u00fcnyada gezinirken Adobe&#8217;nin izleriyle kar\u015f\u0131la\u015fmamak neredeyse imkans\u0131zd\u0131r. Bir foto\u011fraf\u0131 d\u00fczenlemek i\u00e7in Photoshop&#8217;u a\u00e7t\u0131\u011f\u0131m\u0131zda veya bir belgeyi payla\u015fmak i\u00e7in PDF kulland\u0131\u011f\u0131m\u0131zda, bu devasa teknoloji \u015firketinin ara\u00e7lar\u0131n\u0131 kullan\u0131r\u0131z. Ancak bu tan\u0131d\u0131k aray\u00fczlerin arkas\u0131nda, 2025 mali y\u0131l\u0131 i\u00e7in rekor k\u0131ran sonu\u00e7lar a\u00e7\u0131klayan devasa bir finansal motor bulunuyor. Bu rapor sadece bir rakam y\u0131\u011f\u0131n\u0131 de\u011fil; Adobe&#8217;nin gelece\u011fini ve t\u00fcm dijital \u00fcretkenlik pazar\u0131n\u0131 \u015fekillendiren stratejik sinyallerle dolu. Bu makale, Adobe&#8217;nin son mali raporundan elde edilen ve piyasan\u0131n g\u00f6z ard\u0131 edemeyece\u011fi en \u00f6nemli \u00e7\u0131kar\u0131mlar\u0131 analiz ediyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"703\"><b class=\"ng-star-inserted\" data-start-index=\"703\">Yapay Zeka Sadece Bir \u00d6zellik De\u011fil, Ana Motorun Ta Kendisi<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"762\"><span class=\"ng-star-inserted\" data-start-index=\"762\">Adobe&#8217;nin 2025 mali y\u0131l\u0131ndaki rekor performans\u0131, tesad\u00fcf de\u011fil, do\u011frudan yapay zeka (AI) odakl\u0131 ara\u00e7lar\u0131n\u0131n h\u0131zla benimsenmesine ba\u011flan\u0131yor. \u015eirket, toplamda\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"920\">23,77 milyar dolarl\u0131k<\/b><span class=\"ng-star-inserted\" data-start-index=\"941\">\u00a0rekor bir gelir elde etti ve bu ba\u015far\u0131n\u0131n merkezinde AI inovasyonu yer al\u0131yor. CEO Shantanu Narayen, bu stratejik oda\u011f\u0131 net bir \u015fekilde vurguluyor:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1089\"><span class=\"ng-star-inserted\" data-start-index=\"1089\">\u201cAdobe\u2019nin rekor 2025 mali y\u0131l\u0131 sonu\u00e7lar\u0131, k\u00fcresel yapay zeka ekosistemindeki artan \u00f6nemimizi ve yapay zeka odakl\u0131 ara\u00e7lar\u0131m\u0131z\u0131n h\u0131zla benimsenmesini yans\u0131t\u0131yor. Yenilik\u00e7i \u00fcretken ve etken platformlar\u0131m\u0131z\u0131 geli\u015ftirerek ve m\u00fc\u015fteri taban\u0131m\u0131z\u0131 geni\u015fleterek, 2026 mali y\u0131l\u0131nda \u00e7ift haneli Y\u0131ll\u0131k Yinelenen Gelir (ARR) b\u00fcy\u00fcmesi hedeflemekten heyecan duyuyoruz.\u201d<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1445\"><span class=\"ng-star-inserted\" data-start-index=\"1445\">Bu a\u00e7\u0131klama, yapay zekan\u0131n art\u0131k sadece bir \u00fcr\u00fcn \u00f6zelli\u011fi olmad\u0131\u011f\u0131n\u0131, Adobe&#8217;nin t\u00fcm i\u015f stratejisinin merkezindeki ana itici g\u00fc\u00e7 haline geldi\u011fini a\u00e7\u0131k\u00e7a ortaya koyuyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1612\"><b class=\"ng-star-inserted\" data-start-index=\"1612\">B\u00fcy\u00fcmenin En H\u0131zl\u0131 Oldu\u011fu Yer Yarat\u0131c\u0131 St\u00fcdyonun D\u0131\u015f\u0131nda<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1668\"><span class=\"ng-star-inserted\" data-start-index=\"1668\">Genel kan\u0131n\u0131n aksine, Adobe&#8217;nin en h\u0131zl\u0131 b\u00fcy\u00fcmesi geleneksel yarat\u0131c\u0131 profesyonel pazar\u0131nda de\u011fil. Finansal sonu\u00e7lar, &#8220;\u0130\u015f Profesyonelleri ve T\u00fcketiciler&#8221; m\u00fc\u015fteri grubunun, &#8220;Yarat\u0131c\u0131 ve Pazarlama Profesyonelleri&#8221; grubundan daha h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Rakamlar bu durumu net bir \u015fekilde destekliyor:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1971\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"1971\">\u0130\u015f Profesyonelleri ve T\u00fcketiciler abonelik geliri\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2021\">%15<\/b><span class=\"ng-star-inserted\" data-start-index=\"2024\">\u00a0artarak\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2033\">6,50 milyar dolara<\/b><span class=\"ng-star-inserted\" data-start-index=\"2051\">\u00a0ula\u015ft\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2059\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"2059\">Yarat\u0131c\u0131 ve Pazarlama Profesyonelleri abonelik geliri\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2113\">%11<\/b><span class=\"ng-star-inserted\" data-start-index=\"2116\">\u00a0artarak\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2125\">16,30 milyar dolara<\/b><span class=\"ng-star-inserted\" data-start-index=\"2144\">\u00a0ula\u015ft\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2152\"><span class=\"ng-star-inserted\" data-start-index=\"2152\">Bu veri, basit bir pazar geni\u015flemesinden \u00e7ok daha fazlas\u0131n\u0131 ifade ediyor; bu, Adobe&#8217;nin &#8220;i\u015fin gelece\u011fi&#8221; ve bilgi \u00e7al\u0131\u015fan\u0131 olarak adland\u0131r\u0131lan devasa pazar\u0131 fethetmeye y\u00f6nelik agresif ve stratejik bir hamlesidir. Bu hamle, Adobe&#8217;yi Microsoft ve Canva gibi farkl\u0131 rakiplerle kar\u015f\u0131 kar\u015f\u0131ya getirirken, \u015firketin toplam eri\u015filebilir pazar\u0131n\u0131 da katlanarak art\u0131r\u0131yor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2513\"><b class=\"ng-star-inserted\" data-start-index=\"2513\">Dudak U\u00e7uklatan Bir Nakit Nehri<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2544\"><span class=\"ng-star-inserted\" data-start-index=\"2544\">Rakamlar bazen soyut kalabilir, ancak Adobe&#8217;nin 2025 mali y\u0131l\u0131nda \u00fcretti\u011fi nakit miktar\u0131, \u015firketin stratejik g\u00fcc\u00fcn\u00fc g\u00f6zler \u00f6n\u00fcne seriyor. \u015eirket, tek bir y\u0131lda\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2704\">10,03 milyar dolarl\u0131k<\/b><span class=\"ng-star-inserted\" data-start-index=\"2725\">\u00a0rekor bir faaliyet nakit ak\u0131\u015f\u0131 yaratt\u0131. Bu, sadece etkileyici bir karl\u0131l\u0131k g\u00f6stergesi de\u011fil, ayn\u0131 zamanda Adobe&#8217;nin elindeki stratejik bir sava\u015f sand\u0131\u011f\u0131d\u0131r. Y\u0131ll\u0131k 10 milyar dolar\u0131 a\u015fan bu nakit ak\u0131\u015f\u0131, \u015firkete rakiplerini tehdit haline gelmeden sat\u0131n alma, d\u0131\u015f finansmana ihtiya\u00e7 duymadan Ar-Ge motorunu besleme ve pazar \u00fczerinde ezici bir bask\u0131 kurma g\u00fcc\u00fc veriyor. Bu finansal kale, \u015firketin yapay zeka liderli\u011fini s\u00fcrd\u00fcrmesinin de temel yak\u0131t\u0131d\u0131r.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3175\"><b class=\"ng-star-inserted\" data-start-index=\"3175\">Kendi Gelece\u011fine Sars\u0131lmaz Bir G\u00fcvenle Yat\u0131r\u0131m Yap\u0131yor<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3229\"><span class=\"ng-star-inserted\" data-start-index=\"3229\">Bir \u015firketin gelece\u011fine ne kadar g\u00fcvendi\u011fini anlaman\u0131n en iyi yollar\u0131ndan biri, paras\u0131yla ne yapt\u0131\u011f\u0131na bakmakt\u0131r. Adobe, bu konuda piyasaya son derece net bir mesaj veriyor. Gelece\u011fe olan g\u00fc\u00e7l\u00fc g\u00fcvenini g\u00f6steren iki \u00f6nemli kan\u0131t var:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3462\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"3462\">\u015eirket, 2026 mali y\u0131l\u0131nda \u00e7ift haneli Y\u0131ll\u0131k Yinelenen Gelir (ARR) b\u00fcy\u00fcmesi hedefliyor. Bu, mevcut ba\u015far\u0131n\u0131n yava\u015flayaca\u011f\u0131na dair bir beklenti olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3627\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"3627\">\u015eirket, 2025 mali y\u0131l\u0131 boyunca yakla\u015f\u0131k\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3667\">30,8 milyon<\/b><span class=\"ng-star-inserted\" data-start-index=\"3678\">\u00a0adet kendi hissesini geri sat\u0131n ald\u0131. Bu hamle, y\u00f6netimin \u015firketin mevcut hisse de\u011ferinin alt\u0131nda oldu\u011funa dair g\u00fc\u00e7l\u00fc inanc\u0131n\u0131n klasik bir sinyalidir.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3829\"><span class=\"ng-star-inserted\" data-start-index=\"3829\">Bu eylemler, piyasaya y\u00f6nelik g\u00fc\u00e7l\u00fc bir ikili mesajd\u0131r: Y\u00f6netim, bir yandan agresif bir gelecek b\u00fcy\u00fcmesi vaat ederken, di\u011fer yandan \u015firketin mevcut de\u011ferine ne kadar inand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu finansal g\u00fc\u00e7 ve stratejik \u00f6zg\u00fcven kombinasyonu, mevcut ba\u015far\u0131lar\u0131yla yetinmeyen, aksine gelecekteki b\u00fcy\u00fcmesine aktif ve sars\u0131lmaz bir g\u00fcvenle yat\u0131r\u0131m yapan bir \u015firket portresi \u00e7iziyor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4205\"><b class=\"ng-star-inserted\" data-start-index=\"4205\">Sonu\u00e7: Yapay Zeka Destekli Dev \u0130\u00e7in S\u0131rada Ne Var?<\/b><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4255\"><span class=\"ng-star-inserted\" data-start-index=\"4255\">\u00d6zetle, Adobe&#8217;nin rekor y\u0131l\u0131 d\u00f6rt birbiriyle ba\u011flant\u0131l\u0131 stratejik s\u00fctun \u00fczerinde y\u00fckseliyor: Yapay zeka taraf\u0131ndan k\u00f6r\u00fcklenen durdurulamaz bir b\u00fcy\u00fcme, yarat\u0131c\u0131 kalenin d\u0131\u015f\u0131ndaki yeni pazarlar\u0131 fethetme, t\u00fcm bu hamleleri finanse eden bir nakit kalesi ve gelece\u011fe y\u00f6nelik sars\u0131lmaz bir yat\u0131r\u0131mc\u0131 g\u00fcveni. Adobe art\u0131k sadece bildi\u011fi i\u015fi iyi yapmakla kalm\u0131yor, ayn\u0131 zamanda i\u015finin s\u0131n\u0131rlar\u0131n\u0131 yeniden tan\u0131ml\u0131yor.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4662\"><span class=\"ng-star-inserted\" data-start-index=\"4662\">Peki, Adobe&#8217;nin yapay zeka motoru birincil de\u011fer yarat\u0131c\u0131s\u0131 haline gelirken, bir sonraki b\u00fcy\u00fck yarat\u0131c\u0131 at\u0131l\u0131m bir insandan m\u0131, yoksa Adobe&#8217;nin kendi algoritmalar\u0131ndan m\u0131 gelecek?<\/span><\/div>\n<div data-start-index=\"4662\"><\/div>\n<div data-start-index=\"4662\"><\/div>\n<div data-start-index=\"4662\">\n<h1 class=\"paragraph heading1 ng-star-inserted\" data-start-index=\"0\"><span class=\"ng-star-inserted\" style=\"color: #0000ff;\" data-start-index=\"0\">Adobe 2025 Mali Y\u0131l\u0131 4. \u00c7eyrek ve Y\u0131l Sonu Finansal Sonu\u00e7lar\u0131 Raporu<\/span><\/h1>\n<h2 class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"68\"><span class=\"ng-star-inserted\" style=\"color: #000000;\" data-start-index=\"68\">Y\u00f6netici \u00d6zeti<\/span><\/h2>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"82\"><span class=\"ng-star-inserted\" data-start-index=\"82\">Bu brifing belgesi, Adobe&#8217;nin 28 Kas\u0131m 2025&#8217;te sona eren d\u00f6rd\u00fcnc\u00fc \u00e7eyrek ve 2025 mali y\u0131l\u0131na ili\u015fkin rekor finansal sonu\u00e7lar\u0131n\u0131 \u00f6zetlemektedir. \u015eirket, yapay zeka (AI) odakl\u0131 ara\u00e7lar\u0131n\u0131n k\u00fcresel \u00e7apta h\u0131zla benimsenmesiyle desteklenen g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme sergilemi\u015ftir. 2025 mali y\u0131l\u0131nda 23,77 milyar dolar rekor gelir ve 10 milyar dolar\u0131 a\u015fan rekor i\u015fletme nakit ak\u0131\u015f\u0131 elde edilmi\u015ftir. CEO Shantanu Narayen, sonu\u00e7lar\u0131n Adobe&#8217;nin k\u00fcresel yapay zeka ekosistemindeki artan \u00f6nemini yans\u0131tt\u0131\u011f\u0131n\u0131 belirtmi\u015f ve 2026 mali y\u0131l\u0131 i\u00e7in \u00e7ift haneli Y\u0131ll\u0131k Yinelenen Gelir (ARR) b\u00fcy\u00fcmesi hedeflediklerini ifade etmi\u015ftir. \u015eirket, 2026 mali y\u0131l\u0131na ili\u015fkin toplam gelir, m\u00fc\u015fteri grubu abonelik geliri ve hisse ba\u015f\u0131na kazan\u00e7 hedeflerini a\u00e7\u0131klam\u0131\u015f ve raporlama metriklerinde m\u00fc\u015fteri grubu abonelik gelirine ve toplam \u015firket ARR b\u00fcy\u00fcmesine odaklanacak \u015fekilde bir de\u011fi\u015fikli\u011fe gidece\u011fini duyurmu\u015ftur.<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"959\"><span class=\"ng-star-inserted\" data-start-index=\"959\">\u00dcst D\u00fczey Y\u00f6netici De\u011ferlendirmeleri<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"995\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"995\">Shantanu Narayen, Adobe Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO&#8217;su:<\/b><span class=\"ng-star-inserted\" data-start-index=\"1052\">\u00a0&#8220;Adobe\u2019nin rekor 2025 mali y\u0131l\u0131 sonu\u00e7lar\u0131, k\u00fcresel yapay zeka ekosistemindeki artan \u00f6nemimizi ve yapay zeka odakl\u0131 ara\u00e7lar\u0131m\u0131z\u0131n h\u0131zla benimsenmesini yans\u0131t\u0131yor. Yenilik\u00e7i \u00fcretken ve arac\u0131 platformlar\u0131m\u0131z\u0131 geli\u015ftirerek ve m\u00fc\u015fteri taban\u0131m\u0131z\u0131 geni\u015fleterek, 2026 mali y\u0131l\u0131nda \u00e7ift haneli ARR b\u00fcy\u00fcmesi hedeflemekten heyecan duyuyoruz.&#8221;<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1384\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"1384\">Dan Durn, Adobe Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve CFO&#8217;su:<\/b><span class=\"ng-star-inserted\" data-start-index=\"1428\">\u00a0&#8220;Adobe, \u0130\u015f Profesyonelleri ve T\u00fcketiciler ile Yarat\u0131c\u0131 ve Pazarlama Profesyonelleri m\u00fc\u015fteri gruplar\u0131m\u0131z genelinde yapay zeka \u00e7\u00f6z\u00fcmlerimize y\u00f6nelik g\u00fc\u00e7l\u00fc k\u00fcresel talebin etkisiyle bir ba\u015fka ola\u011fan\u00fcst\u00fc y\u0131l\u0131 geride b\u0131rakt\u0131. 2026 mali y\u0131l\u0131na bakt\u0131\u011f\u0131m\u0131zda, sekt\u00f6r lideri yenilikler, \u00e7ift haneli ARR b\u00fcy\u00fcmesi ve d\u00fcnya standartlar\u0131nda k\u00e2rl\u0131l\u0131k sunma yetene\u011fimize g\u00fcveniyoruz.&#8221;<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"1798\"><span class=\"ng-star-inserted\" data-start-index=\"1798\">2025 Mali Y\u0131l\u0131 D\u00f6rd\u00fcnc\u00fc \u00c7eyrek Finansal Geli\u015fmeleri<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1849\"><span class=\"ng-star-inserted\" data-start-index=\"1849\">Adobe, 2025 mali y\u0131l\u0131n\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde rekor gelir elde etmi\u015f ve g\u00fc\u00e7l\u00fc bir nakit ak\u0131\u015f\u0131 performans\u0131 g\u00f6stermi\u015ftir.<\/span><\/div>\n<table class=\"ng-star-inserted\" data-start-index=\"1967\">\n<tbody>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1967\"><span class=\"ng-star-inserted\" data-start-index=\"1967\">Metrik<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1973\"><span class=\"ng-star-inserted\" data-start-index=\"1973\">De\u011fer<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1978\"><span class=\"ng-star-inserted\" data-start-index=\"1978\">Y\u0131ll\u0131k B\u00fcy\u00fcme Oran\u0131<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"1997\"><b class=\"ng-star-inserted\" data-start-index=\"1997\">Toplam Gelir<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2009\"><span class=\"ng-star-inserted\" data-start-index=\"2009\">6,19 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2022\"><span class=\"ng-star-inserted\" data-start-index=\"2022\">%10<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2025\"><b class=\"ng-star-inserted\" data-start-index=\"2025\">GAAP Hisse Ba\u015f\u0131na Kazan\u00e7 (Seyreltilmi\u015f)<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2064\"><span class=\"ng-star-inserted\" data-start-index=\"2064\">4,45 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2070\"><span class=\"ng-star-inserted\" data-start-index=\"2070\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2071\"><b class=\"ng-star-inserted\" data-start-index=\"2071\">GAAP D\u0131\u015f\u0131 Hisse Ba\u015f\u0131na Kazan\u00e7 (Seyreltilmi\u015f)<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2115\"><span class=\"ng-star-inserted\" data-start-index=\"2115\">5,50 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2121\"><span class=\"ng-star-inserted\" data-start-index=\"2121\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2122\"><b class=\"ng-star-inserted\" data-start-index=\"2122\">GAAP Faaliyet Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2142\"><span class=\"ng-star-inserted\" data-start-index=\"2142\">2,26 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2155\"><span class=\"ng-star-inserted\" data-start-index=\"2155\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2156\"><b class=\"ng-star-inserted\" data-start-index=\"2156\">GAAP D\u0131\u015f\u0131 Faaliyet Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2181\"><span class=\"ng-star-inserted\" data-start-index=\"2181\">2,82 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2194\"><span class=\"ng-star-inserted\" data-start-index=\"2194\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2195\"><b class=\"ng-star-inserted\" data-start-index=\"2195\">GAAP Net Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2210\"><span class=\"ng-star-inserted\" data-start-index=\"2210\">1,86 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2223\"><span class=\"ng-star-inserted\" data-start-index=\"2223\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2224\"><b class=\"ng-star-inserted\" data-start-index=\"2224\">GAAP D\u0131\u015f\u0131 Net Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2244\"><span class=\"ng-star-inserted\" data-start-index=\"2244\">2,29 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2257\"><span class=\"ng-star-inserted\" data-start-index=\"2257\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2258\"><b class=\"ng-star-inserted\" data-start-index=\"2258\">Faaliyetlerden Sa\u011flanan Nakit Ak\u0131\u015f\u0131<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2293\"><span class=\"ng-star-inserted\" data-start-index=\"2293\">3,16 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2306\"><span class=\"ng-star-inserted\" data-start-index=\"2306\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2307\"><b class=\"ng-star-inserted\" data-start-index=\"2307\">Kalan Performans Y\u00fck\u00fcml\u00fcl\u00fckleri (RPO)<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2344\"><span class=\"ng-star-inserted\" data-start-index=\"2344\">22,52 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2358\"><span class=\"ng-star-inserted\" data-start-index=\"2358\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2359\"><b class=\"ng-star-inserted\" data-start-index=\"2359\">Hisse Geri Al\u0131m\u0131<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2375\"><span class=\"ng-star-inserted\" data-start-index=\"2375\">~7,2 milyon adet<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2391\"><span class=\"ng-star-inserted\" data-start-index=\"2391\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"2392\"><span class=\"ng-star-inserted\" data-start-index=\"2392\">4. \u00c7eyrek Segment ve M\u00fc\u015fteri Grubu Performans\u0131<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2438\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2438\">Dijital Medya (Digital Media) Segmenti:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2477\">\u00a0Gelirleri, bir \u00f6nceki y\u0131la g\u00f6re %11 art\u0131\u015fla 4,62 milyar dolara ula\u015ft\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2548\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2548\">Dijital Deneyim (Digital Experience) Segmenti:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2594\">\u00a0Gelirleri, %9 art\u0131\u015fla 1,52 milyar dolar oldu. Bu segmentteki abonelik gelirleri ise %11 art\u0131\u015fla 1,41 milyar dolar olarak ger\u00e7ekle\u015fti.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2728\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2728\">Toplam M\u00fc\u015fteri Grubu Abonelik Geliri:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2765\">\u00a0%12 art\u0131\u015fla 5,96 milyar dolara y\u00fckseldi.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2806\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2806\">\u0130\u015f Profesyonelleri ve T\u00fcketiciler Grubu:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2846\">\u00a0Abonelik gelirleri %15 art\u0131\u015fla 1,72 milyar dolara ula\u015ft\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"2904\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"2904\">Yarat\u0131c\u0131 ve Pazarlama Profesyonelleri Grubu:<\/b><span class=\"ng-star-inserted\" data-start-index=\"2948\">\u00a0Abonelik gelirleri %11 art\u0131\u015fla 4,25 milyar dolar oldu.<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"3003\"><span class=\"ng-star-inserted\" data-start-index=\"3003\">2025 Mali Y\u0131l\u0131 Genel Finansal Geli\u015fmeleri<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3044\"><span class=\"ng-star-inserted\" data-start-index=\"3044\">\u015eirket, t\u00fcm mali y\u0131l boyunca g\u00fc\u00e7l\u00fc ve istikrarl\u0131 bir b\u00fcy\u00fcme performans\u0131 sergilemi\u015ftir.<\/span><\/div>\n<table class=\"ng-star-inserted\" data-start-index=\"3130\">\n<tbody>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3130\"><span class=\"ng-star-inserted\" data-start-index=\"3130\">Metrik<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3136\"><span class=\"ng-star-inserted\" data-start-index=\"3136\">De\u011fer<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3141\"><span class=\"ng-star-inserted\" data-start-index=\"3141\">Y\u0131ll\u0131k B\u00fcy\u00fcme Oran\u0131<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3160\"><b class=\"ng-star-inserted\" data-start-index=\"3160\">Toplam Gelir<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3172\"><span class=\"ng-star-inserted\" data-start-index=\"3172\">23,77 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3186\"><span class=\"ng-star-inserted\" data-start-index=\"3186\">%11<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3189\"><b class=\"ng-star-inserted\" data-start-index=\"3189\">GAAP Hisse Ba\u015f\u0131na Kazan\u00e7 (Seyreltilmi\u015f)<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3228\"><span class=\"ng-star-inserted\" data-start-index=\"3228\">16,70 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3235\"><span class=\"ng-star-inserted\" data-start-index=\"3235\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3236\"><b class=\"ng-star-inserted\" data-start-index=\"3236\">GAAP D\u0131\u015f\u0131 Hisse Ba\u015f\u0131na Kazan\u00e7 (Seyreltilmi\u015f)<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3280\"><span class=\"ng-star-inserted\" data-start-index=\"3280\">20,94 $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3287\"><span class=\"ng-star-inserted\" data-start-index=\"3287\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3288\"><b class=\"ng-star-inserted\" data-start-index=\"3288\">Y\u0131l Sonu Toplam ARR<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3307\"><span class=\"ng-star-inserted\" data-start-index=\"3307\">25,20 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3321\"><span class=\"ng-star-inserted\" data-start-index=\"3321\">%11,5<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3326\"><b class=\"ng-star-inserted\" data-start-index=\"3326\">GAAP Faaliyet Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3346\"><span class=\"ng-star-inserted\" data-start-index=\"3346\">8,71 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3359\"><span class=\"ng-star-inserted\" data-start-index=\"3359\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3360\"><b class=\"ng-star-inserted\" data-start-index=\"3360\">GAAP D\u0131\u015f\u0131 Faaliyet Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3385\"><span class=\"ng-star-inserted\" data-start-index=\"3385\">10,99 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3399\"><span class=\"ng-star-inserted\" data-start-index=\"3399\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3400\"><b class=\"ng-star-inserted\" data-start-index=\"3400\">Faaliyetlerden Sa\u011flanan Nakit Ak\u0131\u015f\u0131<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3435\"><span class=\"ng-star-inserted\" data-start-index=\"3435\">10,03 milyar $<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3449\"><span class=\"ng-star-inserted\" data-start-index=\"3449\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3450\"><b class=\"ng-star-inserted\" data-start-index=\"3450\">Hisse Geri Al\u0131m\u0131<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3466\"><span class=\"ng-star-inserted\" data-start-index=\"3466\">~30,8 milyon adet<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3483\"><span class=\"ng-star-inserted\" data-start-index=\"3483\">&#8211;<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"3484\"><span class=\"ng-star-inserted\" data-start-index=\"3484\">Y\u0131l Sonu Segment ve M\u00fc\u015fteri Grubu Performans\u0131<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3529\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3529\">Dijital Medya (Digital Media) Segmenti:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3568\">\u00a0Y\u0131ll\u0131k geliri %11 art\u0131\u015fla 17,65 milyar dolara ula\u015ft\u0131. Segmentin y\u0131l sonu ARR&#8217;\u0131 %11,5 b\u00fcy\u00fcyerek 19,20 milyar dolar oldu.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3688\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3688\">Dijital Deneyim (Digital Experience) Segmenti:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3734\">\u00a0Y\u0131ll\u0131k geliri %9 art\u0131\u015fla 5,86 milyar dolar olarak ger\u00e7ekle\u015fti. Bu segmentteki abonelik gelirleri %11 artarak 5,41 milyar dolara ula\u015ft\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3870\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3870\">Toplam M\u00fc\u015fteri Grubu Abonelik Geliri:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3907\">\u00a0Y\u0131ll\u0131k bazda %12 artarak 22,80 milyar dolar oldu.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"3957\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"3957\">\u0130\u015f Profesyonelleri ve T\u00fcketiciler Grubu:<\/b><span class=\"ng-star-inserted\" data-start-index=\"3997\">\u00a0Abonelik gelirleri %15 art\u0131\u015fla 6,50 milyar dolara ula\u015ft\u0131.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4055\"><span class=\"ng-star-inserted\">\u00a0\u00a0\u00a0\u00a0\u25e6\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4055\">Yarat\u0131c\u0131 ve Pazarlama Profesyonelleri Grubu:<\/b><span class=\"ng-star-inserted\" data-start-index=\"4099\">\u00a0Abonelik gelirleri %11 art\u0131\u015fla 16,30 milyar dolar oldu.<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"4155\"><span class=\"ng-star-inserted\" data-start-index=\"4155\">2026 Mali Y\u0131l\u0131 Finansal Hedefleri ve Raporlama De\u011fi\u015fiklikleri<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"4216\"><span class=\"ng-star-inserted\" data-start-index=\"4216\">Raporlama G\u00fcncellemeleri ve ARR Yeniden De\u011ferlemesi<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4267\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4267\">Raporlama De\u011fi\u015fiklikleri:<\/b><span class=\"ng-star-inserted\" data-start-index=\"4292\">\u00a02026 mali y\u0131l\u0131ndan itibaren, raporlama ve hedefler m\u00fc\u015fteri grubu abonelik gelirine ve toplam \u015firket y\u0131l sonu ARR&#8217;\u0131ndaki y\u0131ll\u0131k b\u00fcy\u00fcmeye odaklanacakt\u0131r. Dijital Medya ve Dijital Deneyim abonelik gelirleri ek bilgi olarak raporlanmaya devam edecektir.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4542\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"4542\">ARR Yeniden De\u011ferlemesi:<\/b><span class=\"ng-star-inserted\" data-start-index=\"4566\">\u00a02025 mali y\u0131l\u0131 sonunda, \u00f6zellikle d\u00f6viz kuru de\u011fi\u015fikliklerinden kaynaklanan 460 milyon dolarl\u0131k bir art\u0131\u015fla Toplam Adobe ARR&#8217;\u0131 25,20 milyar dolardan 25,66 milyar dolara yeniden de\u011ferlenmi\u015ftir.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"4759\"><span class=\"ng-star-inserted\" data-start-index=\"4759\">2026 Mali Y\u0131l\u0131 Hedefleri<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4783\"><span class=\"ng-star-inserted\" data-start-index=\"4783\">A\u015fa\u011f\u0131daki hedefler, mevcut makroekonomik ko\u015fullar beklentilerini yans\u0131tmakta olup Semrush Holdings, Inc.&#8217;den gelebilecek herhangi bir katk\u0131y\u0131 i\u00e7ermemektedir.<\/span><\/div>\n<table class=\"ng-star-inserted\" data-start-index=\"4940\">\n<tbody>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4940\"><span class=\"ng-star-inserted\" data-start-index=\"4940\">Metrik<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4946\"><span class=\"ng-star-inserted\" data-start-index=\"4946\">Hedef Aral\u0131\u011f\u0131 \/ De\u011fer<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4967\"><b class=\"ng-star-inserted\" data-start-index=\"4967\">Toplam Gelir<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"4979\"><span class=\"ng-star-inserted\" data-start-index=\"4979\">25,90 milyar $ &#8211; 26,10 milyar $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5010\"><b class=\"ng-star-inserted\" data-start-index=\"5010\">\u0130\u015f Profesyonelleri ve T\u00fcketiciler Abonelik Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5059\"><span class=\"ng-star-inserted\" data-start-index=\"5059\">7,35 milyar $ &#8211; 7,40 milyar $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5088\"><b class=\"ng-star-inserted\" data-start-index=\"5088\">Yarat\u0131c\u0131 ve Pazarlama Profesyonelleri Abonelik Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5141\"><span class=\"ng-star-inserted\" data-start-index=\"5141\">17,75 milyar $ &#8211; 17,90 milyar $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5172\"><b class=\"ng-star-inserted\" data-start-index=\"5172\">Toplam Adobe Y\u0131l Sonu ARR B\u00fcy\u00fcmesi<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5206\"><span class=\"ng-star-inserted\" data-start-index=\"5206\">Y\u0131ll\u0131k %10,2<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5218\"><b class=\"ng-star-inserted\" data-start-index=\"5218\">GAAP Hisse Ba\u015f\u0131na Kazan\u00e7 (Seyreltilmi\u015f)<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5257\"><span class=\"ng-star-inserted\" data-start-index=\"5257\">17,90 $ &#8211; 18,10 $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5274\"><b class=\"ng-star-inserted\" data-start-index=\"5274\">GAAP D\u0131\u015f\u0131 Hisse Ba\u015f\u0131na Kazan\u00e7 (Seyreltilmi\u015f)<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5318\"><span class=\"ng-star-inserted\" data-start-index=\"5318\">23,30 $ &#8211; 23,50 $<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5335\"><span class=\"ng-star-inserted\" data-start-index=\"5335\">Bu hedefler, 2026 mali y\u0131l\u0131 i\u00e7in yakla\u015f\u0131k %45,0 GAAP d\u0131\u015f\u0131 faaliyet marj\u0131, yakla\u015f\u0131k %20,5 GAAP vergi oran\u0131, yakla\u015f\u0131k %18,0 GAAP d\u0131\u015f\u0131 vergi oran\u0131 ve yakla\u015f\u0131k 403 milyon seyreltilmi\u015f hisse say\u0131s\u0131 varsay\u0131mlar\u0131na dayanmaktad\u0131r.<\/span><\/div>\n<div class=\"paragraph heading3 ng-star-inserted\" data-start-index=\"5557\"><span class=\"ng-star-inserted\" data-start-index=\"5557\">2026 Mali Y\u0131l\u0131 Birinci \u00c7eyrek Hedefleri<\/span><\/div>\n<table class=\"ng-star-inserted\" data-start-index=\"5596\">\n<tbody>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5596\"><span class=\"ng-star-inserted\" data-start-index=\"5596\">Metrik<\/span><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5602\"><span class=\"ng-star-inserted\" data-start-index=\"5602\">Hedef Aral\u0131\u011f\u0131 \/ De\u011fer<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5623\"><b class=\"ng-star-inserted\" data-start-index=\"5623\">Toplam Gelir<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5635\"><span class=\"ng-star-inserted\" data-start-index=\"5635\">6,25 milyar $ &#8211; 6,30 milyar $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5664\"><b class=\"ng-star-inserted\" data-start-index=\"5664\">\u0130\u015f Profesyonelleri ve T\u00fcketiciler Abonelik Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5713\"><span class=\"ng-star-inserted\" data-start-index=\"5713\">1,74 milyar $ &#8211; 1,76 milyar $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5742\"><b class=\"ng-star-inserted\" data-start-index=\"5742\">Yarat\u0131c\u0131 ve Pazarlama Profesyonelleri Abonelik Geliri<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5795\"><span class=\"ng-star-inserted\" data-start-index=\"5795\">4,30 milyar $ &#8211; 4,33 milyar $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5824\"><b class=\"ng-star-inserted\" data-start-index=\"5824\">GAAP Hisse Ba\u015f\u0131na Kazan\u00e7 (Seyreltilmi\u015f)<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5863\"><span class=\"ng-star-inserted\" data-start-index=\"5863\">4,55 $ &#8211; 4,60 $<\/span><\/div>\n<\/td>\n<\/tr>\n<tr class=\"ng-star-inserted\">\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5878\"><b class=\"ng-star-inserted\" data-start-index=\"5878\">GAAP D\u0131\u015f\u0131 Hisse Ba\u015f\u0131na Kazan\u00e7 (Seyreltilmi\u015f)<\/b><\/div>\n<\/td>\n<td class=\"ng-star-inserted\">\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5922\"><span class=\"ng-star-inserted\" data-start-index=\"5922\">5,85 $ &#8211; 5,90 $<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"5937\"><span class=\"ng-star-inserted\" data-start-index=\"5937\">Bu hedefler, 2026 mali y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fi i\u00e7in yakla\u015f\u0131k %47,0 GAAP d\u0131\u015f\u0131 faaliyet marj\u0131, yakla\u015f\u0131k %21,5 GAAP vergi oran\u0131, yakla\u015f\u0131k %18,0 GAAP d\u0131\u015f\u0131 vergi oran\u0131 ve yakla\u015f\u0131k 411 milyon seyreltilmi\u015f hisse say\u0131s\u0131 varsay\u0131mlar\u0131na dayanmaktad\u0131r.<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"6174\"><span class=\"ng-star-inserted\" data-start-index=\"6174\">Ek Bilgiler ve Tan\u0131mlar<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6197\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6197\">Toplam M\u00fc\u015fteri Grubu Abonelik Geliri:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6234\">\u00a0\u0130\u015f Profesyonelleri ve T\u00fcketiciler ile Yarat\u0131c\u0131 ve Pazarlama Profesyonelleri genelindeki t\u00fcm abonelik gelirlerini temsil eder.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6360\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6360\">Toplam Adobe ARR:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6377\">\u00a0Yarat\u0131c\u0131 ve Pazarlama Profesyonelleri ile \u0130\u015f Profesyonelleri ve T\u00fcketiciler m\u00fc\u015fteri gruplar\u0131ndaki abonelik s\u00f6zle\u015fmelerinin y\u0131ll\u0131k de\u011ferini temsil eder.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6529\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><b class=\"ng-star-inserted\" data-start-index=\"6529\">Toplam Yapay Zeka Etkili ARR:<\/b><span class=\"ng-star-inserted\" data-start-index=\"6558\">\u00a0M\u00fc\u015fterilerin se\u00e7ti\u011fi ve \u00fcr\u00fcne g\u00f6m\u00fcl\u00fc yapay zeka \u00f6zellikleri ile i\u015flevleri taraf\u0131ndan geli\u015ftirilen \u00fcr\u00fcn tekliflerinden ve katmanlar\u0131ndan elde edilen ARR&#8217;\u0131 yans\u0131t\u0131r.<\/span><\/div>\n<div class=\"paragraph heading2 ng-star-inserted\" data-start-index=\"6722\"><span class=\"ng-star-inserted\" data-start-index=\"6722\">GAAP D\u0131\u015f\u0131 Finansal Bilgilerin Kullan\u0131m\u0131<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"6761\"><span class=\"ng-star-inserted\" data-start-index=\"6761\">Adobe, GAAP (Genel Kabul G\u00f6rm\u00fc\u015f Muhasebe \u0130lkeleri) uyar\u0131nca gerekli t\u00fcm bilgileri sunmaya devam etmekle birlikte, y\u00f6netimin devam eden faaliyet sonu\u00e7lar\u0131n\u0131 de\u011ferlendirmek i\u00e7in GAAP d\u0131\u015f\u0131 finansal bilgileri kulland\u0131\u011f\u0131na inanmaktad\u0131r. Bu \u00f6l\u00e7\u00fctler, y\u00f6netimin operasyonel performans\u0131 de\u011ferlendirmesine, i\u00e7 planlama ve tahmin yapmas\u0131na olanak tan\u0131r. Yat\u0131r\u0131mc\u0131lara, y\u00f6netimin finansal ve operasyonel karar alma s\u00fcre\u00e7lerinde kulland\u0131\u011f\u0131 temel metriklere ili\u015fkin daha fazla \u015feffafl\u0131k sa\u011flayarak \u015firketin faaliyet sonu\u00e7lar\u0131n\u0131 ve gelecek beklentilerini daha iyi anlamalar\u0131na yard\u0131mc\u0131 olmay\u0131 ama\u00e7lar.<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7348\"><span class=\"ng-star-inserted\" data-start-index=\"7348\">GAAP d\u0131\u015f\u0131 \u00f6l\u00e7\u00fctler, a\u015fa\u011f\u0131daki gibi kalemleri hari\u00e7 tutabilir:<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7409\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"7409\">Hisse bazl\u0131 ve ertelenmi\u015f tazminat giderleri<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7453\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"7453\">Maddi olmayan duran varl\u0131klar\u0131n amortisman\u0131<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7496\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"7496\">Sat\u0131n alma ile ilgili giderler<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7526\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"7526\">Yat\u0131r\u0131m kazan\u00e7lar\u0131 ve kay\u0131plar\u0131<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7557\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"7557\">\u00d6nemli dava olaylar\u0131yla ili\u015fkili tahakkuk eden zarar kar\u015f\u0131l\u0131klar\u0131<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7622\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"7622\">Kiralama ile ilgili varl\u0131k de\u011fer d\u00fc\u015f\u00fckl\u00fckleri ve di\u011fer masraflar<\/span><\/div>\n<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"7686\"><span class=\"ng-star-inserted\">\u2022\u00a0<\/span><span class=\"ng-star-inserted\" data-start-index=\"7686\">Gelir vergisi d\u00fczenlemeleri<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adobe&#8217;nin Rekor Y\u0131l\u0131: Rakamlar\u0131n Ard\u0131ndaki 4 Stratejik Sinyal Her g\u00fcn dijital d\u00fcnyada gezinirken Adobe&#8217;nin izleriyle kar\u015f\u0131la\u015fmamak neredeyse imkans\u0131zd\u0131r. Bir foto\u011fraf\u0131 d\u00fczenlemek i\u00e7in Photoshop&#8217;u a\u00e7t\u0131\u011f\u0131m\u0131zda veya bir belgeyi payla\u015fmak i\u00e7in PDF kulland\u0131\u011f\u0131m\u0131zda, bu devasa teknoloji \u015firketinin ara\u00e7lar\u0131n\u0131 kullan\u0131r\u0131z. Ancak bu tan\u0131d\u0131k&#8230; <\/p>\n","protected":false},"author":1,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7],"class_list":["post-36","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilancoanalizi","tag-adbe"],"_links":{"self":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":1,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":38,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/posts\/36\/revisions\/38"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/media\/37"}],"wp:attachment":[{"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tabildot.com.tr\/marketriskustr\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}